Worksheet:_x000D_Prioritization Framework

Domain Domain Owner Criteria

Domain Submission by Use case

Scoring Name Scoring

Forecasting

Sales Julian Ramirez Credit Optimization

Sales Julian Ramirez MAZ Optimizer
Sales Julian Ramirez Smart Discounts
Sales John Daniel Delgado Battleship (Market Share Optimization)
Sales John Daniel Delgado Best Portfolio Allocation (BEPA)
Sales John Daniel Delgado Smart Innovation Engine
Sales Kevin Antonio Herrera Replenishment (Suggested Order)
Sales Kevin Antonio Herrera Algo Tasking (Task Engine)
Sales Kevin Antonio Herrera Top Line Protection (POC Insights)
Sales Kevin Antonio Herrera Up-Sell (Suggested Order)
Sales Total

Marketing Sajith Marketing Resource Allocation

Marketing Sajith MROI & Media Resource Allocation
Marketing Sajith Experiantial ROI (XROI)
Marketing Sajith Consumer Personalization
Marketing Sajith Brand Impact Measurement
Marketing Total

Finance Vijoe Smart Finance

Finance Vijoe Unlocking EBITDA
Finance Vijoe Payment Leakages
Finance Vijoe Smart Collections
Finance Vijoe Cost to Serve Optimization
Finance Total

Procurement Alejandro Hernandez Vendor Tool

Procurement Alejandro Hernandez Cardboard Packaging
Procurement Alejandro Hernandez SOE
Procurement Alejandro Hernandez Reorder Point
Procurement Alejandro Hernandez Duplicity
Procurement Madhur Commodity Price Prediction Models
Procurement Madhur Champions – Savings Opportunity Model
Procurement Madhur Financial Analytics Tool
Procurement Madhur MDM/Spare Parts Opportunity
Procurement Madhur e-auctions
Procurement Madhur Tech & Innovation Scouting Model
Procurement Total

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 Worksheet:_x000D_Prioritization Framework

People Alejandro Hernandez COVID

People Alejandro Hernandez Engagement Analytics
People Alejandro Hernandez Real Time Engagement
People Alejandro Hernandez Prescriptive Turnover
People Madhur OPR 10X
People Madhur Succession Planning
People Madhur Merit 10X
People Madhur LTI 10X
People Madhur Predictive Turnover
People Madhur D&I Analytics
People Madhur Reward Conjoints
People Total

Supply Alejandro Hernandez Audio Classification (Failure Prediction)

Supply Alejandro Hernandez 12 KPIs (Smart Brewery)
Supply Alejandro Hernandez Forward LE
Supply Alejandro Hernandez VIC Visibility
Supply Total

Logistics Julian Ramirez T1 Best Cost Allocation (BECA)

Logistics Julian Ramirez Fleet Optimizer
Logistics Julian Ramirez ICARO
Logistics Total

Maximum Score

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 Worksheet:_x000D_Prioritization Framework

Desirability​
(Do Customers want it ?)
Alignment with macro
and global industry Alignment with Problem Ownership & Size ($) of the value at stake
Prioritization Index:
trends business strategy Business commitment to Sum of Scores (Opportunity size of the
(Ref tab Global trends in adopt solution solution impact)
CPG)

High - Global Strategy C Opportunity size: 1-5

level (3), BU Stakeholder Committment​(3) (5 = >250Mio)
High (3), Medium - Zone Strategy - GHQ Stakeholder Committment Prioritization Index: (4 = >200Mio <250Mio)
Medium (2), Zone presidents (2), (2) Sum of Scores (3 = >100Mio <200Mio)
Low (1) Low - BU Strategy - BU No alignment (1) (2 = <100Mio >20Mio)
presidents (1) (1 = <20Mio)

0 0 0 0.0 0
0.0 0.0 0.0 0.0 0.0

3 3 2 2.6 4
2 2 3 2.3 3
3 2 3 2.6 5
3 2 3 2.6 3
3 3 3 3.0 5
3 2 3 2.6 3
3 3 3 3.0 5
2 3 3 2.6 3
2 3 3 2.6 4
3 3 3 3.0 5
2.7 2.6 2.9 2.7 4.0

