eS 9. INTRODUCTION «few days back we found a message j sage in our email box. Te read something like this: 2cvatd con't ur pe GPF Was nice. me too oa ice, me too iniatd n d same area, shall v come up who conbo buads A. Prashat \ fora while we were simply befuddled and could not Sgure out what the message was all about, As it ame apparent after some inicial seruggle that the writer had appreciated our research paper that we fad red in a conference, we smiled, Ie was however painful smile as we wete hurt to see a language vcrorted vo the extent of being rendered unincaligible, There was no question in chinkingo! S08 bo’ paper with such a writer who treated che language which he used for communicating his ideas disdainfally. Witing of this sort certainly nat, weare aware of the fact that ly the youths of our times, ons thar give rise to a practic “The coming section attempts (0 i ble and why you should not devel ich others. cart of the language and the reader alike, Havingsaid ch email messages have becomea norm rather than #9 aberntion, Many wre quite content in composing a mesage ike cis, Have Aike this in email communication? And do you find lp you understand why sing such none Jop a abit of using such language In YUE gnaws both at the bs st us, particular! joughe of the reasons 1 orth practising yoursell? sandard English is not advisal \ personal or professional interactions amor" 48 communion si pein 1 dhe bate twentieth conn popu! 9.2 EMAIL WRITINGS REASONS FOR in a ds af exchanging informa. ile i (ao eal) hare thelr views, ideas, ing y hive os cr ons i lectronie enail, popularly ie 00 ew Quickly. this prengenty of coumpurer 168 hw anes onl white pe wl se yave de email writings ma S sand now lt is alot lenpassible to ie ern “arene fae jaathonn, and dasa through emails, Forow’ phenomenon in aur tines: se Emails are fast, cheap, easy to operate = Emails capture the spitit of the age: > Kimvails offer flexibility in tone and style ot 2 Enyails have become legal and valli da SOME COMMON PITFALLS.“ 9.3 EMAIL WRITING— email writing Under this section, we will discuss some common pitfalls of email If Privacy is lost Casualness creeps in. Ambiguity impairs communication. Virtue is sacrificed to convenience. Junkyard is always ful 9.4 EMAIL WRITING—GUIDING PRINCIPLES FOR COMPOSITION As suggested earlier emails are pieces of communication with quite a few chinks in the armour, Moreover, ‘owing to the absence of'a settled convention, it becomes a challenge to compose a mail that is proper in all respects. Following a mie athe principles,following which we can cast our emails in an effective manner Sic PO (neat ee 5 ‘Avoid being abrupt Read the beginning of the following einai: Hi, Meeting likely to postpone, Call before you start. V.K.Sarkar VY vyyY A messuge like this might bring relief to someone who does th fea eng tote ator cg ee sg ee ee mmething else. It docs not leave a proper impact on the reader and also leaves anes eee noe ie ering about information which such writings general C ena ngs Bencally do.not convey Consider an aleernative way of communiailag Deor Members, (Due to some other pressing marie, the rieet postponed. Our feo wil call you upto let you Karna ewton of dra proposal is likely to be somewhere around $,00 p.m, Now cout the revised schedule for the meeting Sony forthe inconvenience, VK. Sarkar——————————— pier lines effectively worst, a oan all, Hardly Many atime, Mee ena, a uy, ‘ at any - gubject?” which dj subject ot hotly do yt ‘ i ce ie fe a i ay rare woe ag sig ehe content helshe pl tention of fee NUaNBR ys hie a tees tees ho : Is oy ther 0 he Fer that pildaerriainan guests: what oS ap tele worth we assign to chooving an howe EN subjoor eg NEN WE Talitha the subject ine ofthe th = 8 your reader form a proper ides abou eel ee be ee is a he likely to See pipaalya in Shae een ment abs ns the inrerext ofthe reader in your emai as « Fine ths neh nost likely ta be ignored by a busy professional mee om pret een af he mal he ling press Hem ; ails. See how the revised subject lines add to the Eved sericy *e ye mailbox, a proper sul vigil ‘asin i 7 en COREE Schedule forthe Meeting Tomorrow Inviting Entries for fancy Dress Competition paral Outlet Announcement Regarding Retail Outlet Exchanging Pleasontries Change in Mobile Number fe Delay Re: Delay in Consignment Delivery Absenteeism Overcoming Absenteeism Siort courteously Regarding emails, theré is a serious misconception that they are informal pieces of inter- on and hence courtesy is not much desired, Itis a misconception of this sore chat leads to amemail mes cig like this: Madam Have