Sunbeam International College

RTO ID: 45759 | CRICOS Provider Code: 03951F

ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

King Edward VII College has been operating since 2010. The College is based in Melbourne CBD
and has an additional campus in Sydney. The College offers a range of courses in management,
marketing, human resources and international business. It currently has 195 students enrolled across
all of its courses and both campuses. Courses are offered at all levels, from Certificate II to Graduate
Diploma.
King Edward VII College is very popular due to its competitive pricing structure, innovative teaching
methods and state of the art facilities.
The College currently employs 25 staff members that include the CEO, a Finance manager, Sales
and Marketing Manager and Sales and Marketing Assistant, Promotions Officer, Human Resources
Manager, Operations Manager, Administration Manager, Office Assistant, Receptionist, Academic
Manager, Student Services Officer and approximately 14 trainers and assessors. There is also a
Board of Directors consisting of the four owners of the company.

Academic Manager

Administration
Office assistant
Manager

Finance Manager

Assessors and
Operations Manager
Trainers
Board of
CEO
directors
Sales and Marketing
Assistant
Sales and Marketing
Manager
Promotions Officer

Student Services
Officer
Human Resources
Manager
Receptionist

Sunbeam International College Date Version

Page 1 of 11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000

 Sunbeam International College
RTO ID: 45759 | CRICOS Provider Code: 03951F
ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

Information required to complete Section 1 and 2

You are the Operations Manager at the College. Following a recent short course on workplace
innovation, you spoke to the Management Team about encouraging innovation within the College. At
the course, you learnt that for innovation to succeed, communication must be regular and deliberate
and it is by modelling and describing the innovative process that the advantages of innovative thinking
can be really appreciated and promoted.
The Management Team have given their full support to your efforts. Some suggestions from
management included introducing brainstorming sessions, providing a fact sheet or newsletter to
employees, creating a dedicated email address for all employees to email their suggestions and ideas
to, maintaining an innovation register to record ideas, possibly setting up a social media chat group to
promote innovative discussion and awarding the title “innovation hero” on a monthly basis to an
employee who has demonstrated innovative behaviour.
Despite the College’s healthy enrolment levels, management is aware that they must be prepared to
adapt to new trends and ideas, in particular improved online learning experiences, flexible
employment and working conditions and the introduction of open learning spaces.
Supporting and encouraging innovation is accepted as being integral to this. All employees are
stakeholders associated with or impacted by innovation. While management is responsible to
implement and use innovative practices as they manage their teams, all other employees should
participate in and contribute towards creative ideas regardless of their position. As such, innovation
should be built into all policies, procedures and activities. The management team has suggested that
the operations manager meet with all employees other than the management team to share
knowledge about innovation.
The board of directors have requested a written research report to fully understand the role of
innovation at the college. They suggested that the college should consider creating an innovation
strategy to provide a structured approach to innovation. In particular, they were concerned about the
lack of training in critical/creative thinking for staff and the need to reward staff for innovative ideas
that are actually used by the college. They also requested a cost/benefit analysis for actively pursuing
innovation in college.
To help with the analysis, the management team provided the following financial information:

Innovation costs Innovation benefits

Human resource cost $10 000 Increased enrolments $100 000

Physical resource cost $20 000 Staff retention $50 000

New systems/processes $15 000 Competitive advantage $20 000

Sunbeam International College Date Version

Page 2 of 11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000

 Sunbeam International College
RTO ID: 45759 | CRICOS Provider Code: 03951F
ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

Information required to complete section 3

After a period of 4 months, a variety of initiatives, processes, systems and activities have been
established at the college. A brainstorming register was created and the outcomes from regular
brainstorming sessions have been recorded.

Date Brainstorming Participants Issues/Ideas/Solutions Monthly

topic “innovation
hero”

Month 1 Personal Receptionist More regular Receptionist

development performance reviews
Trainer
Paid subscriptions to
Operations
podcasts
Manager
Job rotations
Student services
officer

Month 2 Recruitment Receptionist Consider diversity and Trainer

policies cultural differences
Trainer
Accurate job descriptions
Operations
Manager “Grey matter” – valuing
older employees
Student services
officer

Month 3 Competitors Receptionist Relevant online courses CEO

Trainer Chat forums
Operations Include more case
Manager studies
Student services Cater for learning styles
officer and preferences

Month 4 Academic Receptionist Social media marketing Student

excellence services officer
Trainer International student
promotions
Operations
Manager Exchange students
Student services Shared “professors”
officer

