Magixx White Paper Proposal

Table of contents
Table of contents 1
Introduction to Magixx Philosophy 2
Problem 2
Business as a value exchange activity 2
The concept of Value Consensus in Business Value Exchange 3
The concept of Accelerated Business Growth 4
Business Growth from creating wealth with care 4
Accelerated business growth 4
Transformation for accelerated business growth 5
Adoption Problems for Accelerated Growth Model in business 5
Symptoms from Adoption Problems 6
Economies that don’t care to economies that truly care with accelerated growth 6
The Magixx Philosophy 7
The concept of Magixx mindful care as a practice 8
Magixx Co-creation Spiral 9
Co-Creation 9
Examples of Co-Creation: 9
Spiral 9
Examples of Spiral Processes: 10
Combining Co-Creation and Spiral: Co-Creation Spiral 10
Phases of a Co-Creation Spiral: 10
Deep Reflection: 10
Dialogue: 10
Collective Action: 11
Magixx Co-Creation Spiral as a Container for Mindful Care 11
Definition: 11
Components: 12
Purpose: 12
The Influence of Otto Scharmer's U Theory on Magixx Philosophy 12
1. Sensing: Seeing with Fresh Eyes 12
2. Presencing: Connecting to Source 13
3. Realizing: Prototyping the New 13
Overview of the Magixx Protocol 13
Magixx Protocol Specifications 14
Practical implementation fundamentals 16
1. Arenas as Problem-Solving Communities 16
2. Leveraging Co-creation Spirals 17
Eight Types of Transactions as part of a co-creation spiral 17
3. Deep reflection with Mindful Care in the co-creation spirals to establish a holistic
 view of opportunities 17
4. NFTs as Representations of Co-Creation 17
5. Formation of Subjective Universes around Nexuses 18
6. Prosumer Dynamics: 18
Appendix: Notes on Real World Use cases 20
1. Genesis Value Network (GVN) and Magixx Protocol 20
Magixx-Powered Guild Program Protocol 20
Magixx User Journey 20
2. Studio Network Nexuses 21
Genesis Value Network (GVN) as a Venture Studio Network Nexus 21
Hosting GVNx within GVN 21
Cross-Universal Bridges 21
3. Emergence of the Magixx paracosm 22

Introduction to Magixx Philosophy

“Everyone wants to accelerate the growth of their own business.”

Problem
The core problem addressed by Magixx is the disconnect in how people perceive and
engage with business, value exchanges, growth, and accelerated growth through
technology.

This disconnect results in stagnant and failing economies that don't care pulling down
everyone as vicious circle and is exacerbated by practical barriers or 'Growth Tar Pits':

● Lack of understanding and visualization of accelerated growth

● Belief in feasibility to achieve accelerated growth
● Will for accelerated growth
● Capability building to continuously transform for accelerated growth
● Absence of a supporting community to collectively overcome the growth tar pits.

Business as a value exchange activity

According to the Oxford Learner's Dictionaries, a business is defined as “the activity of
making, buying, selling, or supplying goods or services for money, synonymously referred to
as commerce or trade”.

In the modern world, from the context of value, business can be seen as any kind of work
done to create something that employers, clients, customers, or even parents would value
as part of the “value exchange” process where both parties receive something they value.

● Students: Students are in the business of learning. Parents pay for education, and
they are made happy by high achievements in exams.
 ● Employees: Employees are in the business of work for hire. Employers pay for
services, and they are satisfied when their needs are met, such as a shopkeeper
serving customers.
● Business Owners: Business owners sell products or services to customers or
clients, such as a coffee shop owner who provides beverages and a comfortable
space for patrons.

Not recognizing business as a ‘value exchange’ activity between two entities, the provider
and customer, could cause self, social, and ecological value disconnects, which would
hinder the accelerated growth of the businesses themselves. These disconnects can
manifest in various ways, such as:

● Self Disconnects: Individuals may struggle to see the value in their roles, leading to
decreased motivation and productivity.
● Social Disconnects: A lack of understanding of the value exchange can lead to poor
customer relations and reduced community support.
● Ecological Disconnects: Ignoring the broader impacts of business activities on the
environment can lead to unsustainable practices and long-term harm.

The concept of Value Consensus in Business Value Exchange

The concept of value consensus in business value exchange transactions can be explained
using the Grönroos-Voima value model, which divides the process that leads to value for the
customer into three distinct value spheres:

● Provider Sphere: This sphere is closed to the customer and encompasses all the
activities and processes carried out by the provider to deliver goods or services. It
includes the production, design, and distribution of products or services that the
provider offers.
● Customer Sphere: This sphere is closed to the provider and involves the activities
and processes undertaken by the customer to integrate and use the provider's
offerings. It includes how the customer perceives, experiences, and derives value
from the products or services.
● Joint Sphere: This sphere represents the intersection where the provider and
customer interact and co-create value. It is where direct engagement,
communication, and collaboration occur, allowing both parties to influence and
enhance the overall value derived from the exchange.

