Purposive Communication - SYLLABUS
Purposive Communication - SYLLABUS
PURPOSIVE COMMUNICATION
COURSE SYLLABUS
First Semester, School Year 2024-2025
Course Description:
Purposive Communication is a three-unit course that develops students’ communicative competence and enhance their cultural and intercultural awareness through multimodal task that
provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local and global context. It equips students with tools for critical evaluation of a variety
of texts and focuses on the power of language and the impact of images to emphasize the importance of messages responsibly. The knowledge, skills, and insights that students gain from this
course may be used in their other academic endeavors, their chosen disciplines and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based
output for various purposes.
Course Learning P1 P2 P3 P4
Outcomes P5
1 Describe the nature, elements, and function of verbal and non-verbal communication in various and I
multicultural contexts
2 Explain how cultural and global issues affect communication I I
3 Determine culturally appropriate terms, expressions, and images I I, P,
D
4 Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills I, P,
D
5 Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in I, P,D P,D P,D P,D
local and global settings using appropriate registers
6. Create clear coherent, and effective communication materials I,P,D P,D P, D
7 Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures I P,D
8 Write and present academic papers using appropriate tone, style, conventions, and reference styles I P,D P,D I
9 Adopt cultural and intercultural awareness and sensitivity in communication of ideas I P,D I
10 Appreciate the differences of the varieties of spoken and written language I,P,D P P,D
11. Adopt awareness of audience and context in presenting ideas I D D D D
12. Appreciate the impact of communication on society and the world I P,D P,D
Legend: I - Introduced concepts/principles; P - Practice with supervision; D - Demonstrated across different settings with minimal supervision
Course Outline:
Specific Learning Outcome Learning Instructional Instructional Resources Performance Standard Assessment Time
Content Delivery Tasks Allotment
Introduction and Orientation, At least 85% of the class became Recitation/Response to
Demonstrate Direct Instruction-Structured Handout (e-copy) aware of the university/college questions or prompts:
Week 1
knowledge of the A. Expectation Setting Overview vision, mission and objectives and of What do you expect
course’s content, its B. Introduction to the the course content and from the course, the
requirements and rating Course requirements teacher, your
criteria Interactive Learning classmates and
LMS, FB Messenger, E-mail, Share expectations on the yourself?
SMS (mobile phone) Course
depending on what is
accessible to the students
Describe the nature, Communication processes, Asynchronous / Synchronous Modules and other open Critically explain the nature, Participate in the
elements, and function of principles and ethics online learning via Learning educational resources. elements and functions of verbal discussion board via
verbal and non- verbal Management System (LMS) or and non- verbal communication in forum postings, learning
communication in various • Communication, other on-line platform https://www.healthknowle various and multicultural contexts logs or blogs (For
and multicultural contexts Importance accessible to dge.org.uk/public-health- synchronous
& Process textbook/organisation- and asynchronous group)
students
• Review on the Basic management/5a-
Principles of understanding- itd/effective-
Independent Study Modular communication
Communication Learning (for remote learning Submission of the
(Elements) group) accomplished activity sheet
See: and of learning log
• Purposes of
http://promeng.eu/downlo
Communication
ads/training-
• Types of
materials/ebooks/soft-
Communication skills/effective-
• Communication communication-skills.pdf
Models
• General Principles of
Chase, R. & Shamo, S.
Effective
(2013). Elements of
Communication
Effective
• Majors Forms
Communication, 4th
of edition, Washington,
Communication Utah: Plain and
A. Ethics of Precious Publishing
Communication
Explain how cultural and Communication and Asynchronous / Synchronous Article: “Flight from Clearly and logically explain how Participate in the
global issues Globalization online learning via Learning Conversation” cultural and global issues affect discussion board via
affect communication Management System (LMS) or https://www.nytimes.com/ communication forum postings, learning
other on-line platform 2012/04/22/opinion/sunda logs or blogs.
• Globalization & its Effect
Discuss the impact of on Communication accessible to y/the-flight-from- Critically discuss the
• Drivers of Globalization students conversation.html?_r+0 impact of communication Submission of reaction
communication on
in a Global Society on the society and the paper on the “Flight
the society and the world
• How Globalization Independent Study Video: world from Conversation.”
