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Course Curriculum

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41 views3 pages

Course Curriculum

sfs

Uploaded by

Shubham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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Course Curriculam

Course Code: SMO309 Credit Units L T P/S SW AS/DS FW No. of PSDA Total Credit Unit
Course Level UG 0 0 0 0 0 8 0 4
Course Title Product Management & Research

Course
Description :

Course Objectives :

SN
Objectives
.
The main objective of this course is to make students comfortable with proper methods to collect the data, employ the correct analysis, and effectively
present the results using Statistics. They will be introduced to Python programming along with various libraries used in it. The students will also get
1
familiar with the various concepts of Deep Learning and Computer vision. They will be able to develop neural networks and different models
successfully in python.

Pre-Requisites : General

SN. Course Code Course Name

Course Contents / Syllabus :

SN. Module Descriptors / Topics Weightage


Module 1: Introduction to User Research - Importance and Methods Surveys - Quantitative Research (Tools) User
Product User Interviews and Focus Group Discussions Develop User Personas for your Product User Journey Mapping Affinity
1 30.00
Research & Mapping Introduction to Usability Testing Usability Testing Techniques Low Fidelity Testing Conducting Usability
Usability Testing Audits
Module II: Agile
Product Epics, User Stories Acceptance Criteria Jira For Pms Agile Estimates and Agile Estimation Techniques
2 Management & Roadmapping and Prioritization The Scrum Framework and Scrum Roles Introduction To MVP MVP vs MDP How 20.00
Minimum Viable to run experiments to test your MVP?
Product
Module III:
Basics Of Internet Front End; Back End; Tech Stacks Choosing The Right Tech Stack What are API's, Types of
3 Technology for 10.00
API and its Functions
PM
Module IV:
A/B Testing, Multivariate Testing Segmentation and Funnel Analysis Google Analytics Cohort Analysis and Web
4 Product 10.00
Analytics Product & Engagement Analytics
Analytics
Module V:
Product Release Planning 30 Strategic Planning And Product Positioning Content Creation And Distribution
Product
Adoption & Retention Measure and Risk Mitigation Retrospect & Pitfalls Introduction To Pricing Pricing Strategies:
5 Planning, 30.00
Purpose Pricing Strategies: Pricing Elasticity & Competitive Pricing Pricing Strategies: Skimming & Penetration
Launch & Pricing
Strategy Pricing Strategies: Cost Oriented & Value Oriented Pricing
Strategies

Course Learning Outcomes :

SN. Course Learning Outcomes


1 1 Evaluate ideas and prioritize features
2 2 Build roadmaps and importantly, decode the art and science of building great products
3 3 Demonstrate customer context, business context, innovation context consistently
4 4 Creating meaningful experiences by understanding the user
5 5 Discover jobs to be done and develop frameworks to better understand customer needs
6 6 Measure the key metrics, setting goals and performance
7 7 Identify the right goals during the design phase, get necessary buy-in and design solutions

Pedagogy for Course Delivery :

SN. Pedagogy Methods


1 Amity Online - MOOCs

Theory /VAC / Architecture Assessment (L,T & Self Work): 0.00 Max : 100

N/A

Lab/ Practical/ Studio/Arch. Studio/ Field Work Assessment : 100.00 Max : 100

Attendance+CE+EE :

SN. Type Component Name Marks


1 External END TERM EXAMINATION 100.00

Lab/ Practical details, if applicable :

SN. Lab / Practical Details

List of Professional skill development activities :

No.of PSDA : 0
SN. PSDA Point

Text & References :

SN. Type Title/Name Description ISBN/ URL


1 Applied Supervised learning with Python
1 Book by Benjamin Johnston and Ishita Mathur –
Packt Publication
2 Statistical Methods for Machine Learning
2 Book
by Jason Brownlee
4 Hands-On Unsupervised learning with
3 Book Python by Giuseppe Bonaccorso – Packt
publication
3 Hands-On Exploratory Data Analysis with
4 Book Python by Suresh Kumar Mukhiya and
Usman Ahmed
5 Learning OpenCV 3 by
5 Book
O'ReillyPublications

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