A PROJECT REPORT

ON

“PERCEPTION OF INVESTORS INVESTING IN

STOCK MARKET”

A Report Submitted in partial fulfilment of the requirement of

M.com program in

MAHATMA GANDHI KASHI VIDYAPITH

Supervised By: - Submitted By: -

Dr. Prakhar Singh
Roll No.- 19923685413
 DECLARATION

I, Prakhar Singh, Enrollment no- KA2K23/199685413, Roll No. 19923685413 of 2022-2023 a full time
bonafied student of M.COM at MAHATAMA GANDHI KASHI VIDHYAPITH. I hereby declare that
project work carried out by me and the report is submitted in partial fulfilment of requirement of program
is original work of mine supervised by Dr. Reeta Ma’am is not based or reproduced from any existing
work of any other person or any earlier work undertaken at any other time or for any other purpose and
not been submitted anywhere else at any other time.

Prakhar Singh
 CERTIFICATE

This is to certify that “Prakhar Singh” has submitted the project report titled “Perception

of investors investing in stock market” towards partial fulfillment of Master of

Commerce Examination. This has not been submitted for any other examination and does

not form part of any other course undergone by the candidate. It is further certified that he

has ingeniously completed his project as prescribed by Mahatma Gandhi Kashi Vidyapith,

Varanasi.

Supervisor’s Sign. –

Date-
 ACKNOWLEDGEMENT

I would like to express my heartful gratitude and thanks to Dr. Reeta Ma’am.
A research project is not prepared merely by the singular efforts of the
person to whom the project is assigned, but it also requires the help and
guidance of some others who help and co-operate directly or indirectly in
completing the task successfully. in this regard, I would like to give my
special thanks to Dr. Manish Kumar Singh sir project guide for assigning me
such an interesting and worthwhile research project and for helping me
throughout the project with his constant guidance and support. I would also
like to thank departmental guides for their continuous support and advice for
the successful completion of this project.

Date- Prakhar Singh

 TABLE OF CONTENTS

CHAPTER NO CONTENTS PAGE NO

ABSTRACT
CHAPTER 1 1.1 INTRODUCTION
1.2 STOCK EXCHANGES IN INDIA
1.3 SECURITIES AND EXCHANGE BOARD
OF
INDIA
1.4 ONLINE TRADING
1.5 NEED FOR THE STUDY
1.6 STATEMENT OF THE PROBLEM
1.7 OBJECTIVES OF THE STUDY
1.8 SCOPE OF THE STUDY
1.9 LIMITATIONS OF THE STUDY
CHAPTER -2 REVIEW OF LITERATURE
CHAPTER -3 3.1 RESEARCH METHODOLOGY
3.2 RESEARCH DESIGN
3.3 METHODS OF DATA COLLECTION
3.4 SAMPLE SIZE
3.5 SAMPLE METHOD
3.6 PERIOD OF THE STUDY
3.8 HYPOTHESIS OF THE STUDY
CHAPTER-4 4.1 DATA ANALYSIS AND
INTERPRETATION
4.2 HYPOTHESIS OF THE STUDY
CHAPTER -5 5.1 FINDINGS OF THE STUDY
5.2 SUGGESTIONS
5.3 CONCLUSION
REFERENCES
QUESTIONNAIRE

1
 ABSTRACT

The primary goal of this research is to look into investor’s

perceptions towards investing in stock market, to analyze the
relationship between various factors (quality management,
company goodwill, company performance, company sector, and
market information) and investment decisions, and to look into
the factors that influence investment decisions.

This study aims to identify the Preferences of the respondents

towards investors investing in Indian stock market. The
questionnaire was collected for the study as a primary data
with a sample of 150 respondents.

Descriptive research design is used in this study. The

collected data has been tabulated and analyzed using the
tools such as percentage analysis and Chi-square. The
research concluded that investors invest in mutual funds and
investors reason for online investment is user friendly and less
time consuming.

2
CHAPTER -1

3
1.1 INTRODUCTION OF FINANCIAL MARKET:

Financial market refers to a marketplace, where creation and trading

of financial assets such as shares, debentures, bonds, derivatives,
currencies etc.
Financial markets are classified into two types:-
 Money market (Short term)
 Capital market (Long term)

1.1.1 MONEY MARKET:

Money market refers for short term market. Money market basically
refers to a section of the financial market where financial instruments with
high liquidity and short term maturities are traded .
Money market has become a components of the financial market for
buying and selling of securities of short term of one year or less, such as
treasury bills and commercial papers.

