CHAPTER 1

INTRODUCTION ABOUT THE ORGANIZATION AND

INDUSTRY
 INTRODUCTION ABOUT ORGANIZATION:

Kat son Polymers was established in 2000 with mission to become a leading
world class our company is an IATF 16949: 2016 certified company which is situated in
Belgaum, Karnataka which is 500Kms towards south from Mumbai “The business capital of
India”.

We are the manufacturers of Flash-less O Rings, Seals, Diaphragms, Washers, Gaskets, Anti-
Vibration mounts, Butterfly valves etc., In Polymers like Nitrile, PVC NBR, Viton, Silicon,
EPDM, HNBR, And Natural rubber

We have been systematically upgrading our quality systems, technical and Research and
Development base. Kat son Polymers has a production area of Sq. feet’s area with well-
equipped amenities with latest technology. The company has work force of running in 3
shifts which makes our production capacity of 1.5 tonnes per day. Which made us the major
suppliers for multinational companies like keying, Crane, Mother son, and comScore. The
company is proud to mention that we have the most competent and decision-making
management, who are well skilled and finely educated which has contributed in our success.

The receiving raw material are checked in well-equipped laboratory, to ensure the incoming
quality and then the raw material and chemical are mixed in the kneader for further mixing.
The mixed batches are stacked neatly and labelled for the identification and again tested in
the laboratory for physical and chemical properties. The testing of rheological properties
specific gravity hardness, and elongation Tensile abortion are checked as per customer’s
specification and then the batches are processed for moulding. We refer standards like ASTM
Honda, Fiat, Toyota etc.
 CHAFTER 2
ORGANIZATION PROFILE
ORGANIZATION PROFILE:

Name Kat son Polymers

Managing Director Shantanu Kavathekar

Address Honaga Industrial Estate, 79/A,

Honaga, Belgaum, Karnataka 591113
Established 2000
Head Quarters Belgaum, Karnataka

Area of Operation Katson Polymers has a production

area of sq. feet’s area with well -
equipped amenities with latest
technology
Main raw material NITRILE

 BACKGROUND:

Katson Polymers was established in 2000 with a mission to become a leading world
class company, our company is an ISO\TS 16949 certified company which is situated
in Belgaum state Karnataka which is 500 Km’s towards south from Mumbai “The
Business Capital of India.

Since our founding in 2000, Katson Polymers has quickly become well-known as a
trusted partner of many key public and private organization. We have worked closely
and successfully with government department and major companies, and pride
ourselves on meeting and exceeding our clients’ high expectations.

 NATURE OF BUSINESS:

Katson Polymers is the manufacturing of high quality and high precision automobile
industrial and metal rubber bonded components covering a wide range of polymers.
 Katson Polymers incorporated in 2000 with mission to become leading world class
company. We have been systematically upgrading our quality systems, technical and
Research and Development.

VISION, MISSION, AND QUALITY POLICY:

 VISION:
To be committed world class Rubber and Allied Material Research, Development,
Testing and Training centre with innovation and value-added service customers.

 MISSION:
To serve the rubber and allied industries to fulfil their Science and Technological
requirements in order to improve their global competitiveness.

 QUALITY POLICY:
To design, develop and validate the Rubber Products as per requirements of our
customers.

 WORK FLOW MODEL:

Synthetic polymers are produced by chemical reactions, termed “polymerization”.
Polymerization occur in varied forms –far too many to examine here—but such
reactions consist of the repetitive chemical bonding of individual molecules, or
monomers. Assorted combinations of heat, pressure and catalysis alter the chemical
bonds that hold monomers together, causing them to bond with one another. Most
often, they do so in a linear fashion, creating chains of monomers called polymers.

Some polymers join entire monomers together, whereas other join only portions of
monomers and create “leftover” materials, or by-products. Co-polymers can be
formed using two or more different monomers. And two or more polymers can be
combined to produce an alloy, or blend, that displays characteristics of each
component
2.3 PRODUCT/SERVICE PROFILE

PRODUCT PROFILE:

We deal with all types of polymers such as high fuel resistant, high ozone resistant,
high temperature resistant, low temperature flexibility, high abrasion resistant
R.O.H.S & reach compatible, chemical & sea water resistant, fire resistant.

