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An Elegant Evaluation: Triangulating Clustering Methods for Customer
Segmentation
Publisher: IEEE Cite This PDF
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S. Manimozhi ; D. Ruby ; K. Biruntha All Authors
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Abstract
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Document Sections PDF
I. Introduction
Abstract:
II. Literature Review In the Business world, the customer satisfaction is vital. In order to improve the sales and patterned the satisfaction of
customer, the preferences of the customer, qual... View more
III. Methodology
Metadata
IV. Results and Discusion
Abstract:
V. Conclusion and Future In the Business world, the customer satisfaction is vital. In order to improve the sales and patterned the satisfaction of
Enhancements customer, the preferences of the customer, quality and quantity of the product is analyzed. Various parameters are
used in business aiming to improve the sales and customer satisfaction. The Agglomerative clustering, K-Means
Authors Clustering and Density Based Spatial Clustering (DBSCAN) techniques are used in this study. In the Density based
clustering techniques used to fragment the customers based on the customer preference and behavior. The Intra-
Figures cluster variance is minimized with K-Means clustering. By employing the three algorithms, the customers are
categorized based on who share similar interests by extracting and analyzing patterns from the customer data at hand.
References The evaluation reveals that K-means Clustering and Agglomerative Clustering achieves the highest silhouette score
when conducting customer segmentation, surpassing other methods. The comparative analysis conducted in this study
Keywords on feature-based customer segmentation provides organizations with valuable insights for implementing effective
strategies in customer segmentation.
Metrics
Published in: 2024 Second International Conference on Emerging Trends in Information Technology and Engineering
More Like This (ICETITE)
Date of Conference: 22-23 February 2024 DOI: 10.1109/ic-ETITE58242.2024.10493354
Date Added to IEEE Xplore: 18 April 2024 Publisher: IEEE
ISBN Information: Conference Location: Vellore, India
Contents
I. Introduction
The segmentation of customer is very important in order to enhance business and revenue.
Marketing experts use leverage clustering algorithms to effectively accomplish this objective. With
the exponential expansion of high-dimensional databases and data revenue, clustering algorithms
play a pivotal role in achieving marketing goals [1]. Understanding customers' varying preferences,
behaviors, and characteristics is essential
Signfor
in businesses
to Continue seeking
Readingto tailor their products and
services effectively [2]. Customer segmentation involves various attributes such as personality,
location, purchase attitude and income. These attributes are primarily classified based on past
purchasing patterns, which ultimately result in specific outcomes, such as increased sales and
profitability for the company [3],[4].
Authors
Figures
References
Keywords
Metrics
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