Nima s4 Project Org
Nima s4 Project Org
Nima s4 Project Org
1.1 INTRODUCTION
Today banking takes place increasingly. Online financial institutions deliver their services
via various electronic channels and the importance of a traditional branch network has declined.
Online banking allows customers to conduct financial transactions on a secure website operated by
the institutions. To access online banking the customer would go to the financial institution’s
website and enter the online banking facility using the customer number and password. Some
financial institutions have set up additional security steps for access, but there is no consistency in
the approach adopted.
Each financial institution can determine the types of financial transactions which a customer may
transact through online banking, but usually includes obtaining account balances, a list of recent
transactions, electronic bill payments, financing loans and funds transfers between a customer's or
another's accounts.Most banks set limits on the amounts that may be transacted, and other
restrictions. Most banks also enable customers to download copies of bank statements, which can
be printed at the customer's premises (some banks charge a fee for mailing hard copies of bank
statements). Some banks also enable customers to download transactions directly into the
customer's accounting software. The facility may also enable the customer to order a cheque book,
statements, report loss of credit cards, stop payment on a cheque, advice change of address and
other routine actions.
A professional is someone who has complete formal education and training in one or more
professions. The terms also describe the standard of education and training that prepare member of
the profession with the knowledge and skill necessary to perform the role of that professional are
subject to strict codes of conduct enshrining rigorous ethical and moral obligations. This is an
attempt to study the attitude usage level of online banking services among professionals.
1
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
The purpose of the study to assess customers' knowledge level of internet banking establish the
level of accessibility of internet services, determine attitude of customers towards internet banking
and assess customer usage of internet banking relatively high. The study will be beneficial to
identify the attitude and usage level of online banking services among professionals.
The present study has been confined to Nilambur taluk in Malappuram district of Kerala. The study
examines the extend of the usage level and problems faced by online banking users. It also
ascertains the overall satisfaction level of professionals towards online banking. So, the study plays
very important role in nowadays.
2
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
1.6 HYPOTHESIS
1. H0: There is no significant difference between awareness and security problem of online banking
services.
H1: There is significant difference between awareness and security problem of online banking
services
1. Tables
2. Charts
3. Graph
3
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
a. Percentages
b. Anova
c. Correlation
d. Chi-Square
CHAPTER ONE is an introduction, which gives a broad outline of the study through various
heads as statement of problem, objectives of the study significance of the study, the research
methodology used analysis, type of data used, tools applied, sample design and also limitations of
the study.
CHAPTER FOUR include the analysis and interpretation of thedataand its presentation.
4
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
Literature review is a text of scholarly paper which includes the current knowledge including
substantive findings as well as theoretical and methodological contributions to a particular topic.
Literature reviews are secondary sources, and do not report a new or original experimental work.
Most often associated with the academic oriented literature, such reviews are found in academic
journals and are not to be confused with book reviews are a basis for research in nearly every
academic field. A narrow scope literature review may be included as part of a peer reviewed
journal article for presenting new research, serving to situate the current study within the body of
the relevant literature and to provide context for the reader.
SELVAM AND NANJAPPA (2011): In their study, examined customers awareness and
satisfaction about e-banking on the basis of demographic profile of the internet banking users. It
was found that the awareness level of college level of education group respondents was high as
compared to other educational groups. The study revealed that the awareness level of income group
above ten thousand per month was high as compared to other income groups. It was also found that
there was a significant difference between small and large size families as regard the satisfaction
level of respondents.
5
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
SANDEEP KAVTISH (2008). analyzed the security issues, technical issues and consumer
adoption issues. He concluded that internet banking is relatively a new concept in global banking,
and it is passing through into growth phase of its development cycle.
AHMED KALEEM (2008) analyzed the risk of data loss, fraud, legal and security issues and
operational reliability. He concluded that the attributes vary in relation to the personal
characteristics of respondents.
AMIN 2007; He conducted a study on internet banking adoption among young intellectual in
Malaysia. The aim of the study was to study technology acceptance of internet banking among
undergraduate student in Malaysia, using the modified Technology Acceptance Model (TAM) as
the theoretical framework. The results suggest that perceived usefulness, purified case of use,
perceived credibility had significant relationship with behavioral intention.
D.RAMANI (2007): Analyzed the factors like balance enquiry, cost transaction, and other
services. He said that mobile phone banking benefits the customers as well as bankers. She said
that the bankers should utilize the benefits of technology alternative channels of services available
to convince dissatisfied customers.
