Brand
Guidelines 1.0
RECLAIM YOU Brand Guidelines www.rydrc.com
1.0 The Brand Page 03
2.0 Logo Page 06
3.0 Color Palette Page 13
4.0 Typography Page 18
5.0 Imagery Page 22
6.0 Application Page 24
Contents
RECLAIM YOU Brand Guidelines www.rydrc.com
1.1 About Nico Ortiz Page 04
1.2 Brand Goal Page 05
1.0 The Brand
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1.0 / THE BRAND Section 1.1: About Nico Ortiz 2023 V1.0 / Page 5
About Nico Ortiz
Committing to a healthier lifestyle
is just that - a commitment, and
it’s a big one that will take a lot
of dedication. My commitment is
to provide you with accountability,
understanding, and support.
Nico Ortiz
COACH
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1.0 / THE BRAND Section 1.2: Brand Goal 2023 V1.0 / Page 6
Brand Goal
My goal is to help you re-imagine your life. With
extensive experience in Life Coaching and a
vast history of client success, my individualized
positivity approach will help you attain your
goals. As a child I witnessed first hand the
devastating affects divorce can have on a
persons sense of self, safety, security, and many
other aspects of life, this loss can affect one’s
entire system!
My own mother eventually repeated this broken
pattern of loss and self-devastation. I knew in
those moments I wanted to make a difference in
the lives of others in this difficult pattern of loss.
I am a coach with 20+ years experience helping
people recover from the painful loss of an ending
relationship.
As a therapist, author, speaker/presenter,
retreat leader and professionally trained and
experienced life coach, I have the tools and
understanding to help you to create the life you
imagine and get a renewed sense of self.
Divorce recovery does not have to be a lonely
road, traveled solo, I am here to help!
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2.1 The Logo Page 08
2.2 Reverse Logo Page 09
2.3 Monochromatic Logo Page 10
2.4 Logo Clear Space Page 11
2.5 Brand Stamp Page 12
2.6 Logo Misuse Page 13
2.7 Legibility Page 14
2.0 Logo
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2.0 / LOGO Section 2.1: The Logo 2023 V1.0 / Page 8
The logo
Our brand logo consists of a letter mark and
logomark. Our letter mark is designed to be a
clean & minimal logo. On its own the Image
Reclaim You logomark has a strong presence
that can be carried throughout brand collateral.
Our logo acts as the identifying mark or symbol
used to represent the brand. The logo is ideal for
social media avatars, stamps, wax seals, and
stickers.
The nature of the elements in the brand logo
should not be modified or transformed in any
way. The brand logo shall never be streched and
should be resized proportionately so that they
are legible at all times.
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2.0 / LOGO Section 2.2: Reverse Logo 2023 V1.0 / Page 9
Reverse Color
logo
Reverse logo is a white-on-transparent copy of
a logo used when color printing/rendering is not
appropriate or an option for example watermarks
on photos or solid color backgrounds.
We color use our logo at any background which
is similar to our logo mark color. If we use our logo
on dark background from our color pallete then
make the logo white.
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2.0 / LOGO Section 2.3: Monochromatic Logo 2023 V1.0 / Page 10
Monochromatic
Logo
Monochromatic logo design uses one color. By
no means does this result in a boring design. The
different shades, tints and tones of one selected
color can vary greatly; they can emulate depth
and texture, and they can be complicated or
simple.
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2.0 / LOGO Section 2.4: Logo Clear Space 2023 V1.0 / Page 11
Logo Clear
Space
Clear space is the area surrounding our
logo that must be kept free of any text or
20% of Logo Width
graphic elements. By eaving space around
the logo, we make sure it stands out on all
our communications. The minimum clear 20% of Logo
20% of Logo
Width
Width
space is 50% of the height of the entire logo.
It is sometimes necessary to increase and 20% of Logo Width
decrease the logo depending on the print area.
Always keep in proportion. Always ensure the
text is legible.
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3.0 / LOGO Section 3.5: Brand Stamp 2023 V1.0 / Page 12
Brand Stamp
The brand stamp captures the essence of
Nico Ortiz’s mission and vision, reflecting
the company’s dedication to identifying and
nurturing businesses with potential for long-
term success. It signifies the company’s role
as a strategic partner, actively guiding and
supporting its portfolio companies to achieve
their goals and drive sustainable growth.
