Learning Outcomes

By the end of this lesson, students will be able to:

1. Identify the concept of big data.
2. Identify the data analysis process.
3. Create a basic data collection form using Microsoft Forms and demonstrate
the export of data to Excel.
4. Explain the concept and application of logic branching in Microsoft Forms.
5. Explore collaborative data collection features in Microsoft Forms.

6. Apply ethical and respectful data collection.

 What is Big Data ?
Big Data refers to extremely large, fast and
complex datasets that cannot be easily
processed, managed, or analyzed using
traditional data processing tools.
 The 5V’s

VOLUME
VARIETY
the incredible VELOCITY
amounts of type of data that is
structured, the rate at which
information data are processed
generated from unstructured, or
semi-structured and generated at a
different sources very fast speed

VALUE
VERACITY
the amount of
the degree of
useful, accurate,
trustworthiness of
and trustworthy
the data
data
Source : What is Big Data?
 Netflix Case Study

This data is
analyzed to
provide insights
into the
subscriber's
interests.

Source : Comparably

Source : Mentionlytics
 What is Data Analysis?
Data analysis is the process of inspecting,
cleaning, transforming, and modelling data to
uncover useful information, draw conclusions,
and support decision-making.

It involves a systematic approach to examining and

interpreting data sets to extract valuable insights.
Data Analysis Process

Gathering raw Data

Data Cleaning Exploring and
information from Visualisation
finding patterns
various sources
Cleaning and or insights Presenting the
such as surveys,
transforming raw within the analysed data
databases etc.
data to enhance organised data. visually through
Data quality. charts or
Data Analysis graphs.
Collection
Tools for Data Analysis
Today, there are many various for data analysis, ranging from easy-to-use
spreadsheets like Microsoft Excel and Google Sheets to advanced options
like Python and R.

In Data Analysis Essentials (DAiE) series, we will focus on an exciting

combination: Microsoft Forms for easy data collection and Microsoft Excel
for a wide range of tasks, including data cleaning, analysis, and creating
eye-catching visualisations. Come with us as we explore this powerful duo
that makes data analysis simpler and better!
Introduction to Microsoft Forms
• Microsoft Forms is a user-friendly, web-based
tool designed for creating surveys, quizzes, and
polls.

• Integrated with Microsoft 365, Forms offers

seamless collaboration and data management.

• Ideal for diverse purposes, including feedback This Photo by Unknown Author is
licensed under CC BY-SA-NC

collection, event registration, and academic

assessments.
Application in data collection
• Robust Data Gathering: Microsoft Forms streamlines the process of
collecting structured data from individuals or groups.
• Customizable Surveys: Users can create tailored surveys and quizzes,
making it adaptable to various industries and needs.
• Real-time Responses: Instantaneous feedback allows for quick data
analysis and decision-making.
• Multi-platform Accessibility: Accessible on desktops, tablets, and mobile
devices for convenience and increased participation.
Advantages of using Microsoft Forms
• Integration with Microsoft 365: Seamlessly connects with other Microsoft
tools like Excel, SharePoint, and Teams for efficient data utilization.
• User-Friendly Interface: Intuitive design ensures ease of use for both
creators and respondents.
• Analytics and Reporting: Built-in analytics provide insights into response
patterns and trends.
• Time and Cost-Efficiency: Reduces the time and resources needed for
traditional data collection methods.
• Security: Microsoft Forms ensures data security through Microsoft's robust
security infrastructure.
Creating a Basic Data Collection Forms

• Open Microsoft Forms: Access Microsoft

Forms through the Microsoft 365 suite or
directly via the web browser.
• Create a New Form: Click on "New Form"
to initiate the form creation process.
• Add Questions: Choose from a variety of
question types and add them to your
form. Create a new form or quiz -
Microsoft Support
Creating a Basic Data Collection Forms (cont.)

