Internship Report
Internship Report
Internship Report
2320982108
MBA Marketing
2023-25
CHITKARA BUSINESS SCHOOL
CHITKARA UNIVERSITY
SESSION 2023-2025
DECLARATION
I, “Mr. Sarthak Sachdeva”, hereby declare that the work presented herein is
genuine work done originally by me and has not been published or submitted
elsewhere. Any literature, data or work done by others and cited in report has
been given due acknowledgement and listed in the reference section.
2320982108
This is to certify that the project titled “Internship Project on Sportking India
Ltd.” carried out by Mr. Sarthak Sachdeva, Mr. Parul Sharma has been
accomplished under my guidance & supervision as a duly registered MBA
student of Chitkara University. This project is being submitted by him/her in the
partial fulfillment of the requirements for the award of the Master of Business
Administration from Chitkara University.
His dissertation represents his original work and is worthy of consideration for
the award of the degree of Master of Business Administration.
ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible
without the kind support and help of our Teacher (Dr. Jaskirat singh) and my
Mentor (Mr. Parul Sharma). I would like to extend my sincere thanks to all of
them.
I would like to express my special gratitude and thanks to industry persons for
giving me such attention and time.
TABLE OF CONTENT
VII • Products/Services
• Merchandise mix
• Quality Policy
• Target market
• Job description
8
• Key responsibilities
V. Conclusion
I VI. Recommendations to the Company
Clientele: Our clients include startups, mid-sized enterprises, and Fortune 500 companies
across sectors such as technology, healthcare, finance, and manufacturing. We partner closely
with organizations of all sizes, helping them achieve sustainable growth and enhance their
market position.
With a commitment to excellence and a proven track record of success, Revvlocity SalesPro
Consulting Pvt Ltd stands ready to elevate your sales performance and drive business
success. Whether you're looking to optimize your sales strategy, enhance team capabilities, or
integrate advanced technologies, we are here to support your journey towards achieving
exceptional results.
Industry Profile
Revvlocity SalesPro Consulting Pvt Ltd operates within the management consulting industry,
specializing in sales acceleration and performance improvement. As a consultancy firm,
Revvlocity focuses on helping businesses across various sectors optimize their sales
strategies, processes, and technologies to achieve sustainable growth and competitive
advantage.
Differentiation and Focus: Revvlocity SalesPro Consulting Pvt Ltd differentiates itself
through its specialized focus on sales acceleration and performance enhancement, offering
tailored solutions that address the unique challenges faced by its clients. The firm emphasizes
collaboration, innovation, and measurable results, aiming to empower businesses across
industries to achieve sustainable growth and competitive advantage.
Despite the competitive landscape, Revvlocity SalesPro Consulting Pvt Ltd continues to
carve out its niche by delivering value-added services that are customized to meet the specific
needs and objectives of its clients, fostering long-term partnerships based on trust and results.
Network
Revvlocity SalesPro Consulting Pvt Ltd operates within a robust network that
supports its mission to enhance sales effectiveness and drive business growth.
Here’s an overview of the key components of its network:
At Revvlocity SalesPro Consulting Pvt Ltd, our mission is multifaceted and deeply
committed to the success of our clients. We strive to:
Our mission at Revvlocity SalesPro Consulting Pvt Ltd is to be a trusted partner and catalyst
for growth, helping businesses navigate challenges, seize opportunities, and achieve enduring
success in the increasingly competitive global marketplace.
Historical Background
Revvlocity SalesPro Consulting Pvt Ltd has a notable historical background that underscores
its evolution and growth as a leader in sales consulting and performance enhancement. Here’s
an overview:
Founding and Early Years: Founded in 2012, Revvlocity SalesPro Consulting Pvt Ltd
began with a vision to fill a critical need in the market: helping businesses optimize their
sales processes and achieve sustainable growth. The company was established by
[founder(s)], who recognized the increasing complexity of sales environments and the
growing demand for specialized expertise in driving sales effectiveness.
Early Challenges and Milestones: In its early years, Revvlocity faced the challenges typical
of any emerging consultancy, including establishing its brand, building a client base, and
refining its service offerings. However, through strategic partnerships, innovative solutions,
and a commitment to client satisfaction, the consultancy quickly gained traction and earned a
reputation for delivering measurable results.
