Explain the term "eyeballs" and why it is no longer

an effective way of engaging potential customers

The term "eyeballs" refers to the number of people who view or visit a
particular website or online platform. It is often used as a metric to measure
the popularity or reach of a website, with the assumption that more eyeballs
equate to more potential customers or users.

factor contributing to the ineffectiveness of eyeballs as a measure of

customer engagement is the rise of ad-blocking software and techniques.
Many internet users have become increasingly frustrated with intrusive and
irrelevant advertisements, leading them to install ad-blockers to enhance
their browsing experience.

Simply getting people to view content does not guarantee that they will engage with it
or take action.

Furthermore, the concept of eyeballs fails to take into account the quality
and relevance of the audience being reached. It is not enough to simply have
a high number of viewers;

Identify two areas of traditional media that are losing ground to online competitors.

Print newspapers have been facing significant challenges in recent years due
to the rise of online news sources. The convenience and accessibility of
online news platforms have led to a decline in newspaper readership and
circulation. Many people now prefer to consume news digitally, as it allows
them to access a wide range of news sources from around the world
instantly. Online news platforms also offer interactive features such as
comments sections and social media sharing, which further engage readers
and foster a sense of community.

Broadcast television is another area of traditional media that is losing

ground to online competitors. With the advent of streaming services and
online video platforms, viewers now have more control over what they
watch and when they watch it. Traditional television networks are no longer
the sole gatekeepers of content, as viewers can now access a vast array of
shows and movies through platforms like Netflix, Amazon Prime Video,
Hulu, and YouTube.

Distinguish between the terms market- place and marketspace

a marketplace is a physical location where buyers and sellers meet face-to-face to
exchange goods and services for money, while a marketspace is a virtual world of
commerce where buyers and sellers interact and transact in a virtual environment. The
digitization of products and services is possible in a marketspace, while it is not
possible in a marketplace.

List and describe the four types of e-commerce presence and the platforms and activities
associated with each.
Business-to-Consumer (B2C) E-commerce:
B2C e-commerce refers to the online transactions between businesses and
individual consumers. This type of e-commerce presence involves selling
products or services directly to customers through online platforms.
Activities associated with B2C e-commerce include product listing,
inventory management, order processing, payment processing, customer
support, and marketing efforts targeted towards individual consumers.

Business-to-Business (B2B) E-commerce:

B2B e-commerce involves online transactions between businesses. This type
of e-commerce presence focuses on providing goods or services to other
companies rather than individual consumers. Activities associated with B2B
e-commerce include supplier management, procurement, order fulfillment,
contract negotiation, and integration with enterprise resource planning
(ERP) systems.

Consumer-to-Consumer (C2C) E-commerce:

C2C e-commerce involves online transactions between individual
consumers. This type of e-commerce presence enables individuals to buy
and sell products or services directly to each other.
Activities associated with C2C e-commerce include listing products or
services, negotiating prices, arranging delivery or pickup, and building trust
through user ratings and reviews

Mobile Commerce (m-commerce):

Mobile commerce refers to e-commerce transactions conducted through
mobile devices such as smartphones and tablets. It encompasses various
types of e-commerce presence, including B2C, B2B, and C2C. Activities
associated with m-commerce include mobile app development, mobile
optimization of websites, mobile payment integration, and leveraging
location-based services for targeted marketing.

Define electronic data interchange and explain its continuing importance.

Electronic Data Interchange (EDI) is the computer-to-computer
exchange of business documents in a standard electronic format
between different business partners
Improved efficiency: EDI eliminates the need for manual data entry
and paper-based processes, resulting in faster and more accurate
transactions
Cost savings: By automating processes and reducing manual labor, EDI helps
businesses save costs associated with paper-based transactions, such as printing,
postage, and storage
Speed: EDI enables real-time or near-real-time exchange of information, allowing for
faster decision-making and response times

Define and describe private industrial networks and

how they are used.
Private industrial networks, also known as private exchanges, are web-enabled
networks that coordinate transactions between specific companies in all aspects and
all divisions, such as suppliers, distributors, retail, procurement, and delivery
For procurement: Businesses can use private industrial networks to locate low-cost
goods, place orders, make payments, and negotiate with suppliers
For sales: Businesses can create web storefronts to sell goods and services to other
businesses
For supply chain management: Private industrial networks can be used
to manage inventory, track shipments, and coordinate logistics
between different companies
List and describe important types of m-commerce services and applications
Mobile shopping: This is the most common type of m-commerce, and it allows users to buy
goods and services from retailers through their mobile devices. This can be done through mobile
websites, mobile apps, or SMS messaging.