3 3 3 3.0 2
3 3 3 3.0 1
2 3 2 2.3 1
3 3 2 2.6 1
3 1 3 2.1 1
2.8 2.6 2.6 2.7 1.2

3 3 2 2.6 1
3 3 3 3.0 1
3 3 3 3.0 1
3 3 3 3.0 1
3 3 3 3.0 1
3.0 3.0 2.8 2.9 1.0

2 2 3 2.3 1
2 2 3 2.3 1
1 2 3 1.8 1
2 2 3 2.3 1
1 2 3 1.8 1
3 2 3 2.6 1
2 2 3 2.3 1
1 2 3 1.8 1
2 2 3 2.3 1
2 3 3 2.6 2
1 2 3 1.8 1
1.7 2.1 3.0 2.2 1.1

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 Worksheet:_x000D_Prioritization Framework

3 3 2 2.6 1
2 2 3 2.3 1
1 2 3 1.8 1
1 2 3 1.8 1
2 3 2 2.3 1
2 2 2 2.0 1
2 2 2 2.0 1
2 2 2 2.0 1
2 3 2 2.3 1
2 3 2 2.3 1
2 2 2 2.0 1
1.9 2.4 2.3 2.2 1.0

1 2 3 1.8 1
1 2 3 1.8 1
2 2 3 2.3 1
3 2 3 2.6 1
1.8 2.0 3.0 2.2 1.0

3 3 3 3.0 2
2 1 3 1.8 1
3 2 3 2.6 3
2.7 2.0 3.0 2.5 2.0

3.0 3.0 3.0 3.0 5.0

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 Worksheet:_x000D_Prioritization Framework

Viability
(why do we want to do this?)

Ability to capture (i.e.,

“compressibility”) value via Speed of Capture Prioritization Index:
Geographical Distribution
Analytics (% efficiency, recurring Time to value realisation in (Scalability) ​ Sum of Scores
vs one-off, own control)​ P&L

Not scalable​(1)
High Efficiency — > 20% (4) <3 months (4), Applicable & customisation in
Medium Efficiency — 10% to 20% (3) 3 to 6 months (3), most markets - BUs​(2) Prioritization Index:
Low Efficiency — 5% to 10% (2) > 6 months to 1 year (2), Applicable & customization in 1/2 Sum of Scores
Minimal Efficiency — Less than 5% (1) > 1 year (1) markets​- (3)
Applicable to all markets​(4)

0 0 0 0.0
0.0 0.0 0.0 0.0

4 4 2 3.4
4 4 3 3.5
4 4 3 3.9
4 4 2 3.1
4 4 3 3.9
3 4 4 3.5
4 4 4 4.2
4 4 4 3.7
4 4 4 4.0
4 4 4 4.2
3.9 4.0 3.3 3.8

3 1 4 2.2
3 2 4 2.2
3 1 4 1.9
3 3 4 2.4
2 1 3 1.6
2.8 1.6 3.8 2.1

4 4 3 2.6
4 4 4 2.8
4 4 4 2.8
4 4 3 2.6
4 4 4 2.8
1.0 2.0 3.0 1.6

2 3 2 1.9
3 2 2 1.9
2 3 2 1.9
3 2 2 1.9
2 3 2 1.9
1 1 5 1.5
2 2 5 2.1
2 1 5 1.8
2 5 5 2.7
4 5 5 3.8
1 1 5 1.5
2.2 2.5 3.6 2.2

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 Worksheet:_x000D_Prioritization Framework

1 3 4 1.9
1 1 3 1.3
1 3 3 1.7
1 1 3 1.3
1 1 4 1.4
1 1 4 1.4
1 2 4 1.7
1 2 4 1.7
1 2 4 1.7
1 1 4 1.4
1 2 4 1.7
1.0 1.7 3.7 1.6

3 3 2 2.1
2 3 3 2.1
3 3 3 2.3
4 3 3 2.4
3.0 3.0 2.8 2.2

4 4 4 3.4
2 2 2 1.7
4 4 4 3.7
2.0 2.5 3.3 2.4

4.0 4.0 4.0 4.2

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 Worksheet:_x000D_Prioritization Framework

Feasibility
(Can we execute it ?)

Data availability Analytics Complexity of the Prioritization Index:

Ease of adoption
How confident are we about Sum of Scores
business problem & solution by the business​
the data availability?