you received any communication from marketing quyst If yes, please kick the mail back. You know | am dying to listen to them MKN. ee readet, particularly ifhe/she is senior to the person sho Jc the mail back’, ashelshe is “dying fiscen to them’. be scomed by the yect’s him/her co ‘Isic! : / YI deeoram al evokes confusion 28 Nell #8 concept onthe part A message like this is only going t© has sent him/her the mail and exp' The whale message Is shorn oF cOurey an seh afessional dignity of the reader as ix hurts person’ professonal gnity bia jon of this mall and observe how the same message 8 ri bpesides bemusing him/her. righ and dignified: See the revised ve= : arsonnel. Baliy f Aarhatin Pf itn sh by the fi jola to —— ly part and pare nd ehae though a degre’ OL ao ee eg anurcanp ahd LIC rmanicaionsy olarege : ek Add a warm-up sentence Consider the bexinnitt e aa he meeting this evening A th the proposal sent, We'll cleor itn the mest) ca 7. Pa smposing an email communication, ye ould A message such as this hardly appears to be professional ee F sfrer all a professional plece of yy po et nice to understand that though itis senrover an sessroUC PT a 4- of an email should not essential ee 2: ued in profesional communication sstians Ther Te informality an gem elo ee eT Tene ae ing manner that seems abrupt, unofficial, jikely ii dpe sine a whe warps of the assigns to the message, the tone Take a look, for instance, ar the tevised beginni the conrext and set the tone of the mess: ail we have just read and realize how by providing a proper beginning and tenor that ir needs to display: i Chaitnyo, | Thank you very much fr sending the propel 1! seams fine ond will mot iely be approved inthe | meeting scheduled this evening. I'll let you know about the final decision of the committee after the mesting Wih bs wis | Anindo | Go through another such instance where an introductory sentence is almost unavoidable and the whole message struggles in the absence of it | Dear Mr Chairperson Keeping quite busy; can't attend the meeting scheduled next week. 1.C. Sharma Board Memberlike this certainly =U the § 7 the ora would be ec an look f you all the best for the crucial ee meeting *9€svIng the Min goad Member waiting an email, We need t0 understand ecause it combines the features both both of 4 written: i : Y way 2 les hum nan interaction. In face id oral comm 6. we need ot ee Hee net ness to sun all fer a formal report a rexel en hing Ot Be shan acy SP 8 ach aie of tl ti Re eng ~ personal, W He personal, warm, and j noe do even while eae OF eo ‘in composing an email, How go vpport wich the reader eee ie rather vat communicating the intended idea Gu wo make a message soun: ge sound more profess ven bel ‘ low are some such introducers wh onal, decorou aie — 1, Teva as usual a pleasure talking to you, Yo Thank you very much for showing an inter ee cee est in our agency. However, because of | | Wehave gone through the brochure sent to us. We believe t fe believe that we can go for 4, Tewas nice to have heard from you after sucha longtime. i time, Iyseems you have shaped up realy well 8a 5, Thanks indeed for informing me about the concert. Ir would be an added delight if {s you are aware of the face that we are in the proces of changing sa A ae -anging olur nomenclature, it may take some Thanks for calling last evening. We are going to st on this in the afternoon. finds you in the best of health and spits. However, as per company policy. onference is being planned I hope this fi ), Thanks for your enquit Te would be appreciated if you east 1), The meeting for rescheduling the < rerun the enclosed form with details... es the mails received read like this: Avoid all capital letters At tim! URN OFF THE UGHTS BEFORE LEAVING THE CONFERENCE D TOT ED AREIECUE iD AGAIN IT 1S OBSERVED THAT THE FANS AND TUBE LECTRICITY 15 LOSS OF NATURAL THE MEETING: TIME ANI VER, LOSS OF El UGHTS ARE ON WELL “AFTER THE MEETIN RESOURCES AND INCURS cost 10 80TH COMPANY AND NATION, I CHIgF (MAINTENANCE)id o seaming whe Wg aay Lr posit 148 commit sn penn we rs alco I LPS os ou a fling 26 er a cn cet eee che realy WORD cone Lo WHIED TEU com fat eA dc of oes the 008 AT esrage sem het si aes fo ging 1 ten oft al he ne Moree capone alo me i Y fs ofa message Just as pe mit cain she iti malls perform ay aa Us proper spalings A ne ounbe feral an rr ek and eonsise manner iecertinl ae smal nce a emits re OnE a hand cones a ws ve ue to be concac an brick Of courte wilting i490 cision: atl o shcvenene ARCral beta teh eal of wie However: OF fo hei spellings Beyond degre ne Se from certain words and ¢ sfessional