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2.0 / LOGO Section 2.5: Logo Misuse 2023 V1.0 / Page 13
Logo Misuse
Any changes to our logo diminish its integrity
and the equity of our brand. The examples
shown here are some specific “do nots” for our
logo. Do not alter the logo’s colours in Do not place the logo in a holding
anyway shape
tm
Do not lock-up text to the Do not alter the logo’s shape in anyway
logo
Do not add elements or shadows to the Do not outline the logo
logo
Download Logos Do not rotate the logo Do not change the relationship of
the logo’s components
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2.0 / LOGO Section 2.6: Legibility 2023 V1.0 / Page 14
Legibility
The logo should never be too small to read. We’ve set
a minimum size of 20 mm or 50 pixels. Based on the
standard range, the recommended sizes are shown here.
The logo can be used as a tab for pages and imagery.
There should be enough clear space at the top of the logo
to allow for this in print or online applications. It is not 70mm | A2 45mm | A3
recommended to use the logo at less than
20mm in width.
However, if necessary, use the alternative logotype when
20mm width or greater is not possible.
Ocdun favicon graphic is linked with the website. It is a
smaller representation of the brand for the browser and
for the mobile interfaces.
30mm | A4/A5 20mm | 60px Smaller 32 x 32px
Take into account that the favicon is not the brand logo applications
and should never replace the logo. Minimum Size
App Icon / Favicon
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3.1 Brand Colours Page 18
3.2 Hero Colour Page 19
3.0 Color Palette
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3.0 / COLOUR PALETTE Section 3.1: Brand Colours 2023 V1.0 / Page 16
Brand Colours
A color palette is a crucial aspect of a brand’s
visual identity, as it helps to establish a
recognizable and consistent look and feel. Our
brand utilizes a color palette consisting of four Blue Munsell Mint Olivine Sunset
colors, with blue serving as the primary or “hero”
color.
Mintis a versatile color that can convey a range
of emotions and meanings, depending on the
shade and context. In our brand, we use a specific
shade of Mintthat best represents our identity
and values. This Mintcolor is consistently used
Pantone Pantone Pantone Pantone
across our logo, website, marketing materials, P 179-16 C 18-0317 TPG 11-4800 TCX P 17-1 C
and other brand touchpoints.
CMYK CMYK CMYK CMYK
Along with Mint, our color palette includes 4 70 / 10 / 0 / 37 70 / 0 / 26 / 27 13 / 0 / 31 / 21 0 / 14 / 39 / 1
additional colors that complement and enhance
our brand’s visual appeal. These colors are
RGB RGB RGB RGB
carefully selected to create a harmonious and 47 / 143 / 159 54 / 184 / 135 173 / 199 / 137 252 / 215 / 153
balanced color scheme that reflects our brand’s
personality and message.
HEX HEX HEX HEX
#2F8F9F #36B887 #ADC789 #FCD799
Overall, our color palette is a vital component of
our brand identity, helping to create a strong and
memorable impression on our audience.
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3.0 / COLOUR PALETTE Section 3.2: Hero Colour 2023 V1.0 / Page 17
Hero Colour
Mintis our hero colour. Keeping colour consistent
is a vital element to our branding. Colour is the
way we differentiate and identify our brand in a
crowded marketplace. To help achieve greater
brand recognition it is important that our colour
palette is applied accurately and consistently.
The correct colour values are specified below.
Make sure to use them.
PANTONE CMYK RGB
18-0317 TPG C70 M0 Y26 K27 R54 G184 B135
Mint
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3.0 / COLOUR PALETTE Section 3.3: Colour Hierarchy 2023 V1.0 / Page 18
Colour
Hierarchy
A colour hierarchy has been implemented,
ranging from Mint, Blue Munsell and Sunset.
Mintis used for conveying importance. Whilst
Sunset is mainly used for background washes.
Mint
PMS 18-0317 TPG
CMYK 70 / 10 / 0 / 37
RGB 47 / 143 / 159
HEX #2F8F9F
Blue Munsell
PMS P179-16 C
CMYK 70 / 0 / 26 / 27
RGB 54 / 184 / 135
HEX #36B887
Sunset
PMS 11-4800 TCX
CMYK 0 / 14 / 39 / 1
RGB 252 / 215 / 153
HEX #FCD799
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3.0 / COLOUR PALETTE Section 3.4: Colour Tints 2023 V1.0 / Page 19
Colour Tints 100%
If there is an occasion when you need to create 80%
contrast without adding extra colours, you can
use incremental tints. Our tints are to be applied
in increments of 20%. From 80%, 60%, 40% and 60%
20%. Avoid using any other tints.
