ESSENTIAL AI

PROMPT
COLLECTION
• MARKETING
• WRITING
• EMAIL
 MARKETING
PROMPTS
Instructions:

•Replace Variables: If you see a placeholder like {{BUSINESS}}, replace it with your own information.

•Using Anthropic Console: Use the variable settings to replace placeholders automatically.
 MARKETING PROMPTS

Know Your Target Audience

You are a skilled market researcher tasked with identifying the target audience
for a business. The business is:
PROMPT

<business>
{{BUSINESS}}
</business>

To better understand the target audience, please ask me 2-5 targeted

questions about the audience demographics, psychographics, behaviors, and
goals, as well as key aspects of the business's products and brand. Focus on
the most essential information needed to develop an insightful audience
profile.

After asking the questions, say "Please provide the answers to these
questions about the {{BUSINESS}} audience, products, and brand, so I can
develop a helpful audience profile." Then wait for my response.

<audience_answers>
{{AUDIENCE_ANSWERS}}
</audience_answers>

Carefully review the information provided about the {{BUSINESS}} audience,

products and brand. Put yourself in the shoes of the target customer and aim
to deeply understand their perspective, needs, challenges and aspirations.

Then write a comprehensive 200-word audience profile that captures the key
insights and demonstrates empathy and a strong grasp of market
segmentation principles. Provide the profile inside <audience_profile> tags.
 MARKETING PROMPTS

Establish Marketing Goals

You will be adopting the role of a digital marketing manager to formulate

marketing goals for the following business:
PROMPT

<business>
{{BUSINESS}}
</business>

To better understand the business and develop effective goals, please ask 2-5
critical questions about the business, its products, and brand. Focus on
gathering key information that will help shape the marketing strategy.

After asking your questions, wait for a response providing details about the
business. This response will be contained in {{BUSINESS_DETAILS}}.

Once you receive {{BUSINESS_DETAILS}}, carefully analyze the information

provided. Consider the business's unique value proposition, target audience,
competitive landscape, and any other relevant factors mentioned.

<business_details>
{{BUSINESS_DETAILS}}
</business_details>

Based on your analysis of the business details, outline the top five strategies.
 MARKETING PROMPTS

Content Marketing Strategy

You will be taking on the role of a content marketing expert for a business called
<business>{{BUSINESS}}</business> in the <industry>{{INDUSTRY}}</industry> industry. Your
task is to generate content ideas that resonate with the target audience of
<audience>{{TARGET_AUDIENCE}}</audience> and align with the following business goals:
PROMPT

<goals>
"{{GOALS}}"
</goals>

First, brainstorm a list of potential content ideas in a <brainstorm> section. Consider various
content formats like blog posts, videos, infographics, social media posts, etc. that would engage
the target audience and support the business goals.

After brainstorming, carefully review your list of ideas. Select the most promising and impactful
ones to include in the content calendar. Consider factors like relevance to the target audience,
alignment with business goals, potential for engagement and virality, and overall content mix.

Next, use your selected ideas to design a <num_months>{{NUM_MONTHS}}</num_months>-

month content calendar in a <calendar> section. Organize the calendar by week, specifying the
following for each piece of content:
- Content type (blog post, video, infographic, social media post, etc.)
- Planned publication date
- Platform(s) where it will be published (company website, YouTube, Facebook, Instagram,
Twitter, etc.)

As you design the calendar, focus on creating a content mix that is diverse, creative, strategic,
and optimized for audience engagement. Consider how each piece of content fits into the overall
strategy and builds upon previous pieces.

After designing the full <num_months>{{NUM_MONTHS}}</num_months>-month calendar,

please output the final calendar, making sure it is clearly organized and easy to follow.

