How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.

com/learn/seo/how-search-engines-work/

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Search engines work by crawling (https://support.google.com

/webmasters/answer/70897) billions of pages using their own web
crawlers such as GoogleBot (https://www.searchlogistics.com/learn
/seo/googlebot/) or BingBot (https://www.searchlogistics.com/learn
/seo/bing/). These are sometimes called
. A search engines spider then navigates the web by following
links on each new web page (https://www.google.com/search
/howsearchworks/crawling-indexing/) that it discovers.

This is an important piece of

knowledge that many new SEOs miss
out on:

But understanding how search

engines work is paramount!

(https://linksthatrank.com/
Because you need to know how the
system works in order to try and leverage it!

You can’t �x a car’s engine problem without knowing what’s going on

under the hood…

… and the for all search engines.

(https://linksthatrank.com
But, you don’t need to know everything about search engine
algorithms either.

I’m going to take you through how search engines work step by step.

Let’s start with the search engine essentials to lay the foundation for
(https://load.searchlogistics.com
a successful SEO (https://www.searchlogistics.com/learn/seo/)
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/c/v8umgn5uvga6ajgalgx4/career.
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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

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Google’s search engine works around these two main functions:

1. will be looking at these in more detail in a moment.

We

Search engines use their own search algorithms, so if you appear in

2.
the top positions in the search engine results page
(https://www.searchlogistics.com/glossary/search-engine-results-
pages-serps/) for one search engine this doesn’t necessarily mean
you will for all search engines.

Some place a heavy focus on content quality, others user experience

and others link building (https://www.searchlogistics.com/learn
/seo/link-building/). Understanding what the search engine wants is
critical to your success in the SERPs.

We’ll look closer at this shortly.

But for now, understand that:

→ They have 92.37% of the global search engine market

(https://gs.statcounter.com/search-engine-market-share).
→ And “to Google” is an of�cial verb in the English dictionary
(http://www.dictionary.com/browse/google).

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As you can see Google dominates the search engine world. But how
does the search engine we all know and love function?

It’s actually pretty simple and happens in a 2 stage process-

First Google “crawls the web” �nding pages to add to

their database
Then results are organised or “indexed” and added to
their database

On a basic level, think of it like someone creating a huge library of

books (https://www.searchlogistics.com/learn/seo/books/).

• is �nding new books to add to that library.

• is putting the books you do have in a speci�c order
(like genre or author).

The only difference between a library and Google – is that Google

has billions of books.

When you enter a search query in the search engine, you might
assume that Google hunts through the entire world wide web in that
moment.

What’s really happening is that the search engine web crawler has
compiled a huge database of pages and you are searching that
database, NOT the entire world wide web.

The database is made up of pre-approved websites that Google has

checked over and deemed safe for its users. So you won’t �nd
anything dodgy from the ‘dark web’ for your search query when

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using Google.

✓ It can access this database reliably

✓ It provides a quicker and more user-friendly experience
✓ It allows Google to add its own “tags” to these pages and
provide relevant results

The �rst stage in adding pages to this database is called .

Google has “crawlers” (or “spiders”) that it uses to scour the internet.

These web crawlers have 2x jobs-

 Find new web pages to index

 Scrape information about each web page

I like to think of these . They secretly go behind

enemy lines to gather information and report back to HQ.

But how do they �nd websites, get access and recover that
information? Well, it’s not actually as complex as you might think…

All websites are part of a network called the World Wide Web
(https://en.wikipedia.org/wiki/World_Wide_Web) which is basically
like a huge spider web spread all over the world.

The only difference is the world wide web is held together by links
(also known as hyperlinks or backlinks
(https://www.searchlogistics.com/glossary/backlinks/)).

And search engine crawlers (or spiders) use these links to travel
around the web and discover new content!

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Once web crawlers �nd a new page, they start reading all of the
content and code of the page.

