106BCO21
106BCO21
106BCO21
MANAGEMENT
B.Com (Gen & CA) I Semester Paper -IB
Lesson Writers
Dr.K.Kanaka Durga Dr.M.Vijaya Lakshmi
Reader, Dept. of Commerce Reader, Dept. of Commerce
Hindu College Hindu College
Guntur Guntur
Editor
Prof. V.Chandrasekhara Rao,
M.Com., Ph.D.,
Dept. of Commerce and Business Administration
Acharya Nagarjuna University
Nagarjuna Nagar-522510
Director
Dr.Nagaraju Battu
M.H.R.M., M.B.A., L.L.M., M.A. (Psy), M.A., (Soc), M.Ed., M.Phil., Ph.D.
Centre for Distance Education
Acharya Nagarjuna University
Nagarjuna Nagar-522510
This book is exclusively prepared for the use of students of M.Com Centre for
Distance Education, Acharya Nagarjuna University and this book is mean for limited
circulation only
Published by
Dr.Nagaraju Battu
Director
Centre for Distance Education
Acharya Nagarjuna University
Nagarjuna Nagar-522510
Printed at
FOREWORD
Since its establishment in 1976, Acharya Nagarjuna University has been forging
ahead in the path of progress and dynamism, offering a variety of courses and
research contributions. I am extremely happy that by gaining ‘A’ grade from the
NAAC in the year 2016, Acharya Nagarjuna University is offering educational
opportunities at the UG, PG levels apart from research degrees to students
from over 443 affiliated colleges spread over the two districts of Guntur and
Prakasam.
The University has also started the Centre for Distance Education in
2003-04 with the aim of taking higher education to the door step of all the
sectors of the society. The centre will be a great help to those who cannot join in
colleges, those who cannot afford the exorbitant fees as regular students, and
even to housewives desirous of pursuing higher studies. Acharya Nagarjuna
University has started offering B.A., and B.Com courses at the Degree level and
M.A., M.Com., M.Sc., M.B.A., and L.L.M., courses at the PG level from the
academic year 2003-2004 onwards.
It is my aim that students getting higher education through the Centre for
Distance Education should improve their qualification, have better employment
opportunities and in turn be part of country’s progress. It is my fond desire that
in the years to come, the Centre for Distance Education will go from strength to
strength in the form of new courses and by catering to larger number of people.
My congratulations to all the Directors, Academic Coordinators, Editors and
Lesson- writers of the Centre who have helped in these endeavours.
Learning Outcomes:
At the end of the course, the student will be able to
Understand different forms of business organizations.
Comprehend the nature of Joint Stock Company and formalities to promote a
Company.
Describe the Social Responsibility of Business towards the society.
Critically examine the various organizations of the business firms and judge the best
among them.
Design and plan to register a business firm. Prepare different documents to register a
company at his own.
Articulate new models of business organizations.
Syllabus:
Unit-I –Introduction Concepts of Business, Trade, Industry and Commerce: Business –
Meaning, Definition, Features and Functions of Business - Trade Classification – Aids to
Trade – Industry Classification and Commerce - Factors Influencing the Choice of Suitable
form of Organization
Unit –II– Forms of Business Organizations: Features, Merits and Demerits of Sole
Proprietor Ship and Partnership Business - Features Merits and Demits of Joint Stock
Companies - Public Sector Enterprises (PSEs) - Multinational Corporations (MNCs)-
Differences between Private Limited Public Limited Company
Lesson - 1
BUSINESS CONCEPTS
1.0 OBJECTIVES
After going through this lesson student can know
Æ What is Business
Æ Types of Business
Æ Qualities of Businessman
Æ Commerce, Industry, Trade etc.
Æ Objectives of Business
Structure
1.1 Introduction
1.2 Concepts :
1.2.1 Business
1.2.2 Profession
1.2.3 Employment
1.2.4 Firm
1.2.5 Plant
1.3 Characteristics of Business
1.4 Types of Business
1.4.1 Trade
1.4.2 Commerce
1.4.3 Industry
1.5 Qualities of Successful Businessman
1.6 Objectives of Business
1.7 Summary
1.8 Terminology
1.9 Self Assessment Questions
1.10 Reference Books
1.1 INTRODUCTION
Every human being is busy in one activity or another.
All human activities are directed towards satisfying human wants. Depending on the na-
ture of wants human activities may be classified into two categories.
1) Economic Activity, 2) Non-Economic Activity
Centre for Distance Education 1.2 Acharya Nagarjuna University
Economic Activity : Human activities related to production and exchange of wealth are called
economic activities. The main objectives of economic-activity are consideration and profitability.
Non-Economic Activity : Non-economic activities are primarily to satisfy social, religious, cultural
or sentimental requiremnts of human beings. The main objective of non-economic activity are
guided by love and affection.
Economic Activity - Classification : The economic activities carried out by human beings are
classified into three cateegories. They are 1. Business, 2. Profession, 3. Employment.
1.2 CONCEPTS
1.2.1 BUSINESS
A business activity involves production, exchange of goods and services to earn profit. The
literal meaning of the word ‘Business’ is a state of being busy.
When a person carries out production or purchase of goods and services for himself,
cannot be a business activity. Production or purchase of goods and services should be carried out
with an objective of earning some profit or consideration.
Various authors bring out different characteristics in their definitions.
According to L.H.Haney “Business may be defined as human activities directed towards
providing or acquiring wealth through buying and selling goods.”
According to Urwick and Hunt “a business is an enterprise which makes, distributes or
provides an article or service which other members of the community need and are able and willing
to pay for it”.
Spiegal considers “all activities concerned with the production and sale of goods”.
Therefore, “business is concerned with production and selling for profit”.
1.2.2 Profession : Profession is an occupation involving the personal services of a specialised
and expert nature. The service is based on professional education, knowledge, training etc. The
services rendered by Doctors, lawyers, chartered Accountant, etc. come under this category. Every
profession has a professional organisation. The professionals should be a member of a profes-
sional body and should follow the code of conduct. For example, a person entering law profession
has to acquire a law degree and has to obey the guidelines and regulations of the Bar Council of
India.
1.2.3 Employment : Employment involves when a person engaged by another in a work under an
agreement or under a contract. There exists employer - employee relationship. The person en-
gaged under employment works as per the directions of the employer. Reemuneration for such
work takes in the form of wages or salary.
1.2.4 Firm : Firm is an individual organisation engaged in any business activity. The product or
service in which it deals may be single or multiple. It may be of any size and any form. Form
means sole trading concern, partnership firm or Joint Stock Company. A firm may be defined as “a
unit of managemnt operating under a trade name organised either to extract minerals, produce or
manufactured goods, or to sell goods or services, or to engage in two or three of these activities
simultaneously”.
Industrial Organisation ...... 1.3 Business Concepts
Thus, a firm is an independently administered enterprise. The size may be small or big.
The size may be measured by the value of output or by the labourers it employs, or by the value of
its fixed assets like land, building, plant etc. It is a company or any other form of enterprise which
engages in trade activity, owned by individual or group of people or by a government agency. It is
the outcome of creativity and vision of an entrepreneur. The firm is established to serve the society
and they have the social responsibility as they use the resources of the society.
Identical firms collectively are called industry. Suppose there are three different units pro-
ducing different quantity of sugar, each unit is called firm. All the three units are collectively called
sugar industry.
1.2.5 Plant : It is a term referred to the equipment needed for producing a product. Although the
term plant used as a synonym for the term factory, plant means only the equipment used for the
production of required product.
Plant is an integrated term which explains the functions of various types of machinery
installed in a place to produce the product. Different types of machieries are used to produce a
product. For example, to produce a product three processes are to be passed through. In each
process a different type of machinery is used. It is collectively called Plant. The integrated opera-
tion of each machinery is called plant.
1.7 SUMMARY
a) All human activities are divided into (1) Economic, (2) Non-economic Activities.
b) Economic Activities are further divided into (1) Business, (2) Profession, (3) Employment.
c) Production of goods and services is Industry.
d) Distribution of goods and services is Commerce.
e) Purchase and sale of goods and service is trade.
f) Trade, Commerce, Industry are the parts of the business which serves the society through
satisfying every-growing wants of human beings.