1.1.2 CAPITAL MARKET :

Capital market is a market where buyers and sellers engage in trade of

financial securities like bonds, stocks, etc. Capital market typically involve
issuing instruments such as stocks and bonds for the medium and long
term. In this respect, capital market are distinct from money market,
which refers to the market for financial instruments with maturities not
exceeding one year.

4
The capital market is divided into two markets:
 Primary market
 Secondary market

Primary Market: -

The primary market is the part of the capital market that deals with
issuing of new securities. It provides an opportunity to the issuers of
securities, both government and corporations, to raise resources to meet
their requirements of investments. Securities in the form of equity or debt
can be issued in markets at face value, discount or premium .

Secondary Market: -

Secondary market refers to a market where securities are traded after

being offered to the public in the primary market or listed on the stock
exchange. Secondary market comprises of equity, derivatives and debt
markets. The secondary market is operated through two mediums,
namely the Over-the-Counter (OTC) market and the Exchange–traded-
market. OTC markets are informal markets where trades are negotiated.

1.2 STOCK EXCHANGES IN INDIA:

Stock Exchange also known as stock market or share market. It is one of

the main integral part of capital market in India. It plays a vital role in
growing industries and commerce of a country which eventually affect the

5
economy. It is well organized market for purchase and sale of corporate
and other securities should be traded according to some pre-defined
rules and regulations.

1.21 TYPES OF STOCK EXCHANGE IN INDIA:-

There are two types of exchange-

 Bombay stock Exchange (BSE).
 National stock Exchange (NSE)

BOMBAY STOCK EXCHANGE (BSE): -

It is a leading and fastest stock exchange in India as well as in south Asia
established in 1875. Bombay stock exchange is the world’s 11th largest
stock market. More than 5000 companies are listed on BSE. The main
index of Bombay stock exchange is Sensex which comprises of 30
stocks.

NATIONAL STOCK EXCHANGE (NSE):-

It was incorporated in 1992 as a tax paying company and was recognized

as a stock exchange in 1993 under the securities contract (Regulation)
Act 1956. NSE was the first exchange to provide fully automated screen
based electronic trading system. Nifty is the indices to measure overall
performance of the National Stock Exchange which comprises of 50
stock index.

6
1.3 SECURITIES AND EXCHANGE BOARD OF INDIA

The securities and exchange board of India (SEBI) is the regulator for
the securities market in India. It was established in the year 1988 and
statutory power on 30 January 1992 through the SEBI Act,1992.

1.3.1 FUNCTIONS OF SEBI: -

 The main function of SEBI is to protect the interest of Indian

investors in the securities market.

 To promote the development and hassle-free functioning of the

securities market.
 To regulate the business Operations of the securities market.
 To prohibit Fraudulent and unfair trade practices within the

Securities market and related to it.

7
1.4 ONLINE TRADING :

Online trading is an internet based investment activity. Internet

exchanging began in India on 1ST April 2000 with 79 part looking for
authorization for web based exchanging. Internet exchanging should be
possible by the interaction of an individual and dealers purchasing and
selling protections over an electronic organization ,with a business firm .

Today there are many online trading companies working as a portals for
the biggest stock houses like the National stock exchange and Bombay
stock exchange. The online trading companies allow the investors to
invest in a number of financial products and services like derivatives,
mutual funds, Equities.

The SEBI advisory groups on web based protections exchanging

administrations has permitted the net to be utilized as an Order Routing
System (ORS) through enrolled stock specialists of their customer for
execution of exchange.

Under the ORS, the client can enter the requirement (security, quantity,
price, buy/sell) in broker’s site. The client receives conformation on
execution of the order, the customer’s portfolio and ledger accounts get
updated to reflect the transaction.

1.5 NEED FOR THE STUDY:

1. To know the present scenario of the investor’s perception towards

stock market .
2. This study guide the investors to understand the expectation and

experience of the existing investors.

8
1.6 STATEMENT OF THE PROBLEM:

The investors who invest in stock exchange are usually unaware of the
stock market behavior. Many investors are facing the problem as they do
not know which stock to buy and which to sell in order to gain more
profits. This study examine investor’s trading preference, investment
plan, investment amount,
brokering site which will be useful for the other investors who trade online.

1.7 OBJECTIVES OF THE STUDY:

PRIMARY OBJECTIVE:-
1. To study investor’s perception about trading in Indian stock market.

SECONDARY OBJECTIVE:-

1. To examine investors pattern of investment in stock market.

2. To know investor’s opinion on investing in stock market.

1.8 SCOPE OF THE STUDY:

The research on a study on investor’s perception about investing in

Indian stock market knows the information regarding the preferences
and choice of the different investors who invest in online trading.