In the ideal world, we want the code to be as easy as possible for

Google to interpret and understand. Which is where a website owner
will perform SEO (search engine optimization).

The crawling process isn’t human-manned and each web crawler

works autonomously (using machine learning from the search engine
algorithm (https://www.searchlogistics.com/learn/seo/algorithm/)) to
decide whether pages they �nd should be added to the Google
index or not.

Crawlers know that sites where you can buy guns and drugs
shouldn’t be added to their database.

But once a web crawler has decided that a page should be added to
the database, it’s time for a site to enter the second stage of the
process – .

Once a website has been crawled, it’s time to for it to be added to

the database.

(It’s a little more complex than that, but tagging works for now).

Think of it in terms of the library example I gave earlier:

If a box of assorted books is dropped off at a library, they will be

organised, tagged and placed into their relevant sections-

✓ Crime
✓ Fantasy
✓ Reference
✓ Biographies

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

Let’s say you’re interested in learning French verbs.

You might go along to Google and enter the search query “French
verb list”.

The search engine will search its database for the pages that match
that search term:

(in a matter of seconds)

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(Note: To complete more speci�c research, you can also exclude

words from Google search (https://www.searchlogistics.com/learn
/seo/exclude-words-from-google-search/) to �nd exactly what you
want quickly).

There is a range of factors that determine why those pages show up

in that order.

These factors vary depending on the search engine you’re using for
example Amazon (https://www.searchlogistics.com/learn/statistics
/amazon-prime-statistics/)’s ranking factors are very different to
Google’s (more on that later).

First, just understand that the “indexing” process is �uid and as

websites grow/add new content/delete new content – it will be re-
crawled and re-indexed to provide relevant results for the search
queries.

You can get your web page indexed quicker by submitting your XML
sitemap to Google Search Console.

As I brie�y mentioned earlier, search engines (also called search

platforms) work on an algorithm that determines the order the pages
appear.

That’s a series of equations that are based on different factors that

help the computer decide where each piece of content should rank.

With Google, the simplest way I can explain it is through the concept
of voting. In its very basic essence, the more “votes” a website has –
the higher it ranks.

Let me explain it in more detail with a live example.

If you wanted to learn (https://www.searchlogistics.com/learn/) how

to make money through Fiverr, it’s likely you would enter a search
query like this in Google-

And you’ll �nd is that lots of web pages show up. But there is one at
the top.

That’s my how to make money on Fiverr

(https://www.searchlogistics.com/learn/blogging/how-to-make-
money-on-�verr/) tutorial:

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

That means of all the pages that relate to that topic, my site has the
“most votes”

Well… “Votes” are otherwise known as backlinks (or external links

(https://www.searchlogistics.com/learn/seo/link-building/external-
links/)) meaning that when one website links to another website,
they are essentially “voting” for it.

For example Niche Pursuits (https://www.nichepursuits.com/how-to-

start-a-business-no-money/) voted for my article when they linked
to it-

But that’s not the only vote/backlink that page has.

It also has votes/backlinks from 83 other websites-

And for the most part it’s these votes/backlinks that are driving the
number #1 position in the search engine rankings.

It’s not quite as simple as that because not all “votes/backlinks” are
created equal. The bigger the site and the more well known it is, the
more weight their “vote” carries.

If you were to get a link from a big media outlet like The New York

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

If you were to get a link from a big media outlet like The New York
Times or The Guardian, it would carry signi�cantly more weight than
a link for a brand new unestablished blog.

I’ll show you how all of these pieces together later. But for now:

Remember that in general the more “votes” a page has, the better
and that not all “votes” are created equal.

Stuck in the Google sandbox

(https://www.searchlogistics.com/learn/seo/algorithm
/google-sandbox/) period? Read my guide to learn how to get
out of Google sandbox (https://www.searchlogistics.com
/learn/seo/algorithm/google-sandbox/) as quickly as
possible.

(https://linksthatrank.com/backlink-blacklist/)

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

How do other search engines work in

comparison to Google?

