AN

DESK RESEARCH

REPORT

ON

“NAME OF THE INDUSTRY (E.g. Automobile Industry)”

SUBMITTED AS
PARTIAL FULFILMENT OF TWO YEARS FULLTIME
POSTGRADUATE DIPLOMA IN MANAGEMENT

SUBMITTED BY
NAVEEN KUMAR (Replace the name with yours)
Roll No.: 1234567
(BATCH 2011-2012)

SUBMITTED TO

DR. D. Y. PATIL B-SCHOOL

SR. NO. 87-88, BENGALURU-MUMBAI EXPRESS BYPASS,
TATHAWADE, PUNE, MAHARASHTRA 411033
 ACKNOWLEDGEMENT

I am highly thankful to DR. D. Y. PATIL B-SCHOOL for allowing me to work on this

report and completing the report as partial fulfillment of my course.

Further, I am paying my gratitude towards Dr. Amol Gawande, Director, Dr. D. Y.

Patil B-School for his encouragement and endless motivation during the completion of
the report.

This report would have been a dream without the support of Dr. Atul Kumar, guide. He
has been a great source of inspiration for me. My special thanks to her for her co-
operation and special guidance.

I am also thankful to all faculties of Dr. D. Y. Patil B-School as well as my friends who
helped me in the completion of this report.

Last but not least I am grateful to all those visible and invisible hands that helped me
throughout the successful completion of this project.

(Naveen Kumar)
 DECLARATION

I hereby declare that the report is submitted by me to the DR. D. Y. PATIL B-

SCHOOL, is a benefited work undertaken by me for the fulfillment of the award of
POSTGRADUATE DIPLOMA IN MANAGEMENT, same is not submitted to any
other college or institution.
.

DATE: NAVEEN KUMAR

PLACE: SUDUMABRE
 TABLE OF CONTENT

SR. NO. PARTICULARS PAGE NO.

1. Executive Summary

2. Objectives of Report

3. Industry Analysis

4. Conclusions

5. Key Learnings

6. References
 1. EXECUTIVE SUMMARY

Write a summary of the overall report in 250 to 500 words. Explain primapry objective
of the analyssi, current status of the industry, future of the industry, some facts and
figures of the industry and your understanding of the industry.
 2. OBJECTIVES OF REPORT

Explain at least 2 objectives of the industry analysis. E.g.

1. To study the current trands in automobile industry.
2. To understand key factors responsible for growth of automobile industry.
3. To analyse the current status of Indian automobile industry as compared to
world/Japan/Nepal.
Etc.
 3. INDUSTRY ANALYSIS

Students are expected to complete industry analysis under the following heads:

1. Industry overview and current updates (SWOT and ETOP Analysis for
Industry)
2. Capacity analysis – total capacity of the industry and break up capacity amongst
key players and Current Capacity Utilization rates
3. Detailed profile of one distinguished top management personnel in the Industry
4. Major players in Industry (brief about top 5)
5. Pricing Policies in industry
6. Positioning & Differentiation strategies of key players
7. Demand Supply balance in the industry – at global, national and regional level,
8. Key factors affecting demand in industry
9. Key supply side constraints in industry
10. Market shares of top 5 & bottom 5 players of the industry
11. Profitability, Revenues, Margins of top 5 & bottom 5 players over the last 5
years and trends/changes
12. Key factors contributing to costs, Ratio analysis of financial data for last 5 years
for top 5 and bottom 5 companies in the industry
13. Industry forecast (expected market growth)
14. Competitive Forces Model (5 Force Model of Industry)
15. Broad Factor Analysis (PEST or PESTEL analysis of Industry)
16. Incremental Innovations in the industry
17. Disruptive Innovations in the industry
18. Key Alliances in the past 5 years and their performance & impact on other
players in the industry, Mergers & Acquisitions
19. Critical issues and challanges of industry
20. Opportunities in industry
21. Impact of Globlization, Consumer preference, Regulatory conditions and
technologiocal innovations on Industry
22. Emerging first generation entrepreneurs
23. Key initiatives by the Government to promote the industry
 4. CONCLUSION

A conclusion of about 250 words based on the analysis of the industry.

 5. KEY LEARNINGS

Explain key learning from analysis of the industry.

 6. REFERENCES

List of references should appear alphabetically on a separate page as per the format
indicated below:

Articles in Journals
 Shetty, Bhavna R. and Gujarathi, Rajashree (2013), "Students' Perception About
Management Education in India and USA", MERC Global's International
Journal of Management, Vol. 01, Issue: 01, pp. 01-14.

Books
 Pradhan, S. (2009), Retailing Management- Text & Cases, Tata McGraw Hill
Publishing Company Ltd., New Delhi, India.

Web Sites
 Kamdar, Sangita (2013), "Socioeconomic Impact of Employment Generation
Program on Poor Urban Women", MERC Global's International Journal of
Management, Vol. 01, Issue: 01, pp. 15-35, available at:
http://www.mercglobal.org/ijm-vol1-issue1-july2013.html (accessed 1 August
2013).

Newspaper Articles (Authored)

 Chawala, P. (2009), "Economic Development", Indian Express, 21 June, pp. 5-
9.

Newspaper Articles (Non-Authored)

 The Hindu (2010), "Economic Reforms", 2 April, pp. 5.
 General Guidelines

 A soft copy of the report will be accepted from you submitted in English
language only.
 The length of the report should be between 25 to 30 pages, inclusive of tables,
figures, and references.
 The report will be accepted in MS Word format only. The text should be in
single-column format.
 Material (text) of the manuscript should be formatted in Times New Roman,
font size 12 and 1.15 line spacing.
 The primary heading should be in capital letters (UPPERCASE) and boldface.
The sub-headings should be in title-case capitalization (First Letter of Each
Word in Capital) and boldface. Each heading should have appeared on a
separate line.
 Tables and charts should appear at the likely place in the text where it is to have
appeared. All tables and charts should be numbered serially.
 Figures should be numbered consecutively. Wherever necessary, the source
should be provided at the bottom. The figures should also be given relevant
titles. The images (figures) should be of high resolution. All charts and graphs
should be drawn legibly and figures should be indicated in millions and billions.