3 Highly Effective Cold Calling Scripts VFINAL

3 HIGHLY-EFFECTIVE
COLD CALLING SCRIPTS

The high-impact sales pitch template
Use these cold calling scripts to grab your prospects’ attention from “hello” to
“talk next week.” Unlike other cold calling scripts, we analyzed 100K cold calls
to learn what really works (and what doesn’t), so you can book more meetings.
COLD CALLING SCRIPT
1 Opener
Hi [FIRST NAME], this is [YOUR FULL NAME] with [YOUR

COMPANY]. How’ve you been?
Start with your full name and company name:
People who introduce themselves with their full name command

respect. And by stating your name and your company’s name up
front, you control the conversation because the next question
comes from you, instead of “who is this?”
Use a pattern interrupt:
Using “how’ve you been?” performs 6.6X higher than cold calls
that don’t include it. That’s because it’s a pattern interrupt, it
scrambles your prospect’s brain and defuses their initial reaction
(hanging up).
2 Reason
The reason for my call is …
State the reason for your call:
Our research shows a 2.1X higher success rate for sales reps who
state their reason for calling than those who don’t. That’s because
human beings crave reasons. Their second question after “who is
this?” is “why are you calling me?” And giving the answer upfront
will satisfy their curiosity and defuse their natural defensiveness.
3 Permission
Did I catch you at a good time? If there is such a thing…
Avoid asking if it’s a bad time to talk:
Our data proves that opening your cold call with “Did I catch you
at a bad time?” makes you 40% less likely to book a meeting.
Use humor:
No one likes being cold called. Being personable will help you
stand out from the crowd and earn your prospect’s time. This
short phrase signals you realize you’re interrupting them.
4 Personalization
I know I’m calling out of the blue, but I was researching

[COMPANY NAME] and noticed [3X3 RESEARCH]. As an
outsider looking in, it seems like a big challenge right now is
[PAIN POINT]. Is this something your team is focused on?
Acknowledge the interruption:
Use tactical apologies to keep earning time from your prospect.

Successful cold calls are almost twice as long as unsuccessful
cold calls: 5:50 for booked meetings vs. 3:14 for no meeting
booked.
Show you’ve done your homework:
The 3X3 research approach is all about spending three minutes

finding three relevant pieces of information about a prospect.
LinkedIn gives a wealth of information on companies (headcount,
growth rate) as well as the person you’re reaching out to (what
are they responsible for, how do they describe their role). Use
these to tailor your pitch to their pain points and vernacular.
Don’t make assumptions:
Nothing can end a cold call faster than a wrong assumption.

Caveat your information with statements like this “I’m trying to
put the pieces together…” or “I’m doing some detective work here,
maybe you can point me in the right direction…”
Limit your open-ended questions:
They require more work, and your prospect doesn’t know yet if
the effort is worth it. Keep your questions simple to answer, and
use questions that move the conversation in the right direction
like: “Curious, have you heard of us before?”
5 Value Prop
At [YOUR COMPANY], we help customers like [SIMILAR

COMPANY] solve [PAIN POINT] by [HIGH LEVEL VALUE
PROP]. Does it make sense for me to give you more detail
about how we do that?
Use social proof correctly:
Wrongly applied, social proof backfires and win rates plummet

by 47% in early-stage deals. Pick logos that belong to your
prospect’s “tribe” – companies with similar industry, size, and
geography.
Use an interest CTA:
We tested the data on cold emails and the interest CTA performs
2X better than other CTAs. It reflects a new and highly effective
approach to prospecting: selling the conversation, not the
meeting. Once you get the nod that your prospect is interested,
then you can move toward setting a meeting.
6 Closing
It sounds like it might be worth scheduling a call so we can

provide more context on how we can support your team to
achieve [DESIRED STATE/OUTCOME/RESULTS]. How does
[DATE/TIME] work for you?
Frame your ask as an offer:
Answer clearly “what does it cost” (a meeting), “what do I get”

