BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Resolution No.: 02 -AC Meeting held on 25th January, 2022.

Bharatiya Vidya Bhavan’s

M. M. College of Arts, N.M. Institute
of Science, H.R.J. College of Commerce.
(Bhavan’s College) Autonomous
(Affiliated to University of Mumbai)

Syllabus for: SYBMS

Program: BMS
Program Code: BH.MANAGEMENT
Course Code: (BH.UBMS)

Choice Based Credit System (CBCS)

with effect from academic year 2022-23
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

PROGRAM OUTCOMES
PO Description
PO A student completing Bachelor’s Degree in management program will be able
to :
PO-1 The commerce and finance focused curriculum offers a number of specializations
and practical exposures which would equip the student to face the modern-day
challenges in commerce and business like Industries, Banking Sectors, Insurance
Companies, Financing companies, Transport Agencies, Warehousing.
PO-2 After completing graduation, students can get skills regarding various aspects like
Marketing Manager, Selling Manager, Administration abilities to run a company.
Students can independently start up their own Business.
PO-3 Ability to work effectively and respectfully with diverse teams; facilitate
cooperative or coordinated effort on the part of a group and act together as a group
or a team in the interests of a common cause. Elicit views of others, meditate
disagreements and help reach conclusions in group settings.
PO-4 The program will empower the student to appear in various competitive exams or
choice a profession of their choice like CA, CS, UPSC, etc.
PO-5 Students undergoing this program learn to logically question assertions, to
recognize patterns and to distinguish between essential and irrelevant aspects of
problems. This helps them to learn behave responsibly in a rapidly changing
interdependent society.
PO-6 This program will help students to enhance their employability for Government
jobs, jobs in banking, insurance and investment sectors, data analysis jobs, and
jobs in various other public and private enterprises.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

PROGRAM OUTLINES

Semester-wise Distribution of Courses

Sr.No COURSE CODE TITLE OF PAPER CREDITS DISCIPLINE
SEMESTER III
1 BH.UBMS.301 Introduction to Cost Accounting 3 Elective course
and Auditing (Finance)
2 BH.UBMS.302 Corporate Finance 3 Elective course
(Finance)
3 BH.UBMS.303 Consumer Behavior 3 Elective course
(Marketing)
4 BH.UBMS.304 Product Innovation 3 Elective course
Management (Marketing)
5 BH.UBMS.305 Information Technology in 3 Ability enhance-
Business Management – I ment compul-
sory course
6 BH.UBMS.306 Foundation Course 2 Skill
(Environmental Management) – enhancement
III course
7 BH.UBMS.307 Business Planning & 3 Core course
Entrepreneurship Management
8 BH.UBMS.308 Accounting for Managerial 3 Core course
Decisions
9 BH.UBMS.309 Strategic Management 3 Core course
SEMESTER IV
10 BH.UBMS.401 Strategic Cost Management 3 Elective course
(Finance)
11 BH.UBMS.402 Corporate Restructuring 3 Elective course
(Finance)
12 BH.UBMS.403 Integrated Marketing 3 Elective course
Communications (Marketing)
13 BH.UBMS.404 Rural Marketing 3 Elective course
(Marketing)
14 BH.UBMS.405 Information Technology in 3 Ability enhance-
Business Management – II ment compul-
sory course
15 BH.UBMS.406 Foundation Course (Ethics & 2 Skill
Governance) – IV enhancement
course
16 BH.UBMS.407 Business Economics – II 3 Core course
17 BH.UBMS.408 Business Research Methods 3 Core course
18 BH.UBMS.409 Production & Total Quality 3 Core course
Management
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

DETAILED SYLLABUS – SEMESTER III

Programme: : S.Y.BMS (SECOND YEAR BACHELORS Semester: III

OF MANAGEMENT STUDIES )
Course: Introduction to Cost Accounting and Auditing Course Code: BH.UBMS.301

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination
(ESE)
(Marks - 40)
04 03
(Marks: 60)
40 60
Course Objectives:
1. To introduce basic concepts and the tools used in Cost Accounting
2. To give insight into principles and procedure of cost accounting and to apply them to different
practical situations
3. To give basic understanding of concepts and the tools used in Auditing

Course Outcomes:
1. Learners will get the knowledge of basic concepts and tools of cost accounting
2. Learners will understand the principles and procedures of cost accounting with practical aspects in it
3. Learners will get the knowledge of basic concepts and tools of cost auditing

Preamble: this being the first subject of finance elective gives an idea about the basic concepts of cost and
audit to the students and it is followed by the subject of strategic cost accounting in semester 4 . Introduction
to finance electives the subject make student well versed with the basic and fundamental concepts and
applications.

Detailed Syllabus: (per session plan)

Unit Description Periods

1 Introduction 12
1.1Meaning, Nature and scope-Objective of Cost Accounting-Financial
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Accounting v/s Cost Accounting- Advantages and disadvantages of Cost

Accounting-
1.2 Elements of Costs-Cost classification (concept only)- -Installation of Cost
Accounting System,
1.3 Process (Simple and Inter process) and Job Costing ( Practical Problems)

2 Elements of Cost 12
2.1 Material Costing- Stock valuation (FIFO & weighted average method),
EOQ, EOQ with discounts, Calculation of Stock levels (Practical Problems)
2.2 Labour Costing – (Bonus and Incentive Plans) (Practical Problems)
2.3 Overhead Costing (Primary and Secondary Distribution)

3 Cost Projection 12
3.1 Introduction (meaning of cost sheet and its different overhead
Components, meaning of reconciliation)
3.2 Cost Sheet (Current and Estimated) ( Practical Problems)
3.3 Reconciliation of financial accounts and cost accounting (Practical Problems)

4 Introduction to Auditing 12
4.1 Basics – Financial Statements, Users of Information, Definition of Auditing,
Objectives of Auditing – Primary and Secondary, Expression of opinion,
Detection of Frauds and Errors, Inherent limitations of Audit. Difference
between Accounting and Auditing, Investigation and Auditing.
4.2 Errors & Frauds – Definitions, Reasons and Circumstances, Types of Error –
Commission, Omission, Compensating error. Types of frauds, Risk of fraud and
Error in Audit, Auditors Duties and Responsibilities in case of fraud
4.3 Principles of Audit – Integrity, Objectivity, Independence, Skills,
Competence, Work performed by others, Documentation, Planning, Audi
Evidence, Accounting System and Internal Control, Audit Conclusions and
Reporting
Total No of Lectures 48

Reference Books:
1. N.K. Prasad- “Principles and Practice of Cost Accounting”- Book Syndicate pvt Limited, 1979
2. D.Battacharya- “Cost And Management Accounting”- Platinum Publishers; Ist edition 2008
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

3. C Horngren and Datar – “Cost and Management Accounting”- ISBN-139780136126638 -(2009)

4. Swaminathan- “Lectures on Costing”- S. Chand and Company (P) Ltd., New Delhi
5. C.S. Rayudu – “Cost Accounting”- Tata Mc. Grow Hill and Co. Ltd., Mumbai
6. Jawahar Lal and Seema Srivastava – “Cost Accounting”- Tata Mc. Grow Hill and Co. Ltd., Mumbai
7. Ravi M. Kishore- “ Cost Accounting”- Taxmann Ltd., New Delhi
8. Edward Blocher – “Cost management : A Strategic Emphasis” - 2021, McGraw-Hill LLC
Self study topics: Installation of Cost Accounting System, basics of auditing

Assessment pattern 60:40

Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Continuous Internal Assessment (CIA)
Internal exam – MCQ - CIA 1: 20 Marks
Activity Assessment – CIA 2: 20 Marks
Assignment/project/survey/group discuss
Survey and debate on
1. Awareness of cost accounting concepts amongst people
2. Awareness of frauds and other audit concepts

Programme: S.Y.BMS (SECOND YEAR BACHELORS OF Semester: III

MANAGEMENT STUDIES )
Course: Corporate Finance Course Code: BH.UBMS.302

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Semester End

(Periods per week) Continuous Examination (ESE)
Assessment (CIA)
(Marks: 60)
(Marks - 40)

3
4 40 60
Course Objectives:
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

 To develop a conceptual frame work of finance function

 To acquaint the participants with the tools techniques and process of financial
management in the realm of financial decision making
 To explain the core concept of corporate finance and its importance in managing
business

Course Outcomes:
 The learner will understand the importance of Finance Function in corporates.
 The learner will develop understanding of taking financial decision regards to capital
structure, leverage theories, Capital Budgeting.
 The learner will develop a skill of managing business finance
Preamble: This subject furnishes students with a solid foundation in the field of
procurement of funds, its employment and payment of dividend to the shareholders.
Finance is mostly about understanding present value. This course focuses on providing
theoretical and practical framework for understanding how investor and company
managers, can influence both the amount and risk of cash flow to enhance shareholders
value.
Detailed Syllabus: (per session plan)

Unit Description Periods

1 INTRODUCTION 12
1.1 Introduction to Corporate Finance
Meaning, Principles of Corporate Finance
Significance of Corporate Finance, Qualities of a Finance
Manager, Capitalisation - Meaning, Market
Capitalisation, Amount of Capitalisation - Over
Capitalisation, Under Capitalisation, Fixed Capital and
Working Capital (Simple Problems)

1.2 Introduction to ownership of securities - ordinary Share,

Preference Shares, Creditorship Securities, Bonds,
Convertible Debentures, Concept of Private placement of
Securities

1.3 Goals of Corporate Finance

Shareholders Wealth Maximisation through -
A - Financing Decision
B - Investment Decision
C - Dividend Decision
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

2 FINANCING DECISION / Capital Structure Planning 12

2.1 Capital Structure Planning

Meaning, Factors affecting capital structure, Optimum
Capital Structure,
Problems on EPS, EBIT-EPS indifference Point, Break-
Even Level of EBIT
Capital Structure Theories
Net Income (NI) Approach
Net Operating Income (NOI) Approach
Modigliani-Millar (MM) Approach
Traditional Approach
2.2 Cost of Capital
Meaning. Components, Methods of Determination of
Cost of Capital
Problems on Weighted Average Cost of Capital (WACC)

2.3 Leverages
Meaning, Operating Leverage, Financial Leverage
Degree of Operating Leverage
Degree of Financial Leverage
Degree of Combined Leverage
3 INVESTING DECISION / TIME VALUE OF MONEY 12

3.1 Introduction to time Value of Money - Compounding &

Discounting
3.2 Capital Budgeting
Techniques of Capital Budgeting - Traditional &
Discounted, Payback Period, Payback Profitability,
Average Rate of Return, Net Present Value,

3.2 Cash Management

Meaning, Motives of Holding Cash, Operating Cycle

Problems on Cash Management

4 DIVIDEND POLICY DECISION 12
4.1 Meaning, Classification of Dividend
Factors Affecting Dividend Policy
4.2 Theories of Dividend -
Walters Model
Gorden Model
Modigliani Millar Model
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

4.3 Sources of Finance - Long Term, Medium Term, Short

Term.
Total No of Lectures 48

Reference Books:
Prasanna Chandra, “Financial Management”, 10th Ed, - Tata-McGraw Hill, 20th April 2019.
M.Y.Khan & P.K. Jain, “Financial Management”, 5th Ed, New Delhi, Tata-McGraw Hill, 2008
Damodaran, A. Damodaran on Valuation, “Security Analysis and Corporate Finance”, 2nd
Ed, Noida - India, Wiley India Pvt Ltd., 22 Aug 2006
Foster George, “Financial Statement Analysis”, 2nd ed, Pearson Education Pvt Ltd., 2002
Self- Study Topic: Module 4 – Sources of Finance
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and
External) separately.
Details of Continuous Internal Assessment (CIA)
Internal exam – MCQ - CIA 1: 20 Marks
Activity Assessment – CIA 2: 20 Marks
Assignment/project/survey/group discussions
Case Study Topics
1. Companies issuing Shares or Debentures
2. Companies investing in Machinery or Acquiring business
Companies Distributing Dividends and their impact on market price of the share