1.8 TERMINOLOGY
a) Business : Business is an economic activity.
b) Trade : Trade is an important component of Commerce. It is an activity of purchase and
sale.
c) Commerce : Distribution of goods and services produced. It has two main components. Trade
and Aids to Trade.
d) Trade : Activities of buying and selling.
e) Aids to Trade: Activities facilitate trade. Transportation, Insurance, Banking, etc.
Industrial Organisation ...... 1.9 Business Concepts
10 MARKS QUESTIONS
a) What is meant by Business ?
b) What are Types of Trade ?
c) What is Commerce ?
d) Objectives of Business ?
20 MARKS QUESTIONS
a) Explain the Characteristics of Business.
b) Explain the Hindrances of Commerce.
c) What is meant by Industry? Explain various types of Industries.
d) Explain the qualities of Businessman.
2.0 OBJECTIVES
After going through this lesson student can know the following
Æ Types of Business Units
Æ Sole Trading Business - features, advantages, disadvantages
Æ Joint Hindu Family - features, advantages, disadvantages
Structure
2.1 Introduction
2.2 Classification of Business Units
2.3 Sole Trading Concern
2.3.1 Meaning
2.3.2 Definition
2.3.3 Characteristics
2.3.4 Merits
2.3.5 Demerits
2.4 Joint Hindu Family
2.4.1 Introduction
2.4.2 Schools of Hindu Law
2.4.3 Rights and Liabilities of Karta and Coparceners
2.4.4 Characteristic Features
2.4.5 Advantages
2.4.6 Disadvantages
2.5 Differences between Sole Trading and Joint Hindu Family Firm
2.6 Summary
2.7 Self Assessment Questions
2.8 Reference Books
FORMS OF BUSINESS ORGANISATION
2.1 INTRODUCTION
Normally, Business enterprises are promoted to produce goods and services, to sell and to
earn profits. The size, structure, nature of any business concern depends upon its capital invest-
ments, the risk involved and the policies adopted by the Governmnet.
In olden days, the needs and requirements of the people were very limited. As such, the
size and volume of business was at a low level. In course of time, the population increased and the
Centre for Distance Education 2.2 Acharya Nagarjuna University
demand for goods and services increased correspondingly. This requires more investment and
large labour and involves more risk. It led to the establishment of corporate enterprises. Thus in
the process of evolution of trade, several forms of business organisations evolved to meet the
needs of the people.
Sole Trading concern is suitable for running small business. Business unit which is man-
aged by a single person is sole trading concern. Example : Vegetable shop, Sweet Shop etc.
Partnership form is apropriate for commercial activities such as transport agencies, chitfund
companies etc.
The system of Joint HIndu families is unique in India. The Business of Joint Hindu family is
controlled under the Hindu law.
Co-operatives are voluntary associations started with the aim of service to the members.
They work on no profit - no loss basis.
A company is an association of persons who come forward to run a business with an
object of earning profits.
The private enterprises are not willing to set up industries in backward areas. Hence the
interference of the government is imperative in establishing industries.
1. This form of business is owned by a single 1. This form of business is owned by the family
person. members.
3. Liability of sole trader is unlimited. 3. The liability of Karta is unlimited but of the
coparceners is limited to their share in the
firm.
4. There is no possibility of division of work in 4. The work can be divided in Hindu undivided
sole trading concern. Family Firm.
5. Credit worthiness of sole trader is less. 5. Credit Worthiness of Joint Hindu Family
Firm is better.
6. The life of sole trading concern is less. 6. Joint Hindu Family Firm has a longer life.
7. Sole trader enjoys all the profits and bears all 7. Profits and losses are shared in a Joint Hindu
the losses. Family Firm
8. As there is single person there is no scope for 8. There is Chance of disputes and conflicts
dispute among the members of the family firm
Industrial Organisation ...... 2.9 Business Organisation-Types 1
2.6 SUMMARY
a. Business carried on by a single person is sole trading concern.
b. Joint Hindu Family Firm is prevalent in India only.
c. Joint Hindu Family Firm is governed by Hindu Law.
d. Affairs of Joint Hindu Family are controlled and managed by one person ‘Karta’.
- Ch.Neela Krishnaveni
Lecturer in Commerce
Hindu College, Guntur.
Industrial Organisation ...... 3.1 Partnership
Lesson – 3
PARTNERSHIP
3.0 Objectives
After going through this lesson student can know
Î Partnership Business
Î Characteristics, Advantages, Disadvantages
Î Partnership Deed
Î Kinds of Partners
Î Rights, Duties, Obligations of Partners
Î Registration and Dissolution of Partnership Firm
Structure
3.1. Introduction
3.2. Definition
3.3. Characteristic Features of Partnership
3.4. Advantages
3.5. Disadvantages
3.6. Partnership Deed
3.7. Registration Of Partnership Firm
3.7.1 Procedure Of Registration
3.7.2 Advantages Of Registration
3.8. Kinds Of Partners
3.9. Rights, Duties And Obligations Of Partners
3.9.1. Rights of a Partner
3.9.2. Duties of a Partner
3.9.3. Liabilities of a Partner
3.10. Kinds Of Partnership
3.10.1. General Partnership
3.10.2. Limited Partnership
3.11. Dissolution Of Partnership Firm
3.11.1. Dissolution Of Partnership
3.11.2. Dissolution Of Firm
3.11.3. Dissolution under an order of the court
3.12. Differences Between Partnership And Sole Trade Business
3.13. Differences Between Hindu Undivided Family Business And Partnership
Business
3.14. Summary
3.15. Terminology
3.16. Self Assessment Questions
3.17. Reference Books
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PARTNERSHIP
3.1 INTRODUCTION
Partnership firm is another form of businers organisation. The two deficiencies of sole trad-
ing concern are shortage of capital and lack of managerial skills. Moreover risk bearing capacity of
an individual was also limited. More persons were required for supervising different functions.
Partnership form of organisation can overcome these deficiencies.
The partnership may come into existence either as a result of the expansion of the sole
trading concern or by means of agreement between two or more persons. When the size of
business expands, the proprietor finds it difficult to manage the business and is forced to take
outsiders, who provides additional capital and assistance to manage the business on sound lines.
Two or more persons can join together to establish a partnership firm. It has a legal status.
It is covered by the Indian Partnership Act, 1932. There will be union of Capital, Skill, Organising
Power and Managerial Ability. The profit or loss is shared according to agreed proportions.
3.2 DEFINITION
According to L.H. Haney, partnership is “The relationship between persons who agree to
carry on business in common with a view to enjoying ‘private gain’.
John A. Shubin opines that “Two or more individuals may form a partnership by making a
written or oral agreement that they will jointly assume full responsibility for the conduct of the busi-
ness”.
According to sec 4 of partnership Act, 1932, “The relation between persons who have agreed
to share profits of a business carried on by all or any of them acting for all”.
10.Secrecy is more because the owner does 10.Possibility of maintaining secrecy is less.
reveal the business secrets. 11.There is possibility of taking slow deci-
11.There is possibility of taking prompt decisions. sions.
12.The existence of business is uncertain. The 12.The life of partnership is more. The
death, insolvency of the owner leads to its insolvency, retirement, death of any part-
dissolution. ner does not affect the existance of the
firm.
3.13 Difference between Hindu Undivided Family Business and
Partnership Business :
Hindu Undivided Family Business Partnership Business
1. It is constituted by Hindu Law. Membership 1. It is constituted by an agreement between
can be obtained only by birth or marriage with the partners.
a male member of the family.
2. It is not dissolved because of death or insol- 2. It may be dissolved because of death,
vency of Karta or any other member. insolvency or retirement of any partner
3. Business is managed only by Karta, head of 3. Every partner has the right to take part in the
the family. management of the business.
4. There is no ned of registration of firm. 4. It is necessary to register the firm to attain
5. The representative of the firm is only Karta. some advantage.
6. Minor is also a partner of the firm. As soon as 5. Every partner is representative of the firm.
the child is born, becomes the member. 6. Minor is not a partner. Minor can be admit-
7. Every member of the family is guaranteed a ted for the benefits of the firm.
minimum share in the profits of the firm. The 7. Partners share profits and losses on the
ratio of share of profits and losses depends agreed ratio.
on the births and death. 8. It is governed under India Partnership Act,
8. It is governed by Hindu Law. 1932.
9. It has no separate legal entity from its mem- 9. It has a legal entity and identical to its part-
bers. ners in the eyes of law.
