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Feasibility Report

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35 views2 pages

Feasibility Report

Uploaded by

midnightstrollersshadow
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Feasibility Report: Streetwear Brand in

Pakistan

• Introduction: This feasibility report aims to explore the viability of


launching a streetwear brand in Pakistan. The report will examine
the current market trends and demand for streetwear, the
competition, and the feasibility of the brand's launch in Pakistan.

• Market Analysis: Pakistan's fashion industry has experienced


significant growth in recent years, and streetwear is becoming
increasingly popular among the youth. The trend has been driven
by the country's expanding middle class and the adoption of
western fashion trends. According to a report by Euromonitor
International, the retail sales of clothing and footwear in Pakistan
were estimated to be around $12 billion in 2021. With such a large
market size, there is significant potential for a new streetwear
brand.

• Competition: The streetwear industry in Pakistan is highly


competitive, with both local and international brands vying for
market share. Established local brands like Generation, Khaadi,
and Outfitters have already captured a significant portion of the
market. International brands like Adidas, Nike, and Puma are also
popular among Pakistani consumers. To compete successfully in
this market, the new brand will need to differentiate itself by
offering unique designs, quality products, and competitive pricing.

• Target Market: The target market for the new streetwear brand
will be young adults aged between 18 and 35 years, with a focus
on the urban centers of Pakistan, including Karachi, Lahore, and
Islamabad. This demographic is highly fashion-conscious, tech-
savvy, and open to trying new brands.

• Marketing and Distribution Strategy: To successfully launch the


brand, an effective marketing strategy will be crucial. Social media
platforms like Facebook, Instagram, and Twitter are popular
among Pakistani consumers, and the brand can use these
platforms to create awareness and build its online presence.
Influencer marketing can also be a powerful tool for creating buzz
and generating interest in the brand. In terms of distribution, the
brand can consider both brick-and-mortar stores and online
channels to reach customers across Pakistan.

• Financial Projections: To assess the financial viability of the


brand, a detailed financial projection should be conducted. The
projection should include start-up costs, such as manufacturing,
inventory, marketing, and staff salaries. The expected revenue
should be calculated based on the pricing strategy, sales forecast,
and target market. The financial projection should also take into
account the potential risks and challenges that the brand may face,
such as competition, economic downturns, and supply chain
disruptions.

• Conclusion: In conclusion, launching a streetwear brand in


Pakistan can be a feasible and lucrative business opportunity. The
market size for clothing and footwear is significant, and the trend
towards streetwear is on the rise. However, the competition is
intense, and the brand will need to differentiate itself by offering
unique designs and quality products at competitive prices. With the
right marketing and distribution strategies and a solid financial
projection, the new brand can carve out a niche in the market and
establish itself as a leading streetwear brand in Pakistan.

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