Many “web” search engines use (like Bing

(https://www.searchlogistics.com/learn
/seo/bing/)) similar search engine
algorithms.

They will crawl and index web pages to use in their search results.

they each have different ranking factors to consider which I will

talk about in a minute.

Because there are also other types of search engines you should be
aware of like-

 YouTube  Alibaba
 Amazon  Etsy
 eBay  Quora

These sites all work as search engines within themselves but each of
these sites has millions of visitors we could tap into.

Which is another reason

!

And as long as search engines exist, we will be able to optimise for

them.

Amazon is one of the world’s leading product search engines!

They offered hundereds of millions of products on their site and it’s

internal search engine algorithm A9, has one main mission:

Whilst this may sound like Google’s philosophy:

Startupbros point out in their guide to ranking on Amazon

(https://startupbros.com/rank-amazon/), they’re slightly different.

• Google says, “What results most accurately answer the user

query?”
• Amazon says, “What products is the searcher most likely to
buy?””

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

This is a huge difference because Google’s search engine relies on

spiders to collect and organise external data.

Whereas Amazon’s search engines rely on internal data that is fully

focused on serving their own self-interest.

( They want to sell the most products per person)

And Amazon does that by making sure the products you are most
likely to buy, show up at the top of its search results.

They use many different factors to �gure that out such as-

✓ How many people have previously bought a product (the

conversion rate)
✓ How well it �ts the needs of the buyer (the relevancy)
✓ The previous actions of the buyer (what they are likely to want
to buy this time)
✓ The overall rating and satisfaction the product provides (how
other buyers felt)

This information enables them to show the most buyable product at

the top of the page.

If I was to search French learning books:

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That would give me this set of results.

Can you work out why?

Trying to �gure out why is why search engine optimisation exists,

because search engines aren’t big on sharing their ranking secrets.

But by observing results and applying a bit of intelligent thought, we

can �gure out what is happening-

✓ The books closely match the keywords

(https://www.searchlogistics.com/learn/seo/keywords/) I used
✓ These books are targeted at older learners (I’m logged into my
account as an adult)
✓ They have lots of high ratings (35 to 84 ratings each which is
social proof)
✓ There are tons of positive reviews
(https://www.searchlogistics.com/learn/reviews/)
✓ They are affordable (it’s not a product where I’d want to pay
$300+)
✓ They come from a reputable source I’m likely to trust (Collins is
a huge UK brand)

If I wanted to buy a French learning book, all of these factors

combined would be highly convincing.

And Amazon knows that! Their algorithm automatically optimise

results to make sure the perfect product is in front of me when it
needs to be.

You can �gure out how other search engines work as well just by
observing results and applying intelligent thought.

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

All search engines have a target goal with the information they
provide. They all want to meet the needs of their audience.

these needs vary for each search engine…

Is to provide you the most Is to show you the right

accurate answer/solution product for you to buy.
to your problem.
It �nds quality products
Whether that’s �nding the that meet your needs,
local news, �nding out backed by a history of
which nickname Kanye buyer signals and ratings
West is now using or (with fast delivery).
planning your wedding.

Is to show you the most Is to pair you with the right

relevant video. answer to your search
terms.
Whether that’s a tutorial
on brewing coffee or Whether that’s a question
watching gamers play. This that already exists or a
keeps user engagement in question you are asking for
action and watching ads! the �rst time.

Trust me when I tell you this:

Taking time to observe and understand what a search engine wants

for their users will make your life much easier as an SEO.

Because once you know that, all you have to do is optimise for that!

(If you want to dive deeper into SEO, I recommend you check out my

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

list of SEO books (https://www.searchlogistics.com/learn

/seo/books/)).

(https://linksthatrank.com/)

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

If you want to become a successful SEO…

Knowing is one of the most important

steps. I am going to cover more technical aspects with you soon.