Programme: Second year in Bachelor of Management Semester : THREE

Studies (S.Y. BMS)
Course: Consumer Behaviour Course Code: BH.UBMS.303
Teaching Scheme
Evaluation Scheme(Theory)

Lecture Credits Internal Term End Examination

Practical Tutorial
(Periods (Theory Continuous (ESE)
(Periods (Periods
per + Assessment
per week per week
week) Practical) (CIA)
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

per per (Marks – 40) (Marks: 60)

batch) batch)

04 NA 03 40 60
Course Objectives:
1. To develop an understanding about the consumer decision making process and its applications in
marketing function of firms.
2. To give insight into, understanding about dimensions of Consumer Behaviour.
3. To develop skill of understanding and analysing consumer information and using it to create
consumer- oriented marketing strategies
Course Outcomes:
1. Learner will be able to understand CONSUMER BEHAVIOUR and outcome of Management
decision
2. Learner will be able to acquire knowledge of consumer behavior can be applied to Marketing of
goods and services.
3. Learner will be able to identify and explain factors which influence consumer behavior.
Preamble: This subject furnishes students with a solid foundation in the field of Consumer
Behavior. This subject allows student to develop a deeper knowledge and skills to understand the
importance of how people make decisions about what they buy, want, need or act in regards to a
product, service or company and how potential customers will respond to a new product or service.
Detailed Syllabus: ( per session plan )

Unit Description Periods

1 1.1 Introduction To Consumer Behaviour: 12

Meaning of Consumer Behaviour, Features and Importance
Types of Consumer (Institutional & Retail), Diversity of consumers and their
behaviour- Types Of Consumer Behaviour.
1.2 Profiling the consumer and understanding their needs, Consumer Involvement
1.3 Application of Consumer Behaviour knowledge in Marketing
Consumer Decision Making Process and Determinants of Buyer
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Behaviour, factors affecting each stage, and Need recognition.

2 Individual- Determinants of Consumer Behaviour 12

2.1 Consumer Needs & Motivation- (Theories - Maslow, Mc Cleland, ERG theory
and Herzbergs dual factor theory)
Personality – Concept, Nature of personality, Freudian, non - Freudian and Trait
theories, Personality Traits and it’s Marketing significance, Product personality and
brand personification.
Self-Concept – Concept
2.2 Consumer Perception - Meaning, Definition, Features, Significance, perceptual
process, factors responsible for perceptual distortion.
2.3 Learning – Meaning, Definitions and Features, Types of learning and Theories -
Behavioral, Cognitive and Social Learning Theory
Consumer Attitude –Meaning, Features, Functions, Relationship between consumer
learning and attitude, Theory of consumer attitude, Attitude Measurement, Factors
affecting consumer attitude, Consumer Attitude and Formation, & attitudinal
Changes.
Case Study

3 Environmental Determinants of Consumer Behaviour 12

3.1 Family Influences on Buyer Behaviour,
Roles of different members, needs perceived and evaluation rules.
Factors affecting the need of the family, family life cycle stage and size.
Social Class and Influences.
3.2 Group Dynamics & Consumer Reference Groups, Social Class & Consumer
Behaviour - Reference Groups, Opinion Leaders and Social Influences In-group
versus out-group influences, role of opinion leaders in diffusion of innovation and
in purchase process.
3.3 Cultural Influences on Consumer Behaviour Understanding cultural and sub-
cultural influences on individual, norms and their role, customs, traditions and
value system. Changing Indian core values.

4 Consumer decision making models and New Trends 12

4.1 Meaning, Definition, Different views on decision making and buying motives
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Consumer Decision making models: Howard Sheth Model, Engel Blackwell,

Miniard Model, Nicosia Models of Consumer Decision Making
4.2 Diffusion of innovations Process of Diffusion and Adoption, Innovation,
Decision process, Innovator profiles
4.3 E-Buying behaviour The E-buyer vis-a vis the Brick and Mortar buyer,
Influences on E-buying and Recent trends (FMCG, Fashion, Tourism etc) for
different sectors.

Total 48

Reference Books:

 Schiffman, L.G., Kanuk, L.L. & Kumar, S.R., “Consumer behaviour” – 10th edition
 Solomon, M.R.- “Consumer behaviou1r – buying, having and being” – 8th edition
 Blackwell, R.D., Miniard, – P.W., & Engel – “Consumer behaviour”
 Hawkins, D.I., Best, R.J., Coney, K.A. and Mookerjee – “Consumer behaviour, building
marketing strategy”
 Kotler, P. and Keller, K.L. – “Marketing Management” – Global edition
 Nair Suja – “Consumer Behaviour and Marketing Research” _ Himalaya Publishing House –
Mumbai
 Loudon D.L and Della Bitta A.J – “Consumer Behaviour – Concepts and Applications” -
Tata McGraw-Hill Publishing Company Limited –4thEdition - New Delhi

Self-Study Topics –
1. Difference between Individual and Institutional buyer and Individual buying behavior and
institutional buying behavior.
2. How job of Marketers still remains challenging?
3. How to Alter Self-Image
4. Application of Self-concept in Marketing
5. Types of Social classes
6. Relevance of social classes
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Details of Continuous Internal Assessment (CIA)

Internal exam – MCQ - CIA 1: 20 Marks
Activity Assessment – CIA 2: 20 Marks
Assignment/project/survey/group discussions
Group presentation Topics
1.Personality and personality traits
2. Motivation
3. Leadership
4. Individual behavior/ Group behavior/ Social group behavior and its impact on consumer decision making
5. Environmental impact on consumer decision making process

Programme: Second year in Bachelor of Management Semester : THREE

Studies (S.Y. BMS)
Course: Product Innovation Management Course Code: BH.UBMS.304
Teaching Scheme
Evaluation Scheme(Theory)

Credits
(Theory
Practical Tutorial + Continuous End Semester
Lecture
(Periods (Periods Practical) Internal Examination (ESE)
(Periods
per week per week Assessment
per
per per (CIA)
week)
batch) batch) (Marks – 40) (Marks: 60)

04 NA 03 40 60
Course Objectives:
1. To study Product innovation management, to identify gaps, so as to enable better consumer
satisfaction.
2. To Innovation management leading to improve productivity, create new revenue streams,
increase employee loyalty and save costs.
3. To manage and encourage innovation in the organization to phase out obsolete product and
process.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

4. To enable organization to compete effectively with the help of product innovation management.
Course Outcomes:
1. Learner will be able to understand Product innovation management and role in corporate strategy
formulation and decision making.
2. Learner will be able to understand role of innovation, product development, market positioning,
and new business creation, work directly with leadership to make strategic long-term plans.
Preamble: This subject furnishes students with a solid foundation in the field of Product Innovation
Management. This subject provides students insight into the role that Innovation plays in
organization, how it ties into corporate strategy, Product development, Market positioning and New
business creation. Work directly with leadership to make strategic long term plans.
Detailed Syllabus: ( per session plan )

Unit Description Periods

1 Innovations Management 12
1.1 Introduction -Innovations Management Innovations: Concept; Features; Types
of Innovations; Innovations management; Features of Innovations
Management; Significance of innovations; Principles of innovations.
1.2 Thinking Tools for Innovations Left and right brain thinking; Creative
thinking; Traditional V/S Creative thinking; Intuition; Introduction to
creativity; Process of creativity; Creativity methods
1.3 Legal Aspects of innovations Safeguarding innovations; Concept of Intellectual
Property Rights; Patents; Patenting trends; trademarks; Industrial designs;
Copyrights; Trade secrets.

2 Managerial Aspects of Innovations functions 12

2.1 Organizing for Innovations Introduction; Concepts; Organizational theories and
structures; Traits of innovative organization; Factors influencing organizational
design and Size decision.
2.2 Strategizing Innovations Introduction; Innovations as a strategy component;
Developing innovation strategy; Innovation strategies; Market standing based
strategies.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Managing Innovations Functions Introduction; Style at the top; Planning;

Organizing; Staffing; Controlling; Resource allocation, Characteristics of good
management.
2.3 Climate and culture for innovations Introduction; Need for innovative
organization; Characteristics of innovative organizations; Building an innovative
organization – 7s framework; Fostering innovations climate and culture.

3 Product innovations, Process Innovations and Innovations Diffusion 12

3.1 Introduction to product innovations Types of new products; Technology
strategy for product innovation and New product development process; Packaging
innovations; Positioning innovations; New product failures;
3.2Process Innovations Introduction; Concept of Process; Features of process;
Types of process innovations; Process Management; Process improvement
methods; Business process reengineering; Benchmarking,
3.3 Innovations Diffusion Introduction; Concept of diffusion and adoption; Impact
of innovations; Diffusion as an integral part of innovation strategy; Innovations
diffusion theories; Factors influencing diffusion strategy; Internalization of
innovations, Auditing innovation management. Case Study.

4 New Product Development Strategy 12

4.1New Product Development and Product Specifications Concept of new product
development specifications: Establishment of specifications, Establishing Target
specifications; Setting the final specifications.
4.2 Concept Generation, Selection and Testing, 5 step methods of concept
generation, Methods for selecting a concept; Benefits of choosing a structured
method; Concept screening; Concept scoring, 7- Test method of concept testing.
4.3 Product testing Introduction, Purpose of product testing; Overriding concerns
of product testing; Major decision in constructing a product test, Sectors and
Technology in Innovation (Pharma, IT etc)

Total 48

Reference Books:
Joe Tidd, John Bessant, Keith Pavitt –“Managing innovation” – Integrating Technological, Market
and Organizational Change – Third edition – Wiley India Pvt Ltd 2012
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Harvard business review press – “On Business model innovation” – Boston - 2012
Stefano Biazzo and Roberto Filipini – “Product innovation management” - Spinger
Self-Study Topics –
1.Difference between Vertical thinking and Creative thinking
2.Distinguished between Mechanistic organization and Organic organization
3.Characteristics of good innovation management
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Continuous Internal Assessment (CIA)
Internal exam – MCQ - CIA 1: 20 Marks
Activity Assessment – CIA 2: 20 Marks
Assignment/project/survey/group discussions
Case study topics
1.Understand company’s production process and how do firms bring in new business model and get
products and services to the market?
Group discussion
1.Various production process
2.Innovation process and marketing techniques in current scenario

Programme: S. Y BMS. (BACHELORS OF Semester: III

MANAGEMENT STUDIES)
Course: INFORMATION TECHNOLOGY IN Course Code: BH.UBMS.305
BUSINESS MANAGEMENT - I

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)

04 03 (Marks - 40) (Marks: 60)

40 60
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Course Objectives:
 To learn basic concepts of Information Technology, its support and role in Management, for
manager.
 Module II comprises of practical hands-on training required for office automation. It is
expected to have practical sessions of latest MS-Office software
 To understand basic concepts of Email, Internet and websites, domains and security therein
 To recognize security aspects of IT in business, highlighting electronic transactions, advanced
security features
Course Outcomes:
 Familiarize the basic concepts and its applications in managing business.
 Reproduce a working knowledge of concepts and terminology related to information
technology in open source appraise the knowledge previously acquired of Microsoft Office.
 Understand the need of Database systems for business analytics.
Preamble: This subject furnishes students with a solid foundation of using computer basic skills like
M.S. Office for office automation. The students will learn the basic concept of email, internet,
websites, domains and security therein. The student will learn the security aspects of IT in business,
highlighting electronic transactions, advanced security features.