GITA RADHAKRISHNA& LEO POINTON (2007): analyzed the risks in internet banking and
frauds in internet banking, authenticity, accuracy and completeness. They concluded that plea
bargaining, amendment of charges, lack of evidences to be prosecuted under the penal code’s
provisions for criminal breach of trust.
VARDHMAN (2007) said online banking: The Need of the Modern Professional- Internet
Banking has been so popular in the countries it has been implemented in so far due to certain
reasons. Online Banking makes the regular transactions for a client
NELSON OLY NDUBISI AND QUEENIE SINTI (2006): This paper examines the determinant
structures of customer’s attitude system characteristics on adoption of internet banking (IB) by
Malaysian bank customers. The research framework links attitudinal constructs such as importance
of IB to customers banking needs, compatibility, complexity, trainability and risk to internet
banking adoption. Moreover, the impact of IB side design characteristic on adoption was also
6
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
verified. The result of the study reveals that additional factors play a significant role in internet
banking adoption. Moreover, utilitarian orientation of the websites rather than hedonic orientation
has significant influence on adoption.
HERNANDEZ AND MASSON (2006): Proposed a new method to investigate adoption of new
technologies and tested the method on internet banking adoption in Brazil. A total of respondent
living in one of the biggest cities in Brazil were sampled for interviewing. Specifically, the result
seems to suggest that intention to use internet banking is influenced solely by people’s beliefs
about internet banking.
ARUNKUMAR AND SARANATHAN (1996): In their study, they examined customers' attitude
and intention towards internet banking. This study was developed to create a deeper understanding
of this assumption. There is a strong association between PEOU and PU. Perceived enjoyment is
the major factor which determines the attitude and intention to use, and this also supported by
Bernadette (1996) and in his research he finds there is no significant difference between age group
and attitude towards internet banking.
7
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
3.1 BANK
A bank is a financial institution that which accept deposit from the public for the purpose of
lending or investment, repayable on demand or withdrawal by cash, cheque and draft.
3.2 BANKING
Banking can be defined as the business activity of accepting and safe guarding money owned by
other individuals and entities and then lending out this money in order to earn a profit.
Banking in the modern sense of the word, can be traced to medieval and early
Renaissance Italy. To the rich cities in the north such as Florence,Venice, and Genoa. The Bardi
and Peruzzi families dominated banking in 14th century Florence, establishing branches in many
other parts of Europe. Perhaps the most famous Italian bank was the Medical bank, established by
Giovanni Medici in 1397.The position of the Medici’s was eventually taken over by the Fugger’s
and welsers. The oldest bank still in existence is Monte deiPaschi di siena, headquarters in Siena,
Italy, which has been operating continuously since 1472.it is followed by Berenberg Bank of
Hamburg (1590).
The development of banking spread from northern Italy through Europe and a number of
important innovations took place in Amsterdam during the Dutch Republic in the 16 th century and
in the 17th century. During the 20th century, Development in telecommunications and computing
caused major changes to bank’s operations and let banks dramatically increase in size and
geographic spread. The financial crisis of 2007-2008 caused many bank failures including some of
the world’s largest banks, and provoked about bank regulation.
8
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
PHASE.1
The first bank in India, the general bank of India was set up in 1786. Bank of Hindustan and
Bengal (1809) Bank of Bombay (1840) and the Madras (1843) as Independent unit and called them
presidency banks. These three banks were amalgamated in 1920 and imperial bank of India a bank
of private shareholders mostly Europeans was established Allahabad bank was established
exclusively by Indians in 1865.Punjab National bank was set up in 1894 with head quarter in
Lahore .Between 1906 and 1913, Bank of India, Central bank of India, Bank of Baroda,Canara
bank, Indian bank and bank of Mysore were set up. The Reserve Bank of India came in 1935.
During the first phase the growth was very slow and banks also experienced periodic failures
between 1913 and 1948 .There were approximately 1100 banks, mostly small .
PHASE.2
The government took major initiatives in banking sector reforms after independence. In 1955 it
nationalized the imperial bank of India and started offering extensive banking facilities, especially
in rural and semi-urban areas. The government constituted the state bank of India to act as the
principal agent of the RBI and to handle banking transactions of the union government and state
government all over the country .Seven banks owned by the princely states were nationalized in
1959 and they became subsidiaries of the State Bank of India. In the second phase of banking
sector reforms seven more banks were nationalized. In the second phase of banking sector reforms,
seven more banks were nationalized in 1980.With this 80%of the banking sector in India came
under the government ownership.