We make rubber components in following polymers:

 NITRILE, PVC/NBR
 VITON
 SILICON
 EPDM
 HYPLON
 NATURAL RUBBER
 NEOPRENE
 PHENOLIC
 FRP
 DMC

We manufacture a wide range of rubber (polymer) components of high quality and

finished to the highest level of precision. These are few of the products that we make.

 RUBBER GASKETS
 SEALS/BUSHES
 DIAPHRAMS
 ANTI VIBRATION MOUNTINGS
 BELLOWS
 RUBBER BEARINGS
 ENGINE MOUNT
  BUTTER FLYVALVES 50MM TO 600MM
 RUBBER DOOR SLEEVE FOR WASHING MACHINE
 CAEBURET AND ENGINE GASKETS
 RADIATOR/ENGINE HOSES
 FENDERS FOR JETTY
 SILICON GASKETS FOR TELECOM APPLICATIONS

2.5 OWNERSHIP PATTERN:

BOARD OF DIRECTORS DESIGNATION

Madan Mohan R Kavathekar Director

Priya S Kavathekar Director

Shantanu R Kavathekar Managing Managing director

2.6 ACHIEVEMENTS/AWARDS:

 Recipient of prestigious National award “Bhartiya Udyog Rathan Award” dated: 29th
April 2005
 Recipient of “National award 2009” From M.S.M. E (government of India) for
outstanding performance in manufacturing was awarded in presence of President of
India SMT Pratibha Patil and MSME Minister Mr. Dinsha Patel.
 Recipient of “Best supply performance” Award from “Kehin fie Pvt. ltd.” Pune for
the year 2002,2003 dated: 10th may 2003

2.7 FUTURE GROWTH AND PROSPECTS:

The polymer industry has a promising future with opportunities, building and construction,
industrial, and packaging areas. The market for high performance polymers in the automotive
sector is projected to grow by 2030.
 The main concerns for humans in the future will be energy and resources, food,
health, mobility and infrastructure and communication. There no doubt that polymers will
play a key role in finding successful ways in handling these challenges.
The Indian Rubber Industry is important to the Indian economy since the rubber
industry in India generates about 630 thousand tons of natural rubber per year, with a
predicted production of more than one million tons in the near future.

The industrial rubber industry is witnessing growth due to its expanding application area,
technological advancements in the industry, and its growing demand in the Asia Pacific
[APAC]. Industrial rubbers are some of the most versatile materials used in almost every
filed of modern industries. Industrial rubber is increasingly being used in the automotive,
building and construction, industrial manufacturing, polymers modification, wire and cable,
electrical and electronics, bitumen modification, coating, sealant and adhesive, medical and
healthcare and other application.

The global demand for industrial rubber is protected to witness moderate growth of
4.6%between 2017 and 2022. The industrial rubber market is expected to reach USD33.82
billion by 20220in terms of value. The global industrial rubber market is protected to reach16
increasing motor vehicle, production and sales across the globe. The industrial rubber market
is expected to witness significant growth in a number of small market, such as India
Thailand, Malaysia and Brazil. The industrial rubber market in developed markets, such as
the US Japan will witness market gains below the global average, owing to sluggish growth
in durable goods consumption and automotive production.,115.3 kilotons by 2022.
 CHAPTER 3.
DIFFERENT DEPARTMENTS OF COMPANY
Departmentation is a process of dividing the large functional organization into small and
flexible administrative units. The basic need of departmentation arises because of limitations
on the number of Sub-ordinates that can be directly managed by the superiors

1.SALES DEPARTMENTATION:
The VIP sales term department is focused completely on helping our customers succeed.
Knowledgeable, ethical and friendly are just a few words that describe us. Our goal is meet or
exceed your expectations in every way, and we will not rest until you have exactly what you
need. It is our job to make your job easier.

