GCST1601 Site analysis observation worksheet

For this task, you’ll be conducting an observation of a site/scene of everyday life in Sydney (or
surrounds) in 2024.
This is a worksheet designed to help you practice this skill – it’s not required for your assessment, but
you may find it helpful in arranging your thoughts.
Please read the instructions and criteria in full before starting:
https://canvas.sydney.edu.au/courses/57685/assignments/514757

1) Write your chosen site description here (take your ideas from List A on Canvas assignment page):
(for example, “Bus from Leichhardt to the University of Sydney on two consecutive weekday
mornings”, “Greek-oriented café in Haberfield, 10-11am Sunday”, or “Foyer of an Inner West
entertainment venue, waiting for a comedy gig to start, Thursday and Friday nights”.)
“Chatime, at Level 2 Food court, Broadway Shopping Center, Friday afternoon”

2) These are the instructions on taking site-observation notes from the assignment Canvas page:

You will be taking notes recording what you see, hear, smell, and feel. Try to be as detailed as possible
in your observations. Your notes should include:

o A description of the site’s physical/sensorial features.

o What can you observe about the people using it?
o How are they using it and how do they interact in that shared use?
o What cultural conventions, patterns, structures, or tensions are apparent in what you are
observing?
o How do you fit in to this site and the way people are using it?

Aim to observe for around 60 minutes for your assessment (you might go more than once). The table on
the next page is designed to help you arrange your thoughts.

3) Take your observations and use them to write a coherent, 1250 (+/-10%) word analysis of a slice of
everyday life in Sydney in 2024. Write with a purposeful paragraph structure.
Directly engage with two required academic readings from the unit (available by week under Modules
on Canvas). Use one quotation to partly inspire your thinking (from List B on Canvas assignment page).
 GCST1601 Site analysis observation worksheet

A description of the site’s physical/sensorial features: CHATIME IN BROADWAY SHOPPING CENTER

What’s most prominent among the things you can see, hear, From the shop
smell, touch, or feel here? Hear:
- Music from the shop playing from a speaker. Playing from a personal playlist,
instead of a radio station: noticeable shuffle and the staff seems to be surprise when
the song playing is their “jig” / favourite
- Talking: Customers ordering the drink, staff “shouting” to each other: brew the tea.
bring the tea to the front. did you make this order? where is x drink? How to x?
- Foam machine foaming, blend blending
See:
- the variety of toppings, promoting broads, two kiosk machines, big jugs of tea, the
amount of ice they have
- the constant motion, staff moving around to make drinks, kind of move like bees /
the route they move
- ALL FEMALE STAFF MEMBERS

Smell:
- not prominent, contrary to the coffee smell from Starbucks which you can smell
from a distance
Feel:
- i don’t have to pretend.

From the food court

Hear:
See:
Smell:
Feel:

How does the site organise people and their activities? - Two kiosk machines but not easy to spot if you are walking from another direction,
How are physical features arranged to produce certain therefore most customers still went straight to the counter to order. Also, the huge
effects and responses? digital menu board is right next to the counter instead of the kiosk. It is evident that
the kiosks were installed later and were not in the original design plan.
Western pop music playing in the background, cluster of - Small shop. Transparent glasses showcase the toppings. One can see everything
teens happening inside the shop, including how the staff makes drinks, and how they
- the Asian-Australian equivalent of a coffee shop wash the gadgets. But the back half of the store is relatively discrete, assuming that
is where they brew the tea, make the pearls, rubbish bin, etc = all the boring & less
exciting stuffs that customers do not want or need to see
- Customers order at the counter and walk around the small shop, pass the toppings,
and huge tea jugs to the other side of the shop where the straws and tissues are, to
pick up their drinks (when you see people standing, looking impatiently)
-

How does this site fit into its physical and economic - Inner West: In Ultimo, close to CBD, Glebe, Newtown, Camperdown
context – for example, its environment, its local - Opposite to a Park, numerous bus stops
surroundings, its context in the city? - Near universities (USYD, UTS, Norte dame) = close to uni student
accommodations, school (junior high/high school)
- Locate inside a shopping mall, but not like David Jones (not department store)
- Located in the food court, but people often find it hard to find. If you have not been
here before, the shop is in the back of the food court away from the direct elevator.
It is also surrounded by din tai fun, malatang and eats Istanbul and Mumbai Express
= Asian Section

- Boots, and Starbucks all have a seemingly better location than Chatime. Starbucks
also have a seated area = coffee culture vs. bubble tea culture. Studying in a café, is
more common than a milk tea shop. Why?