This study is based on the data collected from the investor’s through
questionnaire. The scope stretches out to different classes of investor

9
 like private employee, professionals and others. The conclusion are
drawn from the analysis done with the help of data collected .

1.9 LIMITATIONS OF THE STUDY :

1. The result of the study is based only on the view expressed by the

investors of Varanasi.
2. The survey has been conducted only taking 150 respondents as a sample
size.

1.10 CHAPTER FRAMEWORK:

CHAPTER 1:INTRODUCTION

This chapter consists of online trading ,stock exchange in India, NSE

and BSE, SEBI and its function , statement of the problem, need for
the study , scope of the study , limitations of the study.

CHAPTER 2: REVIEW OF LITERATURE

This chapter consists of research paper of authors who had been

conducted the research study on investors perception towards online
trading.

CHAPTER 3: RESEARCH METHODOLOGY

This chapter consists of research design, methods of data collection,

sample size, sample method, period of the study, statistical tools and
hypothesis of the study.

10
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION

This chapter consists of analyses of data which is collected through

questionnaire and chi-square is used as a tool to analyses the study.

CHAPTER 5: FINDINGS, SUGGESTIONS, AND CONCLUSION

This chapter consists of findings , suggestions and conclusion of the study.

11
 CHAPTER-2

2.1 REVIEW OF LITERATURE :

K.Geethanjali&Dr.S.Santhakumari - Investors perception towards

investing in stock market .This research is a descriptive research study in
which convenient sampling techniques is used. This survey is used to
select the sample size ,validity and reliability of the questionnaire 150
samples are selected for the study.

Dr.U.Thasli, Ariff, M.Nandhini and T.Pavithra -An investors perception

towards investing in stock market. In this study questionnaire was
collected from 100 investors. The findings were analyzed using scaling
technique and simple percentage.

C.Navya ,CH.Deepthi –Investors attitude towards investing in stock

market .It aims that studying the investor’s perception of online trading in
share markets and helps to find out the present level of service provided
by identifying the area which require attention for improving its services.

Dr.Iqbal ThonseHawaldar, Dr.Habeeb Ur Rahiman – Investors perception

towards stock market .This study is to understand the different personal
factors affecting their investment decision and the different factor
influencing various categories of investment .Chi-square test was used as
a tool to arrive at a decision regarding the association between two
variables.

12
CHAPTER-3

13
3.1 RESEARCH METHODOLOGY

3.1.1 INTRODUCTION:-
Research in common refers to a search for knowledge. The research
scholars have defined the term research as a scientific and systematic
search for information on a specific topic. In fact, research is an art of
scientific investigation. It is actually a voyage of discovery. The primary
purpose of research is to discover answer to questions through the
application of scientific procedures.

3.2 RESEARCH DESIGN: -

The research design applied for the study is described as ‘descriptive

research’ study.

3.3 METHODS OF DATA COLLECTION :-

This study involves both primary and secondary data.

 PRIMARY DATA:

The primary data has been collected through questionnaire

 SECONDARY DATA:

Secondary data has been collected from websites, journals and

internet.

3.4 SAMPLE SIZE :-

The sample size chosen for the study is 150.

14
3.5 SAMPLE METHOD :-

Convenience sampling is used as a sample method for the study

3.6 STATISTICAL TOOLS:-

The statistical tools applied for the study may include

 Chi-square.

3.7 HYPOTHESIS OF THE STUDY:-

The hypothesis applied for the study is

 Chi-square.

15
CHAPTER-4

16
4.1 DATA ANALYSIS AND INTERPRETATION:

TABLE 4.1.1 SHOWS GENDER OF RESPONDENTS.

GENDER NO.OF RESPONDENTS PERCENTAGE(%)

MALE 91 60.7

FEMALE 59 39.3

TOTAL 150 100.0

INTERPRETATION:-
In the above table it is inferred that 60.7%of the respondents are male,
39.3% of the respondents are female.
.
70 60.7
60
50 39.3
40
30
20
10
0
MALE FEMALE

MALE FEMALE

FIGURE 4.1.1 SHOWS GENDER OF RESPONDENTS

17
 TABLE 4.1.2 SHOWS AGE OF RESPONDENTS.

AGE( IN YEARS) NO .OF PERCENTAGE(

RESPONDENTS %)
18-25 49 32.7
26-40 63 42.0
41-60 35 23.3
ABOVE 60 03 2.0

TOTAL 150 100.0

INTERPRETATION:-
In the above table it is inferred that 32.7% of the respondents are the age
group of 18-25 years,42% of the respondents are the age group of 26-
40 years, 23.3 % of the respondents are the age group of 41-60 years
and 2% of the respondents are the age group of above 60 years.