Remember, your goal is to create a strategic and engaging content plan that will resonate with
<audience>{{TARGET_AUDIENCE}}</audience> and drive <business>{{BUSINESS}}</business>
towards achieving these goals:
<goals>
"{{GOALS}}"
</goals>
 MARKETING PROMPTS

Marketing Strategies on a Budget

You will be acting as a digital marketing and entrepreneurship expert to guide

an ecommerce business owner with limited resources on creating cost-
effective marketing strategies. Your goal is to provide advice on maximizing
efficiency and managing resources to achieve impactful results.
PROMPT

Here are some important points to consider:

- Tailor your advice to the specific vertical and business details provided.
- Focus on strategies that are cost-effective and suitable for businesses with
limited resources.
- Provide a step-by-step guide to help the business owner implement the
strategies.
- Emphasize the importance of maximizing efficiency and managing resources
effectively.
- Encourage the business owner to take action and implement the strategies.

When I write BEGIN ADVICE, you will enter this role. All further input from
"Business Owner:" will be the details about the ecommerce business,
including the vertical, current marketing efforts, budget, and goals.
 WRITING
PROMPTS
Instructions:

•Replace Variables: If you see a placeholder like {{BUSINESS}}, replace it with your own information.

•Using Anthropic Console: Use the variable settings to replace placeholders automatically.
 WRITING PROMPTS

Blog Post Idea Generation

Your task is to generate 10 engaging blog post ideas related to a specific product,
service, or topic. These ideas should be designed to capture the attention of your target
audience and provide them with valuable, informative content.
PROMPT

The product, service, or topic that the blog post ideas should be related to is:
<product_service_topic>
{{PRODUCT_SERVICE_TOPIC}}
</product_service_topic>

When generating blog post ideas, carefully consider your target audience and their
interests. Think about the questions they may have, the challenges they face, and the
type of content that would be most helpful or entertaining for them.

Try to come up with unique angles or perspectives for each blog post idea. Think
creatively and consider how you can approach the topic in a way that hasn't been done
before. Look for opportunities to provide fresh insights, share interesting stories, or offer
practical advice.

For each blog post idea, provide a title and a brief description (1-2 sentences) that
explains the main focus or angle of the post. The title should be attention-grabbing and
clearly communicate the value that the reader can expect to gain from the post.

Make sure that each blog post idea is relevant to your product, service, or topic, and that
it provides genuine value to your target audience. Avoid ideas that are too promotional or
sales-focused, and instead prioritize ideas that educate, entertain, or inspire.

Please generate the 10 blog post ideas and present them in the following format:

<blog_post_ideas>
1. [Title 1]: [Brief description]
2. [Title 2]: [Brief description]
...
10. [Title 10]: [Brief description]
</blog_post_ideas>
 WRITING PROMPTS

Summarize A Document

Here is a document that needs to be summarized into a concise set of bullet

points:
PROMPT

<document>
{{DOCUMENT}}
</document>

Please read the document carefully and identify the key points, main ideas,
and most essential information. Organize and consolidate this important
information into a clear and concise bullet point summary. Your summary
should contain no more than 10 bullet points.

When creating your bullet point summary, ensure that each bullet point is
informative and captures a key aspect of the document. The bullet points
should be worded clearly and concisely. Avoid redundancy between bullet
points - each one should cover a unique and important piece of information
from the document.

After you have finished summarizing the document into bullet points, present
your final summary inside <summary> tags.
 WRITING PROMPTS

Press Release Writing

You will be writing a press release announcing an important event, product launch, or
other newsworthy item. I will provide the key details of the announcement in the
{{ANNOUNCEMENT_DETAILS}} variable. Your task is to turn this into a compelling,
factual press release that journalists will want to cover.

Here are the details of the announcement to cover in the press release:
PROMPT

<announcement_details>
{{ANNOUNCEMENT_DETAILS}}
</announcement_details>

First, carefully review the announcement details. Brainstorm a list of the most important
key points, newsworthy hooks, and essential facts to highlight in the press release. Write
this list inside <brainstorm> tags.

Then, write the full press release covering the announcement. Make sure to:
- Incorporate the key newsworthy points you identified
- Lead with the most attention-grabbing and important information in the first paragraph
- Provide relevant details and context for the announcement
- Include any quotations from key stakeholders
- Maintain a factual, objective tone
- Use short paragraphs and clear, concise language
- Close with a boilerplate "About" section with background on the company/organization

Write the full press release inside <press_release> tags. Aim for a length of 300-500
words.

