21st Communication
21st Communication
MODULE DESCRIPTOR : This unit covers the knowledge, skills and attitudes
required to gather, interpret and convey information in
response to workplace requirements.
Introduction
This module contains information and learning activities in Participating in
Workplace Communication.
Upon completion of this module and you feel confident that you have had sufficient
practice, you may request your Trainer to arrange an appointment with a registered
Assessor for your assessment. The results of the assessment will be recorded in
your Competency Achievement Record Sheet.
At the end of this Competency-Based Learning Material, the learners are expected to
meet the following learning outcomes:
CONTENTS:
ASSESSMENT CRITERIA:
CONDITIONS:
o Fax machine
o Telephone
o Notebook
o Writing materials
o Computer with Internet connection
METHODOLOGIES:
Group discussion
Lecture
Demonstration
ASSESSMENT METHODS:
o Demonstration with oral questioning
o Interview
o Written test
o Third-party report
o INFORMATION SHEET 1.1 / LEARNING OUTCOME NUMBER 1.1
COMMUNICATE EFFECTIVELY
Introduction
https://digiaide.com/what-is-communication/
When working in the range of industry sector, there is a need to communicate with
both customers and colleagues. In essence colleagues are other staff in your
business. However it may also apply to people working in external businesses that
help provide products or services provided to your customer. This can include
contractors or suppliers.
Depending upon the enterprise or specific situations, customers and colleagues can
include:
Workmates.
External customers and clients.
Members of other tourism and hospitality industry sectors.
Individuals or groups such as consultants and committees.
Government agencies and private organisations.
Local residents.
Visitors.
Media.
This broad list serves to highlight
the diverse nature of the people
with whom we are likely to interact
in the course of work.
In an office environment.
On site.
At an event.
Using a phone. https://www.alfihri.org/post/the-behavioral-levels-of-effective-
communication
Again, this highlights the potentially wide-ranging nature of our role within industry,
and the continual and diverse way in which we may be called on to interact with all
manner of individuals.
Introduction
This highlights that many communications need to be undertaken taking into account
the context in which each communication occurs.
This means there is a need to modify most communications to suit the individual set
of circumstances that apply, and to take into account the individual with whom the
communication is taking place.
Customers come from outside the business and may be referred to as ‘external’
customers. That is, they are external to the business.
By contrast, ‘internal’ customers are other staff, workers and colleagues from within
the business.
It is as important to serve and communicate with internal customers with the same
care and attention that is used to serve and communicate with external customers.
This means that in some instances, written communication may need to:
Many people think that communication is a one-way thing where you send a
‘message’ to a customer or staff member, or vice versa.
In actual fact, for communication to occur there must be ‘feedback’. The receiver
must also send a message that indicates they have understood the message that
It is important for the body language to match the verbal message because where
there is a mismatch. This occurs when a positive verbal message is sent while the
speaker is frowning and or looking annoyed), the listener will nearly always:
Be confused about what they are hearing or seeing.
Believe the message that the body language is sending, rather than believing
the verbal message.
What Do We Communicate?
Communication takes place with customers and colleagues on a constant basis.
Whilst the content of the communication may vary for different audiences, the
success of effective communication is vital to ensure the success of the customer’s
visit to your establishment.
In this Section, we will explore the different types of communication provided to:
Customers.
Colleagues.
It is important that staff not only have communication skills, but a good
understanding of product knowledge. In this case ‘product’ knowledge, not only
refers to all the products that your establishment provides such as beds, pools and
gym equipment, but also all the ‘services’ that are also provided. Examples of
services may include massage services, kids’ club and cooking demonstrations.
It must be a Golden Rule for you when working in the industry to never say “I don’t
know” to a customer and leave it at that.
If a customer asks a question and you do not know the correct answer you should:
Non-Verbal Communication
1) Emblems”
These are the explicit type of gestures and body language that are used with
complete intention, and whose meanings are generally accepted and
understood.
Examples are:
Showing all your fingers with palm or whole hand to indicate “stop” or
“do not continue.
Holding the forefinger vertically in front of the lips to indicate ‘Shhh, be
quiet’.
2) Illustrators
These are mannerisms that are unique to individuals.
3) Affect displays
These are the ways in which our facial expressions or our body movements
reveal our emotions.
