Sathish Babu R

Email: [email protected]
Mobile: +1 732 797 9959

Professional Summary

 17 Years of CRM Manager/Functional Solution Architect/Scrum Master/System

Analyst/Functional Lead/ Business Analyst experience in Personal Banking, Digi-
tal Banking, Retail Banking, Life Science, Event & Venue, Media domains.
 Work with project team and key stakeholders to devise best practices and contin-
uous improvement of project delivery across the enterprise.
 Significant experience in planning, implementing, operations and managing large
scale IT Projects of strategic importance.
 Hands on experience on AGILE Methodologies, Business process Re-engineering and
Software Development Life Cycle with focus on timely delivery against deadlines.
 8 Years of experience on Salesforce cloud, Marketing cloud, Salesforce
Service ,Cloud, OmniStudio, Salesforce Connect, Mulesoft, SAP HANA, Visualforce
page, Apex Classes, Triggers, Data Loader, FlexPricer, Docomotion, Alteryx and Zuora
as Functional Consultant and gained in-depth understanding of SFDC Administrative task.
 Having knowledge on OmniStudio, Veeva CRM & Veeva Vault.
 Having experience on providing solution for the life science projects,
 7+ Years of experience on Microsoft Dynamics 365, Azure, CRM 2013, CRM 2011,
CRM4.0, Microsoft, Salesforce, SharePoint 2010 Fast Search.
 Extensive experience on Requirement gathering, Business analysis, UI designing, Project
Documentations (FSD, BRD, Test cases etc.) and conducting User training/ workshops
 Worked as Client facing BA and gained extensive project management skills like Efforts
Estimations, Team management, Stakeholder engagement and SOW creation.
 Extensive experience on JIRA Service Desk configuration and user training.

Technical Expertise

Languages: Apex, Visual Force, C#.Net, ASP.Net.

Tools : Salesforce Sales Cloud, Marketing Cloud, Service Cloud, OmniStudio,
Veeva CRM, Veeva Vault, Microsoft Dynamics 365 Sales, Customer Service,
Azure, Dynamics CRM 2011, 4.0, SAP HANA, Salesforce Connect, Mulesoft.
Dev Tools : VS 2010, Eclipse IDE, Jenkins, JIRA Service Desk, TFS.
Databases : MS SQL Server 2008, PL SQL, SOSL, SOQL.
Web : HTML, CSS, JavaScript, VF Pages
Webserver: Internet Information Services (IIS)
 Sathish Babu R
Email: [email protected]
Mobile: +1 732 797 9959

Certifications:

S. No Name
1 Salesforce Certified Marketing Cloud Email Specialist
2 Salesforce Certified Marketing Cloud Administrator
3 Salesforce Certified Sales Cloud Consultant (SU20)
4 Salesforce Certified Service Cloud consultant
5 Salesforce.com Certified Administrator
6 Salesforce Platform Developer – I Certification
7 Certified Scrum Master (CSM)®
8 PRINCE2® Foundation Certificate in Project Management
9 ITIL® Foundation Certificate in IT Service Management
10 MB-230 - Microsoft Dynamics 365 Customer Service Functional Consultant
11 MB-210 - Microsoft Dynamics 365 Sales Functional Consultant

12 Microsoft Dynamics™ CRM 2011 Customization and Configuration

13 Microsoft Dynamics™ CRM 4.0 Customization and Configuration

Assignment Summary:
Client Name Technology Duration

BDO Unibank, Singapore Salesforce Sales Cloud July 2023 – June 2024

GovTech, Singapore Salesforce Sales Cloud/Marketing Feb 2022 – June 2023

Cloud /Service Cloud
United Overseas Bank, Singapore Digital Wealth (IOS, Android) Nov 2021 – Feb2022

SingEx Holdings, Singapore Salesforce Sales Cloud/Marketing Mar 2019 – Nov 2021
Cloud/SAP HANA
United Overseas Bank, Singapore Microsoft Dynamics 365. Aug 2017 - Feb 2019