10. No maximum number of members all the 10.Maximum number of members is fixed. It is
family members are the members of the firm. ten in banking business and twenty in any
11. Karta has no need to prepare the books of other business.
accounts. No member can ask for the ac- 11. Any paprtner can inspect the accounts of
counts. the firm.
12. The liability of Karta is unlimited. All the 12. The liability of partners is unlimited. The
other members have limited liability. person properties of partners are also liable
in addition to their share in the business.
3.14 SUMMARY
1. Two or more persons carry on busienss jointly is partnership.
2. Liability of partner is unlimited, his liability is joint as well as several.
3. Registration of partnership firm is not compulsory.
4. The discontinuance of activities of partnership firm is known as the dissolution of firm.
Centre for Distance Education 3.14 Acharya Nagarjuna University
3.15 TERMINOLOGY
1. Partners : Members in a partnership business are partners.
2. Partnership Deed : Agreement between partners.
3.16 SELF ASSESSMENT QUESTIONS
5 Marks Questions
1. Kinds of Partnership firms.
2. Liability of Partners
3. Minor Partner
4. Nominal Partner.
5. Partner by estoppel
10 Marks Questions
1. Characteristics of Partnership Business.
2. Contents on Partnership Deed.
3. Limited Partnership.
4. Registration of Partnership firm.
5. Rights and Duties of Partner.
20 Marks Questions
1. Define Partnership Business. Explain its advantages and Disadvantages.
2. Explain the kinds of partners.
3. Explain the dissolution of Partnership firm.
4. Distinguish sole trading concern and Partnership firm.
- Ch.Neela Krishnaveni
Lecturer in Commerce
Hindu College, Guntur.
Industrial Organisation ...... 4.1 Joint Stock Company
LESSON - 4
Structure
4.1 Introduction
4.2 Definition
4.3 Characteristics of a Company
4.4 Advantages of Company form of Organisation
4.5 Disadvantages of Company form of Organisation
4.6 Kinds of Companies
4.7 Distinction Between a Private Company and a Public Company.
4.8 Distinction between Partnership and Joint Stock Company
4.9 Previlages and Exemption of a Private Company
4.10 Co-operative Societies
4.10.1 Introduction
4.10.2 Definition
4.11 Characteriestics of Co-operative Organisation
4.12 Merits of Cooperatives
4.13 Demerits of Cooperatives
4.14 Types of Cooperatives
4.15 Distinction between a Cooperative Society and a Joint Stock Company
4.16 Summary
4.17 Terminology
4.18 Self Assessment Questions
4.20 Refernce Books
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4.1 INTRODUCTION
The increased needs of modern industry and Commerce could not met by sole trading
concern and partnership frrms. Therefore some other form of organisation was essential to accept
the challenges of the modern industry.
Sole trading business and partnership firms are suffering with certain limitations such as
limited resources, unlimited liability, limited existence etc. To overcome these drawbacks, and to
carry on business on large scale, Joint stock companies came into existence.
Joint Stock Company Organisation started first in Italy in thirteenth Century. In India the first
companies Act was passed in 1850. The principle of limited liability was introduced only in 1857.
The application of Act was extended to Banking and Insurance companies in 1860. A comprehen-
sive bill was passed in 1956. The firms incorporated under this Act are known as ‘Companies’.
The Companies Act, 1956 for the first time provided for a greater measure of government control
over the formation and management of a Joint Stock Companies in India.
4.2 DEFINITION
According to James Stephenson, A company is ‘an association of many persons who con-
tribute money or money’s worth to a common stock and employ it in some trade or business, and
who share the profit and loss arising thereform”.
According to Prof. L.H.Haney “A Joint Stock Company is a voluntary association of individu-
als for profit, having a capital divided into transferable shares, the ownership of which is the condi-
tion of membership”.
Chief Justice Marshall opines that “a corporation is an artificial being, invisible, intangible
and existing only in contemplation of the law. Being a mere creation of law, possesses only the
properties which the charter of its creation confers upon it either experessly or as incidental to its
very existence”.
According to section 3 of Indian Companies Act 1956, “A company means a company
formed and registered under the Companies Act”.
According to clause (ii) of section 3, “existing company means a company formed and
registered under any of the previous company laws”.
From the above definition, it is clear that a company is an association of persons who
contribute money in the shape of shares and a company gets a legal entity and enjoys a permanent
existence.
a) Rural Credit Co-operative Societies : These societies provide short term loans at low rate
interest. The object of these societies is “better farming and better living”.
b) Urban Credit Co-operative Societies : The aim of these societies is to help small traders,
workers, artisans and otehr middle class people.
6. Coopeartive Farming Societies :
Coopeartive farming societies are voluntary associations of farmers framed to reap the benefit
of large scale farming on scientific line. These societies helps to small land holders and cultivators
to use advanced farm technology to raise their produce and to raise their economic position.
The farming co-operative may be of the following types :
a) Co-operative better Farming Societies : Members cultivate their lands independently. The
society provides only services and the members pay service charges to the society.
b) Co-operative joint Farming Societies : The land of the members pooled in these societies.
Members are paid wages for their work. The profits are divided according to the wages earned by
the members.
c) Tenant Farming Societies : These societies are formed to help the tenants. The society
acquires land on lease hold basis and distributes among the members. The society also arranges
financial help and also various inputs like seeds, fertilizers etc. The members pay rent for utilising
land, the produce to the tenants, but not to the society.
d) Collective Farming Societies : The land is owned by the society and the members work
collectively on the land. No member has independent ownership on land. Daily wages are paid for
their labour and profits are distributed among the members on the ratio of their wages.
4.16 SUMMARY
1. A company organisation is suitable for business enterprises which are engaged in large scale
production.
2. Companies are classified on the basis of incorporation, on the basis of liability, on the basis of
ownership, on the basis of nationality, on the basis of transferability of shares.
3. Co-operatives are formed on the principle of service.
4. Various Co-operative Societies are formed not for making profits but to privode service to their
members.
4.17 TERMINOLOGY
1. Common Seal : Common seal of the company acts as its official signature.
2. Chartered Company : A company created by the special charter of the King or Head
of the State.
3. Limited Liability : The liability of the members of the company is limited to the
extent of face value of shares held by them.
4. Limited by Shares : Liability of the members of the Company limited to the unpaid
amount of shares held by them.
5. Co-operative : Co-operative movement took birth on the principle of ‘one for
all and all for one’.
Centre for Distance Education 4.16 Acharya Nagarjuna University
- Ch.Neela Krishnaveni
Lecturer in Commerce
Hindu College, Guntur.
Industrial Organisation ...... 5.1 Incorporation of a Company
LESSON - 5
INCORPORATION OF A COMPANY
5.0 OBJECTIVES
After going through this lesson student can know about
Æ Promters
Æ Necessary documents required for formation of a Company
Æ MOA
Æ AOA
Æ Prospectus
Æ Commencement of Business
Structure
5.1 Formation of a Company - Documentation
5.2 Stages of Promotion
5.3 Promoters
5.3.1 Characteristics of a Promoter
5.3.2 Kinds of Promoters
5.3.3 Remuneration of Promoters
5.3.4 Legal Position of Promoter
5.4 Formation of a Company
5.4.1 Incorporation
5.4.2 Capital Subscription
5.4.3 Commencement of Business
5.5 Important Documents issued by a Company
5.5.1 Memorandum of Association
5.5.2 Alteration of the Memorandum of Association
5.5.3 Articles of Association
5.5.4 Difference between Memorandum of Association and Articles of As
sociation
5.5.5 Prospectus
5.5.6 Allotment of Shares
5.5.7 Minimum Subscription
5.5.8 Preliminary Expenses
5.6 Summary
5.7 Terminology
5.8 Self Assessment Questions
5.9 Reference Books
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5.1 FORMATION OF A COMPANY - DOCUMENTATION
A company like any other business requires a process to be followed. A number of formali-
ties have to be completed before a unit can come into existence. It is easy to start soletrade and
partnership concerns but a Joint Stock Company requires a lengthy process.
According to L.H.Haney, “Promotion may be defined as the process of organising and plan-
ning the finance of a business enterprise under the Corporate form.”
Guthmann and Dougal consider that “promotion starts with the conception of the idea from
which the business is to evolve and continue down to the point at which the business if fully ready
to begin operations as a going concern”.
the Contents of Articles : Usually on the following matters the Articles frame the rules.
ork 1. The extent to which ‘Table-A’ applies.