Understanding these value spheres highlights the importance of achieving value consensus
between the provider and the customer. By recognizing and aligning the activities within
these spheres, both parties can co-create and maximize the value from their interactions,
leading to a more effective and satisfying execution of value exchange processes
continuously with the emerging economy that could create an organic pull system for
accelerated growth.
Figure 1. The Grönroos-Voima value model. (Perceived Value = the Value Consensus to
create organic pull in economy for accelerated growth)

The concept of Accelerated Business Growth

“You also need a consensus on the direction of your business growth!”

Business Growth from creating wealth with care

In the realm of business, growth goes beyond just making money; it's about creating wealth.
According to Paul Graham, wealth isn't the same as money. It's what people desire: food,
clothes, homes, cars, and experiences. Money is just a tool for trading wealth. Businesses,
at their core, generate wealth by offering something people want.

Contrary to the idea of a fixed pie of wealth, modern businesses challenge this notion by
creating wealth. Imagine owning a beat-up old car; restoring it to pristine condition not only
enriches the owner but adds to the world's wealth. This act of creation doesn't take away
from anyone else's share; instead, it grows the collective wealth. Business growth, then, isn't
just about making more money but about caring and creating real value that enhances
people's lives.

Accelerated business growth

A “functional” accelerated business growth model could be described on a Cartesian graph

with two key dimensions:

X-Axis: Time: This dimension represents the progression of time as the business
undergoes various transformation projects aimed at accelerating growth.

Y-Axis: Value Consensus: This dimension is defined as the perceived value in the joint
sphere of the Grönroos-Voima value model, where everyone in the economic system agrees
on the value transactions. Higher harmonization on this axis indicates a stronger consensus
on the functional parameter of interest, such as the number of paying customers per month.
Transformation for accelerated business growth

A transformation project is a structured initiative aimed at significantly increasing a specific

business metric, such as customer acquisition, revenue, or market share, within a defined
timeframe. Each project sets ambitious but achievable targets and implements strategic
changes to meet these goals.

For instance, if a startup consultancy business is currently acquiring four new customers per
month and aims to increase that rate to forty customers per month within six weeks, this
transformation represents the functional aspect of growth. After achieving the initial goal of
forty customers per month, the next transformation project might aim to increase that
number to four hundred customers per month within another six weeks. This process of
setting and achieving increasingly ambitious growth targets creates a compounding effect,
leading to rapid and sustained business growth.

Figure 2. Transformation projects for accelerated business growth.

In the functional accelerated growth model depicted in Figure 2, dissecting the value
consensus involves the aspiration aspect, which should be seen as an extension of the
functional accelerated growth model. Aspirations without a functional anchor can lead to
daydreaming.

Ideally, the higher the level of harmonization on the value context of the y-axis, achieved
through continuous transformation projects, the more effective the emergent economic
system from the successive transformation projects will be in generating an organic pull for
accelerated growth in business. By successfully executing such transformation projects,
businesses can continually accelerate their growth rates.

Adoption Problems for Accelerated Growth Model in business

While the concept of a "functional" accelerated growth model offers a structured approach to
achieving rapid business growth, its real-world adoption faces several "aspirational"
harmonization challenges. These challenges, known as "Growth Tar Pits," can lead to
economic failures that hinder the accelerated growth required. Here are the key challenges:
 ● Understanding and Visualization: Potential adopters struggle to understand and
visualize what an accelerated business growth model looks like and should have
been happening for their specific context in terms of the value context on the Y-axis
with respect to time on the X-axis.
● Belief in Feasibility: There is often skepticism about whether accelerated growth is
achievable in their business.
● Will for Growth: Even if the model is understood and believed to be feasible, there
may be a lack of genuine will to pursue accelerated growth.
● Capability Building: Adopters may doubt their ability to quickly build the necessary
business capabilities within 18 months.
● Need for Support: Many adopters, having experienced failures, require a supportive
community that truly cares about their success to leverage collective knowledge and
overcome obstacles.

Symptoms from Adoption Problems

The issues caused by these adoption challenges can manifest as:

● No Deal: Customers do not buy the products or services offered, or employers do not
hire the individual for work, leading to stagnation in business growth. This indicates a
failure to align value propositions between the provider and the customer.
● Insufficient Deal: Both parties are unhappy with the outcomes, indicating a
disconnect in value perception and delivery. This dissatisfaction erodes trust and
deters future engagements, hindering business growth.
● Guilty Pleasure: Either party may ignore the business they are in, pretending to be
content while avoiding genuine engagement and value creation. This leads to a lack
of meaningful progress and sustainable growth in the business.

In conclusion, achieving an accelerated growth model through rapid transformation projects

seems straightforward in theory but, due to the disconnects from functional goals or
milestones, such growth models are not common for everyone in the mainstream.