Not available​(1) - Easy to implement and adoptable in existing

Partially available, but bad quality​ people, process or technology (3)
(2) ​Simple Analytics – Excel based​(3) - Intermediate implementation with existing Prioritization Index:
Mostly available, but bad quality​(3) Moderate Analytics​(2) technology but needs change management in Sum of Scores
Mostly available and good quality​(4) Complex ML/AI/PHD analytics (1) people, process (2)
Available and good quality​(5) - Complex implementation with changes in
targets & priorities (1)

0 0 0 0.0
0.0 0.0 0.0 0.0

5 1 3 2.5
4 1 1 1.6
5 1 2 2.2
4 2 2 2.5
4 1 3 2.3
4 1 2 2.0
5 1 3 2.5
5 1 2 2.2
5 1 2 2.2
5 1 3 2.5
4.6 1.1 2.3 2.3

4 2 2 2.5
4 1 2 2.0
3 2 2 2.3
2 2 2 2.0
4 1 2 2.0
3.4 1.6 2.0 2.2

5 2 3 3.1
4 2 3 2.9
4 2 3 2.9
5 2 2 2.7
4 2 3 2.9
3.0 2.0 2.8 2.6

4 2 3 2.9
5 2 3 3.1
5 2 3 3.1
4 2 3 2.9
4 2 3 2.9
2 3 3 2.6
3 2 5 3.1
4 2 3 2.9
3 1 1 1.4
4 1 3 2.3
4 3 5 3.9
3.8 2.0 3.2 2.9

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 Worksheet:_x000D_Prioritization Framework

4 2 3 2.9
3 1 2 1.8
3 1 2 1.8
5 1 2 2.2
4 1 3 2.3
4 2 3 2.9
4 1 2 2.0
4 1 2 2.0
4 1 2 2.0
4 2 3 2.9
5 1 2 2.2
4.0 1.3 2.4 2.3

2 1 3 1.8
4 1 3 2.3
4 1 3 2.3
3 1 3 2.1
3.3 1.0 3.0 2.1

4 1 3 2.3
2 2 3 2.3
5 1 3 2.5
3.7 1.3 3.0 2.4
0.0
5.0 3.0 3.0 3.6

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 Worksheet:_x000D_Prioritization Framework

Total Score

0.0
0.0

8.5
7.3
8.7
7.0
6.7
7.8
7.6
7.1
7.6
9.0
8.8

7.7
7.2
6.4
7.1
5.6
7.0

8.4
8.7
8.7
8.3
8.7
7.1

7.0
7.3
6.8
7.0
6.6
6.7
7.5
6.5
6.4
8.7
7.2
7.3

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 Worksheet:_x000D_Prioritization Framework

7.4
5.4
5.4
5.3
6.0
6.3
5.7
5.7
6.0
6.6
5.8
6.1

5.7
6.2
6.9
7.2
6.6

8.7
5.8
8.8
7.4
0.0
10.8

OPTIMIZELY TESTING TOOLKIT 2016

 Desirability​
(Do Customers want it ?) (why

Alignment with macro Alignment with Problem Ownership &

and global industry business Business SIZE ($) of the
TRENDS STRATEGY COMMITTMENT to value at stake
Domain adopt solution

(5 = >250Mio)
High (3), High (3), BU (3) (4 = <250Mio)
Medium (2), Medium (2), GHQ (2) (3 = <200Mio)
Low (1) Low (1) None (1) (2 = <100Mio)
(1 = <20Mio)

2.7 2.6 2.9 4.0

Sales Total
2.8 2.6 2.6 1.2
Marketing Total
1.8 2.0 3.0 1.0
Supply Total
2.7 2.0 3.0 2.0
Logistics Total
3.0 3.0 2.8 1.0
Finance Total
1.7 2.1 3.0 1.1
Procurement Total
1.9 2.4 2.3 1.0
People Total

Parameters --> Desirability Viability Availability

 Viability Feasibility
(why do we want to do this?) (Can we execute it ?)

Ability to capture (i.e., SPEED of Capture Geographical Data READINESS

“COMPRESSIBILITY”) Time to value realisation Distribution How confident are we about
value via Analytics in P&L (SCALABILITY) ​ the data availability?