Sunbeam International College Date Version

Page 3 of 11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000

 Sunbeam International College
RTO ID: 45759 | CRICOS Provider Code: 03951F
ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

Date Brainstorming Participants Issues/Ideas/Solutions Monthly

topic “innovation
hero”

Mental well-being

When the CEO reviewed the register, he was pleased with the outcome, but wanted to know why the
individuals had been awarded the title “monthly innovation hero”. He was also concerned that the
same employees participate in the brainstorming event each month. The management team were
happy with the outcomes of the brainstorming sessions and said their team members had benefited
from the ongoing emphasis and awareness of innovation. The management team will meet to
creatively discuss and address some of the issues, ideas and solutions in the innovation register. The
CEO has requested that together the team decides which issue is the most pressing and should be
dealt with first.

Sunbeam International College Date Version

Page 4 of 11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000

 Sunbeam International College
RTO ID: 45759 | CRICOS Provider Code: 03951F
ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

King Edward VII College

Business Plan

2020 – 2022

Sunbeam International College Date Version

Page 5 of 11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000

 Sunbeam International College
RTO ID: 45759 | CRICOS Provider Code: 03951F
ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

Executive Summary

Established in 2010, King Edward VII College is a Registered Training Organisation (RTO) that
provides training to students in business and management.
Our principal purpose is to provide high quality training services to satisfy students’ needs.
Our training is nationally recognised and accredited to meet vocational and educational standards.
Courses are designed by highly qualified staff with extensive industry and training experience to
achieve teaching and learning excellence, flexibility and personal satisfaction.
We draw on our established relationships with industry and other stakeholders to ensure our courses
are appropriate to the demands of our clients and consistently meet their expectations.
Quality is maintained in compliance with the national VET Quality Framework and through our
continuous improvement system.
A key objective is to develop the required knowledge and skills for clients to be job ready and
competently undertake their chosen role in a wide range of business areas.

Mission
King Edward VII College provides high quality industry training that engenders participation and
achievement.

Strategic Objectives
1. To be a leader in vocational education and training
2. To be a leader in innovation in the vocational education and training sector
3. To establish and maintain high quality infrastructure supporting clients and staff
4. To be well led, high performing, profitable and accountable
5. To develop our people and resources

Values
The core values underpinning our activities are:

 sustain excellence in training and assessment

 promote innovation across all of our business operations

 be a collaborative and caring community.

 embrace difference and diversity

 demonstrate integrity and equality of opportunity in all activities

 operate with openness and accountability.

Sunbeam International College Date Version
Page 6 of 11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000

 Sunbeam International College
RTO ID: 45759 | CRICOS Provider Code: 03951F
ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

Overview
This new business plan reflects our approach to the coming years. We commenced operations in
2010 with relatively low student numbers which then increased significantly.
We do not expect these numbers to increase significantly over the period 2020 – 2022 as we are
currently nearing capacity in our Melbourne and Sydney campuses.
We also expect stable costs for our existing campuses with no major increases expected. However,
there will be significant financial investment required for the new campuses.

Resourcing
Financial
Due to the success of the College to date, there are significant cash reserves to fund the new
campuses, plus general initiatives, including quality training and assessment and continuous
improvement and innovation.

Staffing
Regarding staffing, existing staff will perform key functions across the new campuses such as human
resources and marketing. They will also perform any new functions arising such as responsibility for
quality and innovation.

Operational Objectives
The following identifies the operational objectives we plan to achieve in pursuit of our strategic
objectives.

2020 Priorities Key performance indicators

July Improve web site information to 10% increase in students by

attract more students June 2021
Improve market share by 5%

September Conduct annual internal audit Audit conducted, and

continuous improvement
identified

October Develop and implement a All staff trained in cultural

cultural sensitivity and awareness
awareness program for staff

Sunbeam International College Date Version

Page 7 of 11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000

 Sunbeam International College
RTO ID: 45759 | CRICOS Provider Code: 03951F
ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

December Staff performance reviews All staff performance reviews

conducted

2021 Priorities Key performance indicators

January Identify staff required for new Staff recruited and in place
campuses

January Provide information sessions Identify at least 50 potential

showcasing the College sign ups
(existing campuses)

March Develop online learning for all All courses offered online by
courses end 2021