Economies that don’t care to economies that truly care with

accelerated growth
Achieving true accelerated growth requires aligning qualitative aspirations with functional
quantitative measures such as financial success, assets, and strategic plans. Failure to
harmonize these aspects can impede both personal and collective progress, leading to
indifferent and failing economies characterized by:

● Misalignment: Lack of harmony between qualitative aspirations (such as community

well-being) and quantitative measures (like financial success).
● Indifference: Failing to address genuine needs of individuals and businesses,
leading to stagnation and decline.
● Negative Impact: Such economies drag down all participants, hindering growth and
innovation.
Figure 3. Failing and Stagnant Economy that doesn't care pulling everyone down with it.

To achieve sustainable and meaningful growth, businesses must:

● Foster Collective Co-Creation: Integrate qualitative and quantitative elements.

● Leverage Technological Advancements: Use technology to drive innovation and
efficiency.
● Move from Failing to Thriving Economies: Transition from indifferent, stagnant
economies to those that care and accelerate growth.
● Promote Genuine Care: Ensure that business actions align with the true needs and
well-being of individuals and communities.

By focusing on these principles, businesses can lead or join the co-creation of thriving,
subjective economies that truly care with accelerated growth.

The Magixx Philosophy

● “Accelerating business growth is easy if you continually transform the
understanding of your business's value and it’s exchanges among yourself,
your team, and your ecosystem.

● By practicing the act of "mindful care" on every value exchange transaction

that you are part of, the economy that truly cares will emerge and thrive around
you and your peers, pulling up and helping the growth of your business and
the collective’s businesses to accelerate!

● The mental framing or the container that you use to bring your deep attention
to co-create the future together with your peers towards accelerating the
direction of the business growth you truly care about is called a "Co-creation
spiral."

The Magixx Philosophy is a holistic approach to accelerating business growth through

continuous transformation of understanding among individuals, teams, and ecosystems.
Central to this philosophy is the practice of mindful care in every business value exchange,
fostering an economy that deeply cares about mutual success and innovation. By engaging
in co-creation spirals, which ensure mindful care and the intention to continuously transform
business in upward spirals through co-creation, participants can iterate through cycles of
reflection, dialogue, and action to align operational tasks with aspirational goals.

This structured approach not only bridges the gap between current realities and future
aspirations but also cultivates a culture of collaboration, innovation, and continuous
improvement within the Magixx Paracosm, the multiverse of mindful care. As individuals
and collectives in the universes of Magixx Paracosm easily navigate challenges and
uncover opportunities together, they contribute effortlessly to a vibrant multiverse of
subjective economies that truly care about collective growth and sustainable success.

By addressing the adoption problems for accelerated growth models, the Magixx philosophy
offers comprehensive benefits for the users:

● Understanding and Visualization of accelerated growth: Through mindfulness

and self-care practices, individuals gain clarity and can better visualize the potential
of an accelerated growth model for their specific context.
● Establishing belief in Feasibility: The collaborative environment and success
stories within the Magixx powered communities as part of the Magixx Paracosm
help build confidence in the feasibility of accelerated growth.
● Cultivating Intention for Growth: By aligning operational tasks with aspirational
goals, individuals develop a genuine intention to pursue accelerated growth.
● Enabling and Empowering Capability Building: Magixx protocols and tools could
be used by prosumers to create studios in subjective economies to provide the
necessary resources and support to quickly build business capabilities within a short
timeframe.
● Fulfilling the Need for Support: The supportive communities emerging within the
Magixx Paracosm offer networks of like-minded individuals who truly care about each
other’s success, leveraging collective knowledge to overcome obstacles.

The concept of Magixx mindful care as a practice

The Magixx philosophy introduces mindful care as a transformative practice for accelerating
the growth of the business that the individuals and collectives truly care about, blending care
and mindfulness.

Concept: Magixx mindful care, a fusion of self-care and mindfulness, forms the essence of
the Magixx Protocol. Self-care involves conscientiously considering the outcomes of one's
actions, fostering personal development. Mindfulness, meanwhile, emphasizes awareness of
focus and intentions.

Practice: Mindful care involves consciously examining one's actions for personal and
collective growth. Through this practice, individuals and collectives uncover Growth Tar Pits,
viewing them as opportunities for advancement. They identify connections between
operational tasks and aspirations, gaining clarity and inner wisdom.
Magixx Co-creation Spiral

Co-Creation

Co-creation refers to a collaborative process where multiple stakeholders (individuals,

groups, or organizations) work together to create value. It involves active participation,
shared decision-making, and collective problem-solving, leveraging the diverse perspectives
and skills of all participants. Here’s a detailed breakdown of co-creation:

● Collaboration: Engaging different stakeholders to contribute their unique insights,

knowledge, and expertise.
● Participation: Involving all participants actively in the creation process, ensuring
their voices are heard and valued.
● Shared Goals: Establishing common objectives that all participants are committed to
achieving.
● Innovation: Combining different perspectives to generate innovative solutions that
wouldn’t be possible through isolated efforts.
● Mutual Benefit: Ensuring that the outcomes of the co-creation process provide value
to all participants.