2. Different classes of shares along with their rights.
-
3. Issue of shares and allotment of shares.
4. Issue of share certificates and share warrants.
5. Lien on shares.
6. Forfeiture of shares and the re-issue of forfeited shares.
7. Transfer and transmission of shares.
8. Calls on shares.
9. Conversion of shares into stock.
ts 10.Underwriter’s commission on shares and debentures.
11.Preliminary contracts and their adoption.
y 12.Reorganisation and consolidation of share capital.
13.Alteration of share capital.
ial
14.Borrowing powers.
15.Different kinds of general meetings.
16.Voting rights of members, proxies and polls.
17.Dividends.
18.Appointment, powers, duties etc of Directors.
19.Common seal of the Company
Industrial
20.Books Organisation
of account ......
and audit, Auditors. 5.9 Incorporation of a Company
21.Capitalisation of profits.
22.Board meeting resolutions.
23.Appointment, powers, duties etc of managing directors, manager, secretary if any.
24. Winding up and such other provisions as may be necessary for the routine conduct of the
company’s business.
Alteration of Articles of Association
There are no regulations so far as alteation of Articles is concerned. The Articles cna be
freely altered at any time. For the purpose of alteration the following steps should be taken:
a. A special resolution should be passed.
Articles of Association
b. A copy of the special resolution should be filed with the Registrar within 30 days of passing the
resolution, and
The articles contain bye-laws for the day-to-day
c. The altered printed copy of the Article must be filed with the Registrar within 3 months of passing
working of the company. Articles are framed in
the special resolution.
the orbit of the memorandum of association.
5.5.4 Difference between Memorandum of Association and Articles of Association
Public companies may not have their own
articles, but can adopt Table A of Schddule I as
its articles. Private companies, companies
limited by guarantee and unlimited companies
must have their own articles.
5.5.5 Prospectus
Prospectus intends to inform to inviting public to subscribe for its shares and debentures. It
Centre for Distance Education 5.10 Acharya Nagarjuna University
gives the details of the company with regard to the amount of shares or debentures issued, rights
of the shareholders, the property purchased, directors, managing directors, auditors, bankers etc.
It creates confidence in the minds of the public.
Contents of Prospectus : All the necessary details required for an investor to decide about his
investment in a company are given in the prospectus.
The contents of prospectus are given below :
1. Detials of debentures if issued.
2. Rights of different classes of share holders.
3. Particulars of directors and managing director with regard to the remuneration, power etc.
4. Details of pre-incorporation expenses.
5. Details of minimum subscription.
6. Opening and closing date of subscription list.
It should be noted that every promoter director or any other person will be responsible for
marketing any false statement in the prospectus.
5.5.6 Allotment of Shares
The dates of acceptance of applications for the allotment of shares are decided in advance
and advertised in the newspapers. Accordingly, after the expiry of the last date, the directors hold
a meeting, scruitinise the applications with the number of shares and then allotment is made. If the
applications are less than the number of shares, the shares are allotted in full to all the applicants.
In case, the applications are in excess, the shares are allotted on prorata basis. the excess appli-
cations are rejected and the amount thereon is refunded to the applicants or the surplus amount is
adjusted to allotment money due. After the allotment, the applicants become authorised share-
holders.
5.5.7 Minimum Subscription
Some minimum amount is required to purchase fixed assets and to meet the preliminary
expenses and working capital of the company. Without this amount, it is not possible to establish
the company. Thus, the least amount required to set up the company and keep it going, is called
“Minimum Subscription. “A Company should collect this amount from the public necessarily. Oth-
erwise, it is not allowed to allot shares. This amount should necessarily be mentioned in the
prospectus. The minimum subscription is fixed covering the following items.
Items Constituting Minimum Subscription
1. Purchase of fixed assets viz., Land, Buildings, Plant and Machinery, Furniture, Vehicles, etc.
2. Expenses incurred in connection with Incorporation viz., Registration Fee, Stamp duty, Statio-
nery etc.
3. Preliminary expenses, viz., commission and brokerage payable to underwriters etc.
4. Working capital expenses, viz., Raw materials, Wages, Fuel, Transport charges, etc.
5. Any other expenditure towards promotion and management of the company.
Industrial Organisation ...... 5.11 Incorporation of a Company
The minimum subscription should be raised from the public within 120 days from the date
of issue of prospectus. If the company fails to do so, it is deemed that the public is not interested
in the promotion of the company. In such a case, the whole amount collected so far should be
refunded to the applicants within 10 days without interest. If it fails to do so, the persons authorising
the company are punishable under companies Act. Thereafter, the directors are liable to repay the
money with an interest of 6 per cent per annum.
5.5.8 Preliminary Expenses
A company requires a lot of expenditure for its formation. These expenses are known as
preliminary expenses. They include promotional expenses, registration charges, expenses for
collection of capital etc. Since these expenses are indispensable for the commencement of the
concern, these are also known as “Commencement Expenses.” The following expenses are re-
garded as preliminary expenses:
1. Registation fee and cost of applications for the incorporation of the company with the Registrar.
2. Preparation and printing charges of Memorandum and Articles of Association.
3. Expenses towards contracts with suppliers, transport agents, importers, exporters, bankers,
brokers, etc.
4. Fees payable to values for assessing the value of assets.
5. Cost of stationery and printing relating to debentures, share certificates, letters of allotment
etc.
6. Purchase of account books and office equipment such as day books, ledgers, stationery for
office use and preparation of common seal.
7. Cost of preparation, printing and distribution of prospectus.
8. In case an existing company is acquired, payment of remuneration is made to the business
accountant for assessing the profits.
5.6 SUMMARY
1. Every company should be registered with the Registrar of Companies. it cannot carry on
business without registration.
2. Important documents should be filed are Memorandum of Association, Articles of Association
Prospespectus, Declaration of Directors etc.
3. Registration fee should be paid.
4. The Registrar scrutinises the documents and if found satisfactory, will issue the certificate of
incorporation.
5.7 TERMINOLOGY
1. Promoter - A person by which a company is brought is to existence.
2. M.O.A. - Memorandum of Association is the constitution of the Company. It defines
the
scope of Companies activities.
Centre for Distance Education 5.12 Acharya Nagarjuna University
3. A.O.A. - Articles of Association consists of rules and regulations for the enternal
manage ment of the Company. It gives the Objectives of the Company.
4. Prospectus - An invitation to the public to subscribe the shares and debentures of the
Company
- Ch.Neela Krishnaveni
Lecturer in Commerce
Hindu College, Guntur.
Industrial Organisation ...... 6.1 Functions of Management
LESSON - 6
FUNCTIONS OF MANAGEMENT
6.0 Objectives:
After studying this lesson you should be able to understand the following-
Î What is Management.
Î Different dimensions of Management.
Î Importance, principles and functions of Management.
Structure
6.1 Introduction
6.2 Different Dimensions of Management
6.3 Management - Definitions
6.4 Management Vs Administration
6.5 Importance of Management
6.6 Management - Science, Art or Profession
6.7 Principles of Management
6.8 Functions of Management
6.9 Summary
6.10 Glossary
6.11 Self Assessment Questions
6.12 Books Recommended
6.1 Introduction:
Good Management produces sound results. Management as a function or a process is
necessary for organisations, whether they are business organisations or non-business organisa-
tions. This is so because persons working within an organisation need some responsible indi-
vidual to direct activities so that human and material resources may be effectively used to achieve
given ends, that responsible individual is the manager who manage and exercise leadership. The
manager matches human resources (talent, skill) with non human resources (plant, material, money
etc.,). The manager’s job is basically the same at all levels in the management hierarchy.
PROCESS OF MANAGEMENT
CONTROLLING PLANNING
ORGANISING
DIRECTING
STAFFING
6.3 Management - Definitions:
Many Management scholars defined management in different ways. Some definitions are
given below.
According to ‘Mary Parker Follott’ “Management is the art of getting things done through
people”.
‘F.W.Taylor’ defined “Management is the art of knowing what you want to do and then seeing
that they do it in the best and cheapest way”.
Industrial Organisation ...... 6.3 Functions of Management
These definitions take managerial activities as basis for defining management. Manage-
ment is the performing of managerial activities for the attainment of enterprise goals. Managerial
activities are performed by managers.
FIGURE - 1.2
ADMINISTRATION AND MANAGEMENT COMPARED.
