Prepared by Liyabona Higa
Prepared by Liyabona Higa
Prepared by Liyabona Higa
0604514861
[email protected]
56 JA CALATA STREET
CRADOCK
5881
EXECUTIVE SUMMARY
BUSINESS PLAN
LENKOSI NAIL AND BEAUTY BAR was formed on 16 JANUARY 2023 J.A CALATA STREET. I
Established this beauty business because of passion for beauty and lack of sophisticated beauty bar on
my area. Mrs Cetshwayo is the person who invested R50000 on my business. The short goals of my
business is to acquire 10 new clients per month for six months and employ two nail tech. The
medium-term goals are to add another service to sell weaves and increase marketing efforts to
increase brand. The long-term goals are launching additional location and purchase a building for the
business.
SWOT ANALYSIS
The strength of my nail and beauty bar employees are well trained and updated. The strong online
presence of appointment booking.
Weakness the is intense competition within the beauty industry, limited marketing budget.
Opportunities the is growing demand of beauty services, collaboration with local fashion.
Threats economic downturn affecting disposable income and the rise of DIY beauty tutorial impact
salon visits.
Marketing plan
Product- Lenkosi nail and beauty bar deals with make-up installation, acrylic nail installation. My
target market is working adults with mid -high range of income age from 20 to 50. We only offer
services for females. My competitor is Ponko salon it also serves nail installation. My business
receives good reviews from customers, and we have high quality of services and better processes.
PRICE
PLACE
56 J.A CALATA
LINGELIHLE
CRADOCK [ EASTERN CAPE]
5881
RENT R3000
DISTRIBUTION
I offer direct services.
FINANCIAL PLAN
Mrs Cetshwayo invested R5000 on my business.
MANAGEMENT PLAN
SALON OWNER
OPERATIONS FINANCIAL MANAGER MARKETING MANAGER
MANAGER
HAIRSTYLIST BOOKKEEPER MARKETING
ASSISSTANT
NAIL TECHNICIANS PAY ROLL EXECUTIVE PROMOTER
MAKE UP ARTIST
OPERATIONAL PLAN
SUPPLIER DELIVERY
SHC VICTORIA HAIR INSTALLATION KIT
SMURPS &T NAIL KIT
FIT ME MAKE UP KIT
MOTIVATION
The business keeps client’s happy focuses on clients every time they visit making them special.
People after our beauty session they gain more confidence.
The employees are highly skilled and have experience in the beauty industry.
ADDENDUMS
CASH R12 R72 R46 R68 R42 R60 R41 R44 R3800 R280 R501 R420
IN 600 000 000 000 000 000 000 000 0 00 00 00
BANK
B/F
PLUS R12 R72 R46 R68 R42 R60 R41 R44 R3800 R280 R501 R420
TOTAL 600 000 000 000 000 000 000 000 0 00 00 00
INCO
ME
LESS R25 R25 R25 R25 R25 R25 R25 254 R2543 R254 R254 R254
TOTAL 435 435 435 435 435 435 435 35 5 35 35 35
EXPEN
DITUR
E
CASH R23 R11 R66 R11 R58 R94 R56 R62 R5065 R305 R747 R585
IN 5 8565 565 056 565 565 565 565 6 65 65 65
BANK 5
C/F
MARKING GRID