Singapore Press Holdings, Singapore Salesforce Sales Cloud/Service Cloud May 2015 - May 2017
Panasonic Asia Pacific, Singapore Microsoft Dynamics 2013 Feb 2015 - May 2015
MediaCorp Pte Ltd, Singapore Salesforce Sales Cloud Jun 2014 – Sep 2014

PerkinElmer Inc, USA Dynamics CRM 2011 & Salesforce Cloud Apr 2012 – Apr 2014

Cambridge Soft, USA Microsoft Dynamics CRM 4.0 Mar 2010 – Mar 2012

JIT World Technologies. India Functional Consultant/Developer May 2007 – Feb 2010
Sathish Babu R
Email: [email protected]
Mobile: +1 732 797 9959

Professional Experience
CRM Manager, BDO Unibank, Singapore, July 2023 - Till date.
Responsibilities:
 Responsible for reviewing FDD, IDD, BRD, TDD & Code review.
 Responsible for reviewing the test cases, Business requirement traceability.
 Responsible for SIT, UAT, PT and Training environment user setup assistance.
 Responsible for SIT & UAT deployment release and smoke testing.
 Responsible for PT scenario, functional & nonfunctional requirement.
 Responsible for preparing trouble shoot guide and incident playbook.
 Responsible for end-to-end integration use case preparation and training.
 Engage with senior client Stakeholders, Vendors to map business needs, build
architectures and roadmaps for digital transformation.
 Implementing the best practices as on needed.
 Responsible for SIT/UAT daily triage and defect management.
 Responsible for the UAT/Production smoke test support.
 Responsible for User training and train the training.
 Responsible for preparing the KB articles for the production support.

Functional Solution Architect, GovTech, Singapore, Feb 2022 - June 2023 .

Responsibilities:
 Responsible for providing end to end solution for Salesforce Sales cloud, Marketing
cloud, OmniStudio, Service cloud and PSS.
 Hands on experience with customization and configuration.
 Driving and leading the technical delivery.
 Responsible for providing effort estimation and resource planning.
 Responsible for providing client demos
 Implementing the best practices.
 Engage with senior client Stakeholders, map business needs, build architectures and
roadmaps for digital transformation.

Functional Architect/BAU Manager, Constellar, Singapore, Mar2019 -

Nov2021
Responsibilities:
 Responsible for providing end to end solution for Salesforce Sales cloud, Marketing cloud,
Service cloud
 Engage with senior client Stakeholders, map business needs, build architectures and
roadmaps for digital transformation.
 Responsible for providing effort estimation and resource planning.
 Responsible for providing client demos and implementing the best practices.
 Responsible includes end to end project management starting from Project kick- off to Go-
live activities followed by project closer.
 Create schedule, project timeline, monitor and report on project progress.
 Interface with internal business users as well as various IT development groups so the
needs can be clearly understood expectations managed and change initiated.
 Responsible for functional Testing and test case preparation.
 Responsible for providing L2 Support on daily basis for Sales cloud and Marketing cloud
using Fresh Service support portal.
 Responsible for providing BAU Support for both Sales cloud and Marketing cloud.
 Responsible for creating Reports, Dashboards, customize standard, custom objects
including fields, page layouts, security rules, workflows and validations.
 Responsible for Docomotion document generation configuration and user training.
 Responsible for bulk import, export, update, delete of data using Data Loader/workbench.
 Involved in effort estimation for the new CRs and prepared SOW.
Sathish Babu R
Email: [email protected]
Mobile: +1 732 797 9959

 Responsible to conduct Daily Standup meeting with Client and internal Team.
 Responsible of creating Functional Specifications and conducting User Trainings.
 Responsible for user creation in marketing cloud based on their roles and also integrating
same user in salesforce.
 Responsible for report creation in sales cloud to import reports into marketing cloud.
 Responsible for trouble shooting issues in sales cloud and Marketing cloud

Functional Consultant/Scrum Master, United Overseas Bank, Singapore,

Aug 2017 - Feb 2019
Responsibilities:
 Responsible for providing end to end solution for D365.
 Responsible includes end to end project management starting from Project kick- off to Go-
live activities followed by project closer.
 Monitor the progress of the project and make necessary changes with approval of
management to ensure the successful completion of the project.
 Ensuring weekly/monthly project reports submission with status of RAG and RAID logs
with planned activities.
 Interface with internal business users as well as various IT development groups so the
needs can be clearly understood expectations managed and change initiated.
 Responsible for functional Testing, creating test scenarios and sending release note.
 Responsible for creating custom objects including fields, page layouts, security rules,
workflows, and validations.
 Involved in effort estimation for the new CRs and prepared SOW.
 Responsible to conduct Daily Standup meeting with Client and internal Team
 Responsible of creating Functional Specifications and preparing user training material.