45 42
40
35 32.7
30
25 23.3

20
15
10
4.5
5
0
18-25 YEARS 26-40 YEARS 41-60 YEARS ABOVE 60 YEARS

18-25 YEARS 26-40 YEARS 41-60 YEARS ABOVE 60 YEARS

FIGURE 4.1.2 SHOWS AGE OF RESPONDENTS.

18
 TABLE 4.1.3 SHOWS QUALIFICATION OF RESPONDENTS.

QUALIFICATION NO.OF PERCENTAGE(

RESPONDENTS %)
UG 72 48.0
PG 40 26.0
P.Hd. 30 20.0
DIPLOMA 08 5.33
TOTAL 15 100.
0 0
SOURCE: PRIMARY DATA.

INTERPRETATION :-
In the above table it is inferred that,48 % of the respondents are UG ,
26% of the respondents are P.G , 20% of the respondents are P.hD,
5.33% of the respondents are diploma.

Column2

8
30
72

40

U.G P.G P.Hd Diploma

FIGURE 4.1.3 SHOWS QUALIFICATION OF RESPONDENTS.

19
 TABLE 4.1.4 SHOWS OCCUPATION OF RESPONDENTS.

OCCUPATION NO .OF PERCENTAGE

RESPONDENTS (%)

PROFESSIONAL 24 16.0

BUSINESS 45 30.0
PRIVATE EMPLOYEE 62 41.3

GOVERNMENT 11 7.3
EMPLOYEE
RETIRED 08 5.3
TOTAL 150 100.0

INTERPERTATION :-
In the above table it is inferred that 16% of the respondents occupation
are professional,30% of the respondents occupation are business, 41.3%
of the respondents occupation are private employee,7.3% of the
respondents occupation are government employee,5.3% of the
respondents are retired.

20
50
41.3
40
30
30
16
20
10
7.3
0
5.3
PROFESSIONAL
BUSINESS
PRIVATE
EMPLOYEE GOVERNMENT
EMPLOYEE RETIRED

PROFESSIONAL BUSINESS PRIVATE EMPLOYEE GOVERNMENT EMPLOYEE RETIRED

FIGURE 4.1.4 SHOWS OCCUPATION OF RESPONDENTS.

21
 TABLE 4.1.5 SHOWS ANNUAL INCOME OF RESPONDENTS.

ANNUAL INCOME(in ₹) NO.OF RESPONDENTS PERCENTAGE(%)

BELOW Rs 1 LAKH 19 12.7

Rs 1 LAKH -Rs 2 LAKH 60 40.0

Rs 2 LAKH-Rs 3 LAKH 46 30.7

Rs 3LAKH –Rs 4 LAKH 16 10.7

ABOVE Rs 4 LAKH 09 6.0

TOTAL 150 100.

0

INTERPERTATION:-
In the above table it is inferred that 12.7% of the respondents annual
income are below Rs 1 lakh ,40% of the respondents annual income
are Rs 1lakh – Rs 2 lakh
,30.7% of the respondents annual income are Rs 2lakh – Rs 3 lakh , 10.7
% of the respondents annual income are Rs 3lakh – Rs 4lakh , 6% of
the respondents annual income are above 4lakh .

FIGURE 4.1.5 SHOWS ANNUAL INCOME OF RESPONDENTS.

22
 TABLE 4.1.6 SHOWS RESPONDENTS INVESTMENT
AMOUNT.

INVESTMENT AMOUNT NO.OF PERCENTAGE (%)

RESPONDENTS

LESS THAN Rs 10,000 72 48.0

Rs 10,000- Rs 50,000 36 24.0

Rs 50,000- Rs 1,00,000 22 14.7

Rs 1,00,000 – Rs 15 10.0
2,00,000
ABOVE Rs 2,00,000 05 3.3

TOTAL 150 100.

0

INTERPRETATION:-
In the above table it is inferred that 48% of the respondents invest less
than Rs 10,000 for trading, 24% of the respondents invest Rs 10,000-Rs
50,000 for trading, 14.7% of the respondents invest Rs 50,000 –Rs
1,00,000 for trading , 10% of the respondents invest Rs 1,00,000-Rs
2,00,000 for trading, 3.3% of the respondents invest above Rs 2,00,000
for trading .

