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Week 1 - Mini Project

A report

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sylvestermanimo
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24 views3 pages

Week 1 - Mini Project

A report

Uploaded by

sylvestermanimo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Mini Project: Social Media Strategy Development and Implementation

Objective:

To develop and implement a comprehensive social media strategy for a fictional business,
leveraging the knowledge gained from the foundational lessons on social media
platforms, profile setup, platform-specific features, social media terminology, and
successful strategies.

Project Outline:

1. Project Introduction:
o Business Overview: Create a fictional business or personal brand. Define
the industry, target market, and overall business goals.
o Brand Identity: Develop a brand identity, including the brand’s mission,
vision, values, and unique selling proposition (USP).
2. Platform Selection and Justification:
o Platform Analysis: Choose three major social media platforms (Facebook,
Instagram, Twitter, LinkedIn, TikTok) that align with your business goals and
target audience.
o Justification Report: Write a report explaining why these platforms were
chosen, including an analysis of the target audience, platform features, and
potential reach.
3. Profile Creation and Optimization:
o Profile Setup: Create professional profiles for your fictional business on the
selected platforms. Ensure profiles are complete with profile pictures, bios,
contact information, and relevant details.
o Profile Optimization: Optimize the profiles for maximum visibility and
engagement. Include SEO-friendly keywords in bios and utilize platform-
specific features.
4. Content Strategy Development:
o Content Calendar: Develop a one-month content calendar for each
platform, including a mix of posts (e.g., images, videos, stories, articles) and
post frequency.
o Content Creation: Create sample content for each platform, ensuring it
aligns with the brand identity and engages the target audience.
5. Engagement and Growth Strategy:
o Engagement Plan: Develop a plan to engage with your audience on each
platform. Include tactics like responding to comments, participating in
relevant groups or hashtags, and collaborating with influencers.
o Growth Tactics: Outline strategies to grow your following, such as running
promotions, leveraging paid ads, and using platform-specific features like
Instagram Reels or LinkedIn Articles.
6. Performance Metrics and Analysis:
o KPIs Identification: Identify key performance indicators (KPIs) to measure
the success of your social media strategy. KPIs may include engagement
rate, reach, follower growth, website traffic, and conversion rates.
o Analytics Setup: Set up analytics tools for each platform to track
performance metrics. Tools may include platform-native analytics
(Facebook Insights, Instagram Insights) and third-party tools (Google
Analytics, Hootsuite).
7. Implementation and Monitoring:
o Execution Plan: Implement your social media strategy over a one-month
period. Post content according to the content calendar, engage with the
audience, and monitor performance.
o Monitoring Schedule: Establish a regular schedule to review analytics and
adjust the strategy as needed based on performance data.
8. Final Report and Presentation:
o Performance Analysis: At the end of the project, analyze the performance
data and compare it to your initial goals and KPIs. Identify what worked well
and what could be improved.
o Project Report: Compile a comprehensive report detailing the project
process, strategy development, implementation, performance analysis, and
lessons learned.
o Presentation: Create a presentation summarizing the project findings and
present it to the class or a selected audience. Include key highlights,
performance metrics, and recommendations for future strategies.

Deliverables:

1. Business Overview and Brand Identity Document


2. Platform Selection and Justification Report
3. Optimized Professional Profiles (screenshots and URLs)
4. One-Month Content Calendar for Each Platform
5. Sample Content Pieces (images, videos, articles)
6. Engagement and Growth Strategy Document
7. Performance Metrics and Analytics Setup Report
8. Monthly Performance Data and Analysis
9. Final Project Report
10. Project Presentation Slides

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