BOARD OF DIRECTORS
MANAGING DIRECTOR ADMINIS-
PRODUCTION MANAGER TRATION
PLANT SUPERINTENDENT MANAGE-
SUPERVISOR MENT
It is clear from the above figure that higher-level managers spend a major production of
their time on decision-making and policy formulation (administration) while lower-level managers
spend comparatively greater time on execution of plans and policies (management). But every
manager, irrespective of his position or level in the organisation, must plan as well as execute the
plans. This approach appears to be more logical because of two reasons. First, two separate
sets of people are not required to perform administrative and managerial functions. Secondly,
planning and doing are two faces of the same coin and it is not desirable to separate them.
TABLE - 1.1
DISTINCTION BETWEEN ADMINISTRATION AND MANAGEMENT
Much of the controversy of management as science or art is on account of the fact that the
earlier captains of the industry and managers have used intuition, hunches, commonsense, and
Centre for Distance Education 6.6 Acharya Nagarjuna University
experience is managing organisations. They were not trained professional managers, although
they were very brilliant and had developed commonsense through which they managed well.
Commonsense and science differ in the following ways:
1. Commonsense is vague as compared to scientific knowledge.
2. Flagrant inconsistency often appears in commonsense whereas logical consistency is
the basic of science.
3. Science systematically seeks to explain the events with which it deals; commonsense
ignores the need for explanation.
4. The scientific method deliberately exposes claims to the critical evaluation of experi-
mental analysis; commonsense method fails to test conclusions in any scientific fash-
ion.
Science is based on logical consistency,systematic explanation, critical evaluation and
experimental analysis. Thus science can be defined as follows:
Science is a body of systematized knowledge accumulated and accepted with reference to
the understanding of general truths concerning a particular phenomenon, subject, or object
of study.
Thus science is a systematized body of knowledge. The process of scientific theory con-
struction and confirmation can be viewed as involving the following steps:
1. The formulation of a problem or complex of problems based on observation;
2. The construction of theory to provide answers to the problem or problems based on
inductions from observations;
3. The deduction of specific hypotheses from the theory;
4. The recasting of the hypotheses in terms of specific measures and the operations
required to test the hypotheses;
5. The devising of actual situation to test the theorem; and
6. The actual testing in which confirmation does or does not occur.
Management as Science
Judging from the above features, management is not as exact as natural or physical sci-
ences are. This phenomenon can be explained as follows:
1. Science may be viewed in terms of its structure, its goals, and its methods. The extent
a science is mature, such internal consistency may be attained but there are many
young sciences like management that only approximate this state.
2. One of the most important rules of science is that concepts have to be defined clearly in
terms of the procedures involved in their measurement. One has to know excatly what
one is talking about while using a particular term. Meanings have to be clear and unam-
biguous to avoid confusion and erroneous classification. Since the second decade of
this century, a number of disciplines have claimed to contribute to human knowledge of
managing. These disciplines have been immature to be a science. The consequence
has been almost unfathomable confusion over the various terms, a confusion in which
ambivalence in using the various terms has played a conspicuous part.
Industrial Organisation ...... 6.7 Functions of Management
3. In science, observations must be controlled so that causation may be imputed correctly.
This is a difficult rule to follow, specially in studying organisational phenomena.
4. Theories in science are in terms that permit empirical confirmation. Scientific state-
ments are testable and the tests are capable of repetition with same result. Many of the
management principles lack empirical evidences and are not testable. Principles in
management on the basis of scientific observations which may have universal applica-
tion, but still the process is in evolutionary stage.
The various factors analysed above suggest that management is not a pure science but it
can be simply called ‘inexactscience’. This is so because management also makes use of scien-
tific methods in evolving principles. Therefore, it bears partial characteristics of science. In fact,
many people have suggested that with greater use of mathematics and statistics in management,
the direction is toward more and more use of true science in management. The knowledge con-
sists in how and where to use mathematics in solving issues of managerial difficulty. Science may
contribute to the solution of managerial problems in two ways:
i) existing reaserch and theory relevant to the problem may be brought to bear on its
solution; and
ii) where sufficient time is available, research may be conducted to provide information not
previously available and to guide solution accordingly.
Management as an Art:
Management can be regarded as an art also. The meaning of art is related with the bringing
of a desired result through the application of skills. That is, art has to do with applying of knowledge
or science or of expertness in performance. The adequate consideration of people involved in
managerial action is vital and adds to the concept of art of managing.
Science and art are complementary fields of endeavour; they are not mutually exclusive.
The medical doctor requires the knowledge or science of chemistry, biology, and anatomy. Man-
agement is an art and a better manager is one who knows how to apply the knowledge in solving a
particular problem. Management is an art can be seen from the following facts:
1. The process of mangement does involve the use of know-how and skills like any other
art such as music, painting, sculpture, etc.
2. The process of management is directed to achieve certain concrete results as other
fields of art do.
3. Management is creative like any other art. Creativity is major dimension in managerial
success. It creates new situations for further improvement.
4. The success of managerial task is related with the personality of the man apart from the
character and quality of general body of knowledge.
Management: Both Science and Art:
Thus to be a successful manager, a person requires the knowledge of management princi-
ples and also the skills of how the knowledge can be utilised. Absence of either will result into
efficiency. A comparision between science and art can be presented below which suggests that a
manager requires both aspects of management to be successful.
Centre for Distance Education 6.8 Acharya Nagarjuna University
Table - 2
Comparision between Science and Art
Science Art
Management as a Profession:
Management is regarded as profession by many, although it does not possess all the fea-
tures of a profession. Therefore, it is desirable to find out whether management is a profession.
The word profession has been given a variety of meanings, and different people attach different
characteristics to it. Cogan suggests that a profession is “a vocation whose practice is founded
upon an understanding of a theoretical structure of some department of learning of science.” Both
of these definitions merely imply that professions are, in some manner, service occupations and,
therefore, valuable to society. However, these definitions do not bring out the characteristics of a
profession. Houle has suggested that there are atleast fourteen characteristics that can be asso-
ciated with the dynamic process of corporate improvement within the occupation
(professionalisation). These characteristics are: definition of the occupation’s functions, mastery
of theoretical knowledge, capacity to solve problems, use of knowledge, self-enhancement, public
acceptance, ethical practice, penalties, relations to other vocations, relations to the users of the
service. While Houle places these characteristics along a number of different axes-conceptual,
performance and collective identity characteristics-he does not really define the concept of profes-
sion itself.
The various approaches of defining the characteristics of profession without really defining
it is dangerous because characteristics may be added to or subtracted from any existing list by any
author without any theoretical rationale. Therefore, an operational definition of profession may be
given as follows:
Profession is an occupation for which specialised knowledge, skills and training are re-
quired and the use of these skills is not meant for self-satisfaction but these are used for
larger interests of the society and the success of these skills is measured not in terms of
money alone.
Thus all professions are occupations in the sense that they provide means of livelihood;
however, all occupations are not professions because some of them lack certain characteristics of
a profession. The various characteristics of profession may be:
Industrial Organisation ...... 6.9 Functions of Management
i) existence of an organised and systematised body of knowledge;
ii) formal method of acquisition of knowledge;
iii) existence of an association with professionalisation as its goals;
iv) formulation of ethical codes; and
v) service motives.
Let us discuss the extent to which all these characteristics are found in management to
determine whether management is profession or not.
4. Ethical Codes: - For every profession, some ethical standards are provided and every
individual of the profession is expected to maintain conformity with these standards.
The need for ethical codes arises because of the fact that occupations whose practi-
tioners have mastery over an area of knowledge have a degree of power by virtue of
their expertise and this power can be used for the benefit of the professionals at the
cost of the society. This has resulted many occupations issuing a code of ethics of
professional practice so that clients may know the standard and commitment that they
should receive from a professional. In management also, code of conduct has been
formulated to suggest the behavioural pattern for professional managers. Though there
is a lack of universally accepted ethical codes for managers throughout the world, in
most of the countries, managers are supposed to be socially responsible, and it is their
duty to protect the interest of all parties associated with an organisation. In fact, in India,
many professional managers are not even aware about the code of conduct formulated
by the All India Management Association.
Centre for Distance Education 6.10 Acharya Nagarjuna University
5. Service Motive: - Management is an integrating agency and its contribution in the soci-
ety by way of integrating various resources into productive units is very important for the
stability of the society. This important contribution of management cannot be meas-
ured in terms of money alone because without the integrating effort of management,
resources worth millions of rupees may be useless.
