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27 views4 pages

Sem 6

Uploaded by

saudesits2.0
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB

(Formerly West Bengal University of Technology)


Syllabus for B. Sc. in Data Science
(Effective for Academic session 2019-20)

6TH SEMESTER

BSCDA-601A/B/C/D: OPTIONAL SUBJECT (ANY ONE)

Objectives
To enable the students to:

• Understand the Practical aspects and case studies of the topic the they select

Units Course Content

1. Social Media and Web Analytics

2. Advanced Business Intelligence

3. Big Data Analytics

4. Information driven Entrepreneurship and Enterprise

Option 1:

SOCIAL MEDIA AND WEB ANALYTICS

What is Web Analytics

Getting started with Google Analytics, how it works, accounts, profiles and users

Navigating Google Analytics, Traffic sources, Content, Visitors

Web Analytics in e-Commerce, Actionable Insights

Web Analytics tools, making better decisions and summing up

Social Media Analytics

Social CRM and Analytics

Option 2:
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
(Formerly West Bengal University of Technology)
Syllabus for B. Sc. in Data Science
(Effective for Academic session 2019-20)
ADVANCED BUSINESS INTELLIGENCE

Business Intelligence

Effective and timely decisions – Data, information and knowledge – Role of mathematical
models – Business intelligence architectures: Cycle of a business intelligence analysis –
Enabling factors in business intelligence projects – Development of a business intelligence
system – Ethics and business intelligence
Knowledge Delivery:
The business intelligence user types, Standard reports, Interactive Analysis and Ad Hoc
Querying, Parameterized Reports and Self-Service Reporting, dimensional analysis,
Alerts/Notifications, Visualization: Charts, Graphs, Widgets, Scorecards and Dashboards,
Geographic Visualization, Integrated Analytics, Considerations: Optimizing the Presentation
for the Right Message
Efficiency:

The business intelligence user types, Standard reports, Interactive Analysis and Ad Hoc
Querying, Parameterized Reports and Self-Service Reporting, dimensional analysis,
Alerts/Notifications, Visualization: Charts, Graphs, Widgets, Scorecards and Dashboards,
Geographic Visualization, Integrated Analytics, Considerations: Optimizing the Presentation
for the Right Message
Business Intelligence Applications:
Marketing models – Logistic and Production models – Case studies
Future of Business Intelligence: Future of business intelligence – Emerging Technologies,
Machine Learning, Predicting the Future, BI Search & Text Analytics – Advanced
Visualization – Rich Report
Option 3:
BIG DATA ANALYTICS

1. Overview of Big Data: This includes topics such as history of big data, its elements, career
related knowledge, advantages, disadvantages and similar topics.
2. Using Big Data in Businesses: This module should focus on the application perspective of
Big Data covering topics such as using big data in marketing, analytics, retail, hospitality,
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
(Formerly West Bengal University of Technology)
Syllabus for B. Sc. in Data Science
(Effective for Academic session 2019-20)
consumer good, defense etc.

3. Technologies for Handling Big Data: Big Data is primarily characterized by Hadoop. This
module cover topics such as Introduction to Hadoop, functioning of Hadoop, Cloud
computing (features, advantages, applications) etc.

4. Understanding Hadoop Ecosystem: This includes learning about Hadoop and its ecosystem
which includes HDFS, Map Reduce, YARN, HBase, Hive, Pig, Sqoop, Zookeeper, Flume,
Oozie etc.

5. Dig Deep to understand the fundamental of Map Reduce and HBase: This module should
cover the entire framework of Map Reduce and uses of map reduce.

6. Understanding Big Data Technology Foundations: This module covers the big data stack
i.e. data source layer, ingestion layer, source layer, security layer, visualization layer,
visualization approaches etc.

7. Databases and Data Warehouses: This module should cover all about databases, polygot
persistence and their related introductory knowledge

8. Using Hadoop to store data: This includes an entire module of HDFS, HBase and their
respective ways to store and manage data along with their commands.

Option 4:
INFORMATION DRIVEN ENTREPRENEURSHIP AND ENTERPRISE

Understanding the Enterprise


Technology venture
Funding and promotion of the Enterprise
Technology Entrepreneurship and Innovation
Enterprise Strategy and operations

References
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WB
(Formerly West Bengal University of Technology)
Syllabus for B. Sc. in Data Science
(Effective for Academic session 2019-20)

BBARE-682: MAJOR PROJECT & VIVA VOCI

Objectives
To enable the students to:

• Prepare a major project on thrusting areas of Data Science and Analytics in


real/dummy work scenario. While preparing this project, students would be able to
collect primary and secondary data, analysis and statistical representation of data with
appropriate research methodology and use the latest softwares and tools.

Units Course Content

Guidelines for Preparation of Major Project:


1. Introduction
1. 2. Objectives of the Study
3. Review of Literature
4. Hypothesis
5. Research Methodology
6. Conceptual Studies
7. Empirical Studies
8. Data analysis Observation and Findings with Statistical tools and Softwares
9. Recommendation
10. Conclusion
11. Bibliography Reference

References
 Research Methodology by R.S. Kothari

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