Detailed Syllabus: (per session plan)

Unit Description Periods

1. Introduction to IT Support in Management 12

1.1 Information Technology

concepts Concept of Data, Information and Knowledge Concept of
Database
1.2 Introduction to Information Systems and its major components
Types and Levels of Information systems. Main types of IT Support
systems Computer based Information Systems (CBIS)  Types of CBIS -
brief descriptions and their interrelationships/hierarchies  Office
Automation System (OAS)
1.3 Success and Failure of Information Technology.
Failures of Nike and AT&T.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

1.4 IT Development Trends.

Major areas of IT Applications in Management.
1.5 Concept of Digital Economy and Digital Organization. Recent
Development in Business Model – Example of Amazon, Ola, Zomato,
Flipkart, Paytm Bank, etc.
1.6 IT Resources
Open-Source Software - Concept and Applications. Study of Different
Operating Systems. (Windows / Linux/ DOS)
2. Office Automation using MS Office 12

2.1 Learn Word

Creating/Saving of Document Editing and Formatting Features Designing a
title page, Preparing Index, Use of SmartArt Cross Reference, Bookmark
and Hyperlink. Mail Merge Feature.
2.2 Spreadsheet application (e.g., MS-Excel/openoffice.org)
Creating/Saving and editing spreadsheets Drawing charts. Using Basic
Functions: text, math & trig, statistical, date & time, database, financial,
logical Using Advanced Functions: Use of VLOOKUP/HLookup Data
analysis – sorting data, filtering data (AutoFilter, Advanced Filter), data
validation, what-if analysis (using data tables/scenarios), creating sub-totals
and grand totals, pivot table/chart, goal seek/solver,
2.3 Presentation Software
Creating a presentation with minimum 20 slides with a script. Presenting in
different views, Inserting Pictures, Videos, creating animation effects on
them Slide Transitions, Timed Presentations Rehearsal of presentation
3. Email, Internet, Database and its Applications 12

3.1 Introduction to Email

Writing professional emails Creating digitally signed documents.
3.2 Use of Outlook
Configuring Outlook, Creating and Managing profile in outlook, Sending
and Receiving Emails through outlook Emailing the merged documents.
Introduction to Bulk Email software.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

3.3 Internet
Understanding Internet Technology Concepts of Internet, Intranet,
Extranet Networking Basics, Different types of networks. Devices and
concepts like (Hubs, Bridges, Routers, IP addresses) Study of LAN, MAN,
WAN, Introduction to Dark web (Dark Net), Block chain and its
applications.
3.4 DNS Basics
Need of DNS, Domain Name Registration, Hosting Basics.
3.5 Need of Database:
Introduction of Database systems. Tools used for data bases.
Applications of data bases in MIS, to help report creation.
3.6 Emergence of E-commerce and M-Commerce
Concept of E-commerce and M-Commerce Definition of E-commerce and
M-Commerce Business models of e-commerce: models based on
transaction party (B2B, B2C, B2G, C2B, C2C, E-Governance) Models
based on revenue models, Electronic Funds Transfer (Internet / RTGS /
NEFT / UPI), Electronic Data Interchange. Introduction to Social Media
Platform as an emerging trend (Facebook, Twitter, You tube, Instagram)
4. E-Security Systems 12
4.1 Threats to Computer systems and control measures.
Types of threats Virus, hacking, phishing, spyware, spam, physical threats
(fire, flood, earthquake, vandalism) Threat Management
4.2 IT Risk Definition,
Measuring IT Risk, Risk Mitigation and Management.
4.3 Information Systems Security
Need of security services in an internet application. Tools for internet
security like, Firewalls, Antivirus, Packet sniffers, Nessus, Wireguard.
Tools for Data security:
Like Scuba, AppdetectivePro, NMAP, SQLRECON, BSQL HACKER etc.
4.4 Security on the internet , Network and website security risks Website
Hacking and Issues therein. Security and Email, Mobile Security –
Application Download, UPI Payment, need of payment Gateway.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

4.5 Understanding and defining Enterprise-wide security framework

4.6 Information Security Environment in India with respect to real
Time Application in Business
Types of Real Time Systems, Distinction between Real Time, On – line and
Batch Processing System. Real Time Applications viz. Railway / Airway /
Hotel Reservation System, ATMs, EDI Transactions - definition,
advantages, examples; Cash, Security requirements for Safe E-Payments
Security measures in International and Cross Border financial transactiong s
4.7 Threat Hunting Software
Need of such tools, Types of Threat Hunting Tools like Analysis Driven,
Intelligence driven, situational awareness examples.

Total No of Lectures 48

Reference Books:
1. Urbach Nils & Alhmann Fredrick “IT Management in Digital Age” Springer
2. Curran S & Mitchel H “Office Automation -An essential management strategy’ Mcmillaina
Press ,London
3. Bhushan & Rathod “Fundamentals Of Cyber Security”BPB Publications ,New Delhi
Self Study Topic – Module 3 – Email, Outlook, Internet

Assessment pattern 60:40

Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Continuous Internal Assessment (CIA)
Internal exam – MCQ - CIA 1: 20 Marks
Activity Assessment – CIA 2: 20 Marks
Assignment/project/survey/group discussions
Assignment / Presentation
1. Assignment on Word, Excel.
2. Mobile application and its security risk involved
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Programme: S. Y BMS. (BACHELORS OF Semester: 3

MANAGEMENT STUDIES)

Course: Foundation course-III (Environmental Course Code: BH.UBMS.306

Management)
Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)
03 02
(Marks - 40) (Marks: 60)
40 60

Course Objectives:
 The basic objective of this course is to provide fundamental knowledge about environmental
studies.
 To explain the constituents of ecological system and adverse effects on environment by
organization
 To inform students about sustainable business practices that can benefit both the organization
and the environment.
 To explore environmental concepts and resources.

Course Outcomes:
1) Learners will diagnose the Concept and water cycle, Ecosystem & Ecology; Food chain, food
web & Energy flow pyramid.
2) Learners will explore what is Environmental clearance for establishing and operating Industries
in India
3) Learners will discuss Innovative Business Models: Eco-tourism, green marketing, Organic
farming, Eco-friendly packaging, Waste management projects for profits, other business
projects for greener future.
4) Learners will comprehend the basic constituents of environment and natural resources.
Detailed Syllabus: (per session plan)

Unit Description Periods

1 Environmental Concepts 12
Environment: Definition and composition, Lithosphere, Atmosphere,
Hydrosphere, Biosphere
• Biogeochemical cycles - Concept and water cycle • Ecosystem & Ecology;
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Food chain, food web & Energy flow pyramid

• Resources: Meaning, classification (Renewable & non-renewable), types
& Exploitation of Natural resources in sustainable manner

2 Environment degradation 11
Degradation-Meaning and causes, degradation of land, forest and
agricultural
land and its remedies
• Pollution – meaning, types, causes and remedies (land, air, water and
others)
• Global warming: meaning, causes and effects.
• Disaster Management: meaning, disaster management cycle.
• Waste Management: Definition and types -solid waste management
anthropogenic waste, e-waste & biomedical waste (consumerism as a
cause of waste)

3 Sustainability and role of business 11

• Sustainability: Definition, importance and Environment Conservation.
• Environmental clearance for establishing and operating Industries in
India
• EIA, Environmental auditing, ISO 14001
• Salient features of Water Act, Air Act and Wildlife Protection Act.
• Carbon bank & Kyoto protocol

4 Innovations in business- an environmental perspective 11

Non-Conventional energy sources- Wind, Bio-fuel, Solar, Tidal and Nuclear
Energy.
Innovative Business Models: Eco-tourism, green marketing, Organic
farming, Eco friendly packaging, Waste management projects for profits,
other business projects for greener future

Total No of Lectures 45
 Reference Books:

 Frank.R. spell man” The Science of Environmental Pollution” CRC Press, Jun 17 2021.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

 N.K. uberoi” Environment Management”, Excel Books, Delhi,2004

 Bala Krishnamoorthy “Environmental Management” – Text &cases, Prentice Hall of India.2003
 Dr. Anand S. Bal “Environmental Management” Himalaya Publishing House.

Self-study topic-• Sustainability: Definition, importance and Environment Conservation

Assessment pattern 60:40

Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Continuous Internal Assessment (CIA)
Internal exam – MCQ - CIA 1: 20 Marks
Assignment/project/survey/group discussions
Activity Assessment – CIA 2: 20 Marks (common table attached)

Programme: S. Y BMS. (BACHELORS OF Semester: III

MANAGEMENT STUDIES)

Course: Business Planning & Entrepreneurial Course Code: BH.UBMS307

Management
Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)

04 03 (Marks - 40) (Marks: 60)

40 60

Course Objectives:
 To introduce Entrepreneurship education.
 To develop entrepreneurs to take responsibility in managing an enterprise specially SMEs.
 To inspire, motivate future entrepreneurs with stories & case studies of successful Entrepreneurs
 To understand Entrepreneurial situation during pandemic& post pandemic(covid19)
Course Outcomes:
 Learners will learn basic concepts of Entrepreneurship management
 Learners will develop knowledge on converting Idea into opportunity and into business.
& Develop basic understanding of launching a new business venture.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

 Learners will learn & solve case studies during the lecture.
 Learners will learn the impact of pandemic on entrepreneurs & recovery of small-scale
industries.
Detailed Syllabus: (per session plan)

Unit Description Periods

1. Foundations of Entrepreneurship Development
12
1.1 Foundations of Entrepreneurship Development:
Concept and Need of Entrepreneurship Development
Definition of Entrepreneur, Entrepreneurship,
Importance and significance of growth of entrepreneurial activities
Characteristics and qualities of entrepreneur
Case studies: Entrepreneurs from Small Towns in India
1.2. Theories of Entrepreneurship:
Innovation Theory by Schumpeter &Imitating
Theory of High Achievement by McClelland
X-Efficiency Theory by Leibenstein
Theory of Profit by Knight
1.3 External Influences on Entrepreneurship Development:
Socio-Cultural, Political, Economic, Personal.
Assistance and incentives for promoting and development of
entrepreneurship
Role of Entrepreneurial culture in Entrepreneurship Development

2. Types & Classification of Entrepreneurs

2.1. Intrapreneur –Concept and Development of Intrapreneurship
2.2. Women & social Entrepreneur – concept, development and problems
12
faced by Women Entrepreneurs, Development of Women Entrepreneurs
with reference to Self Help Group. Social entrepreneurship–concept,
development of social entrepreneurship in India. Importance and Social
responsibility of NGO’s.
2.3 Entrepreneurial development Program (EDP) – concept, factor
influencing EDP.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

3. Entrepreneur Project Development &Business Plan 12

3.1. Innovation, Invention, Creativity, Business Idea, Opportunities through

change. Idea generation– Sources-Development of product /idea
Environmental scanning and SWOT analysis
3.2 Creating Entrepreneurial Venture-Entrepreneurship Development Cycle
Business Planning Process-The business plan as an Entrepreneurial tool,
scope and value of Business plan. Business plan failures.
3.3 Elements of Business Plan, Objectives, Market and Feasibility Analysis,
Marketing, Finance, Organization &Management, Ownership,
Option available to Entrepreneur. (Ancillarisation, BPO, Franchise, M&A)
Case study on takeover, mergers and acquisitions of start-ups in India&
global
Critical Risk Contingencies of the proposal, Scheduling and milestones.
4.Venture Development 12
4.1. Steps involved in starting of Venture -Institutional support to an
entrepreneur. Venture funding, requirements of Capital (Fixed and working)
Sources of finance, problem of Venture set-up and prospects
4.2. Legal requirements for establishment of new unit
(Incorporation and Registration, Capital Subscription)
4.3 Marketing: Methods, Channel of Marketing, Marketing Institutions
and Assistance. New trends in entrepreneurship
4.4 Impact of COVID-19: Micro, Small and Medium Enterprises
in India, Pandemic Shock of COVID-19 and Policy Response.
4.5 Government Financing Support Programme for Businesses
Covid 19: Relief Measures to Small Businesses in India. Atma nirbhar
Bharat Abhiyan.
4.6 Post-Pandemic Business ideas & sources of finance.
4.7 Future of entrepreneurship post pandemic