2.CUSTOMER SERVICE:
Our customer service department was created for reason to service our customers! We work
hard to make sure we respond quickly, with the correct information, giving our customers
exactly being a part of their business. Helping others is our passion.
Customer Service Reps are in place to meet your day-to-day needs, including managing
RFQs, is someone in our office from 6:30am to 5:00pm (PST) to take your call. The customer
service department representatives are headquartered in our La Habra, CA facility, and are
consistently available calls. They work as a term, so if your customer service rep is not
available one can help you.

3.PRODUCTION DEPARTMENT:
VIP Rubber has the absolute best production department in the country with over 200 years
of combined experience to bring your part into reality.
Production is the realization stage of manufacturing process where your part is created on-
time and with the highest quality standards. In our eyes, you, the customers, are our focus
every day and are the reason for our commitment to producing the best part possible.

4.LAB DEPARTMENT:
VIP’s on-site technical director, martin Perez, heads up one of the best labs in our industry.
With a wide range of capabilities, our lab specializes in new compound development.
We assist our customers in choosing the right materials for the job, and developing custom
compounds when the need arises. We are prepared to meet any customer requirement. Our
lab also has the technology to test for tensile, elongation, modulus, durometer, specific,
gravity, compression set, fluid resistance, and heat aging. With everything under one roof,
VIP makes it easy for our customers to succeed.

5.QUALITY CANTROL:
VIP Rubber is dedicated to providing top quality products and on-time delivery to our
customers. Our first guiding principle is:
Quality Comes first. To achieve customer satisfaction, the quality of our products must be our
number one priority. VIP’s quality department is ready to serve you and make dure you part
is exactly as you want it.

6.ACCOUNTING:
Allow our experienced and detailed accounting department to take the guess work out and
make balancing the books a little bit easier. Our CFO and owner, Kathy LeClair, heads up
this department herself. With incredible attention to detail and a friendliness that is so rare in
accounting, you and your company are in good hands.

7.ESTIMATING:
Here at VIP Rubber Company, we employ an extremely knowledgeable, full-time, estimating
department. Steve Prog, our lead estimator, has been with VIP for over 25 years and is able to
provide you with a wide range of solutions which are sure to meet your requirements. We are
a solution-based company and enjoy a challenge.

8.ORDER PROCESSING:
Our passion is in the fine details, making sure your product is manufactured properly every
time. Speed is important and accuracy is our focus. We are care about our customers and
getting their thoroughly reviewed order out to production quickly.
We are proud of our contribution to our less than 1% rejection rate. We are the front lines and
are passionate about getting our customers exactly what they need when they need it.

9.SHIPPING:
At VIP Rubber company, our shipping department is both skilled and efficient, shipping most
products the same day they are complete. With over 50 years of experience, we can help our
customers choose the absolute best shipping method to get parts on time and within budget.
We carefully package and label, meeting customer requirements with every shipment.

HUMAN RESOURCES (HR):

Human Resources department is dedicated to hiring and training Local talent from nearby
villages, enhancing community development. Employees work in three shifts, contributing to
a daily production capacity of 1.5 tons.
HR policies at Katson Polymers include structured training programs and ongoing education
to ensure that employees are skilled and capable. They emphasize maintaining a safe and
healthy work environment, adhering to ISO/TS 16949 certification standards.
 CHAPTER 4
POLYMER WEAST MANAGEMENT
How Are Washers Made - Types, Features,
Manufacturing Process and Applications

Washers are typically made through a manufacturing process that involves

cutting, stamping, or machining metal or plastic materials into circular discs with a
hole in the centre. They come in various types, such as flat, lock, and spring
washers. Each is designed to provide specific features like load distribution, locking
ability, or spring tension.

Introduction

Various fixings use washers. Washers are thin, disk-shaped plates with holes that fit
over screws, nuts, and other threaded fasteners.

Industrial applications require them for different purposes and requirements.

Although most of these components have similar basic features and designs
regardless of their intended use, certain washers are better suited to specific jobs.

People often wonder: what are washers used for, and are they necessary?

Learn all about washers, including how they are used, the different types that exist,
the washer manufacturing process and their applications.

What Are Washers?

