Module 2
Module 2
CONTENT STANDARD
The learners demonstrate an understanding of…
1. The basic concepts and theories of management
2. The role of business in the environment, and how the environment affects the firm.
3. The importance of planning concepts in business success.
PERFORMANCE STANDARD
The learners are able to…
1. Apply management theories and concepts in solving business cases.
2. Analyze the various environmental forces affecting the firm and summarize these using
Political Economic Social and Technology Analysis (PEST) and Strengths, Weaknesses,
Opportunity, and Threats (SWOT) Analysis frameworks
3. Formulate effective plans for a specific business endeavor.
CODE: ABM_AOM11-Ia-b-3
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I LEARNING OBJECTIVES
1. Understand the managerial roles
2. Know the functions of a manager.
3. Discuss the skills of a manager.
II INTRODUCTION
A manager is an individual who is in charge of a certain group or tasks, or a certain
subset of a company. A manager often has a staff of people who report to him
III DISCUSSION
Manager’s Job
Manager’s job is to lead the staff he is heading towards the achievement of a common
goal. He makes sure that the organization’s goals are carried out by his department based on the
plans set by the organization. Although the job of a manager is so hard to describe and there is no
specific job description that would fit for a particular managerial position. Different industries
have different job descriptions of how they envisioned their managers to be.
Functions of a Manager
1. Planning- is the basic function of management. It deals with plotting and jotting down of
action plans and decisions in advance to achieve the pre-determined goals of the organization.
The manager plans the future course of actions, systematically thinking about ways and means to
accomplish the set goals.
2. Organizing- it is the process of bringing together physical, financial, and human
resources and developing productive relationship amongst them for the achievement of
organizational goals.
Managers must figure out the number of manpower needed to get the tasks and the jobs
were done. Organizing involves delegation and coordination among the staffs.
3. Staffing- is the determination of personnel needs and the selection, orientation, training,
and continuing evaluation of the individuals who hold the required positions identified in the
organizing process.
The purpose of staffing is to put the right people in the right job. It involves manpower
planning, recruitment, training and development, performance appraisal and promotion.
4. Leading/ Directing- managers must supervise, lead, motivate, coach, train, guide and
direct his subordinate to work effectively and efficiently. Direction has the following elements:
Supervision- Implies overseeing the work of subordinates by their superiors. It is the act
of watching and directing work and workers.
Motivation- means inspiring, stimulating, and encouraging the subordinates with zeal to
work. Positive, negative, monetary, non-monetary incentives may be used for this
purpose.
Leadership- may be defined as a process by which manager guides and influences the
work of subordinates in the desired direction.
Communications- is the process of passing information, experience, opinion, etc. from
one person to another. It is a bridge of understanding.
5. Controlling- according to Koontz & O’Donell, “Controlling is the management and
correction of performance activities of subordinates to make sure that the enterprise objectives
and plans desired to obtain them are being accomplished.”
Controlling has the following steps:
a. Establishment of standard performance.
b. Measurement of actual performance.
Management Roles
One of the most significant research as to the role of the manager in an organization comes from
Henri Mintzberg, a Canadian researcher who believes that a manager’s work is never really
done.
Mintzberg's 10 Managerial Roles
Performs ceremonial and symbolic duties such
Figure Head
as greeting visitors, signing legal documents.
Direct and motivate subordinates, training,
Interpersonal Leader counseling, and communicating with
subordinates
Maintain information links both inside and
Liason outside organization, use mail, phone calls,
meetings
Seek and receive information links both inside
Recipient and outside organization, use mail, phone calls,
meetings
Forward information to other organization
Informational Disseminator members; send memos and reports and make
phone calls
Transmit information to outsiders through
Spokesperson
speeches, reports and memos
Initiate improvement projects, identify new
Entrepreneur
ideas, delegate idea responsibility to others
Take corrective action during disputes or crises;
Disturbance Handler resolve conflicts among subordinates; adapt to
environment crises
Decisional
Decide who gets resources, scheduling,
Resource Allocator
budgeting, setting priorities
Represent department during negotiation of
Negotiator union contracts, sales, purchases, budgets;
represent department interest
Managers constantly play different roles and wear different hats every single day in the office.
There are times when these roles overlap, and the need to balance is quite essential.
Organizations nowadays recognized these needs and will offer training and development
opportunities that would somehow link to career advancement or appraisal program.
Management Skills
There are three types of skills that are essential for a successful management process:
Conceptual- a manager must have the knowledge or the ability to see the “big picture” of
any given situation to be able to create ideas and visualize plans for the future.
Technical- a manager must possess specific knowledge and the ability to use different
techniques to achieve what they want to achieve.
Human- this skill pertains to interpersonal relationship and the ability to work well with
other people.
IV. ENGAGEMENT
V. ASSIMILATION
Direction. Answer the question below.
1. Do you agree with Mintzberg that a manager’s work is never really done? Defend your
answer.
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2. Draw your own concept of a manager and write a small description about it.
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