Total No of Lectures 48
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Reference Books:
 Butler David” Business Planning: A Guide to Business Start-Up” UK: Taylor and Francis Ltd,
2000.
 Dr. Desai Vasant – “Dynamics of Entrepreneurial Development& Management”, Bombay,
Himalaya Publishing House,2019
 Burns Paul- “Corporate Entrepreneurship and Innovation”, Bloomsbury Publishing, Feb 28
2020

 “
Kuratko Donald- Entrepreneurship in the New Millennium”, Ceneage learning India pvt
ltd (1 January 2008)
https://www.researchgate.net/publication/342412149_EEE_2014_JOURNEY_OF_A_SMALL_TOW
N_ENTREPRENEUR_AN_INDIAN_CASE_STUDY
http://ecoursesonline.iasri.res.in/mod/page/view.php?id=1049
https://smallbusiness.chron.com/business-plans-fail-projects-fail-10901.html
https://rcic.in/acquisitions/mergers-acquisitions-case-studies-india/
https://www.ahlawatassociates.com/blog/legal-requirements-for-starting-a-business-in-india
Self-study topic
1) SWOT Analysis.
2) New trends in entrepreneurship

Assessment pattern 60:40

Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.

Details of Continuous Internal Assessment (CIA)

Internal exam – MCQ - CIA 1: 20 Marks
Activity Assessment – CIA 2: 20 Marks
Assignment/project/survey/group discussions

Programme: S. Y BMS. (BACHELORS OF MANAGEMENT Semester: III

STUDIES)
Course: Accounting for Managerial Decision Course Code:
BH.UBMSSSIII.04

Teaching Scheme Evaluation Scheme (Theory)

 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Lecture Credits Internal Semester End

(Periods per week) Continuous Examination (ESE)
Assessment (CIA)
(Marks: 60)
(Marks - 40)

4 3 40 60
Course Objectives:
 To acquaint management learners with basic accounting fundamentals.
 To develop financial analytical skills among learners.

Course Outcomes:
 The learner will understand the importance and use of ratio analysis in business.
 The leaner will develop a skill of analysing financial statements of companies
Preamble: This subject furnishes students with a solid foundation in the filed of
recording and analyzing numbers of Public companies, private businesses and
government agencies. This subject allows student to Identify problems associated with
relying on financial accounting information for internal decision making, Organize cost
information according to the decision-making needs of the organization, how to use
accounting to facilitate and align decisions made by owners, managers, and employees.
Detailed Syllabus: (per session plan)
Unit Description Periods
1 ANALYSIS & INTERPRETATION OF FINANCIAL 12
STATEMENTS
1.1 Meaning, Difference Between Management Accounting
and Financial Accounting, Importance of Management
Accounting
1.2 Study of Balance sheet and Profit & Loss of Limited
Companies
Vertical forms of Balance sheet and Profit & Loss
Account
1.3 Financial Statement Analysis - Common Size,
Comparative, Trend Analysis
2 RATIO ANALYSIS 12
2.1 Meaning, Importance & Limitations of Ratio Analysis
Classification of Ratio - Revenue Ratios
2.2 Classification of Ratio - Balance Sheet Ratio
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Classification of Ratio - Combined Ratio

2.3 Ratios relevant to Equity Shares - EPS, P/E, Dividend
Coverage, Dividend Yield, Book Value
3 WORKING CAPITAL & MANAGEMENT 12

3.1 Working Capital - Concept, Types of Working Capital,

Factors Affecting Working Capital

3.2 Problems on Estimation of Working Capital

Requirement, Maximum Permissible Bank Finance
(MPBF) by Tondon Committee - Problems

3.3 Receivable Management

Meaning & Importance, Credit Policy Variables,
Methods of credit evaluations, Monitoring the debtors
techniques, Problems on Receivable Management

4 CASH FLOW STATEMENT 12

3.1 Preparation of Cashflow Statement as per Revised AS-3

Total No of Lectures 48

Deleted Portion – NA
Reference Books:
Srivastava R M, “Essentials of Business Finance” ,8th, India, Himalaya Publications,2016,
Anthony R N and Reece JS. “Accounting Principles” , Hoomwood Illinos , Richard D. Irvin
Bhattacharya SK and Dearden J., “Accounting for Management”- Text and Cases,3rd Ed,
India, S.Chand,1st January 1997, -
Hingorani NL and ramanthan AR – “Cost Accounting - Management Accounting” , New
Delhi, Sultan Chand, Delhi, 1974
Kishor, Ravi M. , “Cost & management Accounting”, 1st Ed, New Delhi, Taxmann , 2018
Maheshwari SN – “Cost & Management Accounting”, 14th Revised Ed, Delhi, Sultan Chand ,
2013
S.R.Varshney,Wisdom , “Financial Of Management Accounting”
Self-Study Topic – Module 1 – Common Size, Comparative, Trend Analysis.
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

External) separately.
Details of Continuous Internal Assessment (CIA)
Internal exam – MCQ - CIA 1: 20 Marks
Activity Assessment – CIA 2: 20 Marks
Assignment/project/survey/group discussions
Case Study Topics
1. Ratio Analysis of one company to one student.
2. Working capital Management of one company to one student
3. Receivable Management of one company to one student

Programme: Second year in Bachelor of Management Semester: III

Studies (S.Y. BMS)
Course: Strategic Management Course Code: BH.UBMS.309

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)

(Marks - 40) (Marks: 60)

03
04 40 60
Course Objectives:
 To learn the management policies and strategies at every level to develop conceptual skills in
this area as well as their application in the corporate world.
 To critically examine the management of the entire enterprise from the Top Management view-
points.
 To deal with Corporate level Policy & Strategy formulation areas.
 To developing conceptual skills in this area as well as their application in the corporate world.
Course Outcomes:
 Learners will understand the relationship between strategic analysis and strategic
implementation
 Learners will comprehend the distinction between firms and markets
 Learners will apply strategy principles to understand the benefits and costs of diversification
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

 Learners will understand the international dimensions of strategic management

 Learners will study the major contemporary trends in strategic management

Preamble: This subject furnishes students with a solid foundation in the field of strategic
management. This subject allows student to develop a deeper knowledge and skills needed to
understand the importance of strategic intent and various ways to formulate and implement strategy
at different levels of the organization along with how to make best use of evaluation and control
techniques.
Detailed Syllabus: (per session plan)

Unit Description Periods

1 Introduction: 12
1.1 Business Policy-Meaning, Nature, Importance, Strategy-Meaning,
Definition, Strategic Management-Meaning, Definition, Importance,
Strategic management evaluation
1.2 Process & Levels of Strategy and Concept and importance of Strategic
Business Units (SBU’s), Strategic Intent-Mission, Vision, Goals,
Objective, Plans, Strategic Choice- Factors and Importance
1.3 Blue Ocean Strategy and Value Innovation, Red Ocean Strategy , Purple
Ocean Strategy

2 Strategy Formulation: 12
2.1 Environment Analysis and Scanning(SWOT )
2.2 Corporate Level Strategy (Stability, Growth, Retrenchment, Integration
and Internationalization)
2.3 Business Level Strategy (Cost Leadership, Differentiation, Focus),
Functional Level Strategy (R&D, HR, Finance, Marketing, Production)

3 Strategy Implementation: 12
3.1 Models of Strategy making, Strategic Analysis & Implementation: BCG
Matrix, GE 9 Cell, Porter 5 Forces, 7S Frame Work
3.2 Implementation: Meaning, Steps and implementation at Project, Process,
Structural, Behavioural, Functional level.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

3.3 Business Continuity Plan: Introduction, Concepts of Business Continuity

Plan (BCP), Relevance and Importance of BCP, Steps in Business
Continuity Plan

4 Strategy Evaluation: 12
4.1 Strategic Evaluation & Control– Meaning, Steps of Evaluation &
Techniques of Control
4.2 Synergy: Concept, Types, evaluation of Synergy, Synergy as a
Component of Strategy & its Relevance, Change Management–
Elementary Concept
4.3 Recent Trends in Strategic Management: Introduction, Strategic
Thinking, Organizational Culture and its Significance, Organizational
Development and Change Management Strategic management in a
new globalized economy
Total No of Lectures 48

Reference Books:
1. Kazmi, Azhar. “Business Policy & Strategic Management.” Tata McGraw Hill. New Delhi:
Tata-McGraw Hill, 2004.
2. Glueck, William. “Business Policy: Strategy Formation and Management Action.” 2nd ed.
Michigan: McGraw-Hill, 1972.
3. Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. “Economics of strategy.” 6th ed. United
States: John Wiley & Sons, 2012.
4. Christensen, C. Roland; Kenneth R. Andrews; Joseph L. Bower; Richard G. Hamermesh;
Michael E. Porter. “Business Policy: Text and Cases.” 5th ed. Homewood, IL: Richard D. Irwin,
1982.
5. Grant, R. M. “Contemporary strategy analysis: Text and Cases.” 8th ed. Wiley, 2015.
6. Porter, M. E. “Competitive strategy.” New York: Simon & Schuster, 2004.
7. Porter, M. E. “Competitive advantage of nations.” London: Macmillan Press, 1998.
8. Prahalad, C. K., & Krishnan, M. S. “The New Age of Innovation: Driving co-created value
through Global Networks.” New York: McGraw Hill Professional, 2008.
Self-Study topics:
1.Characteristics of Strategic Management
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

2. Role of SBUs
3. SWOT Analysis
4. Effects of Synergy
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Continuous Internal Assessment (CIA)
Internal exam – MCQ - CIA 1: 20 Marks
Activity Assessment – CIA 2: 20 Marks
Assignment/project/survey/group discussions
Group Presentation on topics
1. Strategic intent of an organization
2. Levels of strategy
3. SWOT Analysis
4. BCG Matrix, GE 9 cell
5. Strategic Evaluation Process
6. Change Management
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

DETAILED SYLLABUS – SEMESTER IV

Programme: S.Y.BMS (SECOND YEAR Semester: IV
BACHELORS OF MANAGEMENT STUDIES)
Course: Strategic Cost Management Course Code: BH.UBMS.401

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)

(Marks - 40) (Marks: 60)

04 03
40 60
Course Objectives:
1. To develop skills of analysis, evaluation and synthesis in cost and management
accounting
2. To cover the complex modern industrial organizations within which the various
facets of decision-making and controlling operations take place
Course Outcomes:
1. Learner will develop skills of evaluation of cost accounting enable to detail.
2. Learner will be able to make analysis of costing programs
3. Learner will understand the complex news trends in decision making with the help of strategic
cost accounting
Detailed Syllabus: (per session plan)

Preamble: This subject makes the fundamentals clear about strategies to be accepted or chosen with
the help of cost accounting concepts. It gives detail knowledge about various costing programs with
the advance extension of the subject Introduction to Cost Accounting , studied in semester 3.
Unit Description Periods
1 Introduction to Strategic Cost Management (Only Theory) 12