What can you observe about the people using this site?:
What types of people does this site require or encourage to - Students (elementary, high school/junior high, university students).
be in it? (e.g. workers, students, customers, onlookers, - Asian (who can read Mandarin as there are mandarin on the menu), can be tourists,
passersby) international students
- People who do not drink coffee but tea
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How many of each type of person seem to be here while - Passerby as they have promotions ads around the shops
you’re note-taking, and how long are they in the space? - Customers who eat at the food court, or planning to watch a movie at Hoyts (on the
same level)
- Workers: from the shopping mall, construction workers who may crave sugary
drinks due to high energy consumption

What demographic categories would you use to explain Race

who is here? - Asians
- Caucasians (white)
Demographic: age, years of education, income, family size, - Mixed Race
gender, race, marital status - People of colour: e.g. Aboriginals, Black

Gender
- Mostly female

Age
- Mostly young: children, teenagers, young people
- Middle age
- Occasionally elderly

Marital Status
- Families with kids
- Couple, dating or married
- Single, come here with friends

Income
- Middle to working class
(from the way they dress, also the location, the shopping center)

Are the people here particularly homogenous (similar), or Customers:

are there many different demographics? - Asian: Chinese, Japanese, Korean, Thai, Indians
- White
- Women/girls
- Mum with kids
*particularly high school students

Staff:
- Predominantly Asian

What attitudes or relations to the site are visible to you in - Indifferent, just consider it as a transitional/liminal space. They are not going to stay
these people? here for long: the way customers leave rubbish behind, carelessly pop their drinks
and ignore the spill. No meaningful interactions with others, identities are hidden.
- Annoyed. Because the arrangements of the site seem to be inconvenient for their
movement.
- Familiar
- Affectionate/love: they have membership cards, and they are excited to order and
excited when their drinks are ready

How are they using it; how do they interact in that use?: - Their identity as customer seems to put forward as their primary identity. In this
transitional place, where no one knows anyone. Even with the name, they can as
well type a fake name. So there is a tendency that people will act out of character.
Describe the most prevalent activities you see. - Staring at the menu, the toppings,
- deciding which drink to get
- Waiting
- Looking
- Talking
- Popping drinks
- Searching
- Leave the receipt paper at the kiosk
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- Leave the paper straw wrap inside of in the bin right next to it
- Pop the drink and spilled the drink

What variant (non-prevalent/not dominant) activities can - Clean up the mess they made
you see and how significant do they seem to be for the site? - Checking the name tags on the drink before they decide to grab them
- Grab the wrong drink, drink it and return saying it's not mine (despite there being
name tags on every drink)
- Return drinks because does not taste right
- Leave rubbish behind (rubbish does not belong to the shop)
- Ask the staff to throw their rubbish
- Want to order at the counter, when no one is using the kiosk

Which types of people (see above) are interacting in this - The attitudes between customers can be describe as polite, neutral/ambivalent
site, and how? What attitudes do they seem to have to each - Sometimes annoyed, when the customer before them takes too long to order, or
other? order way too complicated drinks.
-

Does the time of day/week, the weather, or other contextual Peak hour
factors appear to impact the use of the space? - Rainy day: Nowhere to go but do not want to stay at home. The feeling that needs to
“do something”
- Extremely hot weather
- Thursday, Friday, & weekends: On Thursday shopping center closes late (payday)
people go out and shopping
- Lunch time & dinner time because that’s when people come to eat at the food court
- Weekdays 3-5: This is when nearby school students finish school and come to the
shopping center
- Special occasions: university open day, Mardi Gras protest, Protest for Gaza

Note conventions, patterns, structures, or tensions?:

What aspects of this site, the people in it, their activities Local context
and interactions seem to you to be produced by the context - Diverse Clientele: The Broadway Shopping Center is frequented by a diverse mix of
in which it is located (local context, context in the city, people, including university students from nearby institutions like the University of
etc)? Sydney and University of Technology Sydney, professionals working in the area,
and local residents. This diverse demographic influences the types of interactions
and activities at Chatime.
- Surrounded by university: The proximity to universities means a significant portion
of Chatime’s customers are students who seek a casual and affordable place to
socialize and study. This is evident in the prevalence of group study sessions, casual
meet-ups, and students working on laptops.
-
Context in the city: Sydney
1. Cultural diversity
- Multicultural Hub: Australia is known for its cultural diversity, especially Sydney,
which is reflected in the variety of businesses and eateries available in the city.
Chatime, as a Taiwanese bubble tea shop, caters to the multicultural palate and adds
to the cultural mosaic of the city.
- Cultural Acceptance and Curiosity: The popularity of bubble tea in Sydney can
be attributed to the city’s openness to different cultures and cuisines. This
acceptance and curiosity drive the frequent patronage of Chatime by locals and
tourists alike.
(which has a lot of Chinese/Asian population. Plus the two major universities next door,
which known for Chinese international students.)
2. Urban Lifestyle:
- Fast-Paced Life: The urban lifestyle in Sydney, characterized by its fast pace and
high demand for convenience, influences the operation of Chatime. Quick service,
efficient ordering systems (such as mobile apps for ordering ahead), and grab-and-
go options are critical to meet the needs of busy customers.
- Trendy Food Culture: Sydney’s food scene is dynamic and trend-driven. Chatime’s
ability to introduce new flavors, seasonal specials, and innovative marketing
campaigns (like collaborations with popular brands or limited-time offers) helps it
stay relevant and appealing in a competitive market.

Activities and Interactions

 GCST1601 Site analysis observation worksheet

1. Social Interaction:
 Meeting Point: Chatime serves as a popular meeting spot for friends
and colleagues due to its casual and inviting atmosphere. It’s
common to see groups chatting, laughing, and enjoying their drinks
together.
 Study and Work Sessions: The availability of seating areas and a
relaxed environment makes it a popular choice for students and
remote workers looking to spend time outside their usual study or
workspaces.
2. Customer Behavior:
 Engagement with Staff: most interactions between staff and
customers are friendly/polite
 Consumption Patterns: The preference for various bubble tea
flavors and add-ons (like tapioca pearls, jellies, and pudding) reflects
the diverse tastes and preferences of the customer base. Seasonal
offerings and limited-time specials cater to the adventurous and
trend-sensitive nature of Sydney’s populace.
- Some customers still come over to Chatime and ask if they have caffine free drinks,
what is the difference between green tea and black tea.
- Nonetheless shown that understanding about Chinese tea is limited.
- Such cultural diversity /multicultural nature may be performance only.

What is conventional behaviour in this site and Ordering and Pay:

how is it communicated as conventional? Do any - The neon sign: Order here. Order at the front because you see the menu, the cashier.
conditions in the site encourage these behaviours? Clearly advertised promotions and special offers encourage customers to follow the
conventional ordering process.
- Digital payment, as you can see the staff naturally reached out a hand indicate
where the efpos machine, or the costumers naturally tap their phone on the efpos
machine
- Also digital payment is encouraged because they are order at the kiosk machine and
does not have to wait for staff order. Cash can only order at the counter.

Customization:
Customization of drinks is a key aspect of the Chatime experience. Customers often
spend time customizing their orders to suit their personal tastes, selecting various flavors,
sweetness levels, and toppings.
 Interactive Menu: The interactive nature of the menu, which allows for
multiple customization options, communicates that personalization is a
conventional part of the Chatime experience.
 Staff Recommendations: Staff members often suggest popular combinations
or new additions, guiding customers through the customization process.
Conditions Encouraging Behavior:
 As shown by the broad which tells you how to order Chatime: one in front
the cashier, One right on top of the glass display window, with other promotion
ads.
 Staff will also ask about regular ice and sugar? Standard ice and sugar?
Any toppings?
 Two toppings for 0.85 cents, to promote ordering toppings

Taking pictures:
- Glass window for toppings display
- Transparent plastic cups, that shows the drinks (layer, visual display)
- The staff will not shake some of the milky drinks like matcha latte, for visual
display

Waiting and collection

Behavior: Customers typically wait in designated areas after placing their orders,
collecting their drinks when their number is called.
Communication：
- Grab your name
- Designated waiting area: marked by straws, napkins, drinks and people in waiting,
- Recipe coming out of the kiosk machine
Conditions encourage behaviour:
- The staff will say and show “pick up on the other side”
 GCST1601 Site analysis observation worksheet

Are any social tensions apparent? Either at the site level Site-Level Tensions
(tensions specific to the norms of this site), or at the level 1. Waiting times
of broader social features or norms? 2. Customization tension
- When customers want to make adjustments outside the norm: - three ice cubes, no
seeds in the passionfruit tea, use fresh milk, less pearls, change default toppings,
mix and match)
-

Tension at the level of Broader social features/norms

3. Economic disparities
- Tension: The affordability of bubble tea can be a point of tension, particularly in a
diverse urban setting like Sydney where economic disparities exist. Some customers
might perceive Chatime as overpriced, especially students or low-income
individuals.
- Impact: Perceived high prices can deter certain customer segments, leading to a less
inclusive environment.
4. Cultural representation and sensitivity

While you’re here, does it feel like everything is happening

as usual? Does anything feel unusual?

