WhatsApp Business API

for Marketing and

Sales Teams
Create promotions, campaigns,
generate leads, and sell more!
Summary
Introduction
1.WhatsApp Ecosystem
2. What is WhatsApp lead generation?
Why is it worth trying lead generation
through WhatsApp Business API?

Generate Leads with WhatsApp Business API

Why Chatbot?
Conclusion
Introduction
Have you ever considered WhatsApp as a lead generation tool
for your business? As strange as it may sound, this is a fact that
should be considered.

WhatsApp is much more than a simple messaging app. Some

brands have explored the immense potential associated with
WhatsApp Business, earning exorbitant amounts through proper
WhatsApp marketing strategies.

A simple integration between the WhatsApp Business API and

Chatbots created with Artificial Intelligence can be a powerful
lead-generation platform for your business.

It’s never too late to do the right thing. That’s why the B2B Stack
team and Wati - WhatsApp Team Inbox have come together to
bring you the best in lead generation strategies using the
WhatsApp Business API and thus strengthen your marketing and
sales e orts using conversational campaigns.

Let’s get started!

1.WhatsApp Ecosystem
WhatsApp is the most widely used messaging app across the globe.
Whether it’s for sending memes between friends, participating in family
groups, or interacting with other businesses, it’s a part of our daily life.
What many people are unaware of is that WhatsApp o ers advanced
tools for medium and large companies that wish to automate and scale
their customer service.
We are talking about the WhatsApp Business API. If you’re not familiar
with it yet, let’s take a look at WhatsApp API o ers, its benefits, and the
key features that this WhatsApp version exclusively provides for
businesses.
1.1 Di erent Types of WhatsApp Accounts
Before we delve into the functionalities of the WhatsApp Business API,
let’s learn a li le more about the three types of WhatsApp.
They are:

WhatsApp WhatsApp
Business
The WhatsApp application, or
WhatsApp Messenger, is incredibly On the other hand, WhatsApp
popular. It’s free and accessible on Business is an application designed
both mobile and desktop platforms. for small businesses and can be
With its user-friendly interface, fast downloaded for free. With this app,
communication, and no-cost usage, businesses can easily interact with
it has gained immense popularity their customers, utilizing simple tools
worldwide. to automate, categorize, and
promptly respond to messages. It
Whether it’s sharing memes in casual caters to the needs of companies
chats with friends, participating in that can e iciently manage
family groups, discussing business customer conversations manually.
ma ers, making calls, or even for
online shopping, WhatsApp has
become an integral part of daily life
for a vast majority of people around
the world.
 API WhatsApp Business API
Lastly, the WhatsApp Business API enables medium and large businesses to
communicate with customers on a large scale. It empowers companies to connect
thousands of agents and bots for scheduled or manual customer interactions.
Additionally, the API can be seamlessly integrated with various backend systems,
including CRMs, e-commerce platforms, marketing platforms, sales systems, and
more.

Designed for scalability, the WhatsApp Business API transforms your WhatsApp into a
powerful tool for marketing, sales, and customer support. It empowers businesses to
generate more leads, launch marketing campaigns, drive sales, and enhance customer
service. With access to the WhatsApp API, you can:
● Automate conversations
● Create chatbots
● Send bulk messages
● Personalize messages
● Add interactive bu ons
● Display a verified account badge
(green tick icon)
● Enable multiple agents to access the
same phone number
● Integrate with other platforms, such as
CRM, e-commerce, and more.
Please note that access to the WhatsApp API is available exclusively through
WhatsApp Business Solution Providers (BSPs), such as Wati.

Now that you have gained insights into the di erent versions of WhatsApp let’s dive
into how you can capture leads using the WhatsApp Business API.
2. What is WhatsApp lead generation?
Lead generation is all about identifying and connecting with more
potential customers. If you’re not familiar, know that you can generate
leads and convert them into customers using WhatsApp itself.

2.1 Why WhatsApp?

That’s a valid question considering the many lead generation platforms
available in the market. However, WhatsApp o ers unique advantages in
terms of convenience and flexibility. As a marketing and sales professional,
it’s important to focus on the platform where your potential customers feel
most comfortable. And honestly, WhatsApp is one of those platforms.

The Business
Why is it worth trying lead generation
through WhatsApp Business API?
The popularity of WhatsApp is immense among users. No ma er which
customer group you’re targeting, a common factor can always be their
preference for WhatsApp. Additionally, it is one of the most active
messaging apps with over 2 billion users worldwide. The majority of
WhatsApp users are highly dedicated to the platform, and they are
unlikely to switch to another messaging app anytime soon.

The foundation of WhatsApp lies in instant messaging. This is why the adoption
of conversational marketing easily extends to WhatsApp.

With the integration of WhatsApp and Artificial Intelligence in Chatbots,

customer support becomes more convenient. In fact, reports from
Morning Consultant suggest that 80% of SMEs are making the most of
WhatsApp and Chatbot integration to generate leads and sales. By
providing your potential customers with the solutions they need through
WhatsApp, you can e ortlessly engage and integrate them.
Generate Leads with WhatsApp
Business API
After se ing up your WhatsApp Business API account , lead generation
can become simpler. Here are some cool lead generation strategies you
can try.

1. Create a chat bu on for your

WhatsApp.
If you are an experienced marketing or sales
professional, you probably already have an
email list with the contact details of your
potential customers. All you need to do now is
Chat with us
use that list strategically to initiate
conversations with those potential customers
on WhatsApp as well.