Mobile payments: This allows users to pay for goods and services with their mobile devices. This
can be done through a variety of methods, such as near-field communication (NFC), QR codes, or
digital wallets.

Mobile banking: This allows users to access their bank accounts and perform banking
transactions through their mobile devices. This can include checking account balances,
transferring funds, paying bills, and depositing checks.

Mobile marketing: This uses mobile devices to deliver marketing messages to consumers. This
can be done through SMS messaging, mobile apps, or mobile websites.

Mobile ticketing: This allows users to buy tickets for events, such as concerts, sporting events,
and theater performances, through their mobile devices.

Mobile entertainment: This includes a variety of services that allow users to access
entertainment content on their mobile devices. This can include streaming music, watching
movies and TV shows, and playing games.

Mobile healthcare: This allows users to access healthcare services through their mobile devices.
This can include scheduling appointments, managing prescriptions, and communicating with
doctors.
List and describe three types of mobile app payment system
Near-field communication (NFC): This is a contactless payment method that uses radio waves to
transmit payment information between a mobile device and a payment terminal. NFC payments
are quick and easy to make, and they are becoming increasingly popular.
QR code: This is a type of barcode that can be scanned by a mobile device to make a payment.
QR code payments are convenient for both consumers and merchants, and they are becoming
increasingly popular.
Digital wallets: These are apps that store payment information, such as credit card numbers and
expiration dates. Digital wallets can be used to make payments in-store, online, or in mobile apps.

what are the principal e-commerce business and revenue models?

There are several e-commerce business and revenue models that companies can use to generate
revenue. The following are the principal e-commerce business and revenue models:
E-commerce Business Models:
Business-to-Consumer (B2C): This model involves selling products or services directly to
individual customers over the internet.
Business-to-Business (B2B): This model involves selling products or services to other businesses
over the internet.
Consumer-to-Consumer (C2C): This model involves individuals selling products or services to
other individuals over the internet, often through a third-party platform.
Peer-to-Peer (P2P): This model involves individuals sharing or exchanging goods or services with
each other over the internet, often through a third-party platform.
Business-to-Government (B2G): This model involves selling products or services to government
agencies over the internet.

E-commerce Revenue Models:

Sales Revenue Model: This model generates revenue by selling products or services online.
Subscription Revenue Model: This model generates revenue by charging customers a recurring
fee for access to products or services.
Advertising Revenue Model: This model generates revenue by displaying ads on the website or
platform.
Transaction Fee Revenue Model: This model generates revenue by charging a fee for each
transaction that takes place on the platform.
Affiliate Revenue Model: This model generates revenue by earning a commission for promoting
or selling other companies' products or services.
In summary, e-commerce business models define how companies sell products or services over
the internet, while e-commerce revenue models define how companies generate revenue from
those sales. Companies can choose the most appropriate business and revenue models based on
their specific needs and target market.
explain why portals are more than just gateways:
Portals in the context of the internet refer to websites that serve as entry points or gateways to a
wide range of information, services, and resources. While portals do function as gateways, their
significance goes beyond that singular role. Here are some reasons why portals are more than
just gateways:
Aggregation of Content and Services: Portals bring together diverse content, services, and
applications from multiple sources into a unified platform. Instead of visiting different websites or
applications separately, users can access various resources conveniently through a single portal.
Customization and Personalization: Portals often offer customization options, allowing users to
personalize their experience. Users can set preferences, select specific content categories, and
receive tailored recommendations based on their interests and past interactions.
User Authentication and Single Sign-On (SSO): Many portals require user authentication, enabling
users to access personalized information and services securely. Single Sign-On (SSO) functionality
allows users to log in once and gain access to multiple connected systems and services without
needing to log in again.
Collaboration and Communication: Portals often integrate collaboration and communication
tools, such as email, messaging, and video conferencing. This fosters better communication and
facilitates teamwork within organizations and communities.
Information Discovery and Search: Portals typically provide advanced search functionalities to
help users find specific content or services efficiently. This enhances the overall user experience
and enables users to access relevant information quickly.
Transaction and E-Commerce Capabilities: Many portals facilitate transactions, allowing users to
purchase products, services, or access premium content directly from the portal. This transforms
the portal into a platform for e-commerce and revenue generation.
Analytics and Insights: Portals often gather and analyze user data to gain insights into user
behaviour, preferences, and interactions. This data can be valuable for improving the portal's
offerings and enhancing user satisfaction.
Integration with External Systems: Portals can integrate with external systems, databases, and
APIs to extend their capabilities. This integration allows for real-time data updates and seamless
interactions with external applications.
Enterprise Resource Management: In the context of businesses, enterprise portals go beyond
being gateways by offering comprehensive enterprise resource management solutions. They
provide access to business applications, reports, data, and collaboration tools within an
organization.
Customer Relationship Management (CRM): Customer portals, often used in businesses, function
as more than just gateways by providing customers with self-service options, access to account
information, and support resources.
In summary, portals are more than just gateways because they offer a comprehensive and
integrated experience for users. They serve as centralized hubs, providing access to various
content, services, and applications while offering customization, collaboration, and
communication functionalities. The evolution of portals has transformed them into powerful
tools for businesses and organizations to engage with users, manage resources, and enhance user
experiences across various contexts.
Explain the importance of microphone system.
A microphone system, which typically includes one or more microphones along with associated
hardware and software, is of significant importance in various professional, commercial, and
personal applications. Here are some key reasons highlighting the importance of a microphone
system:
High-Quality Audio Capture: A microphone system ensures high-quality audio capture, which is
crucial for recording purposes, live performances, broadcasting, and communication. High-fidelity
audio is essential to deliver a clear and immersive experience to the audience.
Clear Communication: In various communication settings, such as conference rooms, classrooms,
and public events, a microphone system ensures that speakers' voices are heard clearly by all
participants, regardless of the room size or ambient noise.
Recording and Content Creation: Microphone systems are essential for recording audio content,
such as music, podcasts, videos, and voice-overs. A high-quality microphone system can
significantly impact the overall production value and audience engagement.
Public Address and Events: In large gatherings, events, and venues, a microphone system allows
speakers, performers, and presenters to be heard by a large audience without straining their
voices.
Broadcasting and Podcasting: Microphone systems are critical for radio broadcasting, live
streaming, and podcasting. They enable hosts and guests to deliver their content with
professional sound quality, enhancing the overall listening experience.
Live Performances and Entertainment: In concerts, theater productions, and live performances, a
microphone system is essential for amplifying the voices of performers and musicians, ensuring
that the audience enjoys a captivating experience.
Accessibility and Inclusivity: Microphone systems play a vital role in providing accessibility to
individuals with hearing impairments. In hearing assistance systems and assistive listening
devices, microphones help amplify sound for those who may have difficulty hearing.
Voice Recognition and Virtual Assistants: Microphone systems are the foundation of voice
recognition technology and virtual assistants. They enable devices like smartphones, smart
speakers, and smart home appliances to listen and respond to voice commands.
Conference and Video Calls: In business settings, microphone systems are essential for
conference calls and video conferencing. They facilitate effective communication among team
members, clients, and partners in remote or distributed work environments.
Surveillance and Security: Microphone systems are utilized in surveillance and security
applications to capture audio for monitoring and recording purposes. They contribute to
enhancing the security of various environments.
Environmental Monitoring: Microphone systems are used in environmental monitoring to detect
and analyze sounds related to wildlife, weather patterns, and natural events, aiding in research
and analysis.
In conclusion, a microphone system is a fundamental component in numerous professional,
commercial, and personal settings. It enables high-quality audio capture, clear communication,
and enhances the overall experience in various scenarios. From entertainment and broadcasting
to business communication and accessibility, microphone systems have a wide range of
applications and play a critical role in modern technology and communication.