communication and cay, roi pepe a ii ee Sra ta cnc ps acceptability, Remember, many of the emails Monable ‘email shorthand’ CAM geCUS in gyn), fashionable ‘© Writing in a the image ofthe organization we represent, Writing i fabions serious professional embarrassment, Imagine, for instance, #! create on the reader: at an email like this going 4, a dy with supplies? P| ur company. + ¥ ready | Vir ee (ai He is bstorer nie! by ur come specily schdl af delivery 4 v 8t walling wons the deol is thru | vi far Toto Syringe Pvt lid, Hyderabad idle of y ac the bowwom, hardly anything else seenis worthy of y Frankly speaking, except the title of the company at th ; ; professional communication. Writing in such a fashion is most likely to create only a comic effect on the reader Such crippled spellings can never create a robust impact on the ecipienc of the mail, Weiting in such a manner can lose one’s credibility revised version of this email to steer 45 wall as show in poor light the organization one tepreseiits, See the clear of such obnoxious trappings: | Dear Sir/Madam, We are interested in purchasing the lotest Heat Con your company. We would like to understand whether know how much it would take fer you to send the con wertor (Model CCS 1232), launched recently, the prodvet is retdy to be supplied. Kindly let us signment once we place an order. Thanks and soliciting an early reply, Yours truly, Vikram Reddy Purchase Coordinator for Toto Syringe Pvt Lid, Hyderabadsysid eronyms A ke fancy 6 such rehenisive Euan 6 Sa Hospital like this is not less th, 0 eosevond pn ie revised ver ply Formed acronyms, See ¢ onand oby ve What it was all about id) Wesld you mind pesing on to me the lit of fequentyosked eqvenlly asked questions jerday? If possible, please come i a irotrd 2 COPNERY Watay tect lo Siddharth (61 foe natel notes on Rep Thanks very much and bye for now, Karthikeyan jargons, and acronyms, what abound Use emoticons and smileys sparingly Besides crippled spell mails these days are the various types of emoticons and smileys. As we {with or without the help of some keyboard lerters. Used in diferent shapes and shades, emoticons uunication to the written communication that an | :now, emoticons areshort symbols cared are lrgely perceived to assign the featutes of oral comm email essentially is. Given below are some of the commonly employed emoticons A happy face suggesting ley ‘and humour « unhappiness or sedness k and surprise Asad foce suggestin @ An expression suggestive of shod on error An expression suggesting realization of neevue frlennd and Uy ey Hemesnber to Weep thy fol rofesalanal mobile mesh write without ging any the Snyms are chosen, and abl ee stop. An ox Toke core of punctuation marks ‘Tiklng 4 leaf Fart beet jqeen in lowe mpeg hie sort would pat the matter in prop looks like we can get hin talks sende, fee Woltshop: De ey complex it would be nice 4 heard shawls peck he ther day na wotsor. OB cating cone to tolk to our staff and even workers. afer all ste SS LN i bock with wh how © psychiatric addressing such issues, kick it ba rather Iesee xs learnt dal th dhe grammar class. A message like this on uithor has thrawn overboard all the re Asch di ! write the lerers that follow a full stop in cap tal form, th whole text appears to be haphazard and amorphous besides being ungrammatical. Hope one chooses to write the same thing something like this: Dear Mohit ‘heard Dr Chawla speak the other day in « workshop on Stress Management. It wos a very informa: tive ond impressive talk as Dr Chawla brought to the fore the complexities of work-related environment that lead fo stress in professional sivations. | would suggest arranging a talk by Dr Chewla in out Staanization as well. We all realize the mounting skess that all our employees and workers experience from time to time. Though we keep counsellin would help all of us negotiate the c 9 our staf, a alk by Dr Chawla, a practicing psychiatrist, = omplex issue of stress management in a more effective manner, | Please let me know your views on this, | Thanks, Smriti Malhotra | StManager—HR Use salutations and complimentary close absence of proper salutations in the beginning However, without all such professio hospitality. Here are some of the suy diction appear decent and graceful:is only n capi- pe one the rail, 1 of our MMs a ar Mi Da St Madam ss Colle opriate complimer * Dear riends tary close fhe Tanks and regards + with best wishes 2 Look TLL seeaageee with deep person: wth des personal ean vith warm regards ee +e forniow a With love 3 Love se tea | Cal ne upd beta acsl sity yourself Keeping with