1. Division of work: - Fayol has advocated division of work to take the advantages of
specialisation. According to him, “specialisation belongs to natural order. The workers
always work on the same part, the manager concerned always with the same matters,
acquire an ability, sureness, and accuracy which increase their output. Each change of
work brings in it training and adaptation which reduces output.... yet division of work has
its limits which experience and a sense of proportion teach us may not be exceeded.”
This division of work can be applied at all levels of the organisation.
2. Authority and Responsibility: - The authority and responsibility are related, with the
latter the corollary of the former and arising from it. Fayol finds authority as a continua-
tion of official and personal factors. Official authority is derived from the manager’s
position and personal authority is derived from personal qualities such as intelligence,
experience, moral worth, past services, etc. Responsibility arises out of assignment of
activity. In order to discharge the responsibility properly, there should be parity of au-
thority and responsibility.
3. Discipline: - All the personnel serving in an organisation should be disciplined. Disci-
pline is obedience, application, energy, behaviour, and outward mark of respect shown
by employees.
4. Unity of Command: - Unity of command means that a person should get orders and
instructions from only one superior. The more completely an individual has a reporting
relationship to a single superior, the less is the problem of conflict in instructions and
the greater is the feeling of personal responsibility for results.
5. Unity of Direction: - According to this principle, each group of activities with the same
objective must have one head and one plan. Unity of direction is different from unity of
command in the sense that former is concerned with functioning of the organisation in
respect of its grouping of activities or planning while latter is concerned with personnel
at all levels in the organisation in terms of reporting relationship. Unity of direction
provides better coordination among various activities to be undertaken by an organisa-
tion.
Henri Fayol lists five functions as elements of the management process-planning, organ-
ising, commanding, coordinating and controlling.
It can be concluded that the functions of a manager are planning, organising, staffing, di-
recting (which includes leadership, motivation, communicating and coordinating) and controlling.
These are discussed below:
Planning It is the process of deciding now what is to be done in future. It bridges the gap
between the present and the future. Corporate goals set the direction for planning.
Planning is also referred to as the process of determining the best course of action to
achieve given goals, it is unlikely that an organisation’s goals can be achieved. If its activities are
not planned properly. The complexity of the business environment adds fuel to fire. In other words,
it makes the function of planning more vital.
To protect the organisation from such an uncertainty, plans should be flexible enough to
consider the contingencies. The planning function is performed throughout the organisation and it
is said to be all-pervasive. The best way of ensuring performance is to ensure that people ‘know’
the plans drawn to achieve the targets.
Organising Organising refers to the process of grouping related activities and assigning them to
a manager with the authority to supervise it. Organising is an essential function that makes the
plans operational by identifying and classifying the necessary activities. Responsibility is fixed on
every manager for the achievement of the plans. Fayol explains superior-subordinate equations.
Organising shows how to achieve a task with the given resources. It paves the way for formal
communication.
Organising makes the organisational environment more conducive for group effectiveness.
Well-defined authority and responsibility are tools to evaluate one’s performance at work. The
function of organising provides the manager enough flexibility to create higher managerial positions
that the employees would want to achieve!
Staffing Organisational structure is a tool to explain how many positions there are in an organi-
sation and at what level. The next task is to figure out what type of candidates are required for each
position and accordingly fill these with the right people. Staffing is a process which includes re-
Industrial Organisation ...... 6.13 Functions of Management
cruitment, selection, training, placement, appraisal, promotion and career planning. A manager
does all these in small organisations. But in larger organisations, the personnel department looks
often these functions led by a qualified professional manager called personnel manager.
Directing After filling the positions, it is important to guide and enable the people to achieve the
common goals of the organisation. Directing is a process of issuing orders and instructions to
guide and teach the subordinates in the proper methods of work and ensuring that they perform
their jobs as planned. The role of a manager is simplified if the goals and objectives of his subor-
dinates match with those of the organisations. In the process, the manager has to lead, motivate,
communicate and coordinate their efforts to achieve the corporate goals. In othe words, a man-
ager has to perform the following while directing the members of his group:
Non-financial factors include appreciation from the top, congenial work environment,
career growth, minimal supervision, flexible working hours, opportunity to work on live
projects (as in the case of R&D and software companies), team building and self-
managed work teams.
Coordinating: Organisational structure provides for division of labour. This calls for
linking the different parts of the organisation in terms of their performance to help achieve
the given goals. Coordination refers to the process of arranging group efforts in such a
way that the common purpose is achieved effectively and efficiently.
6.9 Summary:
The term Management is viewed as a function, a process or a body of people at the top
level in the organisation. As a function, it covers all the activities of a manager. As a process, it
covers designing and maintaining an environment that is helpful to acomplish a company’s aims.
Management is defined as a social process of planning, organising, coordinating, commanding
and controlling for the purpose of achieving organisational goals by using limited resources effec-
tively and efficiently. Administration and Management are closely related. Henry Fayol suggested
Fourteen principles for effective working of management. Management functions are considered
ubiquitous because all these are performed in an organisation at every level, though in varying
degrees.
6.10 Glossary:
1. Profession: Means of livelihood.
2. Planning: It bridges the Gap between where we are where we want to go.
1. Define Management?
- Dr.K.Kanaka Durga
Industrial Organisation ...... 7.1 Management Approaches
Lesson - 7
MANAGEMENT APPROACHES
7.0 Objectives : After studying this lesson you should be able to understand the
following concepts.
7.1 Introduction :
The pattern of management has been undergoing change with the varying social, economical,
political and technological factors. Industrial Revolution brought out the necessity of developing a
theory of management. The management thought has passed through various stages to reach its
present level. For the purpose of study it is divided into three stages, each covering different period
and ideology of the contributors
Centre for Distance Education 7.2 Acharya Nagarjuna University
I . The Classical Theory of Management : In this stage three streams of thought are identi-
fied.
1. Scientific management - F.W.TAYLOR - 1910
2. Process management - Henry Fayol - 1910
3. Bureaucratic Mode - Max Webber - 1900
A. Scientific Management :
F.W. Taylor was the father of Classical approach of Management. He was joined
Midvale steel works in Philadelphia, U.S.A. in 1978 as a mechanist and was rose to the Chief
engineer position. He was well known as father of Scientific Management. Through his experience
in different capacities in the organisation., Taylor found that :-
He made efforts to replace the primitive methods by modern scientific methods based on
investigation, analysis and measurement.
He defined management as “It is the art of knowing exactly what you want men to do and
seeing that they do it in the best and cheapest way”.
Taylor gave the following Scientific Principles for efficient management.
1. Every job should be broken into elements and a scientific method to perform each ele-
ment should be established.
Industrial Organisation ...... 7.3 Management Approaches
Henry Fayol observed that management was an activity common to all human undertak-
ings whether in the home business or government. He divided all activities of a business enter-
prise into six categories :-
C. Bureaucratic Approach :
Beurocratic approach was evolved by a German sociologist, Max Webber. It visualises a
machine model of organisation characterised by a hierarchy of authority, a web of rules and
regulations and impersonal control over human beings. Bureaucraties are neither good nor bad.
They are good organisational forms in some situations, and they are bad in others.
i) tasks are divided into very specialized jobs and a rigorous set of rules must be followed
iii) a stable and well defined hierarchy of authority ensuring clear authority-responsibility
relationships.
Human Relations approach is also known as Neo classical approach. This approach
was highlighted by the famous experiments conducted at the Hawthorne plant of the western
Electric company during the late 1920’s and early 1930 ‘s by a team of researchers from the
Harward University. The direct result of the Hawthorne studies was the development of the field
of human relations. Human relations may be described as “the study of human behaviour work
in order to develop higher levels of productivity and satisfaction.
Elton Mayo, the director of the Hawthorne studies, is generally considered to be the father
of the human relations school. The Hawthorne studies provided evidence that an organisation
not merely a formal arrangement of men and functions more than that it is a social system
which can be operated successfully only with the application of the principles of Psychology and
other behavioural sciences. The main aspects of the behavioural science approach are :
Modern Management Approaches are divided into two. They are Systems Approach,
Contingency Approach.
1. Systems Approach : The General Systems Theory was applied to organisation and
management during the fifties. Many Pioneers such as Kenneth Boulding, E.L.Trist,R.A. -
Johnson and Chester Barnard have made significant contribution towards the development of
the systems approach to management. A system is a set of distinguishable but interdependent
and interrelated parts operating in a logical manner or sequence in order to achieve a goal. Each
part affects the others and the system as a whole. Every system operates within a wider sys-
tem. A system is goal oriented and operates in a logical manner in accordance with some plans.
