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Batch 2024 2027 Course Structure

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53 views1 page

Batch 2024 2027 Course Structure

Uploaded by

aayuarora23
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Name of School: NMIMS - School of Branding and Advertising

Course Structure of BBA (Branding & Advertising)


Batch 2024 - 2027
Semester - I Semester - II
S.No. Course Name Credits S.No. Course Name Credits
1 Principles of Marketing - I 3 1 Introduction to Advertising 4
2 Principles of Management 4 2 Micro & Macro Economics 2
Visual Communication & Creative
3 Organisational Behaviour 3 3 4
Writing
4 Communication Techniques 3 4 Consumer Behaviour 4
Product Management & Design
5 Fundamentals of Accounting 2 5 3
Thinking
6 Art of Advertising Production 3 6 Web Development 2
7 Introduction to Excel 2 7 Principles of Marketing - II 3
Total 20 Total 22

Semester - III Semester - IV

S.No. Course Name Credits S.No. Course Name Credits


Social Media Marketing and
1 Multimedia Production 4 1 4
Analytics
Introduction to Digital
2 3 2 Market Research 4
Marketing
Introduction to Branding and Digital Transformation in
3 4 3 4
Storytelling Advertising
4 Media Strategy and Planning 4 4 Strategic Brand Management 4
Ad-Film Making and Art of Story
5 Services Marketing 3 5 4
telling
Data Visualisation and Presentation
6 Event Management 2 6 2
Skills
7 Financial Management 2
Total 22 Total 22

Semester - V Semester - VI

S.No. Course Name Credits S.No. Course Name Credits


Environment,Social and
1 2 1 Enterpreunership 4
Governance
2 Media Law and Ethics 2 2 Marketing Analytics 4
3 Business Strategies 3 3 Media Economics 2
Select Application in Branding
4 4 4 Retail Management 4
and Advertising
5 Sales and Distribution 4 5 Capstone Project 2
Corporate Communications
6 4 6 Graphic Design 2
and Public Relations
7 Visual Effects 2
Total 19 Total 20

Total Credits 125


Total Courses 40
Dr. Kiran Desai
I/C Associate Dean

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