1.1 Concept and Philosophy-Objectives

of SCM-Environmental influences on cost management practices
1.2 Key elements in SCM-Different aspects of Strategic Cost Management:
Value Analysis & Value Engineering, Wastage Control, Disposal
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Management, Business Process Re-engineering

1.3 Total Quality Management, Total Productive Maintenance, Energy Audit,
Control of Total Distribution, Cost & Supply Cost, Cost Reduction & Product Life
Cycle Costing
(An Overview)

2 Activity Based Costing 12

2.1 Activity Based Management and Activity Based Budgeting: Concept,
rationale, issues, limitations. Design and Implementation of Activity Based
Costing (Practical Problems on ABC),
2.2 Life Cycle Costing, Kaizen Costing, Back Flush Costing. Evaluation criterion;
Return on Cash Systems; Transfer Pricing and Divisional Performance.
Transfer Pricing in International Business (concept and methods)
2.3 Intro to cost concepts (Strategic Based Control; concept, process,
implementation of Balanced Scorecard, Challenges in implementation of
Balanced Scorecard
3 Strategic Cost Management performance assessment (Only theory) 12
3.1 Cost Audit & Management Audit under companies Act, with reference to
strategic assessment of cost & managerial performance- Strategic
Cost-Benefit Analysis of different business restructuring propositions
(Case studies)
3.2 Entrepreneurial approach to cost Management, with reference to core
competencies, strategic advantages & long-term perspective of
cost Management. Six Sigma, Learning Curve, Praise Analysis and
Simulation
3.3 Elementary Principles and Techniques of Marginal Costing
(Excluding Problems on Managerial Decisions)
A. Elementary Principles of Marginal Costing:
Meaning - Features of marginal costing - Advantages of marginal
costing -Limitations of marginal costing , key factors
B. Techniques of Marginal Costing
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Contribution - Profit / volume ratio - Breakeven point

Margin of safety - Cost volume profit analysis (basic problems)

4 Variance Analysis & Responsibility Accounting (Practical Problems) 12

4.1 Introduction and Utility
4.2 Standard Costing (Material, Labour, Overhead, Sales & Profit)
4.3 Responsibility Accounting –Introduction, Types & Evaluation of Profit
Centre and Investment Centre
Total No of Lectures 48

Reference Books:
1. Ravi N.Kishor –“Cost & Management Accounting”-Taxmann Publication
2. B.K. Bhar, Tata-“ Cost Accounting Theory and Practice”-Tata Mc. Grow Hill and Co. Ltd., Mumbai
3. M.N. Arora-“,Cost Accounting Principles and Practice”- Vikas Publishing House Pvt. Ltd., New
Delhi
4. V.K. Saxena and C.D. Vashist -“Advanced Cost and Management Accounting: Problems and
Solutions”- S. Chand and Company (P) Ltd., New Delhi
5. S.P. Jain and K.L. Narang –“Cost Accounting”- Kalyani Publishers, Ludhiana
6. M. Hanif –“Modern Cost and Management Accounting” - Tata McGraw Hill Education Pvt. Ltd
7. Roger Hussey, Audra Ong “Strategic Cost Modern” – Harvard Business Publishing

Self-study topics: Life Cycle Costing, Responsibility Accounting

Assessment pattern 60:40

Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Details of Continuous Internal Assessment (CIA)
CIA 1 – 20 marks - CLASS TEST (MCQ)
CIA-2 – 20 marks – Activity Assessment
Assignment/project/survey/group discussions
Case study topics;
1.Marginal decision making
2.Standard costing and variance
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Programme: Second year of BMS Semester: IV

Course: Corporate Restructuring & Course Code: BH.UBMS.402
BUSINESS VALUATION

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Semester End
(Periods per week) Continuous Examination (ESE)
Assessment (CIA)
(Marks: 60)
(Marks - 40)

4 3 40 60
Course Objectives:
 To enable understanding the complex facets of corporate restructuring process
 To impart knowledge relating to legal, and practical implementation of corporate
restructuring
 To help in Evaluating Valuation of the Business

Course Outcomes:
 The learner will develop understanding of causes, methods, and types of restructuring
Process.
 The learner will be able to analyse the effect of post restructuring
 The learner will calculate cash flow, Net Asset valuation with regards to business
valuation.

Preamble: This subject furnishes students with learning about the key financial
decisions modern corporations face, as well as the alternative methods that can be
employed to optimize the value of the firm’s assets. Corporate Re-structuring, Mergers
and Acquisitions has become topics of great importance in the global corporate arena.

Detailed Syllabus: (per session plan)

Unit Description Periods
I INTRODUCTION TO CORPORATE 12
RESTRUCTURING
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

1.1 Historical Background, Meaning, Corporate

Restructuring as a Business strategy, Need & Scope of
Corporate Restructuring
1.2 Planning, Formulation and execution of various
Restructuring Strategies, Important aspects to be
considered while planning or implementing Corporate
Restructuring Strategies
1.3 Forms of Restructuring - Merger, Demerger, Revers
Merger, Disinvestment, Takeover/Acquistion, Joint
Venture, Strategic Alliance, Franchising and Slump sale
II INTERNAL RECONSTRUCTION & EXTERNAL 12
RECONSTRUCTION
2.1 Need for Reconstruction and Company Law provisions,
Distinction between Internal and external
Reconstruction
2.2 Merger and Purchase Method with accounting
treatment of pooling of interest and purchase method
respectively
2.3 Computation and meaning of purchase consideration
and problems based on purchase method of accounting
only
III Valuation Model 12

3.1 Introduction to Valuation, Asset based approach,

Income based Approach, Market based approach
(Theory & Problems)
3.2 Discounted Cashflows Valuation - Meaning, Objectives
and Problems on DCF
3.3 Relative Valuation, Free Cashflow Valuation

IV Impact of Reorganisation on the Company - An 12

introduction
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

4.1 Change in the internal aspects on Reorganisation -

Change of name and Logo, Revised Organisation chart,
Communication, Employee Compensation, Benefits
and Welfare Activities, Aligning Company Policies,
Aligning Accounting and internal Database
Management System, Re-visiting Internal Process and
Re-Allocation of people
4.2 Change in External Aspects on Reorganization -
Engagement with Statutory Authorities, Revised ISO
Certification and Similar Other Certifications, Revisiting
past Government approvals, decisions and other
contracts.
4.3 Impact of Reorganization - Gain or Loss to
Stakeholders, Implementation of Objectives,
Integration of Businesses and Operations, Post Merger
Success and Valuation and Impact on Human and
Cultural Aspects
Total No of Lectures 48

Reference Books:
Ramanujam, “Mergers et al Issues, Implications and case law in corporate restructuring”, 4th Edition,
Nagpur, Lexis Nexis Butterworths Wadhwa, 2019
Ray: “Mergers & Acquisition Strategy, Valuation and integration”, PH , eBook ISBN :
9789354436796
Shukla Grewal, “Advance Accounts”, India, S. Chand Co. Pvt Ltd., 2017, ISBN : 9789352533145
Gupta R.L. and Radhaswamy M, “Advance Accountancy”, Volume I, Delhi, S.Chand & Co. Pvt Ltd,
2018
Self-Study – Module 4 – Impact of re-organisation
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and
External) separately.
Details of Continuous Internal Assessment (CIA)
CIA 1 – 20 marks - CLASS TEST (MCQ)
CIA-2 – 20 marks – Activity Assessment
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Assignment/project/survey/group discussions
Case Study Topics
1. Mergers & Acquisition of Companies and its impact on companies Balance sheet and
market value.
2. Purchase consideration through exchange of shares of companies.

Programme: Second year in Bachelor of Management Semester: IV

Studies (S.Y. BMS)
Course: Integrated Marketing Communications Course Code: BH.UBMS.403

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)

(Marks - 40) (Marks: 60)

03
04 40 60
Course Objectives:
 To equip the students with knowledge about the nature, purpose and complex construction in
the planning and execution of an effective Integrated Marketing Communication (IMC)
program.
 To understand the various tools of IMC and the importance of co-ordinating them for an
effective marketing communication program.
Course Outcomes:
 Learners will examine how integrated marketing communications help to build brand identity
and brand relationship, and create brand equity through brand synergy.
 Learners will be able to choose a marketing communications mix to achieve the
communications and behavioural objectives of the IMC campaign plan.
 Learners will be able to develop an integrated cross-media strategy and creative message and
concept to reach the target audience and deliver the brand promise through an IMC
campaign.
 Learners will measure and critically evaluate the communications effects and results of an IMC
campaign to determine its success.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Preamble: This subject furnishes students with a solid foundation in the field of marketing and
communication techniques. This subject allows student to develop a deeper knowledge and skills
needed to identify the best promotional mix tools and objectives in order to reach the desired target
market of the organization. This subject also stresses on the importance of ethics in marketing
communication and other current trends in IMC.
Detailed Syllabus: (per session plan)

Unit Description Periods

1 Introduction to Integrated Marketing Communication: 12
1.1 Meaning, Features of IMC, Evolution of IMC, Reasons for Growth of
IMC, Promotional Tools for IMC, IMC planning process, Role of IMC
in Marketing, IMC Mix, The Wheel of IMC Model
1.2 Communication process, Traditional and alternative Response Hierarchy
Models
1.3 Establishing objectives and Budgeting: Determining Promotional
Objectives, Sales VS Communication Objectives, AIDA, DAGMAR,
Problems in setting objectives, setting objectives for the IMC Program.

2 Elements of IMC - I: 12
2.1 Advertising – Features, Role of Advertising in IMC, Advantages and
Disadvantages, Types of Advertising, Types of Media used for
advertising, Steps in planning Advertisement, Monitoring success of
Advertising, Pre-testing and post testing methods, ROI on Advertising.
2.2 Sales promotion – Scope, role of Sales Promotion as IMC tool, Reasons
for the growth, Advantages and Disadvantages, Types of Sales
Promotion, objectives of consumer and trade promotion, strategies of
consumer promotion and trade promotion, sales promotion campaign,
evaluation of Sales Promotion campaign.
2.3 Digital Marketing – Meaning, Scope, Role of digital marketing in IMC

3 Elements of IMC - II: 12

3.1 Direct Marketing - Role of direct marketing in IMC, Objectives of
Direct Marketing, Components for Direct Marketing, Tools of Direct
Marketing – direct mail, catalogues, direct response media, internet,
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

telemarketing, alternative media evaluation of effectiveness of direct

marketing
3.2 Public Relations and Publicity – Introduction, Role of PR in IMC,
Advantages and Disadvantages, Types of PR, Tools of PR ,Managing
PR – Planning, implementation, evaluation and Research, Measuring
and improving PR, Major PR agencies in India and across Globe,
Publicity, Difference between PR and Publicity
3.3 Sponsorship – definition, Essentials of good sponsorship, event
sponsorship, cause sponsorship

4 Evaluation & Ethics in Marketing Communication: 12

4.1 Evaluating an Integrated Marketing program – Evaluation process of
IMC Message Evaluations, Advertising tracking research – copy testing
– emotional reaction test, cognitive Neuro science – online evaluation,
Behavioural Evaluation – sales and response rate, POPAI, Toll free
numbers, QR codes, Online evaluation: Click through Matrix Response
cards, Internet responses, redemption rate, Test Markets – competitive
responses, scanner data, Purchase simulation tests
4.2 Ethics and Marketing communication – stereotyping, targeting
vulnerable customers, offensive brand messages – legal issues –
Commercial free speech, misleading claims, puffery, fraud, questionable
B2B practices
4.3 Current Trends in IMC – Internet & IMC, Advertising on internet, PR
through Internet Banner, Sales promotion on Internet, direct marketing
on internet.
Total No of Lectures 48

Reference Books:
1. Belch, Michael, Belch, George. “Advertising and Promotion: An integrated marketing
communications perspective.” 9th ed. Tata McGraw Hill, 2011.
2. Clow, Kenneth E; Baack, Donald E. “Integrated Advertising Promotion and Marketing
Communication.” Canada: Pearson Education, 2012.
3. Duncan, Tom. “Principles of Advertising and IMC.” 2nd ed. New York: Tata McGraw Hill Pub,
2006.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

4. Shah, Kruti; D’Souza, Allan. “Advertising and IMC.” Tata McGraw Hill, 2014.
5. Shimp, Terence. “Advertising and promotion: An IMC Approach.” Cengage Learning, 2006.
6. Dutta, Kirti. “Integrated Marketing Communication.” Oxford University Press, 2016.
7. Gopalakrishnan, P S. “Integrated Marketing Communication: Concepts and Cases.” Hyderabad:
ICFAI University Press, 2008.