Examples of Co-Creation:

● Product Development: Companies working with customers to design new products

that meet users' needs.
● Community Projects: Local governments collaborating with residents to develop
community plans or initiatives.
● Educational Programs: Teachers and students co-creating curriculum content that
aligns with students' interests and learning goals.

Spiral

A spiral in this context refers to an iterative, cyclical process of development and refinement.
Unlike linear processes, a spiral involves continuous loops of reflection, feedback, and
improvement, allowing for progressive enhancement over time. Here’s a detailed breakdown
of the spiral concept:

● Iteration: Repeatedly cycling through phases of planning, action, and evaluation to

refine and improve.
● Feedback Loops: Incorporating feedback at each stage to guide subsequent
iterations and ensure continuous improvement.
● Non-linear Progression: Moving through cycles that revisit previous stages,
allowing for adjustments based on new insights and learning.
● Growth and Evolution: Facilitating incremental growth and adaptation as the
process unfolds over time.
Examples of Spiral Processes:

● Software Development: Agile development methodologies where software is

iteratively developed, tested, and refined.
● Learning and Development: Continuous learning cycles where learners reflect on
their experiences, apply new knowledge, and adjust their strategies.
● Organizational Change: Implementing change initiatives through iterative cycles of
planning, action, and review, adapting strategies based on outcomes and feedback.

Combining Co-Creation and Spiral: Co-Creation Spiral

A Co-Creation Spiral merges these two concepts, creating a structured framework around
mindful care with the intention for collaborative innovation and continuous improvement.
Here’s how it works:

● Collaborative Cycles: Stakeholders engage in repeated cycles of deep reflection,

dialogue, and collective action around mindful care.
● Iterative Improvement: Each cycle builds on the previous one, incorporating
feedback and new insights to refine and enhance the outcomes.
● Shared Vision: Participants work towards common goals, ensuring that each
iteration aligns with the collective aspirations through the act of mindful care.
● Adaptive Process: The spiral structure allows for flexibility and adaptability,
accommodating changes and new information as the process evolves around mindful
care.

Phases of a Co-Creation Spiral:

Deep Reflection:

● Individual and collective introspection around mindful care to deeply understand the
current situation, challenges, and opportunities in the future as consequences of
choices and actions at present.
● Identifying personal biases, assumptions, and emotional barriers, the “tar pits” that
hinders acceleration of the growth of the business that the individuals and collectives
truly care about.

Dialogue:

● Open and honest communication among stakeholders to share insights and

perspectives around the containers of “mindful care”.
● Deep listening to understand others’ viewpoints and co-create a shared
understanding by individually and collectively aware of the common “mindful care”
containers to focus the attention towards the accelerated growth of the business that
they truly care about.
Collective Action:

● Developing and implementing action plans based on the shared insights around
mindful care.
● Prototyping and testing solutions, then evaluating and iterating based on feedback
around mindful care.

Co-Creation is about collaborative innovation and shared value creation, while the Spiral is
about iterative, continuous improvement. Together, the Co-Creation Spiral provides a
powerful framework for mindful care, driving sustainable growth and transformation, allowing
participants to navigate complexity through structured reflection, dialogue, and action to
accelerate the growth of the business that they truly care about.

Magixx Co-Creation Spiral as a Container for Mindful Care

The concept of containers is based on the Theory U tool: Container building:

“Container Building is the process of creating a safe space for a group or a team by
establishing both trust and ground rules for engagement. A container in this context
is defined by the boundaries of a social field and incorporates three qualities: open
mind (seeing), open heart (feeling), and open will (intention). A container sets the tone
for a journey that is about to unfold by providing a safe space for risk-taking in an
atmosphere that supports growth and learning.”

Definition:

A Magixx co-creation spiral is a structured and iterative fractal of collective action where
participants engage in deep reflection, dialogue, and action to collaboratively solve problems
and innovate.

If an individual uses the Magixx co-creation spiral alone, it becomes an iterative fractal of
action where the past, present, and future-selves collaborate for holistic accelerated growth
in an upward spiral.

It involves a deep mindful care practice aimed at harmonizing the functional and aspirational
aspects of business activities. The Co-Creation Spiral as a container defines eight types of
value exchange transactions for a deep mindful care practice in a co-creation spiral fractal:

● Tx1: I lead you

● Tx2: You lead me
● Tx3: The system leads us
● Tx4: We lead the system
● Tx5: System uses us
● Tx6: We use the system
● Tx7: I use you
● Tx8: You use me
Components:

● Deep Reflection: Participants individually and collectively reflect on their current

realities, challenges, and opportunities, overcoming voices of judgment, cynicism,
and fear to deeply and holistically understand the 8 types of value exchange
situations, hence the “mindful care” approach.
● Dialogue:Engaging in open and honest conversations, either self-to-self or
self-to-others, to share insights, perspectives, and ideas around mindful care,
fostering mutual understanding and collaboration around the 8 types of value
exchange situations.
● Action: Implementing the emergent strategies and solutions around mindful care.
Clarity arises from the 8 types of value exchange situations, made actionable with
sight of the source of intentions by participating individuals or collectives. These
actions are then evaluated in subsequent cycles of co-creation spiral fractals to
assess their effectiveness and make necessary adjustments, promoting continuous
improvement.

