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DV Programmatic Solutions

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29 views3 pages

DV Programmatic Solutions

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docusign
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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DV PROGRAMMATIC SOLUTIONS

Bid Intelligently with


DV’s Programmatic Solutions
One of the most efficient ways to maximize your media investment is to avoid bidding on inventory that doesn’t
meet your brand’s standards and objectives. DV provides the tools and resources needed to help maintain
quality standards for your media buy and improve your campaign performance. Additionally, DV offers
transparent reporting into the programmatic supply chain so you know where your media is transacting.

Optimize for Quality and Drive Performance Using DV’s Pre-Bid Segments
DV’s pre-bid segments enable you to bid intelligently on inventory that aligns with your objectives. DV offers flexible
activation options to meet the unique needs of each advertiser.

DV’s Standard Pre-bid Verification Segments


DV’s standard pre-bid segments are available to support your fraud/SIVT, brand safety and suitability, viewability,
contextual and attention needs. DV’s standard pre-bid segments are ready to use and easily activated directly in
leading demand side platforms (DSPs).

Fraud/SIVT Brand Safety and Viewability


Sutability
Reduce waste and maximize Optimize for viewability while
Protect your brand using DV’s maintaining scale using DV’s
ROI using DV’s fraud/SIVT 50+ content avoidance segments,
segments, which help avoid historical rate-based viewability
including 39 tiered risk categories, segments. Solve for viewability
all types of fraud — such as to align with APB and GARM
site and app fraud, malware challenges in CTV environments
frameworks and mobile and using DV’s Fully On-Screen segments.
and device hijacking — on desktop, CTV app-specific categories..
mobile app and CTV..

Contextual Universal Attention


Utilize DV’s 400+ Avoid bidding on inventory
standard contextual from low-attention domains
segments to align your by using a single segment
ads with relevant content. that leverages DV’s machine
learning technology and
industry-wide attention data.

Contact [email protected] or Visit us at DoubleVerify.com to learn more.


DV PROGRAMMATIC SOLUTIONS
DV’s Premium Pre-bid Segments
When you need more control, DV’s premium pre-bid segments extend beyond standard categories. This allows
advertisers to efficiently and consistently create a centralized set of brand suitability and contextual controls that
are automatically deployed across numerous DSPs and campaigns.

DV Authentic Brand Suitability


Maximize buying effectiveness and reduce waste by applying your post-bid brand safety controls
in a pre-bid environment with DV Authentic Brand Suitability (ABS). Using DV ABS, you can protect
your brand’s reputation by avoiding unsafe and unsuitable content before placing a bid.

DV Custom Contextual
Amplify the effectiveness of your digital placements by aligning your ads with contextually relevant
content using DV Custom Contextual. With DV Custom Contextual, you’ll drive better results by
reaching relevant audiences in the right context, at the right time and in the moments that matter.

Existing DV clients can activate DV Authentic Brand Suitability and DV Custom Contextual in DV PinnacleⓇ.
Once a segment is created in DV PinnacleⓇ it is syndicated to the DSPs of choice for activation. A segment
can be used across multiple DSPs and allows changes to be applied in one central location and auto-populated
to multiple campaigns across all DSPs

DV’s MRC-Accredited Programmatic Solutions

DV has earned accreditation by The Media Rating Council (MRC) for the following programmatic
solutions in desktop, mobile web and mobile app environments:
• SIVT (inclusive of fraud)* • Display and Video Viewability

Property-level Ad Verification in 30+ Languages, inclusive of:

• Standard Brand Suitability • Authentic Brand Suitability


• Standard Contextual • Custom Contextual

* SIVT solution (which is inclusive of fraud) is accredited for desktop, mobile web, mobile app and CTV environments

Contact [email protected] or Visit us at DoubleVerify.com to learn more.


DV PROGRAMMATIC SOLUTIONS
DV Data Insights to Monitor and Optimize Bidding
To increase transparency across the programmatic ecosystem, DV makes it easy to understand the inventory you're
buying and the performance of your spend to optimize towards quality and performance standards.

DV Programmatic Analytics
DV Programmatic Analytics provides supply path insights,
quality monitoring and the ability to activate pre-bid
optimizations with ease. Utilizing a tag-based integration,
DV Programmatic Analytics connects DSP dimensions to
DV post-bid measurement data, offering transparent
programmatic reporting from auction to delivery.

DV Integrated Metrics
DV Integrated Metrics give you access to DV-measured authentication data within your DSP alongside DSP metrics
and KPIs, allowing you to monitor your programmatic campaigns on a single platform. You can also use DV data
within your DSP’s native algorithm to optimize toward quality inventory.

DV’s programmatic solutions are widely-available on leading DSPs


DoubleVerify partners with leading DSPs to help you bid intelligently wherever you buy.

DV’s programmatic solutions are available on the following DSPs: Adform, Adobe Ad Cloud, Amazon, Amobee, Basis
Technologies, Beeswax, DeepIntent, DV360, Hawk, Illumin (AcuityAds), MediaMath, PulsePoint, OneView, Quantcast, the
LinkedIn Audience Network, The Trade Desk, Tremor Video, VideoAmp, Xandr, Yahoo and Zeta Global.

Please note, support for DV's programmatic solutions varies by DSP. Please contact your DV Account
Manager for a list of DV solutions available on each DSP.

Contact [email protected] to get started with DV Programmatic Solutions

©2023 DoubleVerify. All rights reserved. This document contains proprietary information
of DoubleVerify and is protected by copyright and other state and federal laws.

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