In everyday life, people tend not to monitor or intentionally control their affect
displays. Their true emotions are allowed to show.
This is the case where staffs are primarily in contact with customers that
require them to smile all the time and present themselves as happy and nice
when they may even feel the opposite.
4) Regulators
Everyone expresses themselves using regulators.
They are behaviours such as:
Nods.
Stance.
The direction and the duration of someone’s gaze.
Vocal pitch.
Raised eyebrows.
The position of the head.
5) Adaptors
These are unconscious behaviours that are mainly nervous in nature.
People are generally unaware of making them.
Examples are:
Doodling during meetings
Itching your nose in a meeting https://www.wikihow.com/Communicate-With-Body-Language
Body language has a positive impact on communication when it supports the verbal
message, and when it signifies genuine interest and attention.
Body language is negative when there is no match between the verbal and non-
verbal messages. In other words, the spoken message and the body language
should say the same thing. If they don’t, the result is negative, because the two
different signals are confusing.
In most instances where there is a conflict between verbal and non-verbal
communication, the body language is the one that people tend to take more notice
of. Actions do indeed speak louder than words.
The following information can be used to help read the body language of others, and
used to assist in sending the required non-verbal communication when
communicating with others.
Kinesics
https://www.ifioque.com/nonverbal-communication/kinesics_communication
There are many aspects to be considered:
Space. The allocation of space is important. There is a direct relation between
a person’s power and space. More important and powerful people have bigger
offices, and people tend not to stand as close to them.
People also have a need to stake out a claim on a piece of ground so that it is
their own territory, within which they have control. Attempts to invade this are
commonly resisted or, at least, evoke negative or defensive behaviour. For
example, staff may seek to establish their own space in and around their
workstation.
People also move around with an imaginary bubble of private space
surrounding them. They regard this as their own personal space. Only known
people or loved ones can break into this area. When others cross into this
personal space, it is a negative experience causing concern.
The size of the ‘bubble’ depends on the nature of the context. It is different in
a crowded room to what it is in a social gathering where there is no crowd,
and different again to what is acceptable for a fleeting social meeting or a talk
with a senior or junior colleague.
While children use touch quite instinctively as a means of communication,
adults tend to steer away from it in most cases, although some individuals are
very much ‘touchy-feely’ people.
As a general rule, touching guests has little or no place in hospitality, tourism
or events. Exceptions are hand shaking, and the placement of a reassuring
hand following some anxious moment or event.
Legislation regarding harassment has meant that many people restrict natural
touching instincts. Certainly, it is more acceptable for women to touch men
socially, than it is for men to touch women.
The physical position in relation to the person we are communicating with, and the
posture we adopt, all have the potential to convey signals.
Other examples of the impact of position and posture is the effect that a standing
person has on someone who is sitting, the impression that hunched shoulders
conveys, and the different impression that standing upright with, say, hands on hips
gives.
Similarly, a person who talks to you while they continue walking and doesn’t stop to
communicate gives a certain impression that is different to a person who stops and
talks.
Facial Expressions
Facial expressions are the ones that humans are best able to control.
While much can be read from them, it must be remembered that they can be
controlled or manipulated and must be interpreted together with the verbal
messages.
Eye Movement
Eyes can indicate interest when regular, but intermittent, eye contact is maintained.
Very long periods of eye contact can indicate a desire for intimacy and is therefore to
be avoided in a business or workplace setting.
The listener looks at the speaker far more than the speaker usually looks at the
listener.
Long periods of looking away from the speaker or listener can indicate disinterest.
Looking is very tied to obtaining information and feedback. The person talking will
quickly receive the ‘not interested’ signal where the person to whom they are talking
looks away.
Gestures
Movements of the arms, legs, hands and feet all send information. They can be used
to supplement information given verbally.
Introduction
Each position will have its own specific tasks which will have its own specific
documentation for completion. This Section will explore:
Different types of generic written communication that is used in a hospitality or
tourism organisation.
Examples of specific documentation that may be produced for key job roles in
the hospitality and tourism industry.
SELF-CHECK 1.1 / LEARNING OUTCOME NUMBER 1.1
Instruction: Choose the best answer and encircle the letter of your choice.
