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Purposive Communication

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51 views25 pages

Purposive Communication

Uploaded by

maxmanalo407
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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P r e s e n t a t i o n o f G r o u p 1

ETHICAL COMMUNICATION
in Global Context
Learning Outcomes:
Differentiate ethical from unethical communication in the glocal
1
1 (global + local) context .

Evaluate messages and/or images of different types of texts


2
2 reflecting diverse cultures in terms of (1) age, (2) gender, (3) race, (4)
religion, (5) class, (6) body .

Demonstrate ethical communication through reconstructing


3
3 advertisements that reflect biases, discrimination, and
insensitivity.
K E Y
CONCEPTS
K
KEEY
Y C
COON
NCCE
EPPT
TSS

E T H I C S COMMUNICATION ETHICAL COMMUNICATION


Analyzing what is right Process of sending and One’s moral affecting
and wrong receiving messages one’s behavior and
communication
PRINCIPLES OF ETHICAL COMMUNICATION

1 Be truthful and honest. 6 Strive to understand.

2 Active listening. 7 Avoid negative voice.

3 Speak non-judgementally. 8 Do not interrupt others.

4 Speak from your own experience. 9 Respect the privacy and confidentiality

5 Consider the receiver’ preferred 10 Accept the responsibility


communication channel.
HOW TO
BE AN ETHICAL
COMMUNICATOR?
Richard Johannessen ( 2017 )
Summary of each Guideline:
An ethical communicator recognizes the importance of analyzing their audience thoroughly.

An ethical communicator carefully assesses the potential influence of their messages


before communicating them.

An ethical communicator, respect for the truth is essential.

An ethical communicator uses information properly.

An ethical communicator refrains from falsifying or manipulating information.


How to become an
Ethical Communicator?
Audience Analysis
Thoughtful Expression

Respect for truth.


Use information properly.

Avoid falsifying information.


Is an
Ethical
Communicator
an Effective
Communicator ?
Is an Ethical Communicator an Effective Communicator ?

The answer is:

YES!
A genuine and effective communicator
understands the importance of showing
respect to their audience and carefully
considers the thoughts they convey. They
communicate transparently, providing
accurate information and using it
responsibly, without distorting facts.
Examples of real-life situations of ethical communication

Cultural sensitivity in artistic expression

Responsible news reporting on conflicts

Transparency in Corporate Communications


FUNDAMENTALS OF
ETHICAL COMMUNICATION
FUNDAMENTALS OF
ETHICAL COMMUNICATION
Ethical communication assumes that communicated
information is always presented (and received by the
listener) according to one's subjective perception, even if
only in the most minimal way, and thus the goal of ethical
communication is to be as objective as possible when
communicating with others and to ensure that every
recipient receives the same message.
CONSIDERATION FOR ANY POTENTIAL
BARRIER IN ETHICAL COMMUNICATION
When communicating with another party, truly ethical
communication entails considering any potential factor that may
influence how the recipient understands - or receives - the
information that is being communicated. If there are any known
roadblocks, then ethical communication principles dictate that the
speaker/communicator utilize whatever means possible to mitigate or
attenuate the roadblocks and ensure that the recipients of the
information are able to fully understand what is being communicated.
POTENTIAL BARRIER IN
ETHICAL COMMUNICATION:
Language use Language fluency

Jargon Accessibility to technology


WHAT IS
UNETHICAL COMMUNICATION?
WHAT IS UNETHICAL COMMUNICATION ?

A form of communication that can


serve to damage relationships is
unethical communication. From the
word "Unethical" that means it is
morally wrong and is not ethical.
Immoral communication affects
bonds between people.
Types Examples

COMMUNICATION
UU NN EE TT HH II CC AA LL
Coercive Intimidates

Deceptive Misleads

Destructive Attacks

Intrusive Avoidant

Secretive Pries or Prying

Manipulative Fear mongering


GLOBAL CONTEXT
ANALYSIS
INTERCULTURAL COMMUNICATION
It is part of the broader framework of glocal context
and it emphasize mutual adaptation, respecting and
acknowledging cultural differences, and cultivating
intercultural sensitivity. Intercultural communication is
the study and practice of communication across
cultural contexts.
INTERCULTURAL
CHARACTERISTICS OF COMMUNICATION

Dissimilar encoding or decoding practices.


Ambiguity concerning ground rules for
communication.
Miscommunication can occur on verbal level.
Increased conflict.
Adaptability and Flexibility
IMPORTANCE OF
BEING ETHICAL IN
INTERCULTURAL
COMMUNICATION
OF BEING
IMPORTANCE OF BEING ETHICAL
ETHICAL IN
IN
INTERCULTURAL COMMUNICATION
INTERCULTURAL COMMUNICATION

Building trust and respect for cultural differences

Avoidance of Stereotypes and Prejudices

Conflict prevention and resolution


IMPORTANCE OF BEING ETHICAL IN
INTERCULTURAL COMMUNICATION

Promoting Inclusivity and Equality (Fairness)

Strengthening professional and personal relationships

Cultural Competence Development

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