affects Communication Modular Learning (for remote “Connected but alone” in (For synchronous and
Appreciate the differences TED talks:
Effective Communication learning group) asynchronous group)
of the varieties
of spoken and written https://www.ted.com/talks/ Submission of the
language sherry_turkle_connected_ accomplished activity
but_alone sheet and of learning log,
reaction paper on the
Video: article “Flight from
“How social media can Conversation.” (for remote
make history”: learners)
https://www.ted.com/talks/
clay_shirky_how_social_
media_can_make_history
?language=en
Evaluate multimodal Evaluating Messages Asynchronous / Synchronous Modules and other open Critically evaluate multimodal Participate in the
texts critically to online learning via Learning educational resources. texts applying listening, reading discussion board via
enhance receptive Evaluating texts that use Management System (LMS) and viewing skills. forum postings,
or other on-line platform Authentic texts about learning logs, blogs and
(listening, reading, words and images (e.g.
accessible to cultural sensitivity from Apply and assess the appropriate other online platforms.
viewing) skills pictures, infographics, TV students various media (text communication (For synchronous and
ads etc.) of different messages, social media asynchronous group)
Convey ideas through strategies in diverse social, cultural
types of texts reflecting Independent Study posts, twitter posts, text settings.
oral, audiovisual, different cultures (Asian, Modular Learning (for remote messages, newspaper Analysis of a chosen
and/or web-based Western, etc.) articles, advertisements, multimodal material
learning group)
presentations for etc.) that is socially relevant.
different target What is the message? See: Materials may include
audiences in local and https://wordpress.com/sta gender sensitivity
global settings using What is the purpose of the rt/user?ref=image- landing- issues,
appropriate registers message? page stereotyping..etc.
Students will work in
How is the message http://i.telegraph.co.uk/mu pair (For synchronous
Adopt cultural and conveyed by the text and/or ltimedia/archive/01440/bu and asynchronous
intercultural awareness and image? rger_1440211c.jpg group: online
sensitivity in communication submission)
of ideas Who is the target audience https://atlantablackstar.co
of the message? m/category/race/ Submission of the
What other ways of accomplished activity
presenting the message are Mooney, A., Peccel. J.S., La sheet
there? Belle, S.et al. (2010) (for remote learner)
Convey ideas through oral, Communication aids and Asynchronous / Synchronous Modules and other open Apply and assess the appropriate Participate in the
audiovisual, and/or web- strategies using tools of online learning via Learning educational resources. communication discussion board via
based presentations technology: Management System (LMS) or strategies in diverse social, forum postings, learning
for different target other on-line platform Texts, video clips, audio cultural settings. logs, blogs and other
audiences in local and • Mediated accessible to clips from various online platforms. (For
global settings using Communication sources Effectively convey ideas through synchronous and
students
appropriate • Communication in oral, audio-visual or/ web asynchronous group)
registers Social Media See: presentations for different target
Independent Study
• General Guidelines for http://creatingmultimodalt audiences in local and global Creation of multimodal
Adopt cultural and Modular Learning (for remote settings using appropriate materials like
Creating an Effective learning group) exts.com/
intercultural registers, and showing cultural infographics, editorial
Presentation
awareness and and intercultural cartoon or memes, PSA,
“The World’s Worst awareness and sensitivity video, poster to raise
sensitivity in Research Presentation” awareness on a chosen
communication of http:www.youtube.com/wa socially relevant issue
ideas thc?v+nSGqp4-bZQY (preferably, related to the
selected topic for
Adler, R., Elmhorst, advocacy project) which
J.M., & Lucas, K. (2012) can be shared on social
“Communicating at Work: media. Students will work
Strategies for success in in pair (For synchronous
business and the and asynchronous group:
professions N.Y:McGraw
Hill Submission of the
accomplished activity
sheet
(for remote learner)
Convey ideas Communication for Asynchronous / Modules and Critically and persuasively Participate in the
through oral, audio- various purposes Synchronous online other open present ideas using the discussion board
visual, and/or web- learning via Learning educational appropriate via forum postings,
based presentations • Preparing a Speech Management System resources. registers, tone, facial learning logs, blogs
for different target or Oral Report (LMS) or expressions and gestures. and other online
audiences in local • Informative other on-line platform Samples of platforms. (For
and global settings Communication accessible to students inquiry letter, Write or create an effective synchronous and
using appropriate • Persuasive police reports, communication asynchronous
registers political material on a given topic. group)
Communication
• General Types of Independent Study speeches,
Create clear, newspaper For all students:
Special- Modular Learning (for
coherent and effective articles, etc. Critiquing of a
Occasion Speeches remote learning group)
communication See:https:// selected speech
Types of Speeches
materials www.youtube. co delivered which can
Based on be viewed thru a
m/watch?