Self-study topics:
1. Role of IMC in Marketing
2. Sales promotion campaign
3. Cause sponsorship
4. PR activities over Internet.
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Details of Continuous Internal Assessment (CIA)
CIA 1 – 20 marks - CLASS TEST (MCQ)
CIA-2 – 20 marks – Activity Assessment
Assignment/project/survey/group discussions
Case study topics
1. Promotional tools of IMC
2. Alternative response hierarchy models
3. Types of Advertisements
4. Sales promotion tools
5. Public Relations and activities associated with PR
Current trends in IMC

Programme: Second year in Bachelor of Management Semester: IV

Studies (S.Y. BMS)
Course: Rural Marketing Course Code: BH.UBMS.404

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

(Marks - 40) (Marks: 60)

03
04
40 60
Course Objectives:
 To help the students understand the Agriculture and Rural Marketing environment.
 To help them understand consumers and marketing characteristics of the products and services
in rural market.
 To help them understand the emerging challenges in the upcoming global economic scenario.
Course Outcomes:
 Learners will be able to highlight the characteristics of rural markets, changing pattern of rural
demand in India and its implications on the various marketing strategies of business
organizations.
 Learners will be able to focus on the agricultural sector and the various initiatives taken by the
government in improving the lives of farmers in the country.
Preamble: This subject furnishes students with a solid foundation in the field of rural marketing. This
subject allows student to develop a deeper knowledge and skills needed to understand the
importance of rural marketing environment and consumer behavior of rural areas. This subject also
stresses on the importance of marketing mix strategies used by organizations in order to capture the
untapped rural market.
Detailed Syllabus: (per session plan)

Unit Description Periods

1 Introduction: 12
1.1 Introduction to Rural Market, Definition & Scope of Rural Marketing.
1.2 Rural Market in India-Size & Scope, Rural development as a core area,
Efforts put for Rural development by government (A brief Overview),
Characteristics of Rural Markets in India, Problems and Constraints in
Rural Marketing and Strategies to overcome constraints
1.3 Rural services marketing – Concept, Strategies, Importance, Marketing
Mix for Rural services marketing.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

2 Understanding the Rural Market: 12

2.1 Rural Consumer VS Urban Consumers – a comparison, characteristics of
Rural Consumers, Marketing of consumer durables, rural sales force
management
2.2 Rural Market Environment:
Demographics– Population, Occupation Pattern, Literacy Level;
Economic Factors-Income Generation, Expenditure Pattern, Rural
Demand and Consumption Pattern, Rural Market Index; Land Use
Pattern,
Rural Infrastructure -Rural Housing, Electrification, Roads
2.3 Rural Consumer Behaviour: meaning, Factors affecting Rural Consumer
Behaviour-Social factors, Cultural factors, Technological factors,
Lifestyle, Personality.

3 Rural Marketing Mix: 12

3.1 Relevance of Marketing mix for Rural market/Consumers, 4 As of Rural
Marketing (Awareness, Acceptability, Adaptability and Affordability)
3.2 Product Strategies, Rural Product Categories-FMCGs, Consumer
Durables, Agricultural Goods & Services; Importance of Branding,
Packaging and Labelling.
3.3 Pricing Strategies & objectives, Promotional Strategies, Segmentation,
Targeting & Positioning for rural market, Problems faced in Rural
Marketing.

4 Rural Marketing Strategies: 12

4.1 Distribution Strategies for Rural consumers:
Channels of Distribution- HAATS, Mandis, Public Distribution System,
Co-operative society, Distribution Models of FMCG, Companies HUL,
ITC etc. Distribution networks, Ideal distribution model for rural
markets (Case study based)
4.2 Communication Strategy:
Challenges in Rural Communication, Developing Effective
Communication, Determining Communication Objectives, Designing
the Message, Selecting the Communication Channels. Creating
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Advertisements for Rural Audiences. Rural Media- Mass media, Non-

Conventional Media, Personalized media.
4.3 Case Studies

Total No of Lectures 48

Deleted Syllabus - NA

Reference Books:
1. Badi, N; Badi, R. “Rural Marketing.” Delhi: Himalaya Publishing House, 2010.
2. Mamoria, C.B.; Tripathi, Badri. “Agriculture problems of India.” Kitab Mahal, 2013.
3. Arora, R.C. “Integrated Rural Development.” S. Chand, 1986.
4. Rajgopal. “Organising Rural Business: Policy, Planning and Management.” Sage Publications,
1995.

5. Gopalaswamy, T.P. “Rural Marketing: Environment.” Vikas Publishing House, 2009.

Self-study topics:
1. Techniques to Resolve Rural Marketing constraints
2. Similarities between Rural and Urban consumer
3. Positioning strategies used in Rural market
4. Identify the most used media in Rural Marketing
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Details of Continuous Internal Assessment (CIA)
CIA 1 – 20 marks - CLASS TEST (MCQ)
CIA-2 – 20 marks – Activity Assessment
Assignment/project/survey/group discussions
Case study topics
1. Constraints in Rural Marketing and strategies to overcome them
2. Comparison of Rural and Urban Consumer
3. Demographic and Economic factors of Rural Market
4. Factor affecting rural consumer behavior
5. Rural Marketing Mix
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Programme: S.Y.BMS (SECOND YEAR BACHELORS Semester: IV

OF MANAGEMENT STUDIES )
Course: INFORMATION TECHNOLOGY IN Course Code: BH.UBMS.405
BUSINESS MANAGEMENT II

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)

04 03 (Marks - 40) (Marks: 60)

40 60
Course Objectives:
1.To understand managerial decision-making and to develop perceptive of major functional area of
MIS
2. To provide conceptual study of Enterprise Resource Planning, Supply Chain Management,
Customer Relationship Management, Key issues in implementation. This module provides
understanding about emerging MIS technologies like ERP, CRM, SCM and trends in enterprise
applications.
3. To learn and understand relationship between database management and data warehouse
approaches, the requirements and applications of data
Warehouse
4. To learn outsourcing concepts. BPO/KPO industries, their structures, Cloud computing
Course Outcomes:
1. Learners will apprehend managerial decision making and develop perspective of major functional
areas of MIS along with conceptual study of Enterprise Resource Planning, Supply Chain
Management, Customer Relationship Management, Key issues in implementation.
2. Learners will understand need and fundamental concepts of business analytics helpful for decision
making.
3. Learners will be able to differentiate between multiple database systems used for business analytics
and decision support.
Preamble: This subject furnishes students with a solid foundation of data systems for business analytics. This
course will provide conceptual study of Enterprise Resource Planning, Supply Chain Management, Customer
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Relationship Management, Key issues in implementation. This module provides understanding about emerging
MIS technologies like ERP, CRM, SCM, DBMS and trends in enterprise applications
Detailed Syllabus: (per session plan)

Unit Description Periods

1. Management Information System 12

1.1 OVERVIEW OF MIS

Definition, Characteristics, Subsystems of MIS (Activity and Functional
subsystems) Structure of MIS ,Reasons for failure of MIS.
1.2 UNDERSTANDING MAJOR FUNCTIONAL SYSTEMS Marketing
& Sales Systems Finance & Accounting Systems Manufacturing &
Production Systems Human Resource Systems Inventory Systems, Sub
systems, description and organizational levels
1.3 DECISION SUPPORT SYSTEM Definition Relationship with MIS
Evolution of DSS, Characteristics, classification, objectives, components,
applications of DSS.

2. ERP/E-SCM/E-CRM 12
2.1INRODUCTION TO ERP, Concepts of ERP , Architecture of ERP
Generic modules of ERP, Applications of ERP, ERP Implementation
concepts ERP lifecycle,Concept of XRP (extended ERP) ,Features of
commercial ERP software
Study of SAP: Oracle Apps, MS Dynamics NAV, Peoplesoft
2.2 ECRM: Concept of e-CRM ,E-CRM Solutions and its advantages, how
technology helps?,CRM Capabilities and customer Life cycle Privacy
Issues and CRM, Data Mining and CRM
CRM and workflow Automation
2.3 E-SCM :Concept of E-SCM Strategic advantages, benefits E-SCM
Components and Chain Architecture ,Major Trends in e-SCM, Case studies
ERP/SCM/CRM
3. Introduction to Data base and Data warehouse 12
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

3.1 INTRODUCTION TO DBMS

Introduction of DBMS, need for using DBMS. Concepts of tables, records,
attributes, keys, integrity constraints, schema architecture, data
independence.
3.2 DATA WAREHOUSING AND DATA MINING Concepts of Data
warehousing, Importance of data warehouse for an organization
Characteristics of Data ware house, Functions of Data warehouse Data
warehouse architecture Business use of data warehouse Standard Reports
and queries, Data Mining -scope and the techniques used Business
Applications of Data warehousing and Data mining
3.3Data analysis
Need of data collection like help in making decision support, selection,
sorting, applying filters.
Types of Data analysis tools, differentiate between tools based on
applications and methods used for analysis. Application tools for data
analysis and areas of its uses example political, government, scientific,
educational etc.
4. Outsourcing 12
4.1 INTRODUCTION TO OUTSOURCING Meaning of Outsourcing,
Need for outsourcing Scope of Outsourcing. Outsourcing: IT and Business
Processes
4.2 BUSINESS PROCESS OUTSOURCING (BPO) Introduction , BPO
Vendors, How does BPO Work? BPO Service scope Benefits of BPO ,BPO
and IT Services, Project Management approach in BPO
BPO and IT-enabled services
4.3 BPO BUSINESS MODEL
Strategy for Business Process Outsourcing, Process of BPO
ITO Vs BPO ,BPO to KPO, Meaning of KPO , KPO vs BPO KPO:
Opportunity and Scope
KPO challenges KPO Indian Scenario,Outsourcing in Cloud Environment
Cloud computing offerings, Traditional Outsourcing Vs. Cloud Computing
Total No of Lectures 48
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Reference Books:
1. Galliers D Robert “The Oxford Handbook of Management Information Systems: Critical
Perspectives and New Directions” (Oxford Handbooks) Oxford University Press, ISBN-
10 : 0199580588;ISBN-13 : 978-0199580583
2. Haug Setphen; Cumming Maeve ; Phillip Amy: “Management Info Systems” Tata McGraw
hill Private limited, New Delhi ,2008
3. Singh S K “Data Base System : Concept , Design & Application” Pearson Education , New
Delhi ,Second edition ,2011
4. Garg Vinod Kumar &Venkatakrishnan.N. K “Enterprise Resource Planning- Concepts &
Practices ” PHI Private Learning Ltd , New Delhi ,Second Edition ,2011
5. Sinha Amit &Kotzab Herbert “ Supply Chain Management- A Managerial Approach “Tata
McGraw hill Private limited, New Delhi , 2012
6. Duening. N Thomas & Click “Essentials of business Process Outsourcing “John Wiley &
Sons Inc , Canada , 2005
Self-study topics:
Module 4 – BPO-KPO Model