High — > 20% (4) <3 months (4), Not scalable​(1) Not available​(1)
Medium — 10% to 20% (3) 3 to 6 months (3), Low (2) Partially available (2)
Low — 5% to 10% (2) > 6 months to 1 year (2), Medium (3) Mostly bad quality​(3)
Minimal — Less than 5% (1) > 1 year (1) High (4) Mostly & good quality​(4)
Available and good quality​(5)

3.9 4.0 3.3 4.6

2.8 1.6 3.8 3.4

3.0 3.0 2.8 3.3

2.0 2.5 3.3 3.7

1.0 2.0 3.0 3.0

2.2 2.5 3.6 3.8

1.0 1.7 3.7 4.0

Inter Operatibility Change Management

 Feasibility
(Can we execute it ?)

Analytics
COMPLEXITY of EASE of adoption
the business problem by the business​
& solution

S​ imple ​(3) - Easy to implement (3)

Moderate 2) - Intermediate
Complex ML/AI/PHD implementation (2)
(1) - Complex
implementation (1)

1.1 2.3

1.6 2.0

1.0 3.0

1.3 3.0

2.0 2.8

2.0 3.2

1.3 2.4
MAZ Domains Assessment (Normalized)
Domain Desirability Viability Feasibility Total Score
Sales 2.7 3.8 2.3 8.8
Marketing 2.7 2.1 2.2 7.0
Supply 2.2 2.2 2.1 6.6
Logistics 2.5 2.4 2.4 7.4
Finance 2.9 1.6 7.8 7.1
Procurement 2.2 2.2 2.9 7.3
People 2.2 1.6 2.3 6.1

Original Funding Source Invest 2021

Optimal Current
100 100
Sales 17.5% 38.4% Zone 1.8
Marketing 14.0% 38.4% Zone + GHQ 1.8
Supply 13.1% 2.1% Zone 0.1
Logistics 14.7% 2.1% Zone + GHQ 0.1
Finance 14.1% 10.4% Zone + GHQ 0.5
Procurement 14.5% 6.4% Zone + GHQ 0.3
People 12.1% 2.1% GHQ 0.1

Transformation 0.0

Function Inv Return ROI

Sales 1.8 48.2 26.8
Marketing 1.8 12.1 6.7
Supply 0.1 1.6 16.2
Logistics 0.1 3.5 34.8
Finance 0.5 5.0 10.2
Procurement 0.3 3.0 10.0
People 0.1 0.2 2.0
 Highest Possible Score
% Total Total Score % Total Desirability
17.5% 2.8 34.3% 3.0
14.0% 1.0 12.4%
13.1% 0.6 6.9% 3
14.7% 1.4 16.9% 3
14.1% 1.1 13.0% 3
14.5% 1.3 15.7%
12.1% 0.1 0.7%

Optimal Current
100 100
<< Suro to populate Sales 34.3% 38.4%
<< Suro to populate Marketing 12.4% 38.4%
<< Suro to populate Supply 6.9% 2.1%
<< Suro to populate Logistics 16.9% 2.1%
<< Suro to populate Finance 13.0% 10.4%
<< Suro to populate Procurement 15.7% 6.4%
<< Suro to populate People 0.7% 2.1%
st Possible Score
Viability FeasibilityTotal Score
4.2 3.6 10.8

5 5
4 3
4 3
4
 Worksheet:_x000D_Prioritization Framework

Domain Domain Owner Criteria (Do Cu

Alignment with macro
and global industry
Domain Submission by Use case trends
(Ref tab Global trends in
CPG)

High (3),
Scoring Name Scoring Medium (2),
Low (1)

Domain Name Owner Name Use Case

Logistics Julian Ramirez T1 Best Cost Allocation (BECA) 3
Logistics Julian Ramirez Fleet Optimizer 2
Logistics Julian Ramirez ICARO 3

People Alejandro Hernandez COVID 3

People Alejandro Hernandez Engagement Analytics 2
People Alejandro Hernandez Real Time Engagement 1
People Alejandro Hernandez Prescriptive Turnover 1

Procurement Alejandro Hernandez Vendor Tool 2

Procurement Alejandro Hernandez Cardboard Packaging 2
Procurement Alejandro Hernandez SOE 1
Procurement Alejandro Hernandez Reorder Point 2
Procurement Alejandro Hernandez Duplicity 1

Revenue Management Julian Ramirez Credit Optimization 3

Revenue Management Julian Ramirez MAZ Optimizer 3
Revenue Management Julian Ramirez Smart Discounts 3