Expansion and Market Penetration: As demand for its services grew, Revvlocity expanded
its operations, both geographically and in terms of industry reach. The consultancy
diversified its client portfolio, serving businesses across sectors such as technology,
healthcare, finance, and manufacturing. This expansion enabled Revvlocity to leverage
industry-specific insights and best practices, further enhancing its value proposition to clients.
Innovative Solutions and Thought Leadership: Throughout its history, Revvlocity has
been at the forefront of innovation in sales consulting. The consultancy has continually
evolved its service offerings to incorporate cutting-edge technologies, advanced analytics,
and strategic frameworks that empower clients to navigate competitive landscapes
effectively. Additionally, Revvlocity actively contributes to industry thought leadership
through publications, seminars, and partnerships with academic institutions and industry
associations.
Client Success and Impact: The success of Revvlocity SalesPro Consulting Pvt Ltd is best
measured by the impact it has had on its clients’ businesses. The consultancy has a proven
track record of helping organizations achieve significant improvements in sales performance,
revenue growth, customer retention, and operational efficiency. By focusing on delivering
tangible, measurable outcomes, Revvlocity has earned the trust and loyalty of its clients,
many of whom continue to rely on its expertise for ongoing support and strategic guidance.
Current Status and Future Outlook: Today, Revvlocity SalesPro Consulting Pvt Ltd
stands as a trusted partner to businesses seeking to elevate their sales capabilities and achieve
sustainable growth in competitive markets. With a strong foundation built on experience,
expertise, and a commitment to excellence, the consultancy is poised to continue expanding
its global footprint and driving innovation in sales consulting. Looking ahead, Revvlocity
remains dedicated to empowering businesses with the strategies, tools, and insights needed to
thrive in an ever-evolving business landscape.
SWOT Analysis
Strengths:
Weaknesses:
Opportunities:
Revvlocity SalesPro Consulting Pvt Ltd is well-positioned with its specialized expertise,
strong client relationships, and innovative approach to capitalize on growth opportunities in
the sales consulting industry. By addressing weaknesses, leveraging opportunities, and
mitigating threats, Revvlocity can sustain its growth trajectory and continue delivering value
to clients in an evolving business landscape.
Core Services
Through these comprehensive services, Revvlocity SalesPro Consulting Pvt Ltd aims to
equip businesses with the strategies, tools, and support necessary to achieve sustainable
growth, enhance sales performance, and maintain a competitive edge in their respective
markets.
Overall, Revvlocity SalesPro Consulting Pvt Ltd’s after-sale services are designed to extend
the value of their consulting engagements beyond initial project completion. By focusing on
implementation support, ongoing monitoring, training, customer support, strategic guidance,
and feedback integration, Revvlocity strives to foster long-term partnerships and drive
sustained success for their clients.
Location
Industry Specifics:
1. Technology:
o Helping technology companies optimize sales strategies, streamline processes,
and leverage innovative technologies to accelerate growth in competitive
markets.
2. Healthcare:
o Advising healthcare organizations on improving sales performance, enhancing
customer relationships, and navigating regulatory challenges to achieve
sustainable growth.
3. Finance:
o Assisting financial institutions in developing effective client acquisition
strategies, optimizing sales processes, and leveraging data analytics for
enhanced customer engagement.
4. Manufacturing:
o Supporting manufacturing firms in optimizing distribution channels,
improving sales operations efficiency, and expanding market reach globally.
Office Operations
Revvlocity SalesPro Consulting Pvt Ltd’s office operations are designed to optimize
efficiency, foster client collaboration, and support the consultancy’s mission of driving sales
effectiveness and revenue growth for businesses across industries.
Companies Policies
These policies collectively guide Revvlocity SalesPro Consulting Pvt Ltd in conducting
business responsibly, maintaining operational integrity, and achieving its strategic objectives
while upholding ethical standards and fostering a positive organizational culture. Specific
details of these policies would be outlined in their official documentation and communicated
to employees to ensure alignment and adherence across the organization.