How do you fit in to this site?

Do you feel like you belong in this site? Is it for you? - Yes, as I blend in well with the staff crew
Why/why not? - Yes, as I appear as an Asian
- No as I‘m Asian where we have better bubble tea
- Here the drinks are adjusted to western taste and less in variability

Who might feel excluded from or marginalised by or alien - Elderly people:

to this site? Why? Youth-Centric Environment: The primary customer base of Chatime consists of
younger people, such as university students and young professionals. This youthful
and often bustling atmosphere might feel unwelcoming to older individuals.
Menu Complexity: The customization options and modern ordering processes
(e.g., digital menus, mobile apps) might be intimidating or confusing for elderly
patrons who are less tech-savvy.

- Non-English Speakers or Non-Asian Individuals

Why They Might Feel Excluded:
 Language Barriers: If the menu or staff communication is primarily in
English, non-English speakers might find it difficult to navigate the ordering
process.
 Cultural Misalignment: Non-Asian individuals who are unfamiliar with
bubble tea or Taiwanese culture might feel alienated if they perceive Chatime
as catering specifically to Asian customers.

- Indiviuals with Dietary Restrictions:

 Limited Options: People with dietary restrictions (e.g., lactose intolerance,
gluten sensitivity, vegan diets, very young children who cannot consume
caffeine) might find limited options that suit their needs. While some
alternatives may be available, they might not be well-promoted or easy to
identify.
 GCST1601 Site analysis observation worksheet

 Cross-Contamination Concerns: There might be concerns about cross-

contamination for individuals with severe allergies or dietary restrictions.

People with Disabilities

 Physical Accessibility: Visual and hearing impairment,
 Sensory Sensitivities: The busy, noisy environment of Chatime might be
overwhelming for individuals with sensory sensitivities or conditions such as
autism.

- Economically disadvantage individuals:

Affordability: Bubble tea can be considered a luxury or non-essential item, and the
cost may be prohibitive for individuals with limited financial resources, including
students on a tight budget or low-income residents.
Perception of Luxury: The marketing and branding of Chatime as a trendy and
fashionable place may alienate those who cannot afford to regularly spend on such
items.

What’s it like to be an observer taking notes in this site? Is - No, too noisy
it comfortable or easy, or not? Why? (people walking around, talking, kids screaming, crying)
- The site was not designed for people to study here/stay for a long time
(PowerPoint for the computer does not work)
- Most of the tables and chairs are not clean enough
- Would be weird since most people there are eating

AFTER YOUR OBSERVATION

Reflections and Preparing to Write

After observing, how does this site represent a slice of A slice of everyday life in Sydney is
everyday life in Sydney (or surrounds) in 2024?

What concepts or ideas from the unit (Weeks 1-10) feel - W3: Culture is Ordinary
relevant to your experience? - W5: Transnationalism
-chatime as a taiwaness bubble tea, transnational activity
-as well as the diverse racial customers I saw in the shop
-social morphology, ethic diasporas
-popular music is transnational
- W7:Power
- W8: Consumer Culture & Lifestyle
- W10: Embodiment
Which readings (available on Modules pages) from Weeks - W3:
1-10 might help you give your work critical depth, nuance, - W5: transnationalism
or context? - W6: identity
You’ll need to cite two readings, from any weeks. - W7:
- W10:
How does your chosen quotation (from List B on Canvas “A focus on the individual… invites ways to understand practices as producing both
assessment page) relate to your experiences? stability and change. While the ways individuals engage in collective practices may
produce normative behaviours and sustain standards, it is just as possible that they
Is there a phrase that’s useful, or a sense/meaning/focus you will be innovative and might chip away at established norms.” (Sarah
take away from the quote? Remember you don’t need to Pink, Situating Everyday Life)
read the source, only the quote.