23
 TABLE 4.1.7 SHOWS RESPONDENTS STOCK EXCHANGE

STOCK EXCHANGE NO.OF PERCENTAGE

RESPONDENTS (%)

NSE 80 53.3
BSE 33 22.0
BOTH NSE OR BSE 37 24.7
TOTAL 150 100.0
SOURCE: PRIMARY DATA

INTERPRETATION:-
In the above table it is inferred that 53.3% of the respondents trade
through NSE , 22% of the respondents trade through BSE, 24.7% of the
respondents trade through both NSE and BSE.

FIGURE 4.1.7 SHOWS STOCK EXCHANGE OF

RESPONDENTS .

24
 TABLE 4.1.8 SHOWS RESPONDENTS BROKERING SITE .

BROKERING SITE NO.OF PERCENTAGE

RESPONDENTS (%)

ZERODHA 28 18.7
UPSTOX 38 25.3
IIFL SECURITIES 28 18.7

HDFC SECURITIES 19 12.7

ALICE BLUE 06 4.0
5 PAISE 05 3.3
OTHERS 26 17.3
TOTAL 15 100.
0 0
SOURCE: PRIMARY DATA

INTERPRETATION:-
In the above table it is inferred that 18.7% of the respondents brokering
site are zerodha,25.3% of the respondents brokering site are upstox
,18.7% of the respondents brokering site are iifl securities, 12.7 % of the
respondents brokering site are hdfc securities ,4% of the respondents
brokering site are aliceblue , 3.3% of the respondents brokering site are 5
paisa , 17.3% of the respondents brokering site are others.

25
 FIGURE 4.1.8 SHOWS RESPONDENTS BROKERING SITES.

TABLE 4.1.9 SHOWS HOW RESPONDENTS BELIEVE THAT THEIR

BROKERS IS VERY SUCCESSFUL IN INVESTING.

BROKERS IS NO. OF RESPONDENTS PERCENTA

VERY GE (%)
SUCCESSFUL
STRONGLY AGREE 40 26.7
AGREE 61 40.7
STRONGLY 11 7.
DISAGREE 3
DISAGREE 07 4.
7
NEUTRAL 31 20.7
TOTAL 150 100.0

INTERPRETATION:-
In the above table it is inferred that 26.7% of the respondents strongly
agree that their brokers is very successful in trading,40.7% of the
respondents agree that their brokers is very successful in trading,7.3% of
the respondents strongly disagree for the fact that their brokers is very
successful in trading, 4.7 % of the respondents disagree for the fact that

26
their broker is very successful in trading,20.7% of the respondents is
neutral that their brokers is very successful in trading.

FIGURE 4.1.9 SHOWS HOW RESPONDENTS BELIEVE THAT THEIR

BROKERS IS VERY SUCCESSFUL IN ONLINE
INVESTING.

TABLE 4.1.10 SHOWS RESPONDENTS EXPERIENCE IN

INVESTING IN MARKET.

EXPERIENCE NO.OF RESPONDENTS PERCENTAGE(

%)
BEGINNER 58 38.7
LESS THAN 1 YEAR 32 21.3

1-2 YEARS 21 14.0

2-3 YEARS 17 11.3

3-4 YEARS 11 7.3

MORE THAN 4 YEARS 11 7.3

27
 TOTAL 150 100.
0

INTERPRETATION:-
In the above table it is inferred that 38.7% of respondents are beginner in
trading , 21.3% of the respondents have less than 1 year of experience in
trading , 14% of the respondents have 1-2 years of experience in
investing , 11.3 % of the respondents have 2-3 years of experience in
investing , 7.3% of the respondents have 3-4 years of experience in
investing ,7.3% of the respondents have more than 4 years of
experience in investing .

7%
7%
39% BEGINNER
11%
LESS THAN 1 YEAR
1-2YEARS
14%
2-3 YEARS
3-4 YEARS
22%
MORE THAN 4 YEARS

FIGURE 4.1.10 SHOWS RESPONDENTS EXPERIENCE IN ONLINE

TRADING.
28
 TABLE 4.1.11 SHOWS RESPONDENTS TRADING PLAN.

TRADING PLAN NO.OF RESPONDENTS PERCENTAGE(

%)

DAILY 28 18.7
WEEKLY 43 28.7
MONTHLY 50 33.3
YEARLY 29 19.3
TOTAL 15 100.
0 0
SOURCE: PRIMARY DATA

INTERPRETATION:-
In the above table it is inferred that 18.7% of respondents are trading
daily , 28.7% of the respondents are trading weekly , 33.3% of the
respondents are trading monthly , 19.3% of the respondents are trading
yearly .