Washers are perforated plates or discs made from various materials that sit between
two surfaces subject to rotary friction. In a bolt or screw installation, for example, a
gap exists between the threaded fastening and the inserting surface.

Metal disc washers have many uses in different applications, such as penny
washers.
In this context, the word 'washer' has no known origin. Still, its usage has existed
since the 14th century under the spelling 'Washers', and people say this as "an iron
hoop."

Gunners used this hoop to prevent the axle-tree pin from wearing through the nave."
The reference indicates the usage of washers in guns or canon axle assemblies to
avoid wear.

Types of Washers

Washers are available for an infinite number of uses. Whenever two surfaces need
to be connected securely, washers play an essential role. Many types of washers are
commonly used.

These are made from various metals and materials specifically designed for special
applications.
Specialised washers are available in three basic types: spring, lock, and plain.

1. Spring Washer

Metal spring washers have slightly raised ends that create tension in the metal. Over
or below a bolt or nut, they are placed.

Levelling the raised and lowered ends of nuts or bolts prevents them from loosening
when tightened.

Spring Washers Types

 Conical – Conical washers can hold tension during thermal expansion and
contraction while supporting heavy forces. Height and thickness determine the
deflection rate of a conical washer.
 Dome – Dome washers have rounded sides instead of conical ones. With
slight deflection, they can carry high loads.
 Wave – Wave spring washers have a unique structure that allows them to
rotate in two directions. Cushion springs and spacers are ideal applications for
them.
 Finger – Finger washers have three curved flanges that reduce damping,
noise, wear, vibration, and skidding. Wave washers have similar load points.
 Crescent – Crescent washers resemble flat washers with a bend in the
middle. With the washer's curve, minimal pressure is applied while
maintaining flexibility.

Flexible and load-cycling products use these springs because they have uniform
rates throughout the deflection range.

Also Read: A Complete Manufacturing Processes for Engineering Materials

2. Lock Washer
A lock washer is a device that locks nuts and bolts in place, which is its purpose.
Lock washers come in various forms, but split and teeth washers are the most
common.

Locking in the split or teeth prevents the bolt or nut from loosening.

Types of Lock Washers

 Split – Split lock washers consist of a metal ring and a hole in the centre,
similar to flat washers. An example of a split washer is a ring with a slit that
makes the metal take on the shape of a spring with one section above the
other.

A divided washer resembles a spring, so it is called a spiral washer.

 External Teeth – An external teeth lock washer comprises evenly spaced

teeth around its circumference. During tightening, bolt or nut teeth dig into the
material's surface.
 Internal Teeth – Internal teeth washers have teeth but are located inside the
ring's diameter, unlike external teeth washers. These internal teeth serve to
absorb shocks and vibrations and effectively secure the lock washer in place.

3. Plain Washers

A hole in the centre of a plain washer has a metal ring surrounding it. As with other
washers, flat washers have variations to meet the needs of applications, though they
are familiar and have been used for many years.

Types of Plain Washers

 Torque – Torque washers have square holes surrounded by pointy forks.

During torque washer tightening, the torque washer's forks bite the material's
surface to prevent the bolt or nut from spinning.
 Flat – Flat washers have a hole in the middle and are thin and round. The
screws are designed to support small heads. Flat washers are used when
there is a need to spread the load.
 Fender – Fender washers have the same shape as flat washers. Their hole
size and circumference differ from flat washers. A fender washer's outside
diameter is disproportionately larger than its hole diameter. There is a large
area of metal surface to support the load.
 Countersunk – These are designed for flat-head screws. Screws and
washers form flat surfaces when tightened.
 Shoulder – Shoulder washers have a shoulder around their hole. They
protect a wire, screw, or assembly.
  C-Washer – C-washers are plain flat washers with a large section of the
metal diameter removed to form the letter C. Slots on C-washers are cut from
the edges of the central hole to the edge of the washer. It is not necessary to
move or loosen the fastener to position or place it.

Washer Manufacturing Process Explained

A variety of materials are available for washers. Aluminium, copper, galvanised

carbon steel and stainless steel are also used.

Choosing a metal washer depends mainly on its intended use. Stamping is the
primary method for manufacturing washers.

