Phil Taylor

HOW WE CREATE
PERSONAS USING AI

Get My AI Canva Template

 Phil Taylor

The most important part of any marketing

process is the target audience.

But they are often forgotten, presumed or

outdated.

I get it though, to do them properly it takes

time but with AI and our Canva whiteboard
template (which I’m happy to give you
access to for free- see page 18) it's a much
faster process.

Here are the 13 prompts from our whiteboard

to complete your persona template...

1st Prompt
 Phil Taylor

PERSONA NAME, PROFILE, DEMOGRAPHICS,

PSYCHOGRAPHICS & WORK

Firstly we humanise our personas by giving

them a name and face. The demographics,
psychographics and work helps us to
understand what their lives look like and how
they think.
Prompt
As marketing specialist with 20 years of
experience in understand customer
behaviour. Give me the buyer persona for
our value propositions {enter value props}.
Include a name, a profile image,
demographics, psychographics, the type of
companies they work for and their role in
those companies. Persona jobs
 Phil Taylor

PERSONA JOBS

We need to understand what the persona

needs to do to be able to understand how
we can help them overcome challenges or
achieve their KPIs.

Prompt
In relation to our value proposition {enter
value proposition} please give me the
persona jobs they need to do in order to be
successful, please add the KPIs in which
they're stakeholders will measure the
success of the jobs they are doing.

Persona pains
 Phil Taylor

PERSONA PAINS

We need to next understand what

challenges our persona might face this
allows us to empathise with them and offer
potential solutions.

Prompt
For each of these jobs please give me all the
pains each persona might feel when trying
to achieve success. These are problems they
will encounter, please include the
consequences of failing to solve these
problems effectively.

Persona gains
 Phil Taylor

PERSONA GAINS

Knowing what our persona has to gain

allows us to try and motivate and inspire
them achieve them.

Prompt
Give me what each persona has to gain
from solving these problems. I would like you
to consider what it would mean to them
personally, to their career progression and
to their relationship with their stakeholder.

Product/service features
 Phil Taylor

PRODUCT/SERVICE FEATURES

Now we want to know what top

product/service features might interest the
persona the most.

Prompt
For each persona give the top 3 features for
each value proposition that are most
interesting to each persona.

Pain Relievers
 Phil Taylor

PRODUCT/SERVICE PAIN RELIEVERS

Now we want to know how each value

proposition might relieve the personas
pains.

Prompt
For each persona give the pain relievers for
each value proposition.

Gain creators
 Phil Taylor

PRODUCT/SERVICE GAIN CREATORS

Now we want to know how each value

proposition might help to create gains for
the persona.

Prompt
For each persona give the gain creators
each value proposition.

Buyer journey
 Phil Taylor

BUYER JOURNEY:
THINK, FEEL, DO

This is my favourite part!

We now want to understand how we want

the persona to think, feel and do at each
stage of the buyers journey.

Buyers journeys can differ but for this

template I’ve used...

Brand Awareness
Lead Generation
Demand Generation
Sales Generation
Retention
Think
 Phil Taylor

BUYER JOURNEY: THINK

Prompt

Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey tell me what we would like the persona to think after
consuming the content. Please see our descriptions of each stage of the
buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they have
a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more or
recommend that someone else purchases your value proposition.
Feel
 Phil Taylor

BUYER JOURNEY: FEEL

Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey tell me what we would like the persona to feel after
consuming the content. Please see our descriptions of each stage of the
buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around
them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they
have a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more
or recommend that someone else purchases your value proposition.
Do
 Phil Taylor

BUYER JOURNEY: DO

Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey tell me what we would like the persona to feel after
consuming the content. Please see our descriptions of each stage of the
buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around
them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they
have a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more
or recommend that someone else purchases your value proposition.
 Phil Taylor

BUYER JOURNEY:
MESSAGING, CHANNELS, CONENT

Now we can use the information we have

from think, feel, do to help to develop out the
messaging, marketing channels and content
for each stage of the buyers journey.

Messaging
 Phil Taylor

BUYER JOURNEY: MESSAGING

Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey give me the overarching messaging. Please see our
descriptions of each stage of the buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around
them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they
have a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more
or recommend that someone else purchases your value proposition.

Channels
 Phil Taylor

BUYER JOURNEY:
MARKETING CHANNELS

Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey give me the marketing channels that
are best to reach the persona. Please see our descriptions of each stage of
the buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they have
a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more or
recommend that someone else purchases your value proposition.

Content ideas
 Phil Taylor

BUYER JOURNEY:
CONTENT TOPICS IDEAS

Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey give me 5 content topic ideas. Please see our descriptions of
each stage of the buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they have
a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more or
recommend that someone else purchases your value proposition.

Get the Canva persona template

 Phil Taylor

CANVA TEMPLATE

We then add all the AI outputs into our Canva template.

Our AI process always includes a human step to edit,

add insight, experience, previous learnings or research.

This template can then be downloaded as a PDF and

used to train future AI threads, members of your team
or contractors, on your personas.

Get the Template

Phil Taylor
Laura Charter

Want access to this Canva

template?

Simply follow the steps below

and I’ll give you access...

1. Like this post

2. Follow me
3. Comment “PERSONA” on this post
4. I will send you the access link to
the Canva template
 Phil Taylor

I help brands grow through rapid growth experimentation

and data analysis.

Let’s chat about your marketing and how we can step it

up to guarantee growth.

Head to my profile to book a 15 min meeting, in which

we’ll talk about...
How you’ve grown so far
What’s stopping you from growing quicker
How I might be able to help you grow faster

Let’s Chat
Phil Taylor

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