Sean an undesirable bl or jentfy themselves propetly. We com able habit pre vames-as ean be seen at the end of oe saci side ~ peat Sush, gl return the files marked with corrections ond waggentions: This needs to Be tnday. te pathesic underranding onthe reaers past such 9 1g, Moreover, addressing the recipient ‘ofthe mail with vention and a callously perfuncto nem yepite a ofprofessional wetin ssapece 3 nal wi ntl suggest a SCOP oF cP poces of reading and writing Noreowe, as already suggested, profesional Reply immediately > Avoid circulating emails to everyone > Avoid attaching unnecessiry files > Answer all queries > Avoid sexisclanguage aan’ > Be aware of email ja N Keep your mail box unc Read and edit your mails - oo ap anle gua a > 9.6 BLOG WRITING @ be [A blog, also called sweblog: isa very popular platform for expressions, Blogs, Sich as Aicebook, provide a common platform where we can put our views on any topic ot isstes low us to write quickly, express freely, and publish our own views spontaneously via the Internet on ay subject. In the process, we get connected with thousands of people all over the world. For blog waiters, there are lots of free websites available including Wordpres, Tiomblh TypePad, Myspict hat we can customize our own blog, For bloggers Seateh and Blogger All of them offer free design themes so th SEO) becomes crucial as itis a process that ensures more ‘traffic on the blogs, Owig like other social networking sites Blogs thus Engine Optimization (iy increasing view, ershi tool for ‘i Py the personality, P nd skills 6 at and Woy Wi og 383 satis Way, dO proper 4 an be broadly dividag a? : ily divided! inna ytd develog neley For caching then rr h at candidates blogs and = Personal bl to ee eke t he followin’ itt fi father th eo sional blogs ot Me ce eae Mat APPS loge a > Reverse blogs = Media blogs = Business bi > logs n below are some Niche blog Gite OMe OF the most > Afliaebeo oat et commonly > Frsslanceble blog ee |{-eny' an > Economics, money, > Politics, history, art *xplored themes finan © on blog sies: > Sports, games, nacure > > Some © Soci elie, couney Sere = Media, films, enterainment > fee bin cl me > Travel, expeditions, advent saving seen the relevance, ; a Education, science, rechnology es, Hoe and major themes of blogs, of blogs, let us learn some tips for composing siccessful > Choose > Chooses blogging platform and cu a ia fice blog make auteyou povideteke pin taauamuigns eee Piaibersaine oe ecting to your artistic portfolio such ax >¢ i you are comfortable wit > Keep the heading of the blog be oe ‘only write about that and in a focused manner, > Sa eae be the 2 bh ray special attention to the be Se ar thetlog. The 0 the beginning and ending of the blog, The beginning needs co be aresting and the ending emphatic and reinforcing, Write your blogs from the perspective of the reader: Keep then echnical. > Avoid bragging about your producis or services. Instead, induee action by highlighting the features of your wares. > Similarly, avoid sweeping statements and hasty generalizations in your blogs > Geepeople talking on your blog, Ask them to add their comments, > Make commenting easily possible ‘and write about the stuff that gets people talking, interact on your blog, they'll keep coming back for more. ‘odd or negative comment on your blog: you hould not feel put off or Jots of unnecessity my specific but avoid being overtly Y positively. IF people cal > Occasionally you may get stop blogging: > Try to keep the features or frills > Write in 2 language and effective expression > Remember to use MAB oT ea > Dott neglect sock ia ifyous your latest Po blog clean, fresh, and unclurtered. Avoid adding interactive, and i ive steady stzea™ layout of your Jn into the subject nformative: Good researe of trafic on your Blog thar is persuasive of your blogs. our followers and fans help you rece : this i likely 0 heighten the impact blogger: Bit cet and Facebook update with sr] V y State whether the following statements are true Since or false. nt to follow not brands but people, include an ‘abour’ section if possible an{ By offering a personal slant, you'll be encouraging people to like your big | pec ‘ours ste your best blog posts in your email newsletter. cep your blogs updated with at least two articles every week. it the ‘publish’ button, it’s crucial for you to meticulously edit and prooie ore y : cle. Remember, that incorrect spellings and bad grammar will not only ruin your credi ya reader away from your blogs. sot EXERCISE 9.1 Institute/College/University. Draft an email informing all the teachers, students and staf