FIGURE 4.1.11 SHOWS RESPONDENTS TRADING PLAN.

29
 TABLE 4.1.12 SHOWS RESPONDENTS INVESTMENT.

INVESTMENT NO.OF PERCENTAGE(%

RESPONDENTS )
EQUITY 37 24.7
MUTUAL FUNDS 51 34.0

DERIVATIVES 15 10.0
BOTH EQUITY AND 47 31.3
MUTUAL FUNDS
TOTAL 150 100.
0

INTERPRETATION:-
In the above table it is inferred that 24.7% of the respondents invest in
equity, 34.0% of the respondents invest in mutual funds, 10% of the
respondents invest in derivative, 31.3% of the respondents invest in both
equity and mutual funds.

FIGURE 4.1.12 SHOWS RESPONDENTS INVESTMENT.

30
 TABLE 4.1.13 SHOWS RESPONDENTS VIEW ABOUT ONLINE
TRADING IS USER FRIENDLY COMPARED TO OFFLINE
TRADING.

USER FRIENDLY NO.OF RESPONDENTS PERCENTAGE(

%)
STRONGLY AGREE 38 25.3

AGREE 53 35.3
STRONGLY 21 14.0
DISAGREE
DISAGREE 07 4.7
NEUTRAL 31 20.7
TOTAL 150 100.0

INTERPRETATION:-
In the above table it is inferred that 25.3% of the respondents are
strongly agreed that online trading is user friendly compare to offline
trading,35.3% of the respondents are agreed that online trading is user
friendly compare to offline trading, 14% of the respondents are strongly
disagreed for the fact that online trading is user friendly compare to offline
trading ,4.7% of the respondents are disagreed for the fact that online
trading is user friendly compare to offline trading , 20.7% of the
respondents are neutral that online trading is user friendly compare to
offline trading.

31
FIGURE: 4.1.13 SHOWS RESPONDENTS VIEW ABOUT ONLINE
TRADING IS USER FRIENDLY COMPARED TO OFFLINE
INVESTING.

32
 TABLE 4.1.14 SHOWS RESPONDENTS VIEW ABOUT ONLINE
INVESTING IS LESS TIME CONSUMING COMPARE TO
OFFLINE INVESFTING .

LESS TIME NO.OF PERCENTAGE(

CONSUMING RESPONDENTS %)
STRONGLY AGREE 47 31.3

AGREE 52 34.7
STRONGLY DISAGREE 16 10.7

DISAGREE 04 2.7
NEUTRAL 31 20.7
TOTAL 15 100.
0 0
SOURCE: PRIMARY DATA

INTERPRETATION:-
In the above table it is inferred that 31.3% of the respondents are
strongly agreed that online trading is less time consuming compare to
offline trading, 34.7% of the respondents are agreed that online trading
is less time consuming compare to offline trading ,10.7% of the
respondents are strongly disagreed that online trading is less time
consuming compare to offline trading ,2.7% of the respondents are
disagreed that online trading is less time consuming compare to offline
trading , 20.7% of the respondents are neutral for online trading is less
consuming compare to offline trading .

33
FIGURE 4.1.14 SHOWS RESPONDENTS VIEW ABOUT ONLINE
INVESTING IS LESS TIME CONSUMING COMPARE TO
OFFLINE INVESTING

TABLE 4.1.15 SHOWS FROM WHICH SOURCE RESPONDENTS GET

BETTER ADVISE FOR INVESTMENT.

BETTER ADVISE NO.OF RESPONDENTS PERCENTAGE(%)

MAGANIZES 27 18.0

SHARE BROKERS 41 27.3

FRIENDS & 38 25.3

RELATIVE

INTERNET 44 29.3

TOTAL 15 100.
0 0

34
INTERPRETATION:-
In the above table it is inferred that 18% of the respondents feels that
they can get better advise from maganizes for trading ,27.3% of the
respondents feels that they can get better advise from the share brokers
for trading , 25.3% of the investor’s gets better advise from the friends&
relative for trading , 29.3% of the respondents feel that they can get
better advise from the internet for investment .