Having completed your observations, what are your main - Identity: post-modern identity/ethnicity/East Asian Diasporic identity
observational focuses or ideas? What would you like to - Transnationalism
write about? - Consumerism and Capitalism

Bubble tea, cultural product

GCST1601 Site analysis observation worksheet

“it is something we can be unapologetically Asian about”

“ Who gets to feel “unapologetically Asian”? When it comes to bubble tea’s outsized presence among the iconography
of Asian-American pop culture and identity, the answer is, as is so often the case when talking about Asian-American
issues, colored by an East Asian-American — and Chinese-American, in particular — hegemony that can erase or
overshadow the experiences of other Asian Americans. ”
- Who counts as ‘Asian’?
- Lack of visibility
Korean-Australian
Asian-Australia of non-East Asian descent
“Because I look a little more ambiguous, to prove my Asianness, I need to adopt the mainstream Asian culture that
people know as Asian: drinking bubble tea, eating certain foods, using chopsticks,” Giarrano says. Those practices
help her feel more Asian American, letting her take part in a larger experience and community through something like
bubble tea. “I definitely do like these things, but I can’t divorce it from knowing that these things are seen as Asian, so
that’s probably, subconsciously, why I love these things as much as I do.”

Look for specificity

Work with mundane
Consider how space is arranged and designed
What does this produce, how do people use this space, with the intended arrangement in mind?
Where you have identified sth about the norms in the

Third Place
- Bubble tea shop:
“Bubble tea’s conjuring of home, then, works on two levels: a yearning for the imagined home denied to us by the
diasporic condition, as well as a sense of nostalgia for the closest approximation — the boba shop, functioning as a
“third place” in both the literal and figurative sense. Asian-American expressions of longing for the boba shops of
one’s youth are not just about the physical space, or the drink, or the companionship; they’re as much about the time,
however fleeting, spent within the bubble of comfort and belonging. It’s about missing the period of your life when
you could afford to let bubble tea occupy such a large part of it.
…….but eventually, one grow up and move away from the local bubble tea shop. You stop worring too much about
how to belong,a nd start thinking about hos to live.”

- Gen Z students who are increasingly the target boba demographic (e.g. Student Edge 2 for 12 dollar promotion)
- Novel bubble-tea offering felt increasingly estranged from the drink as I knew it: Mint Chocolate top. Why go to a
bubble tea if you want chia seeds in place of tapioca balls?
“I’d notice many orders abandoned half-consumed on unoccupied tables. This was an altogether different kind of
waste than what Francie practiced with her coffee. Boba and I had spent our adolescence as scrappy, enterprising
immigrants at America’s periphery. But it had evolved into something different: the boba shop was now a sort of
social club for Asian youth, a snacky sanctuary of belonging, and bubble tea a ubiquitous, Instagram-friendly
accessory for a new generation of upwardly mobile Asian kids.”
GCST1601 Site analysis observation worksheet

Boba’s new status was enshrined in a FB group called Subtle Asian Traits, a forum created, as a lark, by Asian-
Australian high-schoolers, to collect observations and memes about the Asian diaspora.
…..a fondness for bubble tea was, according to the group, a signature trait of Asian youth.
By publicly cataloguing the habits and quirks of Asian identity, though, Subtle Asian Traits in effect, perhaps
inadvertently, issued a definition of what—and, by extension, who—counts as Asian.
The group became a subject of debate, criticized for being élitist and skewed toward the East Asian experience,
and for otherwise treating a narrow, consumerist version of Asian-ness as somehow universal. In a long piece
about boba for Eater, from 2019, the writer and critic Jenny G. Zhang wrote that “there is something
irredeemably maddening” about defining one’s cultural identity in terms of commodified objects, “as
young Asian Americans have done with bubble tea.”

- Boba liberalism: new coinage, a boba liberal is someone who centers her Asian identity in buzzy cultural
objects and “trend-chasing spectacle” but lacks true engagement with the politics of her Asian identity.
- It’s the Asian who can’t stop talking about “Crazy Rich Asians” as a breakthrough in Asian representation, or who
posts boba selfies as a way to prove her Asian bona fides while, elsewhere, seeking acceptance within white
culture.
Identity as performance:
For the boba liberal, politics is as much a performance as is one’s choice of beverage, a cultural prop in the theatre of
identity.
- Whole trajectory of xx’s life in …. Has involved navigating cultural symbols…
She knew that an élite education functioned as a trophy on the mantel of cultural capital, and that accruing me
such capital was the surest way to insure my success in this country. It was only years later, once I’d achieved the
higher education she’d painstakingly engineered for me, that I recognized how my mother’s diligence was
intertwined with a deep cynicism, a search for validation in a world whose ingrained racism and structural
inequities she accepted as inevitable. What arrogance must I possess, she’d say, to believe that the system could
change? Better to learn the rules of the game and submit.
Practice this sort of pragmatism long enough and it becomes a kind of complicity: everything is merely a performance,
a bending of oneself to the warped shape of America. And yet, my mother’s very journey to this country was a gamble
premised on the possibility of change.
GCST1601 Site analysis observation worksheet