3. When the receiver must also send a message that indicates they have
understood the message that has been sent is called a.
A. Response C. Feedback
B. Understanding D. Reasoning
Introduction
Regardless of the meeting, it is important that every meeting has a purpose and
provides value. It is not productive to have meetings for the sake of having a meeting
if there is no need for it.
Traditionally meetings take place using direct face to face communication; however,
with a wider range of communication technology becoming available every day,
meetings can take between people who are physically located in all corners of the
world.
Characteristics of Meetings
Regardless of the type and style of meeting or where the meeting participants are
physically located all meetings will generally have similar characteristics.
In essence meetings are planned events, with some form of structure and purpose
are designed to:
Get people together.
Get alignment towards a specific range of
topics.
Provide information.
Brainstorm ideas.
Exchange ideas and thoughts.
Understand the topics discussed.
Reach confirmation and agreement.
Assign accountability and actions.
Decide on further action or strategy.
The purpose of a meeting must be clear for all participants. Nobody wants to come
along to a meeting and give up his or her time when they are not sure what the out-
come is going to be.
Prior to the meeting a number of issues need to be clarified.
Generally, a meeting has a two-fold purpose. Apart from aiming to solve and deal
with an emerging issue, meetings generally aim to be informative and consequently
use the opportunity to inform members about changes or new information that may
affect them.
Intention of Meetings
The intention of meetings will normally be dictated by the outcome to be
reached including:
Problem-Solving Meetings – these meetings are designed to discuss
and find solutions to existing or potential problems.
Decision-Making Meetings – these meetings are designed to get key
persons to discuss a scenario, including their pros and con’s and to
reach a suitable solution
Planning Meetings – these meetings are focused on future events and
are normally focused on developing strategies for implementation.
Feedback or Follows-Up Meetings – these meetings
are mainly designed to communicate and discuss
facts or events that take place during the normal
course of a business. It also involves following up
on situations previously discussed.
Combination Meetings – these meetings use a
combination of the above. Most meetings generally
will involve a range of information sharing,
discussion and reaching decisions.
1. Chairperson.
2. Secretary.
3. Treasurer.
Participants of Meetings
When deciding on the people who are to be invited to a meeting there are a number
of questions that must be answered.
Is this person required to play an active role in the meeting – speak, share
information or make a presentation?
Are the meeting topics relevant to the person?
Does the person need to be actually at the meeting to receive the information
or can it be delivered to them in another format?
Introduction
It is important that all participants understand what the meeting will contain and what
is expected of them. It is vital that they are given all relevant information, well in
advance, to ensure they are fully prepared when the actual meeting takes place.
Preparing and Distributing Meeting Papers
Confidentiality of Information
In many cases, any information that is to be given to participants, is confidential and not for
distribution or viewing to anyone.
It is important to handle any information with discretion and to ensure it is only given
to those who are required to have it.
In many cases, any remaining documents left after a meeting must be kept in a
secure location to ensure it does not get in the hands of those whom are not required
to possess it.
SELF-CHECK 1.2 / LEARNING OUTCOME NUMBER 1.2
Instruction: Choose the best answer and encircle the letter of your choice.
3. A __________ oversees and ensuring the finances of the organisation are kept in
order.
A. Manager C. Financier
B. Treasurer D. Executive Director
Introduction
Workplace records are an important part of any work
environment and should be accurately maintained within
the required timeframes.
These are records relating to all aspects of staffing the premises and may be divided
into overall records and individual staff records.
Unit application
This unit describes the performance outcomes, skills and knowledge required to
complete a range of routine office procedures and activities, including writing simple
correspondence. As hospitality staff, you will need to perform office procedures,
either full-time (for those working in an office environment) or on an occasional basis
(for those working in a stock control environment or kitchen).
Introduction
This section identifies the processes that are involved with documentation, and the
types of documentation that may be found in hospitality office environments.
Processing of documents may include (but is not limited to) recording receipt or
sending of documents, mailing (including bulk mailing), photocopying, faxing, e-
mailing, collating, binding, and banking.
Office documents may include (but are not limited to) guest mail, customer records,
incoming and outgoing correspondence, letters, facsimiles, memos, reports, menus,
banquet orders, financial records, invoices, and receipts.
Irrespective of the business you are working in, you will need to follow industry
guidelines.