Target Market
1. Technology Companies:
o Revvlocity works with technology firms, including startups, mid-sized
companies, and established enterprises. They assist in refining sales strategies,
improving customer engagement, and leveraging technology to drive revenue
growth.
2. Healthcare Organizations:
o Healthcare providers, pharmaceutical companies, and medical device
manufacturers are part of Revvlocity’s client base. They focus on enhancing
sales performance, navigating regulatory challenges, and improving patient
engagement strategies.
3. Financial Services:
o Revvlocity provides consulting services to banks, insurance companies,
investment firms, and fintech startups. They help optimize client acquisition
strategies, improve sales operations efficiency, and enhance customer
relationship management.
4. Manufacturing Sector:
o Manufacturers across various industries, such as automotive, consumer goods,
and industrial equipment, benefit from Revvlocity’s expertise in optimizing
distribution channels, improving sales processes, and expanding market reach.
5. Professional Services:
o This includes consulting firms, legal services, accounting firms, and other
professional service providers seeking to streamline sales operations, enhance
client acquisition strategies, and improve overall business performance.
6. Retail and Consumer Goods:
o Retailers and consumer goods companies rely on Revvlocity to optimize sales
strategies, improve customer engagement, and leverage data analytics to drive
sales growth and operational efficiency.
7. Other Industries:
o Revvlocity SalesPro Consulting Pvt Ltd also serves clients in sectors such as
telecommunications, hospitality, education, and non-profit organizations. They
tailor their services to meet the specific challenges and opportunities unique to
each industry.
Revvlocity SalesPro Consulting Pvt Ltd’s target market encompasses a wide range of
industries characterized by their need for strategic sales consulting services to achieve
sustainable growth and competitive advantage in their respective markets.
Employees Experience
1. Professional Development:
o Revvlocity invests in its employees' professional growth through training
programs, workshops, and opportunities for skill enhancement. Employees
have access to resources that help them stay updated on industry trends and
best practices in sales consulting.
2. Collaborative Culture:
o The consultancy fosters a collaborative work culture where teamwork is
encouraged. Employees often collaborate across teams and departments to
deliver integrated solutions and meet client objectives effectively.
3. Career Growth Opportunities:
o Revvlocity provides opportunities for career advancement and progression
within the organization. They support employees in developing their careers
through mentorship, performance reviews, and promotion pathways based on
merit and achievements.
4. Work-Life Balance:
o Striking a balance between work and personal life is important at Revvlocity.
The consultancy may offer flexible work arrangements or remote work options
to support employees in managing their professional responsibilities and
personal commitments effectively.
5. Recognition and Rewards:
o Revvlocity recognizes and rewards employees for their contributions and
achievements. This may include performance-based bonuses, recognition
programs, and opportunities to showcase accomplishments within the
organization.
6. Employee Well-being:
o The well-being of employees is a priority at Revvlocity. They may offer health
and wellness programs, employee assistance programs (EAPs), and initiatives
to promote work-life balance and mental health awareness.
7. Diverse and Inclusive Environment:
o Revvlocity values diversity and inclusion, fostering an environment where
employees from diverse backgrounds feel respected and valued. They may
have policies and initiatives in place to promote diversity, equity, and
inclusion within the workplace.
8. Team Building Activities:
o The consultancy organizes team-building activities, social events, and
networking opportunities to strengthen relationships among employees and
enhance collaboration across teams.
9. Feedback and Communication:
o Open communication and feedback mechanisms are likely encouraged at
Revvlocity. Employees have opportunities to provide input, share ideas, and
participate in decision-making processes that impact their work and the
organization.
Revvlocity SalesPro Consulting Pvt Ltd strives to create a positive and supportive employee
experience that enables individuals to thrive professionally, contribute effectively to client
success, and build rewarding careers within the organization.
Job Profile
Position Held:
Job Description:
The Inside Sales Specialist will play a crucial role in driving revenue growth by generating
leads, qualifying prospects, and closing sales through effective communication and
relationship-building.
Responsibilities:
Conduct outbound calls and emails to potential clients to generate leads and qualify
prospects.