Sales John Daniel Delgado Battleship (Market Share Optimization) 3

Sales John Daniel Delgado Best Portfolio Allocation (BEPA) 3
Sales John Daniel Delgado Smart Innovation Engine 3
Sales Kevin Antonio Herrera Algo-Tasking (Task Engine) 2
Sales Kevin Antonio Herrera Replenishment (Suggested Order) 3
Sales Kevin Antonio Herrera Task Assignation (Task Engine) 1
Sales Kevin Antonio Herrera Top Line Protection (POC Insights) 1
Sales Kevin Antonio Herrera Up-Sell (Suggested Order) 3

Supply Alejandro Hernandez Audio Classification (Failure Prediction) 1

Supply Alejandro Hernandez 12 KPIs (Smart Brewery) 1
Supply Alejandro Hernandez Forward LE 2
Supply Alejandro Hernandez VIC Visibility 3

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 Worksheet:_x000D_Prioritization Framework

Desirability​ Viab
(Do Customers want it ?) (why do we wa
Alignment with Problem Ownership & Size ($) of the value at stake
Prioritization Index:
business strategy Business commitment to Sum of Scores (Opportunity size of the
adopt solution solution impact)

High - Global Strategy C Opportunity size: 1-5

level (3), BU Stakeholder Committment​(3) (5 = >250Mio)
Medium - Zone Strategy - GHQ Stakeholder Committment Prioritization Index: (4 = >200Mio <250Mio)
Zone presidents (2), (2) Sum of Scores (3 = >100Mio <200Mio)
Low - BU Strategy - BU No alignment (1) (2 = <100Mio >20Mio)
presidents (1) (1 = <20Mio)
0.0
3 3 3.0 1
1 3 1.8 1
2 3 2.6 2
0.0
3 2 2.6 1
2 3 2.3 1
2 3 1.8 1
2 3 1.8 1
0.0
2 3 2.3 1
2 3 2.3 1
2 3 1.8 1
2 3 2.3 1
2 3 1.8 1
0.0
3 2 2.6 2
2 3 2.6 1
2 3 2.6 2
0.0
1 3 2.1 1
1 3 2.1 1
2 3 2.6 2
3 2 2.3 1
2 3 2.6 1
3 3 2.1 1
3 3 2.1 2
3 2 2.6 5
0.0
2 3 1.8 1
2 3 1.8 1
2 3 2.3 1
2 3 2.6 1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

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 Worksheet:_x000D_Prioritization Framework

Viability
(why do we want to do this?)
Ability to capture (i.e.,
“compressibility”) value via Speed of Capture Prioritization Index:
Geographical Distribution
Analytics (% efficiency, recurring Time to value realisation in (Scalability) ​ Sum of Scores
vs one-off, own control)​ P&L

Not scalable​(1)
High Efficiency — > 20% (4) <3 months (4), Applicable & customisation in
Medium Efficiency — 10% to 20% (3) 3 to 6 months (3), most markets - BUs​(2) Prioritization Index:
Low Efficiency — 5% to 10% (2) > 6 months to 1 year (2), Applicable & customization in 1/2 Sum of Scores
Minimal Efficiency — Less than 5% (1) > 1 year (1) markets​- (3)
Applicable to all markets​(4)
0.0
4 4 4 2.8
2 2 2 1.7
4 4 4 3.4
0.0
1 3 4 1.9
1 1 3 1.3
1 3 3 1.7
1 1 3 1.3
0.0
2 3 2 1.9
3 2 2 1.9
2 3 2 1.9
3 2 2 1.9
2 3 2 1.9
0.0
4 4 2 2.8
4 4 3 2.6
4 4 3 3.1
0.0
4 4 2 2.4
4 4 3 2.6
3 4 4 3.1
4 4 4 2.8
4 4 4 2.8
4 4 4 2.8
4 4 4 3.4
4 4 4 4.2
0.0
3 3 2 2.1
2 3 3 2.1
3 3 3 2.3
4 3 3 2.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

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 Worksheet:_x000D_Prioritization Framework

Feasibility
(Can we execute it ?)
Data availability Analytics Complexity of the Prioritization Index:
Ease of adoption
How confident are we about Sum of Scores
business problem & solution by the business​
the data availability?

