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25 Unwritten Rules in Events

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28 views28 pages

25 Unwritten Rules in Events

Uploaded by

diegosimon9960
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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25 UNWRITTEN

RULES IN EVENTS
1. We are going back to events to
discover products. We trust events
instead of online where AI is making
things unclear.

Firsthand experiences are invaluable


2.’Everybody loved it’ is not how you
define success in business events.
Learn to report actual value and
business brought by your program.

Anonymised Feed to Start collecting


data ChatGPT insights
3.Disrespectful or obstructive leadership
is pushing people away from the
industry. You are not in a company to
convince people that events work.

YOU ONLY EVENTS ARE THE


PLAN PARTIES BEST MARKETING
TACTICS
4.The event industry is not ready for the
next crisis. Very little has been done
post-COVID to create clear career
paths and industry standards

Unclear Career Paths


5.Long registration forms are a sign of
digital illiteracy. Separate the planning
moment from the marketing moment.

Register
Kindly fill in this form to register.
Name

Email

Payment

Register
6.Early birds don’t work as they used to.
Backload your event announcements to
maximize the final four weeks
before the event.

Top speaker Price


announcements increase cliffs

Progress bar with


available tickets
7.CMOs recognize the power of events,
making them a top B2B marketing
channel. AMEX and Forrester research
confirm this.

EVENTS AS A TOP B2B MARKETING CHANNEL


8.While the 2020 virtual event boom
may be over, they remain a valuable
tool, especially for recordings and
extending reach.

50%
of planners use virtual
events as part of their mix

*Source Boldpush
9.As you scale your event program,
you can save MILLIONS by choosing
the right eventtech. Rediscuss your
needs often

All-in-One Solutions Virtual-First Solutions

Content
Management

Room Block Management Venue App Marketing


Sourcing

On-Site Networking
10.High attendee churn is a clear
sign that your event lacks value

Make Your
High Attendee Churn Event Matter.
= Lack of Value Provide High-Quality
Content and Networking
Opportunities
11.Events without a clear
editorial vision fail.

VS

CLEAR VISION

Define Your Purpose


Create a Compelling Theme
and Story for Your Event
12. Strategy, business planning,
P&L, and negotiation advance
your career, not (only) obsession
with catering and party favors.

SUCCESS

Negotiation

Planning

Strategy

Data-Driven Decisions
13.Event websites should convert and
keep them short and to the point.

CALL TO ACTION

Short & Sweet


14.If you don’t invest in social media
and content today, you will soon be
without marketing

Invest Create
Invest in Social Media Create a Content
& Content Now. Strategy and Engage
It's the Key to Your Audience on
Discovery. Social Media
15.Lead times are getting
shorter and shorter.

Develop a template, roll it


out and commit early.
16.If you plan large events, you
must deal with attendees’ short
attention spans and overwhelm.

To cater to them, build


white space, micro-events, and
short sessions.

EVENTS FOR SHORT


ATTENTION SPANS
SHORT
TRADITIONAL vs ATTENTION
SPAN
Event Planning Moment Planning

60 Minute session 30-minute session

Long Reg Form Name, Email, and Payment

Sales Pitches Activations

20 Tracks Micro Events

Video Recap Real-Time Shorts


17.Attendees remember the
connections they make, not the
content they consume. Help
them close business deals,
and they'll remember you.

Why we attend events?

Networking

Product Discovery

Content
18. If you don’t create tangible
opportunities to close business
at your events, you will not sell
sponsorships.

d sponsored co
at e nte
ur k ed appoint nt
C oo me
b
e- meeting n
1
1:
Pr

s
ts

Focus on
business
19. Save big money by choosing
a boutique destination next to
a large metro area

TIER 1 TIER 2
20. Large events need micro-events
to make attendees feel seen and
enhance connections.

Smaller gatherings deepen


engagement and networking.
21. Nobody attends to listen to
a keynote celebrity.

The perfect speaker lineup:

1 Celebrity

5 Subject matter experts

4 Facilitators
22. Not capturing and re-sharing
content from your event is the
biggest mistake you can make today.

The Stats Don't Lie

75% 56%
of event professionals of event professionals
actively repurpose prioritize content
content repurposing

*Source Boldpush
23. Only long or very large events
need event apps. It’s not 2012
anymore.

JULIUS
SOLARIS
BOLD PUSH
LOGO
FOUNDER
LOS ANGELES, USA

I AM INTERESTED IN

________________

SPEAKER
SPONSOR
R
PREMIUM MEMBE
Use QR Codes for
Agenda and Map
24.The event starts before your
event starts. Your website, airport,
and hotel reception will set the tone
for what to expect.

Website

Before
your Event Airport
Starts

Hotel
25.The distinction between
exhibitions and conferences is
fading. Conferences need better
booths, and exhibitions need
better content.

Content Activation Content

Content Booth Booth Activation

Activation Content Activation

Content Booth Booth Content

Activation
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insight.

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