Develop and maintain a pipeline of qualified leads through CRM software (e.g.,
Salesforce).
Collaborate with Sales Managers to identify opportunities, understand client needs,
and close sales.
Deliver persuasive sales presentations and product demonstrations to prospective
clients.
Negotiate terms and close sales agreements to meet revenue targets.
Provide exceptional customer service to build strong relationships with clients and
ensure satisfaction.
Keep abreast of industry trends, market conditions, and competitive landscape.
Meet or exceed monthly and quarterly sales quotas and KPIs.
Requirements:
1. Application Submission: Please submit your updated resume and a compelling cover
letter highlighting your relevant experience, skills, and why you are interested in joining our
team. Applications should be emailed to [HR email address] or submitted through our online
application portal [Application link].
2. Initial Screening: Our HR team will carefully review all applications received. Candidates
whose qualifications align closely with the role requirements will be contacted for an initial
screening interview. This interview may be conducted over the phone or via video conference
to discuss your background, career goals, and fit for the position.
3. Assessment and Interviews: Successful candidates from the initial screening phase will
be invited to participate in further assessments and interviews. This may include:
4. Final Selection: Following the assessment and interview stage, final candidates will be
considered for the position. An offer will be extended to the candidate who best meets the
requirements and demonstrates a strong alignment with Revvlocity SalesPro Consulting Pvt
Ltd’s values and goals.
5. Offer and Onboarding: Once an offer is accepted, our HR team will facilitate the
onboarding process, including contract signing, orientation, and introduction to our company
policies, culture, and team members.
STP of Revvlocity
Segmentation: Revvlocity SalesPro Consulting Pvt Ltd likely segments its market based on
various criteria such as industry, company size, geographical location, and specific needs
related to sales consulting services. For example:
Industry Segmentation: Dividing the market into sectors like technology, healthcare,
finance, manufacturing, and professional services.
Company Size: Targeting medium to large enterprises that require specialized sales
strategies and consulting services.
Geographical Segmentation: Focusing on clients in specific regions where the
consultancy has a strong presence or where there is high demand for sales
optimization services.
Targeting: Once segments are identified, Revvlocity SalesPro Consulting Pvt Ltd would
select target markets where their services align best with client needs and growth
opportunities. Targeting involves:
Identifying Ideal Clients: Targeting companies that face specific sales challenges,
such as scaling operations, improving sales efficiency, or entering new markets.
Defining Buyer Personas: Creating profiles of decision-makers within client
organizations who are likely to benefit from Revvlocity’s consulting expertise.
Prioritizing Opportunities: Focusing efforts on segments and clients where the
consultancy can provide significant value and achieve measurable results.
Positioning: Positioning involves how Revvlocity SalesPro Consulting Pvt Ltd distinguishes
itself from competitors in the minds of its target clients. This includes:
7P’s of Revvlocity
1. Product (Services):
o Revvlocity offers a range of consulting services aimed at enhancing sales
effectiveness and driving revenue growth for clients. This includes sales
strategy development, sales process optimization, CRM implementation, sales
training, and performance management.
2. Price:
o Pricing strategy at Revvlocity considers the value delivered to clients,
competitive pricing in the consulting industry, and the complexity and scope
of services provided. Pricing models may include hourly rates, project-based
fees, or retainer agreements tailored to client needs.
3. Place (Distribution):
o Place in consulting services refers to how Revvlocity reaches and delivers
services to clients. This may involve physical offices in strategic locations,
virtual consulting capabilities, and partnerships with technology providers for
seamless service delivery.
4. Promotion:
o Revvlocity promotes its services through various channels including:
Digital Marketing: Utilizing websites, social media, content
marketing, and email campaigns to reach target clients.
Networking: Participating in industry events, conferences, and
networking opportunities to build relationships and generate leads.
Thought Leadership: Publishing white papers, case studies, and blogs
showcasing expertise and success stories.
5. People:
o The people aspect focuses on the employees of Revvlocity who deliver
services and interact with clients. This includes consultants, sales
professionals, project managers, and support staff who are knowledgeable,
skilled, and customer-oriented.