Purpose:

● Harmonization: To bridge the gap between the functional tasks and aspirational
intentions of the participants towards an emergent economic system that truly cares,
effectively giving rise to the organic pull for accelerated business growth in the
direction that the individuals and/or collectives truly care about.
● Continuous Improvement (the upward spiral): To iteratively refine strategies and
solutions, ensuring they align with the participants' true intentions, vision, and values.
● Innovation (the co-creation): To foster a culture of innovation through collaborative
problem-solving and creative thinking.

The Influence of Otto Scharmer's U Theory on Magixx Philosophy

The Magixx philosophy draws significant inspiration from Otto Scharmer's U Theory, which
emphasizes deep listening, co-creation, and transformational change. U Theory provides a
framework for addressing complex challenges through a process of sensing, presencing,
and realizing, which aligns closely with the principles of mindful care and the co-creation
spiral in Magixx. Here's how U Theory influences Magixx philosophy:

1. Sensing: Seeing with Fresh Eyes

Application in Magixx: Deep Reflection

Mindful Awareness: Just as U Theory encourages participants to open their minds and
observe without preconceptions, Magixx promotes mindful awareness. Individuals and
collectives reflect on their current situation, identifying challenges and opportunities with
clarity and openness.

Growth Tar Pits: In the Magixx context, this phase involves uncovering "Growth Tar Pits" –
areas where progress is hindered. By understanding these obstacles, participants can
approach them as opportunities for growth and innovation.
2. Presencing: Connecting to Source

Application in Magixx: Open Heart and Open Will

Deep Dialogue: U Theory’s presencing involves connecting to a deeper source of knowing

through open heart and open will. In Magixx, this translates to engaging in deep dialogue,
where participants share insights and perspectives with genuine empathy and intention.

Alignment with Aspirations: This stage helps individuals and collectives align their
operational functions with their deeper aspirations. By harmonizing their actions with their
core values and goals, they gain clarity and direction.

3. Realizing: Prototyping the New

Application in Magixx: Collective Action

Iterative Improvement: U Theory emphasizes prototyping and iterating to bring new

realities into being. Similarly, the co-creation spiral in Magixx involves iterative cycles of
action, feedback, and refinement. Participants collaboratively develop and test solutions,
continuously improving them based on feedback.

Empowerment and Ownership: Magixx encourages participants to create, utilize, and own
the systems, platforms, tools, and resources necessary for thriving in the subjective digital
economy. This empowerment fosters innovation and sustainable growth.

Figure 4. Theory U, the underlying frame.

Overview of the Magixx Protocol

The Magixx Protocol implements the Magixx Philosophy in Web3 to address challenges
faced by individuals and collectives striving to accelerate the growth of businesses they
deeply care about. This protocol aims to effortlessly foster a positive impact on the
subjective economies they operate within. Accelerated growth for each business is
reinforced through the organic pull emerging from continuous iterations of co-creation spirals
with mindful care, creating a dynamic and equitable network of interconnected networks.
Powered by NFTs and Web3 technologies, it establishes the "Magixx Paracosm," a
multiverse of social computing machines designed to facilitate collaborative growth and
innovation.

Magixx Protocol Specifications

The Magixx Protocol encompasses a set of principles and protocols aimed at democratizing
the creation and utilization of subjective economies within the digital realm with the Magixx
Philosophy. At its core, Magixx protocol specifications are built upon four foundational
principles, empowering individuals and collectives to co-create, co-utilize, and co-own assets
and resources that drive innovation and growth.

The Magixx Metaspecs: These metaspecs form the backbone of the Magixx Protocol,
outlining the four fundamental principles guiding its implementation. These principles include
Growth Tar Pits, Mindful Care Practice, Co-creation Spirals, and the Concept of NFTs.

Growth Tar Pits: These are the obstacles hindering individuals from reaching their
full potential, such as emotional barriers, limited perspectives, and missed
opportunities. By identifying and navigating these tar pits, individuals can unlock new
pathways for growth and development.

Mindful Care Practice, the cornerstone of the Magixx philosophy: This principle
emphasizes the importance of self-awareness and intentionality in personal and
professional endeavors. By cultivating a practice of mindful care, individuals can pay
attention to what truly matters, make informed decisions, and foster meaningful
connections with others.

