Higher Nationals

Internal verification of assessment decisions – BTEC (RQF)

INTERNAL VERIFICATION – ASSESSMENT DECISIONS

Programme title HND in Business Management

Assessor Ms. Hiruni Weerakoon Internal Verifier

Unit(s) Unit 43 Business Strategy

Assignment title Gain understanding of strategy to make a positive, efficient and effective
contribution to the development of business plans and operational direction

Student’s name Elizabeth Audrey Cronenburg

List which assessment Pass Merit Distinction

criteria the Assessor has
awarded.

INTERNAL VERIFIER CHECKLIST

Do the assessment criteria awarded

match those shown in the assignment Y/N
brief?

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justified by the assessor’s comments on the
student work? Y/N

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Y/N
accurately?
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Give details:

• Constructive?
Y/N
• Linked to relevant
Y/N
assessment criteria?
• Identifying opportunities
for improved Y/N
performance? Y/N

• Agreeing actions?
 Does the assessment decision need
Y/N
amending?
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 Higher Nationals - Summative Assignment Feedback Form

Student Name/ID Elizabeth Cronenburg / KAN 00150536

Unit Title Gain understanding of strategy to make a positive, efficient and effective contribution
to the development of business plans and operational direction
Assignment Number Assessor
Date Received 1st
Submission Date
submission
Date Received 2nd
Re-submission Date
submission
Assessor Feedback:

LO1 Analyse the impact and influence that the macro environment has on an organisation and its business
strategies
Pass, Merit & Distinction P1 M1
Descripts
LO2 Assess an organisation’s internal environment and capabilities

Pass, Merit & Distinction P2 M2

Descripts
LO3 Apply the outcomes of an analysis, using an appropriate strategic management tool, in a given market
sector
Pass, Merit & Distinction P3 P4 M3
Descripts
LO4 Develop a strategic management plan in an organisation, informed by models, theories and concepts, to
achieve competitive advantage in a given market sector
Pass, Merit & Distinction P5 P6 D3 D1
Descripts

Grade: Assessor Signature: Date:

Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifier’s Comments:

Signature & Date:

3
* Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and grades

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4
Pearson
Higher Nationals in
Business
Unit 44: Business Strategy
Assignment 01

5
General Guidelines

1. A Cover page or title page – You should always attach a title page to your assignment. Use
previous page as your cover sheet and make sure all the details are accurately filled.
2. Attach this brief as the first section of your assignment.
3. All the assignments should be prepared using a word processing software.
4. All the assignments should be printed on A4 sized papers. Use single side printing.
5. Allow 1” for top, bottom , right margins and 1.25” for the left margin of each page.

Word Processing Rules

1. The font size should be