Industrial Organisation ...... 7.5 Management Approaches
2. Contingency Approach :- Contingency approach is also known as situational approach. It is
new approach to management. It is an extension of the systems approach. The basic theme of the
contingency approach is that organisations have to cope with different situations in different ways.
In order to be effective, the internal functioning of an organisation must be consistent with the
demands of the external environment.
i) Management is entirely situational. The conditions and complexity of the situation deter-
mine which measure or technique is applicable and effective.
ii) Management should, therefore, match or fit its approach to the requirements of the par-
ticular situation. The organisation structure, the leadership style, the control system all should be
designed to fit the particular situation.
iii) Since management’s success depends on its ability to cope with its environment. It
should sharpen its diagnostic skills so as to anticipate and comprehend the environmental changes.
iv) Managers should understand that there is no one best way to manage. They must not
consider management principles and techniques universal.
The contingency approach is the outcome mainly of the research studies conducted by
Tom Burns and G.W. Stalker, Joan Wood Ward etc., These experts analysed the relationships
between the structure of an organisation and environmental conditions.
The situation started changing with the beginning of the present century. Growing competi-
tion and complexity of managing large business organisations further provided impetus to develop-
ing systematic management concepts and principles. The real development of management thought
has begun with scientific management approach given by Taylor.
A) Bureaucratic Model : Max Webber, a German Sociologist, was the Chief exponent of
the Bureaucratic Model. According to him, the recognition and exercise of authority is the fundamental
question. According to him Authority Structure is in three types i.e. Chrismatic, Traditional and
Bureaucratic.
Taylor has defined the basic problem of managing as the art of “knowing exactly
what you want men to do and then see in that they do it in the best and cheapest way. Sinnce Taylor
has put the problem of managing on a scientific way, he is often called as the father of scientific
management.
Organisation Stage : Henry Fayol’s contribution to the management thought was divided into
three categories they are :
i) Business Activities : He divided all activities of a business enterprise into six categories -
a) Technical Activities - Production
b) Commercial Activities - Exchange
c) Functional Activities - Optimum use of capital
d) Security Activities - Protection of property & Persons
e) Accounting Activities - Preparation of Accounts
f) Managerial Activities - Functions of Management
ii) Functions of Management : Fayol divided the key function of administration into five
elements -
iii) Principles of Management : Henry Fayol gave the following fourteen principles of management
. Such as : 1) Division of work, 2) Authority and Responsibility, 3) Discipline, 4) Unity of Command,
5) Unity of Direction, 6) Subordination of Individual interest to general interest, 7) Fair Remuneration
to workers, 8) Effective Centralisation, 9) Scalar Chain, 10) Order, 11) Equity, 12) Stability of tenure,
13) Initiative and 14) Espirit decorps.
i. Human Relations Movement : Human relations movement deals with the factors which
encourage higher performance on the part of workers. The improvement of working conditions,
reduction of working hours, improvement of social relations of workers, besides monetary gains
help in increasing productivity. The contributors are Elton Mayo, Mary Parker Follett.
i. Motivation of employees
7.6 SUMMARY :
Thus management has been practised in some form or the other since the dawn of
civilisation. Ever since human beings started living together in groups, techniques of organisation
and management were evolved. Despite ancient origins, very little conceptual and organised body
knowledge was developed in management till the end of 19th century. Systematic study and analy-
sis of management as a science began in the 20th century after the Industrial Revolution. Since
then management has developed as a distinct discipline and as a social science. Before the
scientific management movement several pioneers, like Robert Owen, Charles Babbage, Henry
Vernun Poor, gave some concepts of management.
7.8 Glossary :
Scientific Method - Approaches through Scientific Principles
- S.S.Gulshan.
LESSON - 8
PLANNING
8.0 Objectives:
After studying this lesson you should be able to understand the following
Structure
8.1 Introduction
8.2 Definition of Planning
8.3 Features of Planning
8.4 Importance of Planning
8.5 Relation Between Planning and Control
8.6 Merits of Planning
8.7 Limitations of Planning
8.8 Making Planning Effective
8.9 Types of Plans
8.10 Stages in Planning
8.11 Strategic Planning
8.12 Summary
8.13 Terminology
8.14 Self Assessment Questions
8.15 Books Recommended
8.1 Introduction:
Every human activity undertaken with a view to achieve something must be preceded by
planning. For instance, A student desirous of securing a good grade in the examination has to
plan his study. A person intending to set up a business cannot do so unless he has done a lot of
previous thinking, considered various aspects and taken many decisions if not all. He has to
plan within the available resources, the location, the products to be sold, customers to be ap-
proached or the markets to be entered.
Centre for Distance Education 8.2 Acharya Nagarjuna University
Managerial operations must be based on suitable and sufficient planning. It is the primary
function of management. It has to plan not only in the beginning but throughout the operations.
To plan is to look ahead and chart out the future course of operations. It is the determinant
of a course of action to achieve a desired result. It is one of the cornerstones upon which success-
ful enterprise depends.
CHART - 1
STAGES IN PLANNING
PLANNING
L
What is it to be done
L
Identification
When is it to be done
L
Right time
How is it to be done
L
Method
Where is it to be done
L
Place
Industrial Organisation ...... 8.3 Planning
c) Involves choice: - There are alternatives available to achieve a particular target. The
manager has to select the best alternative.
d) Basis for other functions: - Since planning is the first function of the manager, the
results of planning from the basis for all other managerial functions.
e) All pervasive in nature: - All managers have to plan. Planning is essential for all organi-
sations. Managers at the top, middle and lower levels in any organisation have to sys-
tematically plan for the future. Thus, planning is said to be all pervasives.
f) Continuous process: - Since business is complex plan also need to be dynamic. At the
end every year plans must be reviewed and new plans prepared for the next year. Thus
planning is a continuous process.
g) Flexible in nature: - Plans should not be rigid. They should be flexible in nature and
accommodate a change in circumstances.
h) Intends to enhance efficiency: - The aim of planning is to achieve the maximum targets
at minimum costs and quickly. So plans should be cost effective and worth their invest-
ments.
4. The planning function brings the manager’s attention to focus on the formulation of
objectives. It enables the manager to take his mind off the present problems and the
headaches.
Centre for Distance Education 8.4 Acharya Nagarjuna University
5. By constant planning, the manager can take care of the future developments.
6. Planning brings economy into operation: - The importance of planning lies in the fact
that it ensures, proper application of resources, avoids wastages and they brings
economy in operation. Through proper planning resources can be obtained at the most
favourable terms.
7. Planning makes control possible: - Control cannot be exercised without planning with
the help of planning. Comparisons can be made. The actual output can be compared
the desired one. If there is difference it would be considered. Reasons would be lo-
cated and necessary action will be taken.
8. Planning helps motivation: - The managers cannot only verify but can encourage work-
ers to attain the targets. When tangible goals are in sight it is easier to encourage the
workers to reach those levels.
9. Planning ensures against failures and set backs: - Planning is based on estimates. It
is an effort to visualise the future and attain goals through present action.
FIGURE - 1
PLANNING AND CONTROLLING RELATIONSHIP
4. Better Co-ordination: - Planning will lead to better co-ordination in the organisaion, will
ultimately lead to better results.
5. Encourages Innovation: - Planning helps innovative and creative thinking among man-
agers because they will think of many new things while planning.
8. Facilitates delegation: - They will be requiring requisite authority for getting the things
done. Delegation of authority is facilitated through planning process.
1. Lack of Reliable Data: - Planning is based on various facts and figures supplied to the
planners, which are difficult to procure Absence of accurate data will upset the plan.
1. Establishing Climate for Planning: - Every superior should remove obstacles to plan-
ning and present facilities for planning. This can be done by setting goals, establishing
and publishing planning premises. Involving all managers in planning process, review-
ing subordinates’ plans and their performance, and ensuring that managers have ap-
propriate staff assistance and information.
2. Initiative at Top Levels: - The role of Top management in planning process is quite
unique and important. It is the top management which is responsible for the success or
failure of any organisational process and planning is no exception. For planning proc-
ess, basic goals from which others stem must be organisation-wide and therefore goals
must be set at the top management level. Effective planning may start at the top level
and get support from lower level managers. There is some thing to encouraging an
upward push as well as a downward press.