PHASE.3
This phase has introduced many more products and facilities in the banking sector as part of the
reform process. In 1991 under the chairmanship of M.Narasimham, a committee was set up which
worked for the liberalization of banking practices.
Now the country is flooded with foreign banks and their ATM stations. Efforts are being put to
give satisfactory services to the customers. Phone banking and net banking are introduced. The
entire system became more convenient and swift. Time is given importance in all money
transactions.
The financial system of India has shown a great deal of resilience. It is sheltered from crises
triggered by external macroeconomic shocks, which other East Asian countries often suffered. This
is all due to a flexible exchange rate regime, the high foreign exchange reserve, the not yet fully
convertible capital account , and the limited foreign exchange exposure of bank and their
customers.
9
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
With the growth in the Indian economy expected to be strong for quite some time especially in its
services sector the demand for banking services, especially retail banking. Mortgages and
investment services are expected to be strong. One may also expect M&As take overs, and asset
sales.
In recent years critics have charged that government owned banks are too aggressive in their
loan recovery effort in connection with housing vehicles and personal loans. There are press
reports that the bank loan recovery efforts have driven defaulting borrowers to suicide.
Currently there are total of 91 commercial banks in India. Out of which, there are 20 Public sector
Banks in India including SBI and other 19 nationalized banks.
To access a financial institution online banking facility, a customer having personal internet
access must register with the institution for the service and set up some password (under various
names) for customer verification. The password for online banking is normally not the same as for
(telephone banking). Financial institution now routinely allocates customers number (also under
various names).whether or not customers indented to access their online banking facility.
Customer’s numbers are normally not the same as account numbers, because number of accounts
can be linked to the one customer number. The customer will link to the customer number any of
those accounts which the customer controls, which may be cheque, savings, credit card and other
accounts. Customer number will also not be the same as any debit or credit card issued by the
financial institution to the customer.
To access online banking, the customer would go to the financial institution’s website, and enter
the online banking facility using the customer number and password. Some financial institutions
have set up additional security steps for access, but there is no consistency to the approach adopted.
10
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
Because of the commercial failure of video text these banking services never become a popular
except in France where the use of video text (Mintel) was subdivided by the telecom provider and
the UK where the Prestel system was used.
The UK’s first home online banking services known as Home link was set up by Bank of
Scotland for customers of the Nottingham Building Society (NBS) IN 1983. The used was based
on the UK’s Prestel view link system and used a computer, such as the BBC Micro, or key board
(Tan data Td 1400) connected to the telephone system and television set. The system allowed on
line viewing of statements, bank transfers and bill payments, In order to make bank transfer and
bill payments a written instruction giving details of the intended recipient had to be sent to the NBS
who set the details up on the home link system. Typical recipient were gas, electricity and
telephone companies and accountwith other banks. Details of payments to be made were in put in
to the NBS system by the account holder via Prestel. A cheque was then sent by NBS to the payee
and an advice giving details of the payment was sent to the account holder. BACS was later used to
transfer the payment directly.
Stanford Federal Credit Union was the first financial institution to offer online internet
banking services to all of its members in October 1994. Today many banks are internet only banks.
Unlike their predecessors, these internet only banks do not maintain brick and mortar bank
branches. Instead they typically differentiate themselves by offering better interest rates and more
extensive online banking features.
• No time constrain
Online banking is also stress free because it never closes unlike the traditional banking that has cut-
off- time.
Understanding the usage of internet banking might be difficult for a beginner at the first go.
Though there are some sites which offer a demo on how to use internet banking. But all does not
offer this facility. So a person who is new to internet banking might face some difficulty.
Internet requirement
You cannot access to internet banking if you don’t have an internet connection thus without the
availability of internet access, internet banking may not be useful.
Transaction security
Security of transactions is a big issue. Your account information might get hacked by unauthorized
people over the internet.
12
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
Securing password
Password security is must. After getting your net banking password do change it and memories it
otherwise your account may be misused by someone who get your password inadvertently.
Another issue
Sometimes it becomes difficult to know whether your transaction was successful or not. It may be
due to the loss of internet connectivity between, or due to a slow connection, or the bank's server is
down.