Processing Documents
As part of their daily duties, hotel receptionists and certain other staff will have to
process documents in accordance with enterprise procedures and within required
timelines.
Office Equipment
A computer (also referred to as a PC) can be used for various functions e.g. word
processing, spreadsheets, databases, business accounting, desktop publishing,
accessing the Internet, sending email, playing games, movies, music etc.
Keyboard
The computer keyboard has the standard QWERTY layout
with extra keys for specific functions. The name comes from
the first six letters (keys) appearing in the top left letter row
of the keyboard, read left to
right: Q-W-E- R-T-Y.
Speakers
The speakers play sound when sound- capable features are
accessed on the computer.
Mouse
A mouse is used to select menu options, text and graphics
displayed on the monitor.
Printer
A printer is used to print text and graphics onto paper.
Touch Screen PC
This is a PC that can be held in the hand. A touch screen looks similar to a
notebook/laptop monitor, though they can vary in style. A special pen is used to
access different menu options on the touch screen. There is no keyboard or mouse.
Palmtops
Mini computers are designed to perform basic computer functions
and fit in the palm of the hand. Many are used in conjunction with
a normal PC. There are different styles available. Two common
types are shown. You can transfer data from your PC to the
Palmtop as reference or to edit on the go. The palmtop is not as
powerful as a PC. Palmtops can be connected to the internet, or to
a PC and are useful when travelling to send and receive email.
Software
The programs used on a computer are called software. This includes system
software (such as Windows, Mac OS etc.) and
application software such as Microsoft Word, Microsoft
Excel, etc. System software is necessary in order to run
a computer and all applications within it.
Video Card
A video card fits inside your computer and determines the resolution (fineness of
information) and number of colours your monitor can display. In addition to colour,
some video cards allow the display of graphics such as graphs, circles and
geometric designs as well as text.
Memory
Your computer has a brain that processes information and a memory that stores the
information.
The memory is not a permanent storage place for information. It is only active while
your computer is turned on. When your computer is turned off the memory is erased
from the computer. This is called Random Access Memory (RAM). To avoid losing
your work you should save data on an external hard drive or a disk (i.e. hard disk or
floppy disk) for permanent storage.
Modifying files
Printing files
Introduction
Large hospitality enterprises may have their own IT department who will help you
with equipment break down and routine maintenance procedures. However, if you
work for a smaller company, it is wise for you to schedule routine maintenance with a
contractor.
Preventative Maintenance
Printers require routine maintenance as well. Clearing out paper jams, changing
cartridges and cleaning the printer will lengthen the life of your printer. Most printers
have a print head cleaning function or you can use a print head cleaning kit. Make
sure that you read the manufacturer's instructions before you perform any
maintenance.
Consumables like floppy disks, CD's and paper require correct storage to ensure that
they will be usable when required. They should be stored in a clean, dry area. To
ensure that the moisture content of the paper is kept at an optimum level, paper
should be stored in a sealed container. Moist paper tends to curl and jam in the
paper path of a printer.
Routine Maintenance
Technology Consumables
In the course of completing work tasks, it is important that you know how to identify
and replace technology consumables rather than calling the IT department or
appropriate maintenance personnel. Technology consumables are:
Printer ribbons and cartridges
CD-Roms
Toner cartridges
Back up tapes
To order, you will need to fill out a requisition form or an order form.
Other consumables include floppy disks, the cheapest type of storage media,
although they are already obsolete in some countries. The most common type of
storage in most countries is a hard drive. Another medium of storing data at
low/medium cost is a zip disk which allows you to store up to 750mB of data.
Introduction
In order to select the right technology and software to complete a task, it is important
to understand the functions of the office equipment and each type of software. When
starting a new job or when a new piece of equipment is purchased, you should be
trained in the main functions of the equipment, how to operate the equipment,
Occupational Safety and Health issues and routine maintenance.
1. A CPU is a.
A. Central parts unit C. Central producing unit
B. Central processing unit D. Central private unit
2. Irrespective of the business you are working in, you will need to follow these.
A. Standards C. Policies
B. Industry guidelines D. Directives
5. The physical components of a computer system – everything that you can touch.
A. Keyboard
B. Hardware
C. Software
D. Desktop