July Conduct annual internal audit Audit conducted, and

continuous improvement
identified
Increase student numbers by
12% by June 2021

November Staff performance reviews All staff performance reviews

conducted

2021 Priorities Key performance indicators

February Undertake scoping study for Scoping study completed by

possible offshore campus June 22 and decision made as
to whether to proceed

July Conduct annual internal audit Audit conducted, and

continuous improvement
identified

November Staff performance reviews All staff performance reviews

conducted

Sunbeam International College Date Version

Page 8 of 11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000

 Sunbeam International College
RTO ID: 45759 | CRICOS Provider Code: 03951F
ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

The Market

Market characteristics & conditions

King Edward VII College has two broad segments to its target market consisting of people wishing to
gain entry to the industry, as well as people already working in business and management who want
to formalise or develop their skills.
Workforce needs for this sector have been identified as the need to develop an adaptive, responsive
and diverse workforce, keep up with technology and to build effective leadership and management
skills.
This has informed King Edward VII’s choice of course delivery.
We also intend to capitalise on market needs for delivery of blended (classroom and online), as well
as online courses.
There are many training providers in our sector and King Edward VII seeks to offer a point of
difference through our competitive pricing structure, innovative teaching methods and state of the art
facilities.
Although we will be setting up new campuses in Brisbane and Adelaide in mid 2021 and commencing
in the new financial year (July 1) we expect these to be loss leaders initially. Our main aim is to build
our brand. We do not expect there to be more than 50 students in each campus in the first year, as
these locations are less popular than Sydney and Melbourne but are important for building our brand.

Situation Analysis

Strengths Weaknesses

 Price, value and quality  Focus on business and management

courses only
 Clear understanding of student
requirements  Substantial investment in Brisbane and
Adelaide meaning large financial outlay
 Delivery mode suitable for client
requirements  High staff turnover of trainers
 High quality learning & assessment  Lack of diversity in workforce
materials

Sunbeam International College Date Version

Page 9 of 11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000

 Sunbeam International College
RTO ID: 45759 | CRICOS Provider Code: 03951F
ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

 Committed to quality ethical practice

 Ability to adapt to changing market
conditions
 Effective and practical policies and
procedures
 Competitive pricing
 Friendly organisational culture
 Level of available finance for investment

Opportunities Threats

 Potential for offshore delivery  Changes in Industry/ Government

legislation affecting students
 Target market experiencing growth
 Adverse effects of government policies
 To target other States and Territories
 High level of competition
 Current portfolio of courses popular in
target markets  Other RTO’s bad/ malpractice creating
poor perception of training providers to
 Potential to apply for Government funding
clients
 Explore innovative processes and product
 Predicted uncertainties in the world
offerings
economy impacting level of demand for
training
 Low price competitors
 Failing to satisfy clients demands

Marketing Strategies
Potential students make their decisions based on the reputation of the organisation, quality of
courses, pricing, employment options and personal recommendations amongst other factors.
Our strong vocational emphasis and continual industry consultation will ensure our courses are
appropriate to develop the skills and knowledge currently demanded by employers and students.
Our market decisions are based on extensive and continuous market research, targeting market
segments and clients within industry. We collect our data from a variety of sources including current
and potential clients, VET and business sectors, competitors, media and government along with many
other sources.
We plan to develop our market share by:

 offering online and blended learning

Sunbeam International College Date Version Page 10 of
11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000

 Sunbeam International College
RTO ID: 45759 | CRICOS Provider Code: 03951F
ABN: 69 643 667 850
Address: 62-64 Gawler Place, Adelaide, SA 5000
P: 1300 799 630 | E: [email protected]
W: https://sunbeam.edu.au

 providing face to face information sessions

 improving our web site

 continually improving the quality of service given to clients’ pre-enrolment, during course delivery
and through the provision of support services while remaining price competitive

 focusing on the provision of courses required by industry

 maintaining effective communication channels with all stakeholders to ascertain industry

requirements and then develop products and manage services accordingly

 continually improving communication channels with all our stakeholders, ensuring a flow of timely
and accurate information to facilitate effective planning and decision making

 consistently satisfying individual client needs and demands at the same time as developing the
knowledge and skills required by industry

 targeting identified growth markets with planned, market appropriate campaigns employing a
variety of promotional strategies and advertising mediums

 offering attractive fee structures to our clients

 continually improving the skills, knowledge and effectiveness of King Edward VII College through
our commitment to training and development

 regularly reviewing the effectiveness of all our operations and making improvements when and
where necessary.

Sunbeam International College Date Version Page 11 of

11
Source: Sunbeam_Assessment_BSBSTR801 08/01/22 2.0

Campus Address: Basement, 62-64 Gawler Place, Adelaide, SA 5000