Assessment pattern 60:40

Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Details of Continuous Internal Assessment (CIA)
CIA 1 – 20 marks - CLASS TEST (MCQ)
CIA-2 – 20 marks – Activity Assessment
Assignment/project/survey/group discussions
Presentation
1. Presentation on companies using MIS, E-SCM, E-CRM and its impact on businesses
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Programme: S. Y BMS. (BACHELORS OF Semester: 4

MANAGEMENT STUDIES)

Course: Foundation course-IV Course Code: BH.UBMS406

(ETHICS&GOVERNANCE)
Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)
03 02
(Marks - 40) (Marks: 60)
40 60

Course Objectives:
 To recognize the significance of ethics and ethical practices in businesses which are crucial for
the progress of a developing nation.
 To absorb the application of ethics in functional areas like marketing, finance and human
resource management.
 To discuss ethical business practices, and Corporate Governance practiced by various
organizations.
 To explain the concepts, principles, strategies and need for CSR.
Course Outcomes:
 Students will perceive about the significance of ethics and ethical practices in businesses
which are indispensable for progress of a country
 Learners will acquaint the applicability of ethics in functional areas like marketing, finance and
human resource management.
 Learners will conceive the emerging need and growing importance of good governance.
 Learners will identify ethical business practices, CSR and Corporate Governance practiced by
various organizations.
Detailed Syllabus: (per session plan)

Unit Description Periods

1 Introduction to Ethics and Business Ethics 12
Ethics: Concept of Ethics, Evolution of Ethics, Nature of Ethics- Personal,
Professional, Managerial Importance of Ethics, Objectives, Scope, Types –
Transactional, Participatory and Recognition
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

• Business Ethics: Meaning, Objectives, Purpose and Scope of Business

Ethics Towards Society and Stakeholders, Role of Government in Ensuring
Business Ethics Principles of Business Ethics, 3 Cs of Business Ethics –
Compliance, Contribution and Consequences Myths about Business Ethics
Ethical Performance in Businesses in India

2 Ethics in Marketing, Finance and HRM 11

Ethics in Marketing: Ethical issues in Marketing Mix, Unethical Marketing
Practices in India, Ethical Dilemmas in Marketing, Ethics in Advertising and
Types of Unethical Advertisements.
Ethics In Finance: Scope of Ethics in Financial Services, Ethics of a Financial
Manager – Legal Issues, Balancing Act and Whistle Blower, Ethics in
Taxation, Corporate Crime - White Collar Crime and Organized Crime,
Major Corporate Scams in India, Role of SEBI in Ensuring Corporate
Governance, Cadbury Committee Report, 1992.
Ethics in Human Resource Management: Importance of Workplace Ethics,
Guidelines to Promote Workplace Ethics, Importance of Employee Code of
Conduct, Ethical Leadership

3 Corporate Governance 11
• Concept, History of Corporate Governance in India, Need for Corporate
Governance
• Significance of Ethics in Corporate Governance, Principles of Corporate
Governance, Benefits of Good Governance, Issues in Corporate Governance
• Theories- Agency Theory, Shareholder Theory, Stakeholder Theory and
Stewardship Theory
• Corporate Governance in India, Emerging Trends in Corporate
Governance, Models of Corporate Governance, Insider Trading

4 Corporate Social Responsibility (CSR) 11

Meaning of CSR, Evolution of CSR, Types of Social Responsibility
• Aspects of CSR- Responsibility, Accountability, Sustainability and Social
Contract
• Need for CSR
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

• CSR Principles and Strategies

• Issues in CSR
• Social Accounting
• Tata Group’s CSR Rating Framework
• Sachar Committee Report on CSR
• Ethical Issues in International Business Practices
• Recent Guidelines in CSR • Society’s Changing Expectations of Business
with Respect to Globalization
• Future of CSR
Total No of Lectures 45
Reference Books:

 S.S. Iyer – “Managing for Value” (New Age International Publishers, 2002)
 Laura P Hartman Abha Chatterjee – “Business Ethics” (Tata McGraw Hill, 2007)
 S.K. Bhatia “Business Ethics and Managerial Values “(Deep & Deep Publications Pvt.Ltd, 2000)
 Velasquez: Business Ethics – Concepts and Cases” (Prentice Hall, 6th Ed.)
 Reed Darryl “Corporate Governance, Economic Reforms & Development” (Oxford).
 Mathur UC – Corporate Governance & Business Ethics (Mc Millan).
 Human Values By: Prof. A.N. Tripathi New Age International
 Wisdom Leadership By: Prof. S.K. Chakraborty Wheeler Publication.
 Corporate Governance2/e, MacMillan, OUP
 The Management and ethics Omnibus- Chakraborty, OUP

 Values and Ethics for Organizations, Chakraborty, OUP/OIP

Self-study topics-
1) CSR Principles and Strategies.
2) Tata Group’s CSR Rating Framework
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Details of Continuous Internal Assessment (CIA)
CIA 1 – 20 marks - CLASS TEST (MCQ)
CIA-2 – 20 marks – Activity Assessment
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Assignment/project/survey/group discussions

Programme: S.Y.B.COM.(BACHELORS OF Semester: IV

MANAGEMENT STUDIES )
Course: Business Economics -II Course Code: BH.UBMS.407

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)
04 03
(Marks - 40) (Marks: 60)
40 60
Course Objectives:
- To understand the economic terms and use in current affairs.
- To provide foundation in understanding government regulation and policies.
- To provide sound understanding of Monetary and Fiscal policy.
- To comprehend the difference in economic theory and regular world economic decision.

Course Outcomes:
- Learner will be able to build a career in field of business economics.
- Learner will get insight into difficulties faced by policy makers.
- Learner gets an insight into macroeconomic terms and problems faced by Indian Economy.
- Learner will understand terms in International trade and foreign Investment.
Preamble: An economics course will teach you the fundamentals you need to decipher. At its core,
economics is the study of how individuals, groups, Nations manage and use resources. The two major
veins of economics are microeconomics and macroeconomics. Micro economics looks at the behaviour
and interactions of individual agents, such as households, companies, buyers and sellers.
Macroeconomics analyzes entire economies on national or global scale, looking at issues such as
unemployment, inflation, economic growth and monetary and fiscal policy.
Detailed Syllabus: (per session plan)

Unit Description Periods

 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

1 Introduction to macro economics data and theory :

1.1 Macro Economics : Macro economics meaning scope and importance , 12
Circular flow of aggregate income and expenditure : Closed and Open
Economy Models
1.2 The measurement of national product : Meaning and importance -
Conventional and Green GNP and NNP concept - Relationship Between
National Income and Economic welfare
1.3 Traditional Economics and Classical Economics - Key Features ,
Distinguish between Traditional and Classical economics , Rise of
Traditional and Classical economics , Decline of Traditional and Classical
economics

2 Money , Inflation and Monetary policy :

2.1 The Keynesian principle of effective demand , Short Run economic 12
fluctuations , Money supply : - Determinants of Money Supply
- Factors influencing Velocity of Circulation of Money.
2.2 Demand for money:- Classical and Keynesian approaches
- Keynes' liquidity preference theory of interest , Money and prices :
- Quantity theory of money Fisher's equation of exchange- Cambridge cash
balance approach
2.3 Inflation:-Demand Pull Inflation- Cost Push Inflation -Nature of
inflation in a developing economy - Re distributive and anti Inflationary
nature of taxation-Inflation Rate Calculation

3 Constituent of fiscal policy :

3.1 Role of Government: - Principles of Sound - Functional Finance , Fiscal 12
policy: Meaning, Objectives : - Contra cyclical Fiscal Policy - Discretionary
Fiscal Policy- Source of public revenue
3.2 Instruments of fiscal policy : - Canons of taxation Factors influencing
incidence of taxation-Effects of taxation-Significance of Public Expenditure
, Social security Contributions-Low Income Support and Social Insurance
Programme Public Debt-Types, Public Debt and Fiscal Solvency, Burden of
Debt Finance-Dalton and Musgrave Principle and limitation-Concept of
public good market and efficiency
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

3.3 Union budget :- Structure Responsibility- Budget Management Act.-

Key to budget document (lists) - Key Features of Budget , Budget at a
Glance , Memorandum Explaining the Provisions in the Finance Bill ,
Output Outcome Monitoring Framework

4 Open Economy : Theory and issues of International Trade :

4.1 The basis of International Trade:- Adam Smith Absolute Advantage 12
Theory(meaning , example and benefits to nation ) -Ricardo's Theory of
Comparative Cost Advantage-Heckscher-Ohlin Theory of Factor
Endowments- Terms of Trade- Meaning and Types - Factors determining
Terms of Trade - Gains from trade - Free - Trade versus Protection.- Types
of trade protection
4.2 Foreign Portfolio Investment - Benefits of Portfolio capital flows
- Foreign Direct Investment - Merits of Foreign Direct Investment Role of
Multinational corporations, Balance of payments:-Types of Disequilibrium -
Measures to correct disequilibrium in BOP.
4.3 Foreign Exchange and Foreign Exchange market:- Spot and Forward
rate of Exchange Hedging - Speculation and Arbitrage
- Fixed and Flexible exchange rates -Managed flexibility.- Demerits of
managed floating
Total No. of Lectures 48
Reference Books:

Ahuja, “ Macro Economics Theory and policy”. 20th Edition New Delhi , S. Chand 1978

Froyen Richard, “ Macro economic theories and policies ’’. UK , Pearson Education India 2013
Keynes John Maynard, “General Theory of Employment Interest and Theory”. Rowman and
Little Publisher ,1991
Dornbusch. “Macroeconomics ” 27th Edition Noida, McGraw Hill Education 2018
David Romer, “Advanced Macro Economics Theory’’. 4th Edition Tata McGraw Hill Education
2019
Gupta G S, “Macro Economic Theory and Application” 20th Edition . Noida ,Tata McGraw Hill
Education 2004
Mankiw N. Gregory. “Macro Economics’’. Massachusetts , MIT Press 1991
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Self-Study Topics - Green GNP

Assessment pattern 60:40

Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately
Details of Details of Continuous Internal Assessment (CIA)
CIA 1 – 20 marks - CLASS TEST (MCQ)
CIA-2 – 20 marks – Activity Assessment
Assignment/project/survey/group discussions
Activity – Examining Business Model / Promote small Business on socialmedia /Prepare a trend
Analysis of Growth and Productivity of any one industry such as: Textile / Automobiles / Electronic and
Telecommunication, etc. in India for the past ten years./Make a comparative study of the allocation of
financial resources of the Central Government Budget on Agriculture, Defence, Industry and
Education in the last ten years. Prepare a report on your observations.