(why should I do it), and “what do I need to do” (answer yes).
Use a specific CTA:
They’ve already decided to meet with you, so their interest is

established. That’s why you need a direct approach that gets
straight to the point. This technique works because removing
friction helps your buyer make decisions faster.
7 Next steps
Great, do you have your calendar in front of you? Perfect, I’m

sending the invitation now. Did you get it yet?
Give a nudge:
Don’t leave any outs after you have the nod from your prospect.
Get the meeting before you hang up:
Capitalize on your buyer’s interest while they are still on the

phone – it’s harder to decline an invitation you’ve already
accepted than it is to decline an invitation that you haven’t
answered yet.
8 Objection handling
I totally understand if you’re busy right now. When is a better

time for you?
That’s fair, it seems like you’re not the best person to speak
with. I’m curious if you know who is in charge of projects like
this at [COMPANY NAME]?
Thanks for calling that out, it sounds like I missed the mark.
Could you tell me what your main priorities are right now?
Validate their objection:
Don’t steamroll. Instead, fall on your sword and acknowledge their

objection. This is the best way to prevent a call from ending on
the spot.
Labeling:
This is an advanced selling technique. Done right, it makes buyers

feel heard, understood, and more likely to respond positively to
your follow up ask.
Follow up with a secondary ask:
Don’t leave empty-handed. Put your detective cap on and try to

uncover clues that will help you as you continue to prospect into
that account.
VOICEMAIL SCRIPT
1 Opener
Hi [FIRST NAME], this is [YOUR FULL NAME] with [YOUR

COMPANY].
Start with your full name and company name.
2 Reason
I’m calling because...
State the reason for your call.
3 Value Prop
At [YOUR COMPANY], we help customers like

[SIMILAR COMPANY] solve [PAIN POINT] by [HIGH
LEVEL VALUE PROP].
Use social proof correctly.
4 Next Steps
I won’t get into it now, I’ll send you an email about it and we
can discuss there.
Acknowledge the interruption.
Move the conversation over to email.
Set clear expectations.

BONUS
FOLLOW-UP EMAIL TEMPLATE

Send your email in the next 5 minutes after you hang up. Here’s a fill-in-the-
blanks template to copy, paste, and win:
Hi [FIRST NAME],
Just left you a voicemail. As I was explaining, [VALUE PROP]. We’ve

helped customers like [SIMILAR COMPANY] achieve [DESIRED
OUTCOME]. Are you interested in learning more about [POSITIVE
OUTCOME]?
Your Full Name

Role | Company
Send
Follow Gong on LinkedIn for more data-backed sales tips.

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3 HIGHLY-EFFECTIVE

COLD CALLING SCRIPTS

COLD CALLING SCRIPT

Hi [FIRST NAME], this is [YOUR FULL NAME] with [YOUR

Start with your full name and company name:

People who introduce themselves with their full name command

Use a pattern interrupt:

The reason for my call is …

State the reason for your call:

Did I catch you at a good time? If there is such a thing…

Avoid asking if it’s a bad time to talk:

I know I’m calling out of the blue, but I was researching

Acknowledge the interruption:

Use tactical apologies to keep earning time from your prospect.

The 3X3 research approach is all about spending three minutes

Don’t make assumptions:

Nothing can end a cold call faster than a wrong assumption.

Limit your open-ended questions:

At [YOUR COMPANY], we help customers like [SIMILAR

Use social proof correctly:

Wrongly applied, social proof backfires and win rates plummet

Use an interest CTA:

It sounds like it might be worth scheduling a call so we can

Frame your ask as an offer:

Answer clearly “what does it cost” (a meeting), “what do I get”

Use a specific CTA:

They’ve already decided to meet with you, so their interest is

Great, do you have your calendar in front of you? Perfect, I’m

Get the meeting before you hang up:

Capitalize on your buyer’s interest while they are still on the

I totally understand if you’re busy right now. When is a better

Validate their objection:

Don’t steamroll. Instead, fall on your sword and acknowledge their

This is an advanced selling technique. Done right, it makes buyers

Follow up with a secondary ask:

Don’t leave empty-handed. Put your detective cap on and try to

Hi [FIRST NAME], this is [YOUR FULL NAME] with [YOUR

Start with your full name and company name.

I’m calling because...

State the reason for your call.

At [YOUR COMPANY], we help customers like

Use social proof correctly.

Acknowledge the interruption.

Move the conversation over to email.

Set clear expectations.

FOLLOW-UP EMAIL TEMPLATE

Just left you a voicemail. As I was explaining, [VALUE PROP]. We’ve

Your Full Name

Follow Gong on LinkedIn for more data-backed sales tips.

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