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Graphics Lecture 2

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MUHAMMAD MANSHAG
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21 views

Graphics Lecture 2

Uploaded by

MUHAMMAD MANSHAG
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What is Illustrator?

The industry-standard vector graphics app that lets you create logos, icons, drawings,
typography and complex illustrations for any medium.

Adobe illustrator is commonly used to create logos, promotional and branded content, icons,
website graphics, digital Artwork and more. It is popular in the business world for graphic
design projects related to marketing, advertising and branding as well as with artists who create
digital artwork personally and professionally.

VECTOR:

They are built up from mathematically accurate and precisely calculated positioned points, a
vector file can be scaled to any size without apparent loss to quality.

 AI
 EPS
 PDF
 SVG

.AI-Adobe Illustrator

An AI file type is the raw and original proprietary file type developed by Adobe systems. It is a
single page, editable, working file that has yet to be processed into a final format.

.EPS- Encapsulated PostScript

EPS is the most popular widely used vector file format. The reason behind this particular type
being the most popular is that the broadest range of software can open it. From older versions
of the Adobe Illustrator to products outside of the Adobe product line like Corel Draw, all
support EPS vector file formats. As a graphic designer, you would most commonly see clients
request designs in EPS format for printing.

.PDF-Portable Document Format.


One of the two processed variant of AI, PDF is quickly becoming a popular format. Many
designer favor this format as it can be universally viewed through any computer, smart phone
or tablet that may have Adobe Acrobat or any other generic PDF viewer. The illustrator editing
capabilities can be preserved when the format is saved. Hence the file can be opened and
edited easily.

.SVG-Scalable Vector Graphics

All though all vector graphics are scalable, the SVG file type is individually termed as scalable
vector graphics because this format can be easily used online. With newer technology being
introduced with higher screen resolution, SVG is becoming more commercial in use. An SVG file
would ensure that the quality of the logo is not compromised no matter what device it is
viewed on. The SVG file format is the only among the bunch that is not intended for printing.

RASTER

Raster files, more popularly known as bitmap images, are more common and are intrinsically
different from vector files. These dot matrix data structures are mainly a representation of a
rectangular grid of pixels that can be viewed through a monitor screen, paper or any other
display medium.
Because they are primarily a collection of pixels, you are free to increase the size of your logo
image. However, they quickly become blurry or blocky, which is why many designers prefer
vector over raster.

 JPG
 GIF
 PNG
 TIFF
 BMP
JPG/JPEG-Joint Photographic Experts Group

One of the most common image formats, JPEG are mainly seen online. These digital images are
digitally produced which allows them good compression without overly comprising on the
image quality.

PNG- Portable Network Graphics


A standard raster graphics file format, PNG images are more commonly known for allowing
transparent background as compared to JPEG images. The PNG file format has become
extremely popular among logo designers because it allows colored imagery over a transparent
background, making it great for cutout logo designers.

GIF-Graphics Interchange Format


These are also a bitmap format image like JPEG and a dried drown version of PNG, but GIFs are
mainly known for being 'the moving image'.

TIFF-Tag Image File Format


TIFF is a file used to store raster graphics and image information. A favourite among the
printers, TIFFS are a handy way to store high-quality images before editing if you want to avoid
lossy file formats.

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