The washer die is a specially designed form for manufacturing washers. And the
gauge determines the washer thickness.

Here are the steps for the manufacturing process of washers.

1. Metal Stamping

The stamping process carried out on a power press, produces washers. During
stamping or power pressing, a die determines the washer form.

Metal stamping involves punching a shape or form out of flat metal with a die. A ram
comes down with significant force on the bolster plate, punching out shapes from flat
sheets of metal, known as blanks.

There are two types of stamping machines: mechanical with flywheels and hydraulic.
2. Washer Dies

A washer die is a customised form used to manufacture washers. A single metal

sheet is used for multiple washers since washers are small items.

Using stamping technology, large amounts of washers can be produced while

maximising the use of metal sheets.

3. Gauge of Metals

A washer's thickness is determined by its gauge, which also determines its spacing.
As early as the industrial revolution, there wasn't a single method for determining
viscosity, so gauges were used to measure it.

Each metal type has its own gauge chart because gauges are not uniform.

Also Read: Battery Manufacturing Process [Includes Steps to Make a Battery at

Home]

Applications of Washers

Washers are used in various applications like load distribution, spacer usage, and
sealing.

1. Load Distribution

When fasteners are driven into or connected to materials, washers are designed to
distribute the load. Fasteners often cause cracks, impressions, and other deformities
without washers.

As a result, metal washers prevent such damage by distributing the load evenly and
reducing stress on the fastener. Materials other than wood that are soft do not
require stress relief.
2. Using as a Spacer

A metal washer can also be used as a spacer for fasteners too long to fit into a hole.
Space exists between the head of some fasteners and the material's surface when
used.

Four inches long bolts cannot be tightened if connected to materials three inches
deep. The bolt surface and head can be filled with metal washers before the bolt is
connected to fill the one-inch space between them.

3. Sealing

Sealing washers are metal washers with a bonded layer of material, like neoprene,
on top. By combining the strength of the metal washer with the sealing power of the
material, a tight seal can be created that prevents leaks and drips.

Sealing washers are highly resilient and robust yet very soft and smooth, so the
surface is not damaged. Bolt joints are best sealed with sealing washers.

Overtightening sealing metal washers can result in leaks if not done carefully and
precisely. It would help to place the washer so it is not concave or convex.

In addition to cushioning the bolt head and sealing the joint, the bonding of the
sealing material creates a corrosion-resistant surface. Sealing washers also serve as
vibration dampeners in addition to sealing leaks.

Conclusion

Metal washers are small flat pieces of metal with holes in the centre. They are used
as spacers, shock absorbers, or to distribute the load of fasteners.

Washers can be manufactured from a variety of materials. Speciality washers are

made for unusual and unique applications, with endless uses for metal washers.

Metals are also available in a wide variety of washer configurations. Regarding all
products produced for public and industrial use, washer manufacturers adhere to the
standards published by the International Organization for Standardisation (ISO).
What are the Main Polymer Recycling Methods?
Different polymer recycling methods, such as chemical recycling and mechanical
recycling, can be used to manage plastic waste and minimize its impact on humans
and the environment. Polymer recycling methods can also enable the creation of
new products from polymer wastes in a rational, ecological, and economical way.
Importance of Polymer Recycling
In the last few decades, the increased accumulation of polymer waste, specifically
discarded/end-of-life plastics, in natural habitats and landfills across the world has
severely affected both human health and the environment.

Toxic monomers in polymer wastes have caused reproductive problems and

cancers. Additionally, different chemicals present in plastic waste, such as flame
retardants, bisphenol A, and phthalates, have adversely affected animal and human
health, specifically the endocrine system.

Thermoplastic polymers and thermosetting polymers are the major types of solid
polymers. Thermoplastic polymers, such as high/low-density polyethylene
(HDPE/LDPE), polyvinyl chloride (PVC), and polyethylene terephthalate (PET), can
be softened or melted easily using heat for recycling.