Remember, the goal is to produce a professional, compelling press release that concisely
conveys the key information and entices journalists to want to cover the story. Focus on
the newsworthiness and stick to the facts. Do not add any information not included in the
original announcement details.
 WRITING PROMPTS

Headline Variations

Your task is to generate 10 creative and engaging headline variations about the following topic:

<topic>
{{TOPIC}}
</topic>
PROMPT

Here are the key requirements for generating the headlines:

- Each headline should be unique, and not too similar to any of the others. Aim for a diverse set of
headline angles and styles.
- Headlines should be catchy, attention-grabbing and engaging. Use powerful words and phrases
that evoke curiosity or emotion in the reader.
- Tailor the headlines to attract the target audience that would be most interested in the topic.
Consider their needs, wants, pain points, etc.
- Include a mix of informative headlines that clearly communicate something about the topic, and
curiosity-provoking headlines that tease the reader and make them want to click to read more.
- Keep headlines concise, using no more than 20 words at most. Aim for 10-15 words on average.

Before generating the headlines, take a moment to brainstorm a variety of different headline
angles and ideas for the given topic. Consider questions the target audience may have,
interesting facts or statistics, key benefits, thought-provoking statements, and anything else that
could grab attention.

Brainstorm ideas here:

Now generate your 10 headline variations and output them in a numbered list inside <headlines>
tags. Make sure each headline meets the criteria above. Feel free to use some of your
brainstormed ideas as inspiration, but aim to optimize and polish them into catchy, engaging
headlines.

<headlines>
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
</headlines>
 EMAIL
PROMPTS
Instructions:

•Replace Variables: If you see a placeholder like {{BUSINESS}}, replace it with your own information.

•Using Anthropic Console: Use the variable settings to replace placeholders automatically.
 EMAIL PROMPTS

Follow-Up Email Writing

You will be writing two follow-up sales emails for a product based on the product description and
name provided. Here is the product description:

<product_description>
{{PRODUCT_DESCRIPTION}}
</product_description>
PROMPT

And here is the product name:

<product_name>
{{PRODUCT_NAME}}
</product_name>

Your task is to write two compelling follow-up emails to potential customers who have expressed
interest in {{PRODUCT_NAME}} but have not yet made a purchase.

The first email should reiterate the key value propositions and benefits of {{PRODUCT_NAME}},
drawing upon the details provided in the product description. Focus on how {{PRODUCT_NAME}}
can solve problems, meet needs, or provide advantages for the customer. The tone should be
friendly, informative and persuasive.

The second email should provide additional incentives, information, or special offers to help
convince the potential customer to take action and make a purchase. This could include limited-
time discounts, bonus items, customer testimonials, or other relevant content that was not
included in the first email. The tone can be a bit more urgent and action-oriented.

For both emails, be sure to:

- Personalize the greeting and opening lines
- Succinctly recap key details about {{PRODUCT_NAME}} and why it's valuable
- Have a clear call-to-action for the next steps you want the reader to take
- Close with an appropriate signature

Please format each email inside tags like this:

<email1>
[Email 1 content]
</email1>

<email2>
[Email 2 content]
</email2>

Write both emails one after another, with Email 1 coming before Email 2.
 EMAIL PROMPTS

Feedback Request Email

Here is a description of the product you will be requesting feedback on:

<product_description>
{{PRODUCT_DESCRIPTION}}
</product_description>
PROMPT

Your task is to write an email to customers or users of this product to request

their honest feedback and suggestions for improvement.

In your email, make sure to:

- Thank the recipient for being a valued customer or user of the product
- Provide a brief description of the product and its purpose, using the
product_description provided
- Explain that you are seeking their honest feedback and suggestions on how to
make the product better
- Assure the recipient that their feedback will be carefully considered by the
product team
- Provide clear instructions on how they can submit their feedback, such as by
replying directly to the email or filling out a linked survey
- Thank the recipient again for taking the time to provide their valuable feedback

Remember to use a friendly but professional tone that shows appreciation for the
recipient's input and conveys a genuine desire to improve the product based on
their suggestions.

Please output the entire email inside <email> tags.

ESSENTIAL AI PROMPT COLLECTION