Functional Lead, Customer Relationship & Subscription Management, Singapore

Press Holdings Limited, Salesforce cloud, May 2015 – May 2017
Responsibilities:
 Responsible for contact to coordinate and manage communications between application
developers, vendors, and internal business users.
 Documentation of Business Requirements, Functional Specifications and Preparing User
training material.
 Responsible for Providing day-to-day end-user second level support and training for users.
 Responsible for Creating Functional and understanding documents.
 Responsible for Functional Testing and creating test scenarios
 Responsible for creating and customize standard and custom objects including fields, page
layouts, security rules, workflows, and validations.
 Responsible for creating and maintain reports and dashboards across functional groups.
 Responsible for Mobile and email process administration including UI design,
implementation, training, and support.
 Responsible for working on Change Request.
 Responsible for Zuora reporting system and generating invoices.
Sathish Babu R
Email: [email protected]
Mobile: +1 732 797 9959

Techno Functional Consultant, Migration from Microsoft Dynamics CRM 4.0 – 2013,
Panasonic Asia Pacific Pte Ltd.
Responsibilities:
 Analyzing the Requirements and Designing the solution.
 Responsible for Creating Functional and understanding documents.
 Responsible for Customization and Configuration.
 Data Migration from MS Dynamics CRM4.0 to MS Dynamics CRM 2013.
 Responsible for Providing End User training on Microsoft Dynamics CRM2013.
 Responsible for Communicating with Business Team Based on the Change Requests.
Principal Consultant, Salesforce Integration to Sharepoint, MediaCorp Pte Ltd, July
2014 –Sep 2014.
Responsibilities:
 Analyzing the Requirements and designing the solution.
 Responsible for Creating Functional and understanding documents.
 Data integration from Salesforce to SharePoint.
 Responsible for Customizing the Reports & Dashboards.
 Managing Users in SharePoint (Creating new users and providing the roles).
 Responsible for providing day -to-day production User Support.
 Responsible for providing ticket handling using BMC Remedy Tool.
Techno Functional Lead, Migration from Dynamics CRM to Salesforce, Perkinelmer
Inc, Apr 2012 – Apr 2014
Responsibilities:
 Analyzing the Requirements and designing the solution.
 Responsible for Communicating with Client on daily basis based on the new requirements.
 Data Migration from Dynamics to Salesforce.
 Customizing the Tabs.
 Responsible for developing Custom Workflow & Approval Activities.
 Responsible for Customizing the Reports, Dashboards and managing users.
Techno Functional Consultant, Customer Service Portal, Cambridge Soft, USA, Mar
2010 – Mar 2012
Responsibilities:
 Analyzing the Requirements and designing the solution.
 Responsible for ticket handling in level 2 and assigning to the level 3 support team.
 Customizing the entities.
 Responsible for developing plug-ins, developed application using CRM Web services.
 Responsible for developing Client-side extensions using JScript.
 Responsible for developing custom ASP.Net applications & technical support issues.
Academic Profile
Highest Degree University
MCA-Master of Computer Applications Vinayaka Missions University, Tamilnadu, India
Post-Graduation Diploma in Computer Application Vinayaka Missions University, Tamilnadu, India
Achievements
Successfully Completed Salesforce Sales Cloud and Marketing Cloud Integration.
Successfully completed integration between Salesforce and SAP HANA
Successfully completed D365 full length of implementation project in Digital Wealth/Personal Banking.
Passionate DWPian 2011 - 12 Award, performance par Excellence.