• Customize Settings: Adjust form settings,

such as theme, title, and background, to
personalize the form.
• Share the Form: Utilize the sharing options
to distribute the form to respondents.
• Monitor Responses: Track responses in
real-time and view analytics to gather
insights.
Change a form theme -
Microsoft Support
Guidance on Question Types
• Choice: Ideal for single or multiple answer questions, providing a list of
options for respondents to choose from.
• Text: Allows for open-ended responses, suitable for collecting detailed
feedback or comments.
• Rating : Useful for measuring opinions or satisfaction levels on a scale.
• Date: Allow respondents to use calendar picker for selecting a specific
date.
• Ranking : Allows respondents to arrange or prioritize a list of items based
on their preferences, importance, or another criterion.
Guidance on Question Types (cont.)
• Likert : Offers a range of response options, often used for measuring
agreement or disagreement.
• File upload: Allow respondents to upload a file in response to the
question.
• Net Promoter Score: Allows respondents to rate the likelihood of
recommending a product or a service.
Tips for Effective Form Design
• Keep it Simple: Avoid unnecessary complexity to ensure a smooth user
experience.
• Logical Flow: Arrange questions in a logical order for a coherent survey
structure.
• Clear Instructions: Provide concise and clear instructions for each question
to minimize confusion.
• Mobile Optimization: Design forms with mobile users in mind for broader
accessibility.
• Test Before Sharing: Conduct a trial run to identify and address any
potential issues before sharing.
Customizing Form Questions & Options
Options Customization:
• Offer Diverse Response Options: Mix multiple-choice, text, and rating
questions for variety.
• Add Images: Enhance visual appeal and understanding by
incorporating images into questions or answer choices.
Customizing Form Questions & Options (cont.)
Layout Customization:
• Theme and Branding: Apply themes and branding elements to
maintain consistency with your organization's identity.
• Section: Organize longer forms with clear sections using page breaks.
• Accessible Design: Ensure the form is accessible by considering colour
contrast and font size.
Note : The new theme feature is known as Style.
Logic Branching
• Logic branching, also known as conditional
logic, allows for a personalized and dynamic
survey experience.
• Questions and paths change based on
respondents' previous answers, making the
survey more tailored and efficient.

Use branching logic in your

form
Steps to Create Logic Branching
Accessing Logic Branching:
• Open your form in Microsoft Forms.
• Select the question for which you want to create logic branching.
Setting Conditions:
• Choose “…." for the selected question.
• Click on “Add branching" to reveal conditions.
• Define conditions based on respondent answers.
Creating Paths:
• Specify which question or section to jump to for each condition.
• Save your logic branching settings.
Exploring Collaborative Data Collection
Real-Time Collaboration: Microsoft Forms supports real-time collaboration,
allowing multiple users to work on a form simultaneously. This feature
enhances the efficiency of data collection by enabling teamwork and
reducing the time required to create or edit forms.
Co-Authoring: This feature allows multiple users to collaborate on the same
form in real-time. This means that you and your colleagues can make edits,
add questions, or modify the form concurrently, ensuring that everyone's
input is considered.
Exporting Data to Microsoft Excel
Accessing Response Data:
• Open the Microsoft Forms platform.
• Navigate to the specific form for which you want to export responses.
Exporting to Excel:
• Click on the "Responses" tab.
• Choose "Open in Excel" to initiate the export process.
Saving the Excel File:
• Excel will open with the form responses.
• Save the file to your desired location on your device or OneDrive.
Respectful Data Collection

Authentication Check:

• Ensure that your Microsoft Forms are set to require authentication to

access and submit responses.

• Review and update permissions to limit access only to necessary

individuals.
Respectful Data Collection (cont.)

Data Collection Review:

• Quickly review your forms to ensure you are collecting only necessary
information.

• Remove any unnecessary or sensitive fields to minimize data exposure.

Respectful Data Collection (cont.)

Communication and Consent :

• Add a brief, clear message at the beginning of your form explaining the
purpose of data collection and assuring respondents of data privacy.

• Ensure that respondents understand how their data will be used and if it
will be shared with third parties.
 Ethics of the day
Respecting Privacy
Quran: "O you who have believed, avoid much [negative] assumption.
Indeed, some assumption is sin. And do not spy or backbite each other.
Would one of you like to eat the flesh of his brother when dead? You would
detest it. And fear Allah; indeed, Allah is Accepting of Repentance and
Merciful." (Quran, 49:12)

Hadith: The hadith emphasizing the prohibition of spying can be found in

Sahih Bukhari, Book 73, Hadith 185.
 Ethics of the day (cont.)
Informed Consent
Quran: "O you who have believed, fulfil [all] contracts. Lawful for you are
the animals of grazing livestock except for that which is recited to you [in
this Qur'an]..." (Quran, 5:1)

Hadith: The hadith emphasizing the importance of fulfilling contracts can

be found in Sahih Bukhari, Book 43, Hadith 3.