Co-creation Spirals: Co-creation spirals are structured containers of deep reflection

that enable collaborative problem-solving and innovation. Through deep listening,
dialogue, and collective action, participants engage in iterative cycles of creation and
refinement, driving continuous improvement and growth. In the context of the Magixx
protocol, the Co-Creation Spiral is foundational. It embodies the principles of mindful
care and continuous improvement that drive the protocol's effectiveness. Here's how
it integrates into Magixx:

● Problem Addressed: The value gap between functional tasks and

aspirational goals hinders the accelerated growth of businesses that
participants care about.

● Solution: Harmonization through Co-Creation Spirals, where participants

align their actions with their aspirations, creating a more cohesive and
effective strategy for business growth.

The Concept of NFTs (Non-Fungible Tokens): NFTs represent unique digital

assets that are indivisible, verifiable, and immutable. In the context of the Magixx
protocol, NFTs enable individuals to assert ownership over their co-created outputs
and outcomes, facilitating co-ownership and co-utilization within subjective
economies.Magixx Protocol, outlining the four fundamental principles guiding its
implementation.

Magixx Powered SBT Protocol: This protocol focuses on the creation and
management of special types of NFTs called SBTs (soul-bound tokens), which
serve as digital representations of individuals' profiles and CVs. By leveraging
these tokens, individuals can assert ownership over their professional
identities and experiences within the subjective economy.

Magixx Powered NFT Protocol: The NFT protocol enables the

representation of co-created outputs and outcomes as non-fungible tokens
(NFTs). These NFTs facilitate co-ownership and co-utilization of assets and
resources, allowing individuals to participate in the value creation process
within subjective economies.

Magixx Powered Nexus Protocol: The Nexus protocol provides a

framework for creating hubs that orchestrate and associate social computing
machines around subjects of interest and like-mindedness. These
Nexus-powered ecosystems serve as collaborative environments where
individuals can co-create professional verticals aligned with their passions
and expertise.

Magixx-cal Tools Set: The Magixx-cal Tools Set comprises two layers.

First Layer Container Tool: “Co-Creation Spiral”, a containerized

mindful care framework that facilitates collaborative problem-solving
and innovation through the practice of deep reflection. Co-creation
spirals enable individuals and collectives to engage in structured
processes of creation and refinement through the act of deep
reflection called “mindful care”, driving continuous improvement and
growth.

Second Layer Container Tools: “Value Contexts and Value Hubs”,

Value Contexts: These tools help narrow the arena of interest,

making mindful care practice more efficient. Contexts enable
individuals to focus on specific areas of concern or opportunity
within their businesses.

Value Hubs (Nexus): Nexus protocols serve as a framework

for orchestrating and associating social computing machines
around subjects of interest and like-mindedness. These
Nexus-powered ecosystems, called subjective universes,
provide collaborative environments where individuals can
co-create professional verticals aligned with their passions and
expertise. The voting for evaluating Magixx kill levels of
Magixx powered SBT owners, and Magixx valuation of
NFTs representing the co-created outputs and outcomes
should be orchestrated by the Magixx custodians in value
hubs, the nexuses.
Magixx Natives: Magixx Natives epitomize modern, passionate digital entrepreneurship,
guided by the core principles of mindful care, and the co-creation spiral, the cornerstone
of the Magixx philosophy. As inhabitants of the Magixx multiverse of mindful care, they
possess varying levels of Magixx skills, actively harnessing their expertise to drive the
growth of businesses aligned with their values they truly care about within their respective
subjective economies.

The level of Magixx nativeness for each newly joining Magixx native is through the voting
process as organized by the senior Magixx Natives in the subjective economy in a nexus
with significant skill levels.

Magixx Neighbours: Magixx Neighbours are individuals who engage with Magixx Natives
but may not fully embrace the Magixx philosophy. While they interact within the Magixx
ecosystem, they may hold differing perspectives on value representation and entrepreneurial
principles.

Practical implementation fundamentals

The Magixx Protocol is designed to implement the Magixx Philosophy, addressing the
disconnect in how people perceive and engage with business, value exchanges, and growth.
This disconnect often leads to failing and stagnant economies, negatively impacting
individuals and collectives.

The Magixx Protocol operates through a comprehensive and integrated approach, utilizing
co-creation actions executed with mindful care to foster emergent subjective economies,
which naturally pull individuals and collectives towards accelerating the growth of businesses
they truly care about.

