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Reels Posting Checklists - Jessie

This is the posting checklist

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jessiepaano623
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1K views5 pages

Reels Posting Checklists - Jessie

This is the posting checklist

Uploaded by

jessiepaano623
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The TikTok + Reels

Posting Checklist
Step-by-step guide to optimize every video you post.

BY: ONE PEAK CREATIVE


INTRODUCTION

It's here! Your go-to checklist to


follow every time you post to TikTok
or Reels!
Hey friend!!

We created this easy-to-follow checklist to take all of the second guessing out of
posting your content! Because when it comes to actually uploading your video to
TikTok or Reels, there are a lot of steps involved (it can actually be a little
overwhelming). It's become much too easy to miss a key component that could
make the difference of your video getting 500 versus 500,000 views (we've done it..
and it ain't fun)!

HOW TO GET THE MOST OUT OF THIS CHECKLIST


Commit to dedicating 5 minutes (yes, that's it!), to work through this checklist before
every time you go to post a new video to Instagram or TikTok! Either upload this
document directly to your phone or screenshot each page and save it to a folder in
your phone. That way you can easily reference it before you post. We have also
provided the checklist in a Word Document format so you can copy and paste the
checklist to your phone notes if that's easier for you!

We've broken the checklist down in the order we feel it's easiest to follow while
creating. The two main buckets are Posting (to be completed in the pre-
posting/upload stage) and the Optimize (to be completed after posting).

We hope this checklist helps you get the most out of every video you post!

- The One Peak Team


POSTING CHECKLIST

Video Posting Checklist


STRATEGIC

POSTING TIME - DID I CHECK MY INSIGHTS TO CONFIRM THIS IS A GOOD TIME


TO POST FOR MY AUDIENCE? DO I HAVE TIME TO ENGAGE DIRECTLY AFTER POSTING?

NICHE - DOES THIS VIDEO I AM ABOUT TO UPLOAD ALIGN WITH MY DESIRED NICHE?
IS THIS ACTUALLY WORTH SHARING ON MY CHANNEL?

HOOK - DOES MY VIDEO START WITH A STRONG HOOK IN THE FIRST 3-5 SECONDS?

IF YOU CHECKED ALL THREE BOXES ABOVE,


UPLOAD YOUR VIDEO & MOVE ONTO THE NEXT SECTION!

VISUAL

VIDEO QUALITY - DID I UPLOAD THE HIGHEST QUALITY VERSION OF MY VIDEO TO


TIKTOK OR REELS?

TEXT BLOCKS - DO I NEED TO ADD A HOOK ‘TEXT BLOCK’ AT THE BEGINNING OF


MY VIDEO? ADD ADDITIONAL TEXT BLOCKS THROUGHOUT TO HELP TELL THE STORY.

AUDIO CAPTIONS - DOES IT MAKE SENSE TO ADD 'IN-APP' AUDIO CAPTIONS TO


MY VIDEO? NOTE: WE TRY TO DO THIS WHENEVER WE CAN!

CAPTION PROOFING - IF I DID ADD AUDIO CAPTIONS, DID I SPELL CHECK THEM TO
MAKE SURE THERE WERE NO MISTAKES?

STICKERS - WILL ANY OTHER 'IN-APP' VISUALS HELP ME TELL THIS STORY?

CALL TO ACTION - DO I NEED TO INCLUDE A CTA AT THE END OF MY VIDEO TO HELP


DRIVE TRAFFIC TO AN OFFER? DID I ADD A LINK TO MY BIO IF NEEDED?
POSTING CHECKLIST (CONT.)

MUSIC / AUDIO

IS MY AUDIO CLEAR? - CAN THE VIEWER HEAR MY AUDIO OR VOICEOVER CLEARLY?


IF NOT, UPDATE YOUR AUDIO BEFORE POSTING.

MUSIC SELECTION - DID I INCLUDE APPROPRIATE BACKGROUND MUSIC?


IDEALLY, FIND A TRENDING BACKGROUND AUDIO TO EXPAND YOUR VIDEO'S REACH.

MUSIC VOLUME - IS MY MUSIC VOLUME SET TO AN APPROPRIATE LEVEL? IF THERE IS


ANY 'SPEAKING TO CAMERA', MAKE SURE THE MUSIC DOES NOT OVER POWER.

COPYRIGHT CHECK - DID I SCAN MY VIDEO TO MAKE SURE THERE WERE NO


ACCIDENTAL AUDIO COPYRIGHT INFRINGEMENTS?

VIDEO CAPTION

HOOK - DID I INCLUDE A STRONG 'HOOK' IN MY CAPTION?

KEYWORDS - DID I ADD ANY KEYWORDS TO MY CAPTION THAT ARE RELATIVE


TO THE VIDEO TO HELP MY SEO?

HASHTAGS - DID I ADD 4-6 NICHE HASHTAGS TO THE END OF MY CAPTION?

TAGGING - IF THIS VIDEO IS A PARTNERSHIP, DID I INCLUDE THE BRAND'S TAG,


MESSAGING REQUIREMENTS OR HASHTAGS?

THUMBNAIL

CUSTOMIZE - DID I CHOOSE A FRAME FROM THE VIDEO TO BE THE THUMBNAIL THAT
WILL LIVE ON MY FEED? OR DID I UPLOAD A CUSTOM PHOTO (REELS ONLY)?

TEXT BLOCK - DO I WANT TO INCLUDE A TEXT BLOCK OVERLAY TO MY THUMBNAIL


SO VIEWERS CAN BETTER SEARCH MY CONTENT?

IF YOU CHECKED ALL OF THE BOXES IN THIS DOCUMENT SO FAR, POST AWAY!
OPTIMIZE CHECKLIST

Optimize Checklist
ENGAGEMENT (TO COMPLETE 1-2 DAYS AFTER POSTING)

COMMENTS - DID I RESPOND TO ANY COMMENTS THAT WERE POSTED ON


MY VIDEO? BONUS: INCLUDE KEYWORDS IN YOUR ANSWERS TO BOOST SEO

DIRECT MESSAGES - DID I ANSWER ALL DMS RELATED TO THIS PIECE OF CONTENT?

CROSS POSTING - DID I SHARE THIS CONTENT ON MY OTHER SOCIAL MEDIA


CHANNELS TO INCREASE ENGAGEMENT? IE. TIKTOK, REELS, PINTEREST, YOUTUBE, ETC

TAGGING - DID I TAG OR SHARE THIS CONTENT WITH ANYONE IN MY NETWORK


WHO MIGHT ENJOY WATCHING IT?

10 MINUTES OF INTENTIONAL ENGAGEMENT - TAKE 10 MINUTES TO ENGAGE ON


CONTENT THAT IS SIMILAR TO WHAT YOU JUST POSTED

MEASURE (TO COMPLETE 1 WEEK AFTER POSTING)

RETENTION - CHECK YOUR VIDEO INSIGHTS TO EVALUATE THE WATCH TIME AND
RETENTION RATE. WHERE DID YOUR AUDIENCE 'DROP OFF'? HOW TO FIX?

AUDIENCE - CHECK YOUR POST INSIGHTS TO DETERMINE WHAT DEMOGRAPHIC


SPECIFICALLY ENJOYED WATCHING THIS CONTENT. DID IT SURPRISE YOU?

WORTH RECREATING? - DECIDE IF THIS STYLE OF CONTENT IS WORTH RECREATING


IN THE FUTURE? WAS IT WORTH YOUR TIME?

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