6. Process:
o Process refers to the systems and procedures in place to deliver consistent and
high-quality consulting services. This includes project management
methodologies, client engagement processes, and continuous improvement
initiatives.
7. Physical Evidence:
o Physical evidence in consulting services relates to tangible cues that reassure
clients of the consultancy’s capabilities and professionalism. This may include
office facilities, client testimonials, case studies, and certifications that
demonstrate expertise and successful outcomes.
By applying the 7Ps framework, Revvlocity SalesPro Consulting Pvt Ltd ensures a holistic
approach to marketing its consulting services, aligning all elements to effectively meet client
needs, differentiate itself in the market, and drive business growth.
Strategic Implications:
Investment Strategy: Revvlocity should invest in stars to maintain and expand their
market leadership in high-growth areas like sales strategy development.
Manage Question Marks: Strategies should focus on increasing market share in
question marks like CRM implementation for startups through targeted marketing and
competitive pricing.
Maximize Cash Cows: Continue to leverage cash cows like sales training programs
by enhancing service quality and expanding into related areas to sustain revenue
streams.
Evaluate Dogs: Consider reevaluating or divesting from low-performing service
areas like sales performance management for non-profits unless there are clear
opportunities for growth or improvement.
By applying the BCG Matrix, Revvlocity SalesPro Consulting Pvt Ltd can strategically
allocate resources, prioritize investments, and optimize their service portfolio to maximize
growth and profitability in the competitive consulting market.
Digital Marketing:
Content Marketing: Creating and sharing valuable content such as blogs, white
papers, and case studies that showcase expertise and attract potential clients.
SEO and SEM: Optimizing website content for search engines and running targeted
search engine marketing campaigns to increase online visibility and attract relevant
traffic.
Social Media Marketing: Engaging with prospects and clients on platforms like
LinkedIn, Twitter, and Facebook to build relationships and share industry insights.
Thought Leadership:
Targeted Campaigns:
Client-Centric Approach:
Technology Adoption:
1. Industry Insight:
o Describe insights gained into the consulting industry, including market trends,
client challenges, and competitive landscape.
2. Consulting Skills Development:
o Detail the development of consulting skills such as data analysis, problem-
solving, and client communication.
3. Project Experience:
o Highlight specific projects or tasks undertaken during the internship, detailing
responsibilities, methodologies used, and outcomes achieved.
4. Team Collaboration:
o Discuss experiences collaborating with colleagues and teams within
Revvlocity, emphasizing teamwork, knowledge sharing, and mutual support.
5. Professional Development:
o Describe opportunities for professional growth and development, including
training programs, mentorship, and exposure to industry best practices.
6. Client Interaction:
o Reflect on experiences interacting with clients, understanding client needs,
and delivering solutions to meet their expectations.
7. Technology and Tools:
o Discuss exposure to CRM systems, sales automation tools, or other
technologies used at Revvlocity, and how these were applied in daily tasks.
Summarize overall internship experience, key learnings, and how these experiences
align with personal career goals and aspirations.
Recommendations:
Provide any recommendations for Revvlocity SalesPro Consulting Pvt Ltd based on
observations and insights gained during the internship.
Acknowledgments:
Appendices:
Tailor the content of the internship report to reflect specific experiences and insights gained
at Revvlocity SalesPro Consulting Pvt Ltd. This structured approach ensures clarity and
comprehensiveness in communicating the value of the internship experience and the skills
developed during the tenure.
Conclusion
During my internship at Revvlocity SalesPro Consulting Pvt Ltd, I have gained valuable
insights into the dynamic field of sales consulting and experienced firsthand the operations of
a leading consultancy firm. Throughout my tenure, I have had the opportunity to contribute to
various projects and collaborate with talented professionals, which has significantly enriched
my learning experience.
Key Learnings:
References
Website: https://revvlocity.com/
LinkedIn: https://www.linkedin.com/company/revvlocity/?originalSubdomain=in
https://www.linkedin.com/company/revvlocity/?originalSubdomain=in
SiliconIndia: https://marketing.siliconindia.com/vendor/revvlocity-a-catalyst-of-positive-
change-in-the-newage-sales--marketing-services-industry-cid-21746.html