Moreover, thermoplastics have secondary weak van der Waal interactions between
polymer chains and covalent interactions between monomer molecules. These weak
bonds can be broken by heat, leading to changes in the molecular structure.
However, thermosetting plastics are non-recyclable due to the permanent chemical
changes that occur during their formation.

Thermosetting plastics possess high dimensional and thermal stability, superior

thermal and electrical insulating properties, and high rigidity due to the presence of
highly cross-linked polymers that have a three-dimensional (3D) network of
covalently bonded atoms.

The robust cross-linked structure demonstrates resistance to higher temperatures,

resulting in greater thermal stability compared to thermoplastics. Thus, thermosetting
plastics cannot be remolded, reformed, or recycled upon heating.
Polymer Recycling Methods
Polymer recycling methods can be classified into primary recycling, secondary
recycling/mechanical recycling, tertiary recycling/chemical recycling, and quaternary
recycling/energy recovery.

Primary Recycling
Primary recycling/re-extrusion is a closed-loop polymer recycling method using
mechanical reprocessing. The polymers obtained using this method possess
equivalent properties to virgin polymers. Primary recycling is used extensively to
recycle process scrap within an industry.

However, primary recycling depends on the range of polymer grades in the plastic
wastes, which is a major disadvantage. Thus, the method cannot be used to
effectively recycle plastic products or packaging that consist of various polymers and
other materials.

Secondary/Mechanical Recycling
Mechanical recycling/secondary recycling is an effective method for recycling
conventional plastic waste materials into new raw materials without changing their
basic structure. This method is the second most common polymer recycling method
after energy recovery.

Mechanical recycling involves washing, separation, and preparation of plastic wastes

to produce transparent, clean, high-quality, and homogenous end-products.
However, mechanical recycling can only be performed in single polymer materials,
such as polypropylene (PP), polyethylene (PE), and polystyrene (PS). Thus, the
recycling of more contaminated and complex plastic waste is difficult using this
method.

Tertiary/Chemical Recycling
Chemical/feedstock/tertiary recycling involves the recovery of the petrochemical
constituents of a polymer through chemical cracking. Feedstock recycling is
performed by decomposing plastic waste materials using chemical agents, heat, or
other catalysts to convert the plastic waste into a hydrocarbon fuel or chemical.

Chemical recycling can be used to effectively treat highly contaminated and

heterogeneous polymers and turn them into high-quality products, which makes this
method a better alternative compared to mechanical recycling.

However, the application of chemical recycling is limited owing to economic concerns

and technical reasons. Thus, the method is only used for specific polymer types,
such as PET, polyamide (PA), and polyurethane (PU).

Additionally, multiple separation methods must be performed to recycle plastic waste

materials completely using feedstock recycling. The separation methods include
chemical depolymerization, catalytic cracking, hydrogenation, thermal treatment, and
gasification.

Quaternary/Energy Recovery
Incineration/energy recovery/quaternary recycling implies burning plastic waste to
produce energy in the form of electricity, steam, and heat. Plastic materials possess
a very high calorific value as they are derived from crude oil.

The recoverable energy from plastic waste incineration depends on the type of
plastic. Plastic waste incineration leads to a 90-99% volume reduction of the waste,
which decreases the burden on the landfilling sites. However, the release of harmful
substances into the atmosphere during waste processing is a major drawback of this
method.

Best Polymer Recycling Methods

Although mechanical recycling of plastic waste is a more sustainable solution
compared to other techniques, the method is not feasible for large-scale polymer
recycling owing to its inability to recycle complex plastic waste. Chemical recycling
and incineration/energy recovery are the best polymer recycling methods due to their
advantages over mechanical recycling.

Chemical recycling can effectively treat all types of plastic wastes, including complex
wastes, to produce high-quality end-products, while the incineration/energy recovery
method can substantially reduce the organic material volume and produce energy in
various forms from the waste.

CHAPTER 5
SWOT ANALYSIS
SWOT analysis:
Swot analysis came from the research conducted at Standard Research Institute from 1960
- 1970. The background to SWOT stemmed from the need to find out why corporate
planning failed. The Research Team was Marion Dosher, Dr. Otis Benepe, Albert Humphrey,
Robert Stewart and Birger Lie. The research carried on from 1960 to 1969. 1100companies
and organization were interviewed and a 250-item questionnaire was designed and
completed by over 5000 executives.