This bubble tea shop serves as a microcosm/third space reflecting broader social, economic, and cultural trends of in
the everyday life in the inner west of Sydney. the c Here are several key aspects that illustrate how this site represents
a slice of everyday life in Sydney
1. Cultural Diversity and Inclusivity
- The customers at Chatime are diverse, encompassing various ethnic backgrounds, ages, and social groups. This
mirrors Sydney's multicultural society where people from different cultural backgrounds coexist and interact daily.
- Transnationalism/Globalization/Cultural Exchange: Bubble tea, originally a Taiwanese drink, has been embraced by
a wide range of Sydney's population indicating the city's openness to cultural exchange and the blending of culinary
traditions.
Inclusivity: The mix of customers showcases Sydney’s inclusivity, where people from different backgrounds feel
comfortable sharing the same spac
2. Urban Lifestyle and Consumer Behavior
Urbanization and Fast-Paced Environment: Customers at Chatime often order quickly and are seen either
taking their drinks to go or sitting down for brief periods, reflecting the fast-paced urban lifestyle of Sydney’s
residents.
Convenience and Accessibility: The presence of online mobile ordering, delivery (uber eats, door dash),
digital payments, and efficient service highlights the importance of convenience in the daily lives of
Sydneysiders.
Digital Integration: The use of technology in ordering and payment processes at Chatime signifies the
widespread integration of digital solutions in everyday life.

3. Economic and Social Trends

Affordability and Consumption Patterns: The steady flow of students and young professionals indicates that
Chatime offers an affordable indulgence that fits within the budget of its primary customer base. This is
reflective of broader economic patterns where affordable luxury items remain popular. The pricing and
affordability of Chatime’s offerings align with the economic realities of many young Sydneysiders, who seek
quality yet affordable options.
- Social Gathering Spot:
Chatime serves as a social hub for friends and colleagues, highlight the significance of social life in urban
settings among young people.
Chatting over a bubble tea. underscoring the importance of social interactions and community in daily life.
Bubble teas is what you get when you have just finished dinner and you still want to chat/do not want to go
home but do not know where to go. Just buy a bubble and hang ut and continue to chat.
Drinks are relatively cheap and less filling than a meal, but allow you to continue chat with your friends.
Shopping and drinking, Chatime (among other Bubble Tea) seems to have replaced the “Starbucks drinks”
viral on Tumblr early in the 2010s.
GCST1601 Site analysis observation worksheet

 4. Health and Lifestyle Trends Social Fabric: The shop’s role as a social gathering spot highlights the
significance of social connections and community spaces in urban settings.
4. Health and Lifestyle Trend:
 Customization and Health Consciousness: The customization options and health-conscious choices at Chatime
mirror the broader trend towards healthier lifestyles and mindful consumption in Sydney. Many customers
customize their orders to control sugar level sweetness levels or choose plant-based milk or milk over cream
healthier options, reflecting a growing health consciousness among the population.
 But also may be the influence of dieting culture.
Dietary Preferences: The availability of non-dairy options and other dietary accommodations indicates a
responsiveness to diverse dietary needs and preferences.

Dietary Inclusivity: The acknowledgment of various dietary requirements reflects an inclusive approach to food
and beverage services.

5. Social Media and Digital Influence

Social Media Engagement: Many customers take photos of their drinks, check-in on social media, or engage
with Chatime’s online presence, illustrating the influence of social media on consumer behavior. The
interaction with social media and the digital aspects of Chatime’s business reflect the pervasive influence of
digital culture and online communities in shaping everyday experiences.
 Trendy Consumption: The emphasis on aesthetically pleasing products aligns with the trend of seeking
‘Instagrammable’ moments, indicative of the visual-centric culture of modern consumerism.

Trendy and Instagrammable: The visual appeal of Chatime’s products and store design caters to the
trend of sharing experiences online, emphasizing aesthetics and presentation.
Representation:
Digital Culture: The interaction with social media and the digital aspects of Chatime’s business reflect
the pervasive influence of digital culture and online communities in shaping everyday experiencTrendy
Consumption: The emphasis on aesthetically pleasing products aligns with the trend of seeking
‘Instagrammable’ moments, indicative of the visual-centric culture of modern consumerism.