Introduction - Course Structure
Introduction - Course Structure
The context
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The fundamental role of start-ups in today’s economies
95%
of the new jobs is 40%
created by firms with of GDP is produced by
less than 5 years of life firms established in the
last 30 years
Source: Kauffman Foundation, 2015
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High-tech startups: key figures
728
unicorns
$ 300.5
billion
in the global entrepreneurial ecosystem,
whose combined valuation is estimated at
global VC investments in 2020
$ 2 50%
trillion of the total investments in startups
come from corporate investments
having raised a total of $ 485 B in
venture capital investments Sources: CB Insights, 2021; KPMG, 2021; TechCrunch, 2021
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The Politecnico entrepreneurial ecosystem
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HIGH-TECH
ENTREPRENEURSHIP
A.A. 2023/2024
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HIGH-TECH ENTREPRENEURSHIP
Team and contacts
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Expected learning outcomes
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Activities
• Lectures by course instructors on methodologies and key issues about starting a high-
tech start-up
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Content
• Focus on:
• the design and test of the value proposition &
• the development of a first draft of the business model of a technology-based start-up.
• an elevator pitch
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Overview of Project’s Objectives
Part I Part II
Strategic Analysis, Value Proposition Ideation and Test System of activities, required resources, partners,
channels, marketing plan, cost structure, revenue
streams, required fund, financial evaluation
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Teamworking: Rules of the Game
• Please list your team by clicking here –> Deadline 7th March 11.59 pm (the sooner the better)
• Start from the first available row in the sheet (failing to do so may cause mix-ups)
• Elect a team representative who will be in charge of communicating with faculty etc.
• Students looking for a team should list themselves in the bottom of the sheet and contact the team leaders or
other students looking for a team – we may have the necessity to add students to teams
• The appointed team representative will manage all communication with the tutors and professors (please check your
e-mail @mail.polimi.it address often, or redirect its incoming emails to your personal address)
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Teamworking: activity plan
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HIGH-TECH Entrepreneurship
Evaluation (1/4)
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HIGH-TECH Entrepreneurship
Evaluation (2/4)
The course’s final exam consists in the evaluation by instructors, tutors and practitioners of:
• the document describing the start-up’s business model:
PDF format, with a main body of maximum 10 pages (single spaced, font 12), including figures
and tables. Appendices if required* (no page limitations).
• the elevator pitch;
three to five minutes (max) video, catching the attention of the floor + oral presentation in front
of investors (selected pitches only)
*Please try to include the most important and relevant information in the main body and in the main slides.
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HIGH-TECH Entrepreneurship
Evaluation (3/4)
During the tutoring sessions, as well as in the final exam, students must also show that:
• They are active in class discussions,
• They are able to effectively work in teams,
• They are able to take advantage of the advice provided by the tutors and guest speakers.
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HIGH-TECH Entrepreneurship
Evaluation (4/4)
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HIGH-TECH Entrepreneurship
Course Schedule
Date Day Topic
February, 21 Wednesday Introductory approaches
February, 22 Thursday Introductory approaches
February, 28 Wednesday Introductory approaches
February, 29 Thursday Introductory approaches
March, 6 Wednesday NO LECTURE
March, 7 Thursday Idea presentation & development, and group formation
March, 13 Wednesday Business Model design
March, 14 Thursday Business Idea Presentation by students
March, 20 Wednesday Business Idea Presentation by students
March, 21 Thursday Business Model Validation & Test of the value proposition
March, 27 Wednesday Getting help from an incubator
March, 28 Thursday NO LECTURE
April, 3 Wednesday NO LECTURE
April, 4 Thursday Business model development
April, 9 Wednesday NO LECTURE
April, 10 Thursday NO LECTURE
April, 17 Wednesday Business model development
April, 18 Thursday Getting help from an entrepreneur
April, 24 Wednesday NO LECTURE
May, 2 Thursday Business model development
May, 8 Wednesday Getting help from a crowdfunding platform
May, 9 Thursday Getting help from a Venture Capitalist
May, 15 Wednesday Getting help from a lawyer angel
May, 16 Thursday Business model development
May, 22 Wednesday Getting help from a corporate investor
May, 23 Thursday NO LECTURE
May, 29 Wednesday Business model development
May, 30 Thursday Creating an effective pitch
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Flipped Class
Please watch the following short video clips. They will be discussed next week, on
Thursday, 29th February 2024.
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Q&A