3. Participation in Planning Process: - The best planning is likely to be done when manag-
ers are given opportunities to contribute to plan affecting areas over which they have
authority.
4. Communication Planning Elements: - Many planning efforts fail because managers do
not really understand their goals and other planning premises which affect their plan-
ning efforts. In order to avoid this impediment, it is highly desirable. That these aspects
of planning are communicated properly. There should be direct communication be-
tween various level managers whose planning efforts are directly related. While com-
municating, it should be borme in mind that information about planning should be spe-
cific and clear.
5. Integration of Plans: - Integration of long term and short term plans is necessary that
both are fully integrated in which short term plans should be taken as contributing to
long term plans.
6. An Open Systems Approach: - Planning can be made effective by taking it as an open
systems approach. Objectives, a starting point in planning, should be set taking into
account the various environmental forces.
Purpose
or Mission
Objectives
Strategies
Policies
Programmes or Projects
Budgets
Purpose or Mission: - Purpose or Mission is a standing plan in the sense that it defines the
basic intention of an organisation in the light at which other actions are designed. The
purpose of business is to make profit through purchase and sale of goods just as the
purpose at a university is to teach, enable research. A well defined mission or purpose
provides inspiration and guidance to employees to do their best in their individual and col-
lective capacities.
Objectives or Goals: - Goals or objectives are different from the over all objectives or basic
objectives. Based on the plans, every individual and department in an organisation, has a
set of objectives to achieve.
While profit making is the basic objective for the entire organisation through sale of
personal computers, the object of production department is to produce a certain configuaration
at a certain cost. The objective of a production cell here forms the basis for many other
activities in this department objectives thus, form the basis for all functions of manage-
ment.
Strategies: - Strategies reflect broad areas of an enterprise operation. Strategies are used
to determine and communicate the envisioned growth. They make use of basic objectives
and broad policies.. Strategies are helpful at both micro and macro levels. They are very
useful and important in guiding the planning function.
Policies: - Policies are statements of understanding that specify what ‘can be done or what
cannot be done’ to achieve the given objectives. Policies guide the behaviour or thinking of
people in an organisation policies are essential in cases where a situation recurs often and
the analysis of underlying issues takes a long time. In such cases, managers must be
allowed to use their authority and monitor the performance of employees. Policy is a valu-
able tool at all levels of management.
For example: - ‘Pricing products lower than minimum retail price’ is a policy.
Centre for Distance Education 8.8 Acharya Nagarjuna University
Unless policies are made in a consistent and integrated way, it may not be possible to
achieve the over all objectives.
Procedures: - Procedures outline in detail the method of carrying out a task. It is con-
cerned more with execution than thinking. Every organisation formulates procedures to
ensure that tasks are performed in a given sequence. The Top management is concerned
with the laying down of procedures and the middle and lower levels with their implementa-
tion.
For example: - The procedure to settle the account is- Suppliers directly dispatch invoices
to the accounts department to settle bills. The accounts department sends it to the stores
for verification, then passes the invoice for payment.
Rules: - Rules guide action or non-action on the part of people in organisations. Any non-
compliance with rules may invite punishment.
For example: - ‘No Credit’ is a rule.
‘No Smoking’ is a rule.
Programmes: - These specify what is to be done. They reflect goals, policies, procedures
and rules to be followed, steps to be taken, resources to be employed and even minor
details necessary to execute a task. Every programme is supported by a budget. Pro-
grammes may be major or minor based on their purpose, scope, and time duration.
For instance: - The programme may be- ‘How to compensate the shareholders’.
All programmes need coordination and timing.
Budgets: - When plans are expressed in numbers, they become budgets. A budget may
be expressed in financial terms or any other measurable form such as machine hours,
labour hours or units produced. It can also be expressed in terms of enterprise activities
such as sales budget, advertisement budget, purchases budget, cash budget etc. Budg-
ets are prepared for a clearly defined period, say a week, month or year. It can serve as a
better means of control only when it reflects the plans.
Formulate and
Make communicate sup- Choice the best Evaluate the alterna-
Budgets porting plans alternative tive
Industrial Organisation ...... 8.9 Planning
Figure - 3
Steps in Planning Process
1. Identify the oppurtunity: - Real planning starts with knowing the availability of different
opportunities. For each opportunity, assess carefully the size of markets, type of cus-
tomers, degree of competition, needs of customers, finances required and the strengths
and weaknesses of the firm. Then, identify the right opportunity.
2. Define goals: - Once the opportunity is identified, define the goals you want to achieve
for the entire organisation. Goals, in turn, will throw light on what objectives, strategies,
policies, procedures, rules, budgets and programmes you should follow.
3. Consider the planning premises: - Planning premises refers to the assumptions about
the environment in which plans have to be carried out. Correct assumptions about
markets, competition, product technology, prices, volume of sales, costs, tax rates etc
are essential for business planning. Govenment policies, annual budgets, economic
indicators, survey of specific industries etc. provide valuable insights on the basis of
which ‘premises’ can be worked out.
Premises may be internal or external to the firm. Internal premises refer to the
assumptions about the firm’s finances, employees, technology-in-use etc. External
premises are assumptions about competitors, lenders, changes in technology, govern-
ment policies and procedures.
4. Identify alternatives: - There may be more than one alternative to reach a goal or objec-
tive. Search for and identify all the available alternatives. Work out the requirement of
resources under each alternative. In most cases, finding alternatives may be easier.
Shortlisting the promising ones is a relatively complex task.
5. Evaluate the alternatives: - Examine each alternative in relation to the other and identify
the merits and demerits of each. One alternative may look very profitable but it may
involve a large capital investment and also take longtime to return the original invest-
ment. It may also involve a high degree of risk. There may be some good alternatives
which cannot be considered even though they fit into the long term interests of the
organisation.
6. Choose the best alternative: - The best alternative is decided on a given situation.
Normally it involves optimum utilisation of resources. At times, the number of best
alternatives could be more than one. To eliminate errors in judgement, the manager
may even decide to follow more alternatives than confining himself to one.
7. Formulate and communicate supporting plans: - Supporting plans are also called
derivative plans. These are derived from the best alternative chosen. when a com-
pany decides to launch a new product, it also has to formulate several supporting
plans for recruiting and training more staff, mobilise more infrastucture and working
capital for advertising and insurance. Managers have to communicate these support-
ing plans to the employees concerned so that they can be involved in their implemen-
tation.
Features:
ii) Type of Environment: - Strategic planning takes into account the external environ-
ment and tries to relate the organisation with it.
iii) Primary: - Strategic planning sets trends and direction for managerial actions.
iv) Formulation: - Strategic planning is formulated usually by top level management and
other specified planning staff in the organisation. At this level, managers can take
overall view of the organisation and have necessary capability to relate the organisa-
tion with the external environment.
2. Strategic planning guides the choice among the broad directions in which the organi-
sation seeks to move and concerns the general planneel allocation of its managerial,
financial and physical resources over future specified period of time.
1. A basic problem in strategic planning is the period for which plan is to be formulated.
2. Strategic planning is expensive. Organisation should not plan for a longer period than
is economically justifiable.
3. The commitment principle implies that long-range planning is not really planning for
future decisions but rather planning for the future impact of today’s decisions.
8.12 Summary:
Planning bridges the gap between the present and the future. Planning helps managers
to do things in an orderly way. It is a managerial function and also an independent process and
goal oriented. It forms the basis for other functions. It helps to achieve targets, minimises
uncertainty. Identifying opportunity, defining goals, considering the planning identifying alterna-
tives, evaluating the alternatives choosing the best alternative formulating and communicating
plans are the steps in the planning process. Objectives, policies, procedures, rules, regulations,
programmes, strategies, Budgets are the types of plans. Strategic planning is the process of
detemining by the top level management, the ways and means of pursuing long term plans. On
the other hand planning is a costly process, it may promote rigid behaviour and tends to be
inaccurate.
Centre for Distance Education 8.12 Acharya Nagarjuna University
8.13 Glossary:
1. Planning: Thinking before doing
2. Controlling: Comparision of actuals with plans to know the differences, and causes
of differences.
3. Strategies: Strategy is a special kind of plan formulated in order to meet the chal-
lenges of competitors.
4. Budget: A Budget is a plan expressed in numericals.
5. Strategic Planning: Long term planning.
- Dr.K.Kanaka Durga.