MBA 205: STRATEGIC PLANNING

AND MANAGEMENT

WEEK 2&3:
TOPIC 3: VIMOKRAPI
SPATRES

DR. RODEHLIA L. MACASPAC

S
W
O
T
 VISION SETTING –
where the organization wants to go

Philippine Airlines: to
be the most preferred
airline in Asia

Cebu Pacific: The most

successful low-cost
carrier in the world​​
 MISSION STATEMENT –
basic purpose or reason for being of the organization
SM Prime Holdings Inc.: Robinsons Retail Holdings
Inc.:
To serve the ever changing needs of our Provide exceptional quality
customers ; products at competitive prices
To inspire our employees to be the best and excellent service to our
they can be; customers;

To enhance the lives of families in the
different regions through employment Provide a professionally-
and business opportunities ; managed work environment.
To increase shareholder value and deliver
sustainable growth; Offer meaningful business
To act as a catalyst for economic growth; opportunities to our
To embrace the principles of social stakeholders;
responsibility and environmental
sustainability in the communities we serve. Establish strong nationwide
presence.
◦ OBJECTIVES – are Globe envisions a strong
measurable end results business through:
1. increasing profits
2. expanding markets 1) growth in service
3. satisfying customers revenue;
4. providing 2) increased acquisition
reasonable and recontracting efforts,
compensation and and ;
benefits to
3) expansion of mobile
employees
coverage nationwide.
5. serving the
community and
society
 GROUP ACTIVITY (hard copy / chosen
groups to present in class)
◦ 1. Research and present in class the
Vision and Mission of at least two popular
companies with local presence, and give
one example of the action of each
company that would show that they are
being TRUE to their Missions.
 VISION of an enterprise called Double
Happiness who owns three eateries
located at bus terminals:

“to establish a commanding presence

and market leadership as a food
chain servicing major bus terminals
in Central Luzon within the next five
years”
 MISSION or GOALS of Double
Happiness :

“to provide quality food and

passenger convenience services that
would generate sufficient profits for
stockholders and improve lives of its
employees”
 OBJECTIVES (measurable end results)
of Double Happiness :
◦ 1. To establish a strong market presence
in Central Luzon;
◦ 2. To earn good financial returns for
owners;
◦ 3. To delight customers with high quality
food and services;
◦ 4. To make Double Happiness a happy
and rewarding place to work in.
 LEFT TO RIGHT STRATEGIC PLANNING
◦ KEY RESULT AREAS (KRA) – specific &
qualitative manifestations that the
objectives are being met

◦ PERFORMANCE INDICATORS (PI) –

quantified manifestations of the objectives
 KEY RESULT AREAS of Double Happiness :
OBJECTIVES KRA
1. To 1A. No. of food outlets in major
establish a bus terminals in C. Luzon (measure
strong market of market reach)
presence in
Central Luzon. 1B. Sales volume attained (measure
of market success)

1C. Market share in C. Luzon

(measure of market leadership)
Performance Indicators of Double Happiness :
Given the following Objectives, fill out the PIs for
every given KRAs and explain your assumptions.
Gr 1& 2 – Obj 2 / Gr 3 & 4 – Obj 3 / Gr 5 & 6 –
Obj 4 / Gr 7 & 8 – Based on your Entrep Corner
company’s VM, develop one Objective and 3
KRAs, and 3 Pis.
KRA PERFORMANCE INDICATORS
NOW 1 YR LATER 5 YRS LATER
 KEY RESULT AREAS of Double Happiness :
OBJECTIVES KRA
2. To earn 2A. Amount of net profit realized for the
good next 5 years (measure of bottom line
success)
financial
returns for 2B. Return on Equity = Net Profits /
Stockholders Equity (measure of return of
owners; stockholder’s investment to the business)
2C. Return on Assets = Net Profits / Total
Assets (measure profits are generated by
total investments made)

2D. Return of Sales = Net Profits / Sales

(measure of net profit margins the
company is making)
 KEY RESULT AREAS of Double Happiness :
OBJECTIVES KRA
3. To 3A. Growth in sales per outlet (indicates
delight increasing patronage due to good food
/service)
customer
s with 3B. Percentage of repeat customers
high (indicates how satisfied customers were)
quality 3C. No. of customer commendations or
food and complaints
services;
3D. Awards and recognitions given by the
community or government for excellent
service
3E. Customer survey rating to ascertain
 KEY RESULT AREAS of Double Happiness :
OBJECTIVES KRA
4. To 4A. Compensation and benefits of
make managers and workers are above industry
rates;
Double
Happiness 4B. Management and employee turnover
a happy
and 4C. No. of customer commendations or
rewarding complaints
place to
work in;
4D. Number of job applicants compared to
other similar establishments.
 Performance Indicators of Double Happiness :
KRA PERFORMANCE INDICATORS
NOW 1 YR 5 YRS
LATER LATER
1A. Number of 3 5 20
Food Outlets
in C. Luzon

1B. Sales Php 7 M Php 13 M Php 60M

Volume
Attained
1C. Market 2% 3% 12%
Share
 For submission on June 20, typewritten,
double space
 Based on your chosen company, submit the
following:
◦ Vision
◦ Mission
◦ 3 objectives
◦ 3 KRAs per objective
◦ 3 PIs per KRA