30 27.3
18 25.3 29.3
20
10
0

MAGAZINES
SHARE BROKERS
FRIENDS &
RELATIVES INTERNET

MAGAZINES SHARE BROKERS FRIENDS & RELATIVES INTERNET

FIGURE 4.1.15 SHOWS FROM WHICH SOURCE RESPONDENTS

GET BETTER ADVISE FOR ONLINE
INVESTMENT

35
 TABLE 4.1.16 SHOWS RESPONDENTS INVESTMENT PLAN.

INVESTMENT PLAN NO.OF RESPONDENTS PERCENTAGE(%

)

SHORT TERM 47 31.3

LONG TERM 70 46.7
INTRA DAY 33 22.0
TOTAL 150 100.
0
SOURCE: PRIMARY DATA

INTERPRETATION:-
In the above table it is inferred that 31.3% of the respondents preferred to
invest in short term investment, 46.7% of the respondents preferred to
invest in long term investment , 22% of the respondents preferred to
invest in intraday.

FIGURE 4.1.16 SHOWS RESPONDENTS INVESTMENT PLAN.

36
 TABLE 4.1.18 SHOWS RESPONDENTS TYPE OF TRADING .

TYPE OF TRADING NO.OF PERCENTA

RESPONDENTS
GE (%)

ONLINE TRADING 75 50.0

OFFLINE
32 21.3
TRADING(THROUGH
BROKER)
BOTH ONLINE AND 43 28.7
OFFLINE
TOTAL 150 100.
0
SOURCE: PRIMARY DATA

INTERPRETATION:-
In the above table it is inferred that 50% of the respondents prefer online
trading, 21.3% of the respondents prefer offline trading (through
broker),28.7% of the respondents prefer both online and offline trading .

FIGURE 4.1.18 SHOWS RESPONDENTS TYPE OF TRADING .

37
TABLE 4.1.19 SHOWS HOW RESPONDENTS FEEL SAFE WHILE
TRADING.

SAFE NO,OF RESPONDENTS PERCENTAGE

STRONGLY AGREE 41 27.3

AGREE 50 33.3
STRONGLY
DISAGREE 17 11.3

DISAGREE 06 4.0
NEUTRAL 36 24.0
TOTAL 150 100.
0

INTERPRETATION:-
In the above table it is inferred that 27.3% of the respondents are
strongly agreed that they feel safe while trading, 33.3% of the
respondents are agreed that they feel safe while trading, 11.3% of the
respondents are strongly disagreed for the fact that they feel safe while
trading, 4% of the respondents are disagreed for the fact that they feel
safe while trading, 24% of the respondents are neutral for the fact that
they feel safe while trading .

38
FIGURE 4.1.19 SHOWS HOW RESPONDENTS FEEL SAFE WHILE
TRADING.

TABLE 4.1.20 SHOWS RESPONDENTS RATING FOR ONLINE

INVESTMENT.

RATING FOR NO.OF PERCENTAGE(%)

RESPONDENTS
ONLINE
INVESTING
1 03 2.0
2 05 3.3
3 46 30.7
4 46 30.7
5 50 33.3
TOTAL 150 100.0

INTERPRETATION:-
In the above table it is inferred that 2% of the respondents rating for
online trading is 1 which indicates poor ,3.3% of the respondents l rating
for online trading is 2 , 30.7% of the respondents rating for online trading
39
is 3, 30.7% of the respondents overall rating for online trading is 4 ,
33.7% of the respondents rating for online trading is 5 which indicates
excellent .

FIGURE 4.1.20 SHOWS RESPONDENTS RATING FOR ONLINE

INVESTMENT.

40
4.2 HYPOTHESIS OF THE STUDY:

CHI-SQUARE TEST FOR OCCUPATION AND INVESTMENT

OF INVESTOR’S :-

Null hypothesis (HO): There is no significant association between the

occupation and investment of investor’s in online trading.

Alternative hypothesis (H1):There is significant association between the

occupation and investment of investor’s in online trading.

41
CHAPTER-5

42
5.1 FINDINGS OF THE STUDY:

 It was found that majority of the respondents are male.

 It was found that 42% of the respondents are the age group of 26-40
years.

 It was found that majority of the respondents are UG.

 It was found that 41.3% of the respondents are private employee.

 It was found that 40% of the respondents annual income are Rs1
lakh – Rs 2 lakh.

 It was found that 48% of the respondents invest less than Rs

10,000 in online trading.

 It was found that 53.3% of the respondents trade through NSE

 It was found that 25.3% of the investor’s brokering site are upstox.

 It was found that 40.7 %of the respondents agreed that their

broker is very successful in trading.

 It was found that 38.7% of the respondents are beginner in online

trading .

 It was found that 33.3% of the respondents are trading monthly.

 It was found that 34% of the respondents invest in mutual funds.

 It was found that 35.3% of the respondents agreed that online

trading is user friendly compare to offline trading.

 It was found that 34.7% of the respondents agreed that online

trading is less time consuming compare to offline trading.