● Magixx Philosophy: Fosters a holistic transformation of understanding among

individuals, teams, and ecosystems.
○ Magixx Co-creation Spirals: Encourage continuous improvement and
innovation by aligning operational tasks with aspirational goals.
○ Magixx Mindful Care: Ensures intentional and positive value exchanges,
impacting subjective economies positively.
● Magixx Protocol: Implements the Magixx Philosophy in Web3, addressing
challenges for individuals and collectives striving for business growth.
● Magixx Paracosm: A multiverse of social computing machines powered by NFTs
and Web3 technologies, facilitating collaborative growth and innovation

1. Arenas as Problem-Solving Communities

Arenas serve as focused environments where real-world problems are addressed
collaboratively. These arenas are formed around specific challenges or opportunities,
bringing together individuals with diverse expertise and perspectives. Value contexts would
then emerge from the arenas of interest.
2. Leveraging Co-creation Spirals
Co-creation spirals are the structured units of actions within Arenas that enable collaborative
problem-solving and innovation. Participants engage in iterative cycles of creation and
refinement, guided by the principles of mindful care and collective intelligence.

Eight Types of Transactions as part of a co-creation

spiral
Within each co-creation spiral container, eight types of transactions are
considered aggregated simultaneously, representing the complex dynamics of
collaborative exchange, and a set of guiding questions to be asked for the
participants of co-creation spirals to reach a “Value consensus” harmonising
the aspirations and the functions of the work that they are coming together to
accomplish:

● Tx1: I lead you

● Tx2: You lead me
● Tx3: The system leads us
● Tx4: We lead the system
● Tx5: System uses us
● Tx6: We use the system
● Tx7: I use you
● Tx8: You use me

3. Deep reflection with Mindful Care in the co-creation spirals to

establish a holistic view of opportunities
Spaces and Capacities are crucial for deep reflection with mindful care to have an extended
holistic view of opportunities, sensing and enacting such opportunities in each spiral of
Co-creation. (Ref: Theory U):

● Space 1: Transform Perception

○ Capacity 1. Holding the Space
○ Capacity 2. Observing (Seeing)
○ Capacity 3. Sensing
● Space 2: Transform Self and Will
○ Capacity 4. Presencing
● Space 3: Transform Action
○ Capacity 5. Crystalizing
○ Capacity 6. Prototyping
○ Capacity 7. Performing

4. NFTs as Representations of Co-Creation

NFTs are utilized within Arenas to represent individuals' contributions and involvement in
co-creation activities. These tokens symbolize the outputs and outcomes of their
collaborative efforts, reflecting the diverse transactions occurring within the co-creation
spiral. To represent the value of the co-creating individuals themselves joining the
co-creation spirals, SBTs are used to represent the co-creators.
5. Formation of Subjective Universes around Nexuses
Within these arenas, subjective universes emerge around Nexuses, which act as focal points
for collective action and collaboration among each arena of subjective interest. Each Nexus
represents a hub where individuals from subjective arenas cross pollinate to co-create
solutions and innovations.

6. Prosumer Dynamics:
In the context of co-creation, individuals transition between roles as producers and
consumers, blurring the distinction between the two. Each participant is considered a
"prosumer" within the arena, engaging in specific types of transactions based on their
expertise and needs. The Magixx user journey should involve several key phases:

● Initial Engagement: Understanding the disconnects and challenges faced by the

business.
● Adopting the Magixx Philosophy: Embracing the holistic approach to growth.
● Structured Transformation Projects: Implementing the Magixx Protocol and
engaging in co-creation spirals.
● Continuous Improvement: Iteratively refining strategies and solutions based on
feedback and collaboration.
● Building a Supportive Community: Fostering a culture of care, collaboration, and
innovation within the Magixx ecosystem.
● Leveraging Web3 Technologies: Utilizing NFTs and social computing machines within
the Magixx Paracosm to facilitate collaborative growth and innovation.

By integrating these concepts, the Magixx protocol becomes a dynamic framework for
problem-solving and innovation, fostering collaboration, co-creation, and value generation
within diverse communities of practice.
Figure 5. Magixx paracosm flywheel.
Appendix: Notes on Real World Use cases
1. Genesis Value Network (GVN) and Magixx Protocol
Genesis Value Network (GVN) is the pioneering community of users who recognize and
understand the disconnects in their business and growth approaches. They engage with the
Magixx Protocol and adopt the Magixx Philosophy, which emphasizes a holistic approach
to growth through mindful care and co-creation spirals.

Magixx-Powered Guild Program Protocol

The GVN community organizes their engagement and transformation through the
Magixx-Powered Guild Program Protocol. This protocol is a collaborative creation of the
GVN community, using the principles of the Magixx Philosophy and Protocol.