Not available​(1) - Easy to implement and adoptable in existing

Partially available, but bad quality​ people, process or technology (3)
(2) ​Simple Analytics – Excel based​(3) - Intermediate implementation with existing
Mostly available, but bad quality​(3) Moderate Analytics​(2) technology but needs change management in Prioritization Index:
Mostly available and good quality​ Complex ML/AI/PHD analytics (1) people, process (2) Sum of Scores
(4) - Complex implementation with changes in
Available and good quality​(5) targets & priorities (1)
0.0
4 1 3 2.3
2 2 3 2.3
5 1 3 2.5
0.0
4 2 3 2.9
3 1 2 1.8
3 1 2 1.8
5 1 2 2.2
0.0
4 2 3 2.9
5 2 3 3.1
5 2 3 3.1
4 2 3 2.9
4 2 3 2.9
0.0
5 1 3 2.5
4 1 1 1.6
5 1 2 2.2
0.0
4 2 2 2.5
4 1 2 2.0
4 1 2 2.0
5 1 2 2.2
5 1 2 2.2
5 1 2 2.2
5 1 2 2.2
5 1 2 2.2
0.0
2 1 3 1.8
4 1 3 2.3
4 1 3 2.3
3 1 3 2.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

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 Worksheet:_x000D_Prioritization Framework

Total Score

0.0
8.1
5.8
8.5
0.0
7.4
5.4
5.4
5.3
0.0
7.0
7.3
6.8
7.0
6.6
0.0
7.9
6.8
7.9
0.0
7.0
6.7
7.8
7.3
7.6
7.1
7.6
9.0
0.0
5.7
6.2
6.9
7.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

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 Worksheet:_x000D_Prioritization Framework

Domain Domain Owner Criteria Des

(Do Custom
Alignment with macro
and global industry
Domain Submission by Use case trends
(Ref tab Global trends in
CPG)
High (3),
Scoring Name Scoring Medium (2),
Low (1)

Sales Anindo LOLA 3.0

Sales Maninder Category Mgmt (Modern Trade) 2.0
Sales Maninder Promo ROI 3.0
Sales Madhur Customer Churn Prediction (Marketplace) 3.0
Sales Madhur Product Recommendation (Marketplace) 3.0

Marketing Sajith Marketing Resource Allocation 3.0

Marketing Sajith MROI & Media Resource Allocation 3.0

Finance Madhur Algorithmic Credit 3.0

Finance Vijoe Smart Finance 3.0
Finance Vijoe Payment Leakages 3.0
Finance Vijoe Centralised Pricing 2.0
Finance Vijoe DPO Analytics 1.0

Procurement Madhur Commodity Price Prediction Models 3.0

Procurement Madhur Champions – Savings Opportunity Model 2.0

People Madhur OPR 10X 2.0

People Madhur Succession Planning 2.0

Supply Vitor Energy and Fluids Efficiency Planner 3.0

Supply Vitor Maintenance Optimisation 2.0

Logistics Vitor ETA Prediction 3.0

Logistics Vitor SCOH Losses 1.0

OPTIMIZELY TESTING TOOLKIT 2016

 Worksheet:_x000D_Prioritization Framework

Desirability​ Viab
(Do Customers want it ?) (why do we wa

Alignment with Problem Ownership & Size ($) of the value at stake
Prioritization Index:
business strategy Business commitment to Sum of Scores (Opportunity size of the
adopt solution solution impact)
High - Global Strategy C Opportunity size: 1-5
level (3), BU Stakeholder Committment​(3) (5 = >250Mio)
Medium - Zone Strategy - GHQ Stakeholder Committment Prioritization Index: (4 = >200Mio <250Mio)
Zone presidents (2), (2) Sum of Scores (3 = >100Mio <200Mio)
Low - BU Strategy - BU No alignment (1) (2 = <100Mio >20Mio)
presidents (1) 0.0 (1 = <20Mio)
3.0 3.0 3.0 5.0
3.0 3.0 2.6 5.0
3.0 2.0 2.6 5.0
1.0 3.0 2.1 1.0
1.0 3.0 2.1 1.0
0.0
3.0 2.0 2.6 4.0
3.0 3.0 3.0 3.0
0.0
3.0 3.0 3.0 3.0
3.0 3.0 3.0 2.0
3.0 3.0 3.0 1.0
2.0 1.0 1.6 1.0
1.0 2.0 1.3 1.0
0.0
2.0 3.0 2.6 1.0
2.0 3.0 2.3 1.0
0.0
3.0 2.0 2.3 1.0
2.0 2.0 2.0 1.0
0.0
3.0 3.0 3.0 3.0
3.0 3.0 2.6 1.0
0.0
3.0 2.0 2.6 1.0
3.0 1.0 1.4 2.0
0.0

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 Worksheet:_x000D_Prioritization Framework

Viability
(why do we want to do this?)