Delivery given link. (Greta
Present ideas v=LI4ueUtkRQ0 &a
Thunberg's full
persuasively b_channel=C-SPAN
speech at the
using United Nations
appropriate http:// Climate Action
registers, www.pearsonhighered Summit
tone, facial
.com/samplechapter/
expressions,
and gestures. 020552 4214.pdf Submission of a
written
Adopt awareness of speech on an
audience and context environmental/politi
in presenting ideas cal /social issue,
preferably related
to the topic chosen
for the advocacy
project
On line or
electronic
submission of a
video recorded
formal one-
minute speech
based on
current issues
Create clear, Communication for Asynchronous / Modules and other Critically apply skills in Participate in the
coherent and Work Synchronous online open educational listening, speaking, discussion board
effective learning via Learning resources. Video: reading and writing for via forum
Purposes
communication Management System “Giving work purposes. postings, learning
materials. (LMS) or other on-line presentations worth logs,blogs and
• Using appropriate listening to : Gordon Write effective
platform accessible to other online
language in the Kangas at TED xTalks communication papers for
students platforms. (For
workplace (youtube) work purposes.
Present synchronous and
• Using the
ideas Independent Study Effectively present a asynchronous
appropriate tone, Sample
persuasively Modular Learning (for report or proposal for a group)
style and format in communication
using remote learning particular group of
professional materials from
appropriate group) audience, using
communication different workplace
registers, • Writing Memos, settings (e.g. appropriate Submission of
tone, facial minutes of minutes, memo, registers, tone, facial Workplace
expressions, meeting, short incident reports, expressions and documents such
and gestures reports, and business/technical gestures as minutes,
project proposal reports) memo, notice of
• Launching a See: meeting, project
Adopt awareness proposal etc. (by
of audience and campaign group for:
context in Barriers to https:// synchronous and
presenting ideas Communication in www.freshhrinsight asynchronous
the Workplace s.com.au/workplace- group)
language-appropriate/
https://
www.conovercomp
any.com/professionalis
m- language/
https://
www.aresearchgui
de.com/appropriate-
language.html
Write and present Communication for Asynchronous / Modules and other open Produce/write well Participate in the
academic papers Academic Synchronous online educational resources. documented discussion board via
Purposes (e.g. learning via Learning academic paper using forum postings,
Adopt awareness of research-based Management System Bullok, R. & Goggin, appropriate tone, style, learning logs, blogs,
audience and context journal or (LMS) or other on-line M. (2013). The conventions and reference vlogs and other online
in presenting ideas magazine article, platform accessible to Norton Fieldd Guide styles platforms.
etc) students to Writing 3rd ed.
Convey ideas through W.W. Norton and Productively engage in Submission of
oral, audio-visual • Writing Independent Study Company English Language academic Papers
or/web presentations academic Modular Learning (for research relevant to the (e.g. personal
for different target paper remote learning group) school/ workplace setting reflective essay,
Writing Research
audiences in local and • Personal informative essay,
Report
global settings using reflective https://www.researchgate Produce an oral, audiovisual literary analysis,
appropriate registers essay .ne or/web presentations for political science
• Literary t/publication/ different target audiences in paper) (Individual
analysis 325546150_WR local and global settings output)
• Informative ITING_RESEARCH_REP using appropriate registers.
OR Submission of
essay
T research report
• Final
See: http://english28- based on research
Examination
payte.weebly.com/upload focusing on a topic
The research report
s/3 related to the
/8/2/9/38294063/nortonfie advocacy project
ldg chosen by the
uide2.pdf group
SEE:
Submission of the
http://drmehrdad.com/ accomplished activity
PDF- files/9.pdfee: sheet
(for remote learner)
See:
http://
pne.people.si.umich.ed Final Project:
u/PDF/howtotalk.pdf Presentation of the
Proposed Advocacy
https:// Final Examination Project Campaign
www.defsa.org.za/ and of the
what-academic-paper multimodal materials
https://www.washingtonp such as print,
ost. audio, visual, web-
com/blogs/answer- based addressing
sheet/post/a-guide-to- current issues
writing-an-academic-
paper/2012/01/18/gIQAjG
CT CQ_blog.html
Course Requirements:
Type of Requirements Specific Requirements Due Date
Tests and Examinations Prelim Examination
Midterm Examination
Pre-Final Examination
Final Examination
Written Works Class Activities
Portfolio Relating the topics of Understanding the Self in the A week before Final Exam
students perspective
Course Assessment:
Quizzes 25%
Projects/Outputs 10%
Total 100%
Caveat: Issues and matters not stated in this syllabus that are important for this course should be consulted with the course Instructor.
JANICE G. MORAO, MEd BENJAMIN L. CUSTODIO, RCRIM, MSCJ RANILO BHO MANALLO, DBA
Part-Time Instructor Dean President