43
  It was found that 29.3 % of the respondents getting advise from
the internet source for investing.
 It was found that 46.7% of the respondents preferred to invest in

long term investment .

 It was found that 28% of the respondents purpose for online

trading is all the above ( privacy, user friendly, timesaving and
convenience).

 It was found that 50% of the respondents prefer online trading.

 It was found that 33.3% of the respondents are agreed that

they feel safe while trading.

 It was found that 33.3% of the respondents overall rating for online

trading is 5 which indicates excellent.

5.2 SUGGESTIONS:

 The stock exchanges should educate investors about investment.

 The stock exchanges should educate investors about derivatives

instruments.

 The share brokers should give advice about long term investment.

 The share brokers should improve their services as some of the

investor’s has poor experience.

44
5.3 CONCLUSION:

 The Research shows that online investment is rapidly growing in

India. The reason for this is easy accessibility with the help of smart
phones, laptops and computers.

 It is a good experience for me to conduct research on a study

investor’s perception towards stock market.From the research I

understood the investor’s investment , experience, trading plan and
amount invested .

 With the help of Research , I conclude that most of the investors

invest in mutual funds and most of the investors are beginner in

onlinetrading.

45
REFERENCES:

Geethanjali.K&.Santhakumari.S, Investors perception towards online

trading in Coimbatore, Cikitusi journal for multidisciplinary research,
volume-6, 2019, 622-628.

Kowsalya.P&.Mohanraj.P, a study on the investor perception on karvy

stock broking in Coimbatore district, International journal of research in
applied management science & technology, volume-3, 2018 , 1-10.

Pavithra.S&Mr.WilliamRobert,a study on customers perception towards

online trading in retail brokerage Chennai, International journal of
advance research and innovative idea in education, volume-3, 2017,
246-259.

www.nseindia.com
www.bseindia.com
www.sebi.gov.in

46
 QUESTIONNAIRE:

(1) Name:

(2) Gender :

Male Female

(3) AGE:

 18-25 Years
 26-40Years
 41-60Years
 Above 60Years

(4) Qualificatio

n:

 UG

 PG

 Diploma

 P.hD

(5) Occupation:

(a) Professional

(b) Business

(c) Private employee

(d) Government employee

47
(e) Retired

(6) What is your annual income?

(a) Below Rs 1 lakh

(b) Rs 1 lakh - Rs2lakh

(c) Rs2lakh -Rs 3lakh

(d) Rs 3 lakh – Rs 4 lakh

(d) Above Rs 4lakh

(7) What amount you invest

normally?

(a)Less than Rs 10,000

(b) Rs10,000- Rs

50,000 (c)Rs 50,000-

Rs1,00,000

(d) Rs 1,00,000 – Rs 2,00,000

(d)Above Rs 2,00,000

(8) Where do you trade at ?

(a) NSE

(b) BSE

(C) Both NSE And BSE

48
(9) Which brokering site you use for online trading ?

(a) Zerodha

(b) Upstox

(c) IIFL securities

(d) HDFC securities

(e) Alice blue

(f) 5 paise

(g) Others

(10) Do you believe that your broker is very successful in online trading?

(a) Strongly agree

(b) Agree

(c) Strongly disagree

(d) Disagree

(e) Neutral

(11) For how many years you have been trading?

(a) Beginner

(b) Less than 1 year

(c) 1- 2years

49
(e) 2-3years

(f) 3-4 years

(g) More than 4years

(12) How often do you trade?

(a) Daily

(b) Weekly

(C) Monthly

(d) Yearly

(13) Where do you often invest your money ?

(a) Equity

(b) Mutual funds

(C) Derivatives

(d) Both equity and mutual funds

(14) Is online investing user friendly compared to

offline i n v e s t i n g ? (a)Strongly agree

(b) Agree

(c) Strongly disagree

(d) Disagree

(c) Neutral
50
(15) Is online investing less time consuming compare to

offline ? (a)Strongly agree

(b) Agree

(c) Strongly disagree

(d) Disagre

(c)Neutral

(16) Where did you get better advise for investment?

(a) Maganizes

(b) Share borkers

(c) Friends

(d) Internet

(17) What type of investor you are ?

(a) Short term

(b) Long term

(c) Intra day

18) Which type of investment you

prefer? (a)Online

51
(b) Offline (through broker)

(c) Both online and offline

(20) Do you feel safe while investing

online? (a)Strongly agree

(b) Agree

(c) Strongly disagree

(d) Disagre

(c)Neutral

(21) Rate your experience with online trading from 1-5 ?

52