Ability to capture (i.e.,

“compressibility”) value via Speed of Capture Prioritization Index:
Geographical Distribution
Analytics (% efficiency, recurring Time to value realisation in (Scalability) ​ Sum of Scores
vs one-off, own control)​ P&L
Not scalable​(1)
High Efficiency — > 20% (4) <3 months (4), Applicable & customisation in
Medium Efficiency — 10% to 20% (3) 3 to 6 months (3), most markets - BUs​(2) Prioritization Index:
Low Efficiency — 5% to 10% (2) > 6 months to 1 year (2), Applicable & customization in 1/2 Sum of Scores
Minimal Efficiency — Less than 5% (1) > 1 year (1) markets​- (3)
Applicable to all markets​(4)
1.0 2.0 3.0 2.3
1.0 2.0 3.0 2.3
2.0 2.0 2.0 2.5
2.0 3.0 2.0 1.9
2.0 4.0 2.0 2.0

3.0 1.0 4.0 2.6

3.0 2.0 4.0 2.9

4.0 4.0 4.0 3.7

4.0 4.0 2.0 2.8
4.0 4.0 4.0 2.8
3.0 2.0 2.0 1.9
3.0 2.0 2.0 1.9

1.0 1.0 4.0 1.4

2.0 2.0 4.0 2.0

1.0 1.0 4.0 1.4

1.0 1.0 4.0 1.4

2.0 1.0 4.0 2.2

4.0 1.0 4.0 2.0

3.0 2.0 3.0 2.1

1.0 1.0 4.0 1.7

OPTIMIZELY TESTING TOOLKIT 2016

 Worksheet:_x000D_Prioritization Framework

Feasibility
(Can we execute it ?)

Data availability Analytics Complexity of the Prioritization Index:

Ease of adoption
How confident are we about Sum of Scores
business problem & solution by the business​
the data availability?
Not available​(1) - Easy to implement and adoptable in existing
Partially available, but bad quality​ people, process or technology (3)
(2) ​Simple Analytics – Excel based​(3) - Intermediate implementation with existing Prioritization Index:
Mostly available, but bad quality​(3) Moderate Analytics​(2) technology but needs change management in Sum of Scores
Mostly available and good quality​ Complex ML/AI/PHD analytics (1) people, process (2)
(4) - Complex implementation with changes in
Available and good quality​(5) targets & priorities (1) 0.0
4.0 1.0 2.0 2.0
4.0 1.0 2.0 2.0
2.0 1.0 2.0 1.6
4.0 1.0 2.0 2.0
4.0 1.0 2.0 2.0
0.0
4.0 2.0 2.0 2.5
4.0 1.0 2.0 2.0
0.0
4.0 1.0 2.0 2.0
5.0 2.0 3.0 3.1
5.0 2.0 3.0 3.1
3.0 2.0 2.0 2.3
3.0 2.0 2.0 2.3
0.0
2.0 3.0 2.0 2.3
3.0 2.0 3.0 2.6
0.0
4.0 1.0 3.0 2.3
4.0 2.0 3.0 2.9
0.0
3.0 2.0 2.0 2.3
4.0 2.0 3.0 2.9
0.0
4.0 2.0 3.0 2.9
2.0 1.0 1.0 1.3
0.0

OPTIMIZELY TESTING TOOLKIT 2016

 Worksheet:_x000D_Prioritization Framework

Total Score

0.0
7.3
7.0
6.7
5.9
6.1
0.0
7.8
7.9
0.0
8.7
8.9
8.9
5.7
5.4
0.0
6.3
6.9
0.0
6.0
6.3
0.0
7.5
7.5
0.0
7.6
4.4
0.0

OPTIMIZELY TESTING TOOLKIT 2016

 Dynamic Pricing
360 Degree
Sales Up-Sell/Cross-Sell Across Multiple Loyalty Programs
Customer Views
Channels

Market &
Social Media Targeted Digital
Marketing Consumer Social Listening
Analysis Offers
Segmentation

Pickup Delivery Shipment Data Fleet

Logistics Inventory
Check List Collection Management

Increase
Preventing
Yield Supply Chain manufaturing and
Supply environmental/sa
Management Management production
fety problems
performance