Magixx User Journey

1. Initial Engagement:
○ Users: Users from the GVN community, who understand the disconnects in
their business and growth strategies, engage with the Magixx Protocol.
○ Adopting Magixx Philosophy: They adopt the Magixx Philosophy, which
emphasizes holistic growth through mindful care and co-creation spirals.
2. Adoption through Magixx-Powered Guild Programs:
○ Community of Practice: The GVN community organizes these programs,
co-creating the Magixx-Powered Guild Program Protocol for the community
members.
○ Guild Projects: Run by guild masters and their peers, these projects focus
on accelerating the growth of businesses they care about.
3. Guild Projects Structure: 6-Week Structured Transformation Projects:
○ Week 1: Propose the transformation value context.
○ Weeks 2-3: Define and refine the value context for the guild transformation
project.
○ Weeks 4-5: Engage in co-creation spirals, involving deep reflection and
mindful care to transform perception, self, and action.
■ Co-Creation Spirals in week 4-5:
● Participants engage in iterative cycles of creation and
refinement, guided by mindful care and collective intelligence.
● Eight Types of Transactions: Facilitate a holistic
understanding of value exchanges (e.g., "I lead you," "You lead
me," "The system leads us," etc.).
● Theory U: Apply the U Process to transform perception, self,
and action, fostering deep reflection and mindful care.
○ Week 6: Closure: Representing the co-created outputs and outcomes with
NFTs, minting and giving out SBTs by guild masters to the guild peers,
evaluating Magixx skill levels of SBT owners.
■ NFTs: Represent ownership of co-created outputs and outcomes from
guild projects.
■ SBTs: Recognize contributions and skill levels of guild members.
 ■
Consolidate micro-learning units and mint NFTs in the final week to
represent outputs.
■ SBTs are awarded by guild masters, with Magixx voting sessions to
rate skill levels and value NFTs.
4. Emergence of Thriving Guilds and Guild Nexuses:
○ Successful guild programs result in thriving guilds.
○ These subjective guilds co-create GVNx Platform as a guild nexus, where
Magixx custodians organize skills evaluation and NFT valuation across guilds.

2. Studio Network Nexuses

Recognizing the disconnects faced by entrepreneurs in their self, social, and environmental
spheres, the Studio Nexus protocol embodies a pioneering approach to empowering
entrepreneurs in overcoming formidable challenges on their journey towards impactful
wealth creation and growth. Departing from conventional wisdom, which often directs
entrepreneurs to seek support from accelerators and investors, this transformative strategy
embedded in the protocol facilitates the pooling of resources, the co-creation of collective
intelligence, and the acceleration of wealth growth within a self organized venture studio and
accelerator framework.

Genesis Value Network (GVN) as a Venture Studio Network Nexus

Within the expansive realm of the Venture Studios' Universe, Genesis Value Network (GVN)
emerges as a pivotal entity, embodying the essence of collaborative innovation and
collective empowerment. As a Venture Studio Network Nexus, GVN serves as a catalyst for
transformative growth and impactful wealth creation, harnessing the power of Web 3
technologies and the Magixx Protocol to propel entrepreneurs towards their goals.

Venture Studio Network Nexuses, like Genesis Value Network (GVN), contribute to the
emergence of the Venture Studios' Universe, offering a transformative framework for
entrepreneurs to overcome challenges and accelerate wealth creation and growth. Both
universes embody the essence of Magixx metaspecs, fostering environments where
businesses and careers flourish through mindful care, collective empowerment, and
purpose-driven innovation

Hosting GVNx within GVN

One of the distinctive features of GVN is its ability to provide a legitimate base for companies
like GVNx, offering them a strategic foothold within the global market. Through specialized
protocols and attributes inherent to Venture Studio Nexus, GVN facilitates the hosting of
platforms such as GVNx within its ecosystem. By extending its infrastructure and resources
to encompass diverse ventures, GVN nurtures a thriving ecosystem of innovation and
collaboration.

Cross-Universal Bridges
Crucially, Venture Studio Nexuses like Genesis Value Network (GVN) possess a unique
attribute that sets them apart: the ability to establish cross-universal bridges. These bridges
enable seamless interaction and collaboration with other nexuses from different universes,
transcending boundaries and facilitating the exchange of ideas, assets, and experiences.
Leveraging specialized protocols developed and maintained by Venture Studio Nexuses,
these cross-universal bridges allow for the integration of Guild Soul bound tokens and NFTs
into the fabric of the Venture Studios' Universe, fostering a global ecosystem of innovation
and collaboration.

3. Emergence of the Magixx paracosm

The emergence of the Magixx Paracosm revolves around the proliferation of subjective
universes like the Guild Universe and Venture Studios' universe, as well as others formed
through the inheritance and mutation of Magixx metaspecs. Within these universes, specific
Magixx powered soul-bound tokens and NFTs represent the outputs and outcomes of
co-creation spirals.

As more subjective universes come into existence and evolve, they contribute to the
collective fabric of the Magixx Paracosm. Each universe adds its unique essence, driven by
its own set of principles and protocols derived from the foundational Magixx metaspecs.
These universes serve as nodes within the larger network of the Magixx Paracosm, fostering
collaboration, innovation, and growth across diverse realms of existence.

Through interconnectedness and shared values, the Magixx Paracosm expands and thrives,
becoming a multiverse of mindful care dedicated to accelerating the growth of businesses
and careers that truly matter. It represents a holistic ecosystem where individuals and
collectives can co-create, co-utilize, and co-own assets and resources, fostering a culture of
collaboration and abundance across subjective economies.