40%
Mint 20%
PMS 18-0317 TPG
CMYK 70 / 10 / 0 / 37
RGB 47 / 143 / 159
HEX #2F8F9F
Blue Munsell
PMS P179-16 C
CMYK 70 / 0 / 26 / 27
RGB 54 / 184 / 135
HEX #36B887
Sunset
PMS 11-4800 TCX
CMYK 0 / 14 / 39 / 1
RGB 252 / 215 / 153
HEX #FCD799
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4.1 Primary Typeface Page 20
4.2 Secondary Typeface Page 21
4.3 Use of Type Page 22
4.0 Typography
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4.0 / TYPOGRAPHY Section 4.1: Primary Typeface 2023 V1.0 / Page 21
Primary Hurme Sans Regular
Typeface
ABCDEFGHIJKLMN
Hurme Sans Regular is our primary brand
typeface. Our typography is as unique and
elegant as we are. Typography is a key element
in our brand. It works to maintain consistency,
create clarity and provide equity to our brand.
OPQRSTUVWXYZ
It is important to adhere to the typographic
hierarchy specified in this document to help
achieve brand consistency.
abcdefghijklmn
Aa
opqrstuvwxyz
1234567890
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4.0 / TYPOGRAPHY Section 4.1: Secondary Typeface 2023 V1.0 / Page 22
Secondary Syne Font
Typeface
ABCDEFGHIJKLMN
Syne Font is our secondary corporate typeface,
it should be used in all instances where
typography is required. It is a simple, clean and
legible typeface that compliments our logo. We
use three weights of Syne Font Light, Medium
OPQRSTUVWXYZ
and Bold. Syne Font can be used as a substitute
for Syne Font on digital applications such as
websites and email. It is important to adhere
to the leading and tracking arrangements
specified in this document to help achieve
abcdefghijklmn
brand consistency throughout.
opqrstuvwxyz
Aa
1234567890
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4.0 / TYPOGRAPHY Section 4.2: Use of Type 2023 V1.0 / Page 23
Use of Type
One of the most important techniques for Subheading Font
effectively communicating content is the use of
typographic hierarchy. Typographic hierarchy
is a system for organizing type that establishes
Heading Font Heading Font
an order of importance within the data, allowing
the reader to easily find what they are looking
for and navigate the content. It helps guide
the reader’s eye to where a section begins and
ends, whilst enabling the user to isolate certain Syne Font Regular is to be used for body Syne Font Regular is to be used for body
information based on the consistent use of style copy. Collaboration is key to our success. copy. Collaboration is key to our success.
throughout a body We value partnerships with our portfolio We value partnerships with our portfolio
companies, stakeholders, and industry companies, stakeholders, and industry
Headings & Pull Quotes experts. experts.
Hurme Sans Regular Bold is to be used for all
headings and pull quotes.
Button Font
Subheadings
Hurme Sans Regular Medium is to be used for
subheadings. Subheading Font
Body Copy & Captions Heading Font ‘‘Choose You!’’
Syne Font regular is to be used for body copy
and captions and when a more delicate font is Syne Font Light is to be used for body
copy. Sustainability is at the core of our
required.
business philosophy. We understand the
importance of responsible practices and
Buttons & CTA’s their impact on the environment and
Hurme Sans Regular normal is to be used for all society.
buttons and call to actions.
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5.1 Image Direction Page 24
5.0 Imagery
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5.0 / IMAGERY Section 5.1: Image Direction 2023 V1.0 / Page 25
Image Direction
All imagery should always consist of color pallete
based tones, with a warm and natural feel to
them. Photographs must embody the brand
through connection with the brand keywords.
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6.1 Digital Application Page 24
6.2 Stationery Page 28
6.3 Icons Page 29
6.0 Application
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6.0 / APPLICATION Section 6.1: Digital Application 2023 V1.0 / Page 27
Digital
Application
This is an example of how our branding would be
best applied to maintain consistency of look and
feel on digital applications.
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6.0 / APPLICATION Section 6.2: Stationery 2023 V1.0 / Page 28
Large Envelope
Stationery
This is an example of how our branding would be Letterhead
best applied to maintain consistency of look and
feel on stationery.
Business Card
DL Envelope
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6.0 / APPLICATION Section 6.3: Icons 2023 V1.0 / Page 29
Icons
This is an example of how our branding icon
should be used to maintain consistency of look
and feel on applications.