New Product &

Credit Risk
Finance Fraud detection Risk Aggregation Services for
Modelling
Customer Credit

Customer Churn Customer &

Operational Capacity planning
Operations Analysis & Consumer care
Intelligence & management
prevention analysis

Supplier and
Performance Commodity Cost
Procurement Forward buying ​ contract
driven sourcing​ Forecasting​
optimization​

Responsible Field Agent

Sustainability AgTech Research​ Yield Optimization​
sourcing​ analytics​

Predictive
Demand Planning Product
Planning inventory
using Sellout​ Development
planning​
 Internal External
Personalize
Dynamic Pricing Profitability Competitor Promotions ROI
Promotions
Intelligence Intelligence

Marketing
Brand
Brand Monitoring Campaign
Management
Optimization

Intelligent
Field Survey Traffic control Route planning Congestion
transport systems

Predictive
Increase Production &
Reduce costs Equipment Security
competitive edge Optimization
Maintenance

Financial
Credit Risk Regulatory & Shop floor
Quality Inspection Safety
Assessment Compliance Inspections
Analytics

Customer
CXC Centre Field Service Ordering Process Sentiment
Experience
Productivity Productivity Optimization Analysis
Analysis

E-Auction
machine​
 Predicting Stock Price Campaign Sell Through
Customer Scoring
Demands Optimization Management Models

Logistics
Optimization

Monitor brewery
Safety in Realtime

Monitoring
Store layout Product Quality Market Pricing &
Inspection through Planning
Telemetry Data

Operational
Efficiency
 Predictive Customer
Cross Channel True Lift
Analytics for Event Analytics Segmentation
Analytics Modelling
Cross Selling Analysis
Merchandise Customer
Optimization Experience
Screen Shot 2020-12-04 at 3.40.01 PM
Missing :
Premiumisation in millenial consumerism
Global Domains Assessment
Domain Desirability Viability Feasibility Total Score
Sales Err:509 Err:509 Err:509 Err:509
Marketing Err:509 Err:509 Err:509 Err:509
Supply Err:509 Err:509 Err:509 Err:509
Logistics Err:509 Err:509 Err:509 Err:509
Finance Err:509 Err:509 Err:509 Err:509
Procurement Err:509 Err:509 Err:509 Err:509
People Err:509 Err:509 Err:509 Err:509

%age maturity of domain

Domain Desirability Viability Feasibility Total Score
Marketing Err:509 Err:509 Err:509 Err:509
Procurement Err:509 Err:509 Err:509 Err:509
Finance Err:509 Err:509 Err:509 Err:509
Logistics Err:509 Err:509 Err:509 Err:509
Sales Err:509 Err:509 Err:509 Err:509
Supply Err:509 Err:509 Err:509 Err:509
People Err:509 Err:509 Err:509 Err:509

Original Invest 2021

Optimal Current
100 100
Sales Err:509 50.6% 18.3
Marketing Err:509 20.2% 7.3
Supply Err:509 5.8% 2.1
Logistics Err:509 14.1% 5.1
Finance Err:509 3.3% 1.2
Procurement Err:509 3.0% 1.1
People Err:509 3.0% 1.1

Transformation 2.8
Function Inv Return ROI
Sales 18.3 174.0 9.5
Marketing 7.3 105.3 14.4
Supply 2.1 2.0 1.0
Logistics 5.1 6.5 1.3
Finance 1.2 39.1 32.6
Procurement 1.1 23.7 21.6
People 1.1 1.3 1.2
 Highest Possible Score
% Total Total Score % Total Desirability
Err:509 Err:509 Err:509 3.0
Err:509 Err:509 Err:509
Err:509 Err:509 Err:509 3
Err:509 Err:509 Err:509 3
Err:509 Err:509 Err:509 3
Err:509 Err:509 Err:509
Err:509 Err:509 Err:509

% Total

Optimal Current
100 100
<< Suro to populate Sales Err:509 50.6%
<< Suro to populate Marketing Err:509 20.2%
<< Suro to populate Supply Err:509 5.8%
<< Suro to populate Logistics Err:509 14.1%
<< Suro to populate Finance Err:509 3.3%
<< Suro to populate Procurement Err:509 3.0%
<< Suro to populate People Err:509 3.0%
st Possible Score
Viability FeasibilityTotal Score
4.2 3.6 10.8

5 5
4 3
4 3
4