For now let’s quickly recap what you’ve learned:

→ Google’s database is created by crawling and indexing websites

→ Crawling is when spiders follow links to discover new webpages
→ Indexing is when Google adds new website content
(https://www.searchlogistics.com/learn/seo/on-page/website-
content/) to it’s database and adds topic tags
→ Many factors in�uence how sites appear in Google for search
terms, the main one is links
→ Each backlink to a page counts as one “vote” for that page, the
more votes the better
→ Not all backlinks (votes) are created equal, links from high
authority pages count for more
→ Understanding a search engines goal helps you understand how
they work and how to optimize your site

So now you know the basics of how search engines work…

…let’s get our hands dirty by taking a deep dive into Google ranking
factors (https://www.searchlogistics.com/learn/seo/google-ranking-
factors/).

(https://load.searchlogistics.com/c/ta7mckv55iop9qygeh24/)

← Previous Next →
SEO Case Studies Increase Your Search Traf�c
OR
(https://www.searchlogistics (https://www.searchlogistics
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18 sur 34 08/08/2024 06:18

How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

Search engines work by crawling over 1 billion websites with

bots (sometimes called spiders or web crawlers) . These bots
navigate the web by following internal or external links to �nd
new pages. Once found, they are downloaded, evaluated and
added to the search engines index accordingly.

19 sur 34 08/08/2024 06:18

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

says:
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says:
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says:
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work/#comment-248296)

Thanks!

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says:
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work/#comment-70835)

Thank you!

says:
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Thanks for sharing this insightful post.

21 sur 34 08/08/2024 06:18

How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

says:
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work/#comment-41651)

You’re welcome!

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-work/#comment-39855)

Very helpful post

says:
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work/#comment-41644)

Thanks!

says:
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thanks for information

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FEATURED IN: work/#comment-21071)

Cheers!

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work/#comment-21107)

There you go: https://searchlogistics.com/seo/tools

/backlink-indexers-test/ (https://searchlogistics.com
/seo/tools/backlink-indexers-test/)

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-work/#comment-3144)

very nice and helpfull post thank you

22 sur 34 08/08/2024 06:18

How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

says:
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work/#comment-21960)

No problem!

says:
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very good post very helpful info.

says:
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work/#comment-22657)

Cheers!

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-work/#comment-4321)

now thats a blog post! thanks Matt , been following for years!

says:
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work/#comment-23058)

Thanks for sticking with me! What do you think to the

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work/#comment-23274)

Hope you found it useful Kishan

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(https://www.searchlogistics.com/learn/seo/how-search-engines-work/#comment-5112)

Hi, Your post is really amazing. I am a regular reader of your blog

and every time I get something new. This post is also informative
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here.

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

here.

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-
work/#comment-23671)

Thanks Himanshu – glad you continue to get value from

coming to my blog.

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-work/#comment-5131)

I just wanted to thank you for giving this information away to

those of us just starting out. Also thank you for arranging it in
such an easy, step by step manner and you can effectively
search on it!

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-
work/#comment-23692)

Hey Ellery – no problem at all. Welcome to ‘behind the

scenes’ of the online world �

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-work/#comment-5396)

Can you help me personaly, plzzz. I am facing a lots of dif�culties

i need someone to guide me. I AM REQUESTING YOUOne of your
visitors.

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-
work/#comment-23913)

You can send any requests for me to review via here –

https://searchlogistics.com/contact-me/
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says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-work/#comment-5996)

Thank u for sharing knowledge

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-
work/#comment-24387)

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How Do Search Engines Work In 2024? What You Need To Know https://www.searchlogistics.com/learn/seo/how-search-engines-work/

Glad I could help �

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-work/#comment-6475)

Hmmmm just stumbled on this concise and informative content,

have more clear understanding on how search engine works.
thanks for the write up

says:
(https://www.searchlogistics.com/learn/seo/how-search-engines-
work/#comment-24792)

No worries, understanding how they work is the �rst step

to ranking your websites on them �

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