Programme: Second year in Bachelor of Management Semester : FOUR

Studies (S.Y. BMS)
Course: Business Research Methods Course Code: BH.UBMS.408
Teaching Scheme
Evaluation Scheme(Theory)

Credits
(Theory
End Semester
Practical Tutorial + Continuous
Lecture Examination
(Periods (Periods Practical) Internal
(Periods (ESE)
per week per week Assessment
per
per per (CIA)
week)
batch) batch) (Marks – 40)
(Marks: 60)

04 NA 03 40 60
Course Objectives:
1. To inculcate the analytical abilities and research skills among the students.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

2. To give hands on experience and learning in Business Research skills

Course Outcomes:
1. Learner will able to gain hands on experience and learn business research skills.
2. Learner will be able to acquire analytical abilities and research skills.
Preamble: This subject furnishes students with a solid foundation in the field of Business research
methods. This subject includes many ways of gathering information about an industry, its competition
or the opportunity available that are relevant to conducting research. Some methods include scouring
the internet, collecting data at the library, interviewing customers, running survey and focus group.
Detailed Syllabus: ( per session plan )
Unit Description Periods

1 Introduction to business research methods 12

1.1Meaning and objectives of research, Nature and Characteristics of Research
Types of research– a) Pure, Basic and Fundamental b) Applied, c)Empirical d)
Scientific & Social e)Historical f) Exploratory g) Descriptive h)Causal
Concepts in Research: Variables, Qualitative and Quantitative Research
Stages in research process.
1.2 Research design– Meaning, Definition, Need and Importance, Steps in research
design, Essentials of a good research design, Areas / Scope of research design and
Types-Descriptive, Exploratory and causal.
Hypothesis-Meaning, Nature, Significance, Types of Hypothesis, Sources.
1.3 Sampling– a) meaning of sample and sampling, b) methods of sampling-i)Non
Probability Sampling– Convenient, Judgment, Quota, Snow ball ii) Probability–
Simple Random, Stratified, Cluster, Multi Stage.
Values Underlying Research Integrity – Ethics, Rigour, Relevance, Transparency,
Respect, Impartiality, Independence, Accountability.

2 Data collection and Processing 12

2.1 Types of Data-Primary and Secondary data sources
2.2 Methods / Sources of collection of primary data a) mechanical observations
(use of gadgets) b) Experimental i) Field ii) Laboratory c) Interview – i) Personal
Interview ii) focused group, iii) in- depth interviews - Method, d) Mail, E-mail,
Internet survey, Social media, and Media listening. Use of Google forms &
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Excel/spread sheet e) Survey instrument– i) Questionnaire designing. f) Types of

questions– i) structured/ close ended and ii) unstructured/ open ended, iii)
Dichotomous, iv) Multiple Choice Questions. f) Scaling techniques-i) Likert scale,
ii) Semantic Differential scale
2.3 Secondary Data – Newspapers, Magazines, Trade journals, Publications etc and
its methods, Sources in business research

3 Data analysis and Interpretation 12

3.1 Processing of data– i) Editing- field and office editing, ii) coding– meaning and
essentials, iii) tabulation – note
3.2 Analysis of Data-Meaning, Purpose, types.
• Interpretation of Data-Essentials, importance and Significance of processing data
• Multivariate analysis– concept only
3.3 Testing of hypothesis– concept and problems– i) chi square test, ii) Zandt-test
(for large and small sample), iii) T- test
Use Excel files in Testing Hypothesis, Data Analysis and Data Interpretation.

4 Advanced techniques in Report Writing 12

4.1 Report writing – i) Meaning , importance, functions of reports, essential of a
good report, content of report , steps in writing a report, types of reports, Footnotes
and Bibliography.
4.2 Ethics and research
Objectivity, Confidentiality and anonymity in Research
4.3 Plagiarism – Meaning and Testing

Total 48
Reference Books:
1. R. Panneerselvam – “Research Methodology” – Second Edition – New Delhi - Prentice Hall of
India - 2014
2. C. R. Kothari– “Research Methodology” – Second Revised Edition - New Age International Ltd –
New Delhi - 1990
3. J. K .Das – “Statistics For Business Decisions” – Forth Edition - Academic Publishers
4. U. Sekharan – “Research Methods for Business”- Forth Edition - John Wiley and Sons – New
York - 2016
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

5. S N Murthy and U Bhojanna - “Business Research Methods” – Second Edition - Excel Books –
New Delhi 2008
6. G. C. Beri – “Marketing Research” – Tata McGraw Hill – Canada 2007
Self-Study Topics –
1. Significance of Hypothesis
2. Essentials of a good research design
3. Distinguished between Probability methods and Non-Probability methods
4. Advantages and Disadvantages of Primary sources of data and Secondary sources of data
5. Distinguished between Primary data and Secondary data
6. Graphic Presentation of Data
7. Types of Induction
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately
Details of Details of Continuous Internal Assessment (CIA)
CIA 1 – 20 marks - CLASS TEST (MCQ)
CIA-2 – 20 marks – Activity Assessment
Assignment/project/survey/group discussions
1.Business research paper
2. Business research report writing (Mini black book)

Programme: Second year in Bachelor of Management Semester: IV

Studies (S.Y. BMS)
Course: Production & Total Quality Management Course Code: BH.UBMS.409

Teaching Scheme Evaluation Scheme (Theory)

Lecture Credits Internal Continuous Semester End

(Periods per week) Assessment (CIA) Examination (ESE)

(Marks - 40) (Marks: 60)

03
04 40 60
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Course Objectives:
 To acquaint learners with the basic management decisions with respect to production and
quality management
 To make the learners understand the designing aspect of production systems
 To enable the learners apply what they have learnt theoretically.
Course Outcomes:
 Learners will become aware of the importance of Production and Quality Management in the
sustainable working of an organization.
 Learners will be able to enhance knowledge of Inventory Management and Purchase
techniques.
 Learners will be equipped with knowledge of Six Sigma, Lean Thinking and TQM.
 Learners will get an overview of how company productivity can be improved.
Preamble: This subject furnishes students with a solid foundation in the field of production and
quality management. This subject allows student to develop a deeper knowledge and skills needed to
understand the importance of managing manufacturing and material handling activities in the
production firms. This subject also stresses on the importance of certifications, productivity and Total
Quality Management along with strategies adopted to improve quality.
Detailed Syllabus: (per session plan)

Unit Description Periods

1 Production Management: 12
1.1 Introduction to Production Management, Objectives, Components–
Manufacturing systems, Product Development, Classification and
Product Design.
1.2 Plant location & Plant layout– Objectives, Principles of good product
layout, type of layout.
1.3 Purchase management – Concept, Importance, Demand Forecasting –
Concept and Importance, Methods of Demand Forecasting, Numerical
on demand forecasting.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

2 Materials Management: 12
2.1 Materials Management:
Concept, Objectives and importance of materials management
Various types of Material Handling Systems.
2.2 Inventory Management:
Importance–Inventory Control Techniques ABC, VED, FSN, GOLF,
XYZ, SOS, HML.
EOQ: Assumptions, limitations & advantages of Economic Order
Quantity, Simple numerical on EOQ, Lead Time, Reorder Level, Safety
Stock, Buffer Stock.

2.3 Concept of Stores Management and its functions

3 Basics of Productivity & TQM: 12

3.1 Basics Of Productivity &TQM:
Concepts of Productivity, modes of calculating productivity. Importance
of Quality Management, factors affecting quality, Simple numerical on
productivity
3.2 TQM– concept and importance, Cost of Quality, Philosophies and
Approaches To Quality: Edward Deming, J. Juran, Kaizen, P. Crosby’s
philosophy.
3.3 Product & Service Quality Dimensions, SERVQUAL
Characteristics of Quality, Quality Assurance, Quality Circle: Objectives
of Quality Circles, Ishikawa Fish Bone, Applications in Organizations.

4 Quality Improvement Strategies and Certifications: 12

4.1 Quality Improvement Strategies & Certifications:
Lean Thinking, Kepner - Tregor Methodology of problem solving,
Sigma features, Enablers, Goals, DMAIC/DMADV, Poka Yoke -
National Productivity Council - JIDOKA – KANBAN, TAGUCHI’S
QUALITY ENGINEERING
4.2 ISO 9000, ISO 1400, QS9000. Malcolm Baldrige National Quality
Award (MBNQA), Deming’s Application Prize, TPIA Awards.
4.3 Using Production and Quality Management as competitive strategies
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

Total No of Lectures 48

Reference Books:
1. Paneerselvam, R. “Production and Operations Management.” 3rd ed. New Delhi: PHI Learning
Private Limited, 2012.
2. Aswathappa, K; Bhatt, Shridhara. “Production and Operations Management.” Mumbai:
Himalaya Publishing House, 2011.
3. Sawhney, S.C. “Productivity Management: Concepts and Techniques.” New Delhi: Tata
McGraw Hill, 1991.
4. Gondhalekar, Srinivas; Salunkhe, Uday. “Productivity Techniques.” Delhi: Himalaya Publishing
House, 2008.
5. Leone, Gerard; Rahn, Richard. “Productivity Techniques: An Insight into Flow Manufacturing.”
Jaico Publishing House, 2005.
6. Oakland, John. “TQM: Text with Cases.” 3rd ed. Routledge, 2012.
7. Jhamb, L.C. “Production (Operations) Management.” 7th ed. Everest Publishing House, 2002.

8. Sumanth, David. “Total Productivity Management (TPmgt): A Systematic and Quantitative

Approach to Compete in Quality, Price and Time.” CRC Press, 1997.
Self-study topics:
1.Product development techniques
2. Material handling tools
3. PDCA Cycle
4. Importance of Quality Improvement
Assessment pattern 60:40
Passing Criteria. Learner must pass with 40% marks in each component (Internal and External)
separately.
Details of Details of Continuous Internal Assessment (CIA)
CIA 1 – 20 marks - CLASS TEST (MCQ)
CIA-2 – 20 marks – Activity Assessment
Assignment/project/survey/group discussions
Case study topics
Types of Plant layouts, Inventory control techniques, Philosophies/Approaches to quality, Ishikawa Fish
Bone, DMAIC, Features of Six Sigma.
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022 - 23

QUESTION PAPER PATTERN

FOR THEORY SUBJECTS

Sr. No Questions On Question Option Marks Total Marks
1 Unit – I A, B and C Any two out 7.5 marks 15
of three each
2 Unit – II A, B and C Any two out 7.5 marks 15
of three each
3 Unit – III A, B and C Any two out 7.5 marks 15
of three each
4 Unit - IV A, B and C Any two out 7.5 marks 15
of three each
Note:
 Questions may be divided into two sub questions of 7/8 or 10/5 or the whole 15
Marks
 If the topic demands, instead of theory questions, appropriate practical question
may be asked

FOR PRACTICAL SUBJECTS

Sr. No Questions On Question Option Marks Total Marks
1 Unit – I A or B Any one out 15 marks 15
of two each
2 Unit – II A or B Any one out 15 marks 15
of two each
3 Unit – III A or B Any one out 15 marks 15
of two each
4 Unit - IV A and B or C First two or 7.5 marks 15
third and 7.5
marks or 15
marks

Note:
 Practical Questions of 15 Marks may be divided into two sub questions of 7/8 or
10/5 Marks
 If the topic demands, instead of practical questions, appropriate theory question
may be asked
 BHAVANS AUTONOMOUS COLLEGE, SYLLABUS FOR SYBMS 2022-2023

Rubrics of evaluation for ESE

Unit Knowledge Understanding Analysis & TOTAL

critical
thinking
I 4 8 3 15
II 4 8 3 15
III 4 8 3 15
IV 4 8 3 15
TOTAL 16 32 12 60

Rubrics of evaluation for CIA-2 assignment: Presentation/debate

Class: ___________ Roll No _______________ Topic _________

Parameters Max 80 – 100% 60 -80% 40 – 60% 20 – 40%

Marks Excellent Good Satisfactory Poor
CONTENT 10
Content: 02
Introduction –
Content: 03
Development
Content:– 03
Conclusion -
Content: - 02
Bibliography
Effective 10
communication
skill
Language, Style 05
and Structure;
Teaching aids; 05
Total 20
Name of evaluator_____________