Adding the WhatsApp chat widget bu on to

your website is a smart way to grab the
a ention of your potential customers. Create a WhatsApp chat
bu on for your website

This is a proven way to scale potential customers and a ract them to your
business operations. Using the WhatsApp bu on as a Call To Action (CTA)
also helps. You can share the WhatsApp chat bu on in various places, such
as:
● Website
● Landing pages and much more!
2. Promote the WhatsApp link on social media.
In addition to adding the WhatsApp chat bu on to your website, it’s also a
good idea to share your WhatsApp chat links on various social media
platforms. This allows customers to easily contact you on WhatsApp
through the chat links on your social media pages, without having to add
your phone number to their contacts.

3. Use the WhatsApp QR Code

to generate leads.
Lead generation and converting those leads
into sales can become much easier with
WhatsApp QR Codes. By using QR codes
that contain your WhatsApp number and a
welcome message, you can boost
engagement and set the tone of the
conversation right from the start.

Create your WhatsApp QR

code for free.

In this way, when scanning your QR code, a user will be directed to your
WhatsApp number to start a conversation about the products & services
you intend to sell. Some brands also a ach printed advertisements with QR
codes so that potential customers can learn about your product and the
purchasing process can be handled through the WhatsApp chatbot.
4. Automate reminder messages
One common trend among users is to leave a conversation or transaction
midway to a end to other things. However, the advantage of using the
WhatsApp Business API is that it can trigger frequent reminders to
potential customers through automation, so that they can re-engage in the
same conversation.

You can do the same with the WhatsApp chatbot to bring back customers
to where they left o in a conversation. By reminding potential customers
about the latest information, etc., they will return to complete a task or
restart a conversation.

5. Develop engaging content

There’s a reason why they say “content is king”. Even if you’re working on
WhatsApp marketing campaigns, your content should speak for itself. For
instance, you can share an engaging brand story with your potential
customers or ask compelling questions to keep them engaged. With great
content, generating and converting high-quality leads becomes easier.
6. Use Broadcast Lists
The WhatsApp Business API allows you to create broadcast lists, which
essentially involve sending the same message to hundreds of users in a
mass broadcast.
These users receive the message individually, without knowing that it is
being sent to multiple recipients. This gives the impression that the
message is personalized to them.

7. Run promotions, o ers, and special discounts.

Since communicating through WhatsApp can help you build stronger
relationships with your customers, why not take advantage of it? Everyone
loves a good o er or a special discount, and you can use WhatsApp to
provide your customers with exclusive deals that make them feel valued.

To make the most of this strategy, it’s important to segment your

customers e ectively. By understanding who you’re communicating with,
you can tailor your o ers to their preferences and needs. This personalized
approach will resonate be er with your customers and increase the
chances of them taking advantage of your promotions.
8. Promote your products on WhatsApp
You already know that WhatsApp is a fantastic tool for connecting with
your audience, right? Well, now let me tell you about a handy feature that
WhatsApp Business API o ers to help you promote your products: the
catalog.

The WhatsApp product catalog enables you to showcase your

merchandise with descriptions, prices, and even purchase links. It’s an
intuitive and user-friendly tool, allowing you to create a catalog in minutes.
Remember to keep your catalog up to date.

Here are some tips to help you bring in great results!

● Share links to your product catalog
during customer interactions.
● Create discounts for your WhatsApp
contacts.
● Use a ractive images and good
descriptions.

Now consider the impact this

can have on your audience, now
that you know how to create a
marketing campaign on
WhatsApp.
What is a WhatsApp Chatbot?
In simple terms, a chatbot, also known as a bot, is a computer program
designed to have conversations with humans through text. It allows
digital devices to interact with people just like a real conversation.

But for a WhatsApp Chatbot,

this definition comes with a The Power of Chatbots
specific application. It on WhatsApp
essentially involves
automating and scaling your Creating an automated conversation flow
(chatbot) for WhatsApp is now a reality for
chat support through your many companies. Having a chatbot
WhatsApp API account. working for you can bring numerous
benefits, such as easily scaling your
For example, if you manage business and sending instant messages.
an online store using But those who think this process is
WhatsApp Business API, the complicated are mistaken. With the Wati
WhatsApp bot will display platform, creating a chatbot for
WhatsApp can be done in a ma er of
products and categories to minutes.
your users when they request
it. That's because our competent team of
developers has already done all the hard
work for you, delivering a no-code chatbot
builder with an intuitive drag-and-drop
interface.
Conclusion
Choosing a chatbot like Wati can be one of the easiest and most
cost-e ective ways to generate leads. WhatsApp marketing
processes and lead generation are often underestimated.
WhatsApp can be an e ective lead generator because potential
customers feel more comfortable using this platform.

If you know how to apply the right WhatsApp marketing

strategies at the right time, generating leads and converting
them into loyal customers won’t be a major issue. Try to be as
specific as possible and address the pain points of your potential
customers. That’s the best way to close a deal.

Remember: Your competitors are in the race with you on

WhatsApp to interact and acquire more and more customers. A
good WhatsApp chatbot will be a great advantage for you. Your
customers won’t have to wait for hours before ge ing their
questions answered.

When it comes to WhatsApp chatbots, user experience ma ers a

lot. With the right conversation design, you can build the
complete experience that your customers want.
 About Wati
Wati is an end-to-end Whatsapp API solution that enables
SMBs to sell, market and support e iciently through its
powerful chatbots and APIs, commerce integrations and
customer intelligence capabilities.

Explore Wati