VIJAY Mallya 1
VIJAY Mallya 1
VIJAY Mallya 1
Presented by-
Vaishali Mali
Rashi Katey
Ashley Anthony
Vanshika Singh
Chaitrali Pawar
Madhura Mitkari
Nandini Singh
Chinmayi Dixit
Sakshi Kakade
Divya Thite
INTRODUCTION
Vijay Mallya is an Indian businessman known for his ventures in the liquor
and aviation industries.
Once hailed as the “King of Good Times” due to his extravagant lifestyle and
the success of his businesses, became one of the most controversial figures
in India due to financial scandals surrounding him.
EARLY LIFE
Vijay Mallya was the chairman of United Breweries Group, which had diverse
interest including aviation and alcohol.
His airlines , Kingfisher Airlines, launched in 2005, was a major venture that
aimed redefining luxury air travel in India.
However , despite its initial popularity , the airline began facing financial
troubles.
BUSINESS
Increased Scrutiny.
Public Distrust.
Legal Consequences.
Impact on Business Reputation.
Corporate Governance Focus.
Impact on Lending practices.
Media and Public Opinion.
SWOT ANALYSIS
Ø Strength
§ Risk taker.
§ Leadership qualities.
§ Having creativity skills.
§
Ø Weaknesses
§ Huge borrowed funds.
§ Trying to run Airline like a liquor business.
§
Ø Opportunity
§ The Heineken deal.
§
Ø THREAT
§ Competition from other airlines like jet airways.
LESSON LEARNED