1. Fund transfer
2. Bill payment service
3. Loan applications
4. Investment services
5. Recharge prepaid phone/DTH
6. Shopping services
7. Ticket booking
In some culture the term is used as shorthand to describe a particular social stratum of well-
educated workers who enjoy considerable work autonomy and who are commonly engaged in
creative and intellectually challenging work.
13
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
Example of professional
Accountant
Teacher
Doctor
Lawyer
Physician
Electrician
Librarian
Photographer
Plumber
Electrical Engineer
Dental Assistant etc..
14
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
Here in 4th chapter the analysis of surveyed data are done in order to find out the attitude and usage
level of online banking services among professionals. To enable the analysis a relevant study
conducted as an empirical work based on primary data collected from 120 samples in Nilambur
taluk. The study itself tried to make a scientific approach towards the subject and also used some
statistical tools some tables and corresponding diagrams based on the surveyed data.
15
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.1
1. AGE
BELOW 30 36 30
30-40 24 20
40-50 40 33
50-60 14 12
ABOVE 60 6 5
TOTAL 120 100
2. GENDER
MALE 76 63
FEMALE 44 37
TOTAL 120 100
3. MARITAL STATUS
MARRIED 98 82
UNMARRIED 22 18
TOTAL 120 100
4. EDUCATIONAL QUALIFICATION
SSLC 20 17
GRADUATE 42 35
POSTGRADUATE 40 33
ABOVE POST GRADUATE 18 15
TOTAL 120 100
5. OCCUPATION
TEACHER 58 48
DOCTOR 6 5
LAWYER 6 5
OTHERS 50 42
TOTAL 120 100
16
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
6. MONTHLY INCOME
BELOW 20000 34 28
20000-30000 20 17
30000-40000 28 23
40000-50000 22 18
50000 ABOVE 16 13
TOTAL 120 100
(Source: Primary data)
INTERPRETATION
From the above table majority of the respondent are male with 63% and the remaining 37% are
female. About 33% of respondent belongs to the age range of 40-50, 30% belongs to the range of
below 30. About 20% belong to the range of 30-40.12% belongs 50-60 and the remaining 5%
belong to above 60.the educational qualification of 35% respondent are gradute.33% are post
graduate ,17% are SSLC remaining 15% above post graduate. About 48% of the respondents are
teachers, 42% are other professionals, 5% are doctors and the remaining 5% are lawyer. About
82% are married and the remaining 18% are unmarried. About 28% of respondent falls in the
income group of below 20000, 23% belongs to the group of 30000-40000, 18% belongs to 40000-
50000, 17% belongs to 20000-30000 and the remaining 13% belongs to above 50000.
TABLE 4.2
17
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
SL NO OPINION NO OF PERCENTAGE
RESPONDENT
1 YES 112 93
2 NO 8 7
CHART 4.1
PERCENTAGE
7%
YES
NO
93%
INTERPRETATION
The above table shows that 93%of the respondent’s internet banking made life easier and only rest
of the 7% not make any changes.
18
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE4.3
RESPONTENT
1 YES 112 93
2 NO 8 7
CHART 4.2
INTERNET BANKING MADE LIFE EASIER
7%
YES
NO
93%
4 .2
INTERPRETATION
The above table shows that 93%of the respondent’s internet banking made life easier and only rest
of the 7% not make any changes.
19
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.4 :
CONVENIENCE IN INTERNET BANKING FACILITIES AS
COMPARED WITH THE TRADITIONAL BANKING
SL NO BASIS NO;OF PERCENTAGES
RESPONDENT
1 Strongly agree 74 62
2 Agree 46 38
3 Neutral 0 0
4 Disagree 0 0
5 Strongly disagree 0 0
CHART 4.3
70 PERCENTAGE
60
50
40
30
20
10
0
Strongly Agree Neutral Disagree Strongly
agree disagree
INTERPRETATION
The above table shows that 62%of participants strongly agreed, 38% agreed and no one disagree
that internet banking is convenient in comparison with the traditional banking services.
20
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.5
TYPE OF BANK USED BY THE RESPONTENT
SL NO TYPE OF NO OF THE PERCENTAGE
RESPONDENT
BANK
1 SIB 42 35
2 SBI 18 15
3 FEDERAL 46 38
4 OTHERS 14 12
CHART 4.4
12%
35% SOUTH INDIAN BANK
SBI
38%
FEDERAL BANK
15%
OTHERS
INTERPRETATION
The above table shoes that most of the customers are hold account in federal bank (38%).35%are
using online banking services in SIB bank account and 15%are holding account in SBI and
only12%of users hold their account s in other banks.