During, the research initially SWOT analysis was called SOFT (Satisfactory, Opportunity,
Fault and Threat) analysis which was nothing but good and bad about operation in its
present and future. “What is good in the present is Satisfactory, good in the future is
Opportunity, bad in the present is a Fault and bad in the future is Threat. This is called as
SOFT analysis. Afterword a long rand planning in Switzerland the ‘F’ of SOFT changed to ‘W’
and the it is called as SWOT analysis.

STRENGTHS:

As one of the leading firms in its industry Tire Rubber has numerous strengths that help it
to thrive in the market place. These strengths not only help it to protect the market share in
existing markets but also help in penetrating new market.

Some of the strengths of Tire Rubber are-

 Successful track record of developing new products-product innovation.

 Strong dealer community- It has built a culture among distributor and dealers where the
dealers not only promote company’s products but also invest in training the sales team to
explain to the customer how she/he can extract the minimum benefits out of the products.

 High successful at Go to Market Strategies for its products.

 Reliable suppliers- It has a strong base of reliable supplier of raw material thus enabling
the company to overcome any supply chain bottlenecks
WEAKNESS:
High attrition rate in work force-compare to other organization in the industry Tire Rubber
has a higher attrition rate and have to spend a lot more compare to its competitors on
training and development of its employees.

 Days inventory is high compare to the competitors-making the company raise more
capital to invest in the channel. This can impact the long-term growth of Tire Rubber.

 The profitability ratio and Net Contribution % of Tire Rubber are below the industry
average.

 There are gaps in the product range sold by the company. This lack of choice can give a
new competitor a foothold in the market.

 Financial planning is not done properly and efficiently. The current asset ratio and liquid
asset ratios suggest that the company can use the cash more efficiently than what it is doing
at present.

OPPORTUNITIES:
 The new technology provides an opportunity to Tire Rubber to practices differentiated
pricing strategy in the new market. It will enable the firm to maintain its loyal customers
with great service and lure new customers through another value-oriented proposition.

 The market development will lead to dilution of competitor’s advantage and enable Tire
Rubber to increase its competitiveness compare to the other competitors.

 Opening up of new markets because of government agreement- the adoption of new

technology standard and government free trade agreement has provided Tire Rubber an
opportunity to enter a new emerging market.

 New environmental policies- The new opportunities will create a level playing field for all
the players in the industry. It represents a great opportunity for Tire Rubber to drive home
its advantage in new technology and gain market share in the new product category.

 Economic uptick and increase in customer spending, after years of recession and slow
growth rate in the industry, is an opportunity for Tire Rubber to capture new customers and
increase its market share.

 Government green drive also opens an opportunity for procurement of Tire Rubber
products by the state as well as federal government contacts.
THREATS:

 Liability laws in different countries are different and Tire Rubber may be exposed to
various liability claims given change in policies in those markets.

 Intense competition-stable profitability has increased the number of players in the

industry over last two years which has put downward pressure on not only profitability but
also on overall sales.

 Increasing trend toward isolationism in the American economy can lead to similar reaction
from other government thus negatively impacting the international sales.

 New environment regulations under Peris agreement (2016 ) could be a threat to certain
existing product categories.

 Shortage of skilled workforce in certain global market represents a threat to steady growth
of profits for Tire Rubber in those market.
 CHAPTER 6
LEARNING EXPERIENCE
 It was a wonder experience of being able to observe the working of an organization, as it
was my first-time experience. This exposure to the corporate working helped me in
comparing the standards in other companies. It also helped me in choosing my
specialization and the carrier which one I was planning to get into in the long run.
As my first exposure to the organization, I learned:

 The structure of the organization.

 How actual manufacturing of products happens.

 The crisis which the workers come across.

 How company plans strategy.

 How theoretical accepts applied in the company.

 Managements of human resource.

BIBLOGRAPHY:
 Old financial report.

 Company website.

 Company manual.

 Previous year report.

 Text books.