21
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.6
CHART 4.5
NO OF RESPONDENTS
INTERPRETATION
From the above table and chart representing 33% of respondents said that using less time for online
banking services and 4% are said that good quality is motivates for using online banking services.
22
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.7
INTERPRETATION
From the above table and chart represents that balance checking (68%) and ticket booking (48%)
are always using online banking services and loan application is the rarely (25%) using online
banking services.
23
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.8
CHART. 4.7
HIGHLY SATISFIED
SATISFIED MODERATELY SATISFIED
LESS SATISFIED DISSATISFIED
43
37
33
32
32
32
30
30
28
27
27
23
23
18
16
15
15
13
13
13
13
13
12
12
10
8
7
6
5
4
3
2
1
INTERPRETATION
The above graph shows respondents are highly satisfied with paying bills 44(37%), 12(10%)
respondents are least satisfied with loan application.
24
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.9
CHART 4.8
60
40
20
0
INTERPRETATION
From the above chart shows that respondents are highly secure with balance checking (55%) and
ticket booking (43%),12% of respondents are least secured with invest activity.
25
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.10
CHART 4.9
60.00
50.00
40.00
30.00
20.00
10.00
-
M Y G CY S
LE ILIT IN A LO
S
OB SI
B SS IV
R S CE PR A RY
LP CE PR
O OF ET
IC
A AC CK ON
HN IN OW LA M
EC SL
T
INTERPRETATION
From the above table and chart the main security problem always faced by the users is slow
processing (20) and technical problem (18). But the rarely faced security problem is monetary loss
(30) and lack of privacy (26).
26
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.11
CHART 4.10
Chart Title
60
50
40
30
20
10
0
DAILY WEEKLY MONTHLY
INTERPRETATION
From the above table and chart, it is clear that usage of online banking services increases in the
period of 2 years. Before two years most of them are use the services in monthly (58%), But
nowadays most of them are using weekly (38%).
27
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.12
The male and female usage of online banking services is analyzed by using correlation method.
ANALYSIS OF DATA
X Y X2 Y2 XY
12 4 140 16 48
24 10 576 100 240
40 30 1600 900 1200
Σx=76 Σy=44 Σx2 =2320 Σy2 =1016 Σxy =1488
Here,
r=coefficient of correlation
=1120/(34.40) (33.34)
28
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
=1120/1146.89
=0.97
INTERPRETATION
As the correlation coefficient is 0.97, We have a high degree of positive correlation. So, we can say
that there is high degree of positive correlation in the male and female usage of online banking
services,
29
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.13
CHART 4.11
Chart Title
70
60
50
40
30
20
10
0
DEFINITELY MAYBE NEVER
INTERPRETATION
It is clear from table that 70% of respondents definitely recommend others to use online banking
services and 30% of them may be recommend to others.
30
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.14
BASE NO OF PERCENTAGE
RESPONSIBILITIES
HIGH COST 20 16
MEDIUM COST 50 42
NORMAL COST 50 42
TOTAL 120 100
CHART 4.12
NO OF RESPONSIBILITIES
INTERPRETATION
From the above table and chart represents that out of 120, 50 respondents are opined that medium
cost and normal cost for using online banking services.16% of them opined that high cost for using
online banking services.
31
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.15
CHART 4.13
45
30
15
0
E S ER E
RG EM EM V
SF BL TI
A BL N A
CH O A
PR
O
RM
K PR TR
N L D TY FO
BA A N RI IN
IC FU L
IG
H N CU A
H CH IN SE O
N
Y
TE A ERS
EL P
D F
O
SS
ALWAYS OFTEN SOMETIMES LRARE
O NEVER
INTERPRETATION
From the above chart shows that 37% respondents are suffer from high bank charge and 10%
respondents are said that technical problems are always felt.
32
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE4.16
CHART 4.14
NO OF RESPONDENTS
INTERNET TELEVISION
FRIENDS/RELATIVES OTHERS
INTERPRATATION
According to above table and chart internet (50%) is the most important factor which is influenced
in online banking. The second important factor is television (40%).
33
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.17
QUALITY OF INTERNET BANKING SERVICES
SL NO NO.OF PERCENTAGE
RESPONDENT
1 Highly satisfied 30 25
2 Satisfied 70 59
3 Moderately 10 8
4 Less satisfied 6 5
5 Dissatisfied 4 3
CHART 4.15
QUALITY OF INTERNET BANKING SERVICES
PERCENTAGE
3%
5%
8% 25%
Highly satisfied
Satisfied
Moderately
Less satisfied
59%
Dissatisfied
INTERPRETATION
It is clear from that 59% of users are satisfied with the quality of the services provided by the
bank and 25% are highly satisfied. Only 5% are of being less satisfied with services quality
provided by the bank.
34
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.18
CHART 4.16
NO OF RESPONDENT
YES NO
INTERPRETATION
The above table and chart indicate that 96% of respondents feel that there is a need for growth of
online banking services. 4% of respondents feel that there is no need for growth of online banking
services.
35
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.19
CHART 4.17
NO. OF RESPONDENTS
17
33
17
33
INTERPRETATION
The above table and chart exhibit 33% of respondents are highly aware and 33% of respondents are
aware about online banking services.17% are not aware and 17% are somewhat aware.
36
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.20
H0: There is no significant difference between awareness and security problem of online banking
services.
H1: There is significant difference between awareness and security problem of online banking
services.
T2/N= (40+40+20+20)2/20
=1202/20=720
SST=446+342+134+136- T2/N
1058-720=338
37
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
=1600/5+1600/5+400/5+400/5+ T2/N
=320+320+80+80-720
=800-720
=80
SSE=SST-SSC
=338-80
=258
MSC=SSC/K-1
=80/4-1
=26.7
=27
MSE=258/20-4
=258/16
=16.125
F Ratio=27/16.125
=1.67
= (3,16)
LEVEL OF SIGNIFICANCE=5%
ANOVA TABLE
38
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TV=3.24
NOTE:Since the calculated value is less than table value, we accept H0 and rejected H1, There is no
significant difference between awareness and security problem of online banking.
39
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
TABLE 4.21
CONSUMER ISSUES
CHART 4.18
CONSUMER ISSUES
Chart Title
30
15
0
INTERPRETATION
According to the above table and chart 35% of respondents feel that unawareness of internet access
is the always felt consumer issue, but 7% of respondents feel that lack of consumer internet access
and lack of internet confidence are never felt consumer issues.
40
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
Formula
Chi square=Σ(O-E)2/E
Where;
O=Observed frequency
E=Expected frequency
TESTING HYPOTHESIS
Ho =Gender and online banking habits are independent
H1=Gender and online banking habits are not independent
41
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
SUMMARY
Through the previous chapter we have seen the introduction and the relevance of the study and the
importance of the study. The main objective of the study is to study the attitude of professionals
towards internet banking services. For this purpose, I have collected data from primary as well as
secondary sources. The important tool for the data collection is pretest questionnaire. For the
detailed analysis of data certain tool like percentages, correlation, and anova are used. To present
the data some tools of presentation like bar diagram pie chart, pie diagram etc are used. The sample
size of the study and the time factor could be considered as the main limitation of the study. The
analysis and interpretation are based on the sample.
The third chapter provides you a brief description about the internet banking, its advantages,
disadvantages etc. the clearly intends that the modern world is getting lot of advantaged through
internet banking.
42
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
FINDINGS
1. Most of the users have online banking habit and it made their life easier.
2. It is inferred that,62 % professionals strongly agreed that internet banking is convenient in
comparison with traditional banking services.
3. Most of the users are select online banking is due to less time requirements and verity of
services.
4. Most of the users are using services like balance checking, fund transfer, bill payments and
ticket booking.
5. Most of the users are satisfied services like transfer of funds, ticket booking, online
shopping and bill payments.
6. Some of internet banking services like bill payment, balance checking and ticket booking
are well rated as per security norms.
7. The main secured services among online banking are balance checking.
8. Main security problem faced by the users is slow processing and technical problem.
9. There is a high degree of positive correlation between male and female attitude towards the
time of usage.
10. It was observed from the study that out of 120, 50 respondents are opined that medium cost
and normal cost for using online banking services
11. The usage of online banking services increases in the period of two years.
12. The most of the users holding account in federal bank.
13. Internet is the most influenced factor among the respondent.
14. The main disadvantages of the online banking are high bank charges and security problem
15. 59% of+ the users are satisfied in the quality of online banking services.
16. The users are felt some consumer issues like unawareness of internet access, difficulty in
initial setup procedure.
17. It was observed that majority of the users are male.
18. Most of the respondents are in the age group between 40-50
19. The 48%of users are teachers and 42% are other professionals
20. The users under the income group of below 20000 are the main users of internet banking
21. 33% of the respondents are post graduate holders and 35 % are graduated.
43
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
SUGGESTIONS
1. Making more secure of internet banking transaction will attract more users.
2. Providing effective education regarding internet banking will avoid most of the consumer
issues.
3. Retain the internet banking users by providing better customer services.
4. Maintaining the quality of services will make internet banking more popular.
5. Internet banking facility should be provided in rural areas.
6. Provide protection against the misuse of account by others.
7. Send e-mail or SMS communications to customer about new online services.
8. Measures should be taken for avoiding technical problems.
9. Simplify the procedure of online banking.
10. Security system should be improved.
11. The bank should improve the female participation in internet banking usage.
44
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
CONCLUSION
The internet banking is a term used to describe banking transactions that are performed via a
secured internet application. Internet banking transactions include such things as paying bills,
transferring funds, viewing account statement and paying down loans. Although internet banking
has been popular among young internet savvy people for many years, its popularity is expected to
grow rapidly as internet usage grows internationally and people discover the many advantages that
it provides.
The research had been conducted to study the attitude and usage level regarding internet banking
and to evaluate their satisfaction level on the services offered by the bank. Now a day a proper and
efficient internet banking system only provided by the bank is well satisfactory in nature. The
banks could bring more security measures to improve the trust among customers regarding internet
banking. And the bank could give proper education regarding internet, its advantages and its
importance in the present life. That will promote internet banking.
45
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
BIBLIOGRAPHY
BOOKS:
JOURNALS:
WEBSITE:
www.wikipidia.org.in
www.scribd.com
www.macrothink.org
46
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
Dear Respondent,
This questionnaire is a part of research project being carried out by Devika C 4th semester M.com
student, studying in FATHIMA ARTS AND SCIENCECOLLEGE MOOTHEDAM The area
being studied is the Attitude and Usage Level of Online Banking Services Among
Professionals. Please read all questions carefully before answering. Answer the questions as
completely and honestly as possible. All your answers are kept confidential and are very important
in my research. Your cooperation in completing this study by responding to the following
questions would be greatly appreciated.
Name:
1. Age:
5. Occupations:
6. Monthly Income:
Below 20000 20000-30000 30000-40000 40000-50000.
Above 50000
7. Do you have an online banking habit?
Yes No
8. Do you think online banking has made your life easier?
Yes No
9. Do you agree online banking facilities are more convenient when compared with
traditional banking?
Strongly agree Agree Neutral Disagree
strongly disagree
10. In which bank are you holding an account?
South Indian Bank SBI Federal bank Others
47
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
11. Which factor motivates you for using online banking services
Online bill
payment
Loan
application
Investment
activity
Ticket
booking
Check
balances
online
13. State your satisfaction level with the internet banking services;
Service HS S MS LS DS
Transfer of
fund
Loan
application
Investment
activity
Online
shopping
Ticket
booking
Paying bills
Service HS S MS LS DS
Transfer of
fund
Loan
application
Investment
activity
Online
shopping
Ticket
booking
Paying bills
15. Whether you faced any security problem while using online services;
Technical
problem
Inaccessibility
Slow
processing
Lack of
privacy
Monetary loss
17. How often have you use online banking for the last two years?
Daily Weekly Monthly
18. Would you recommend others to use online banking services?
49
A STUDY ON ATTITUDE AND USAGE LEVEL OF ONLINE BANKING SERVICE AMONG PROFESSIONALS
20. In your opinion what are the problems of internet banking services
High bank
service
charges
Technical
problem
Delay in fund
transfer
Security
problems
Loss of
personal
information
Satisfied
Somewhat satisfied
Less satisfied
Dissatisfied
23. Do you feel that online banking services are needed for growth?
Yes. No
Highly aware
Aware
Not aware
Somewhat aware
26. In your opinion whether you feel any consumer issues related with internet banking
Issues AF OF SF RF NF
Unawareness
of internet
access
Lack of
consumer
internet access
Lack of
internet
confidence
Difficult
initial set up
procedure
Lack of
security and
privacy listing
27. Kindly note your suggestions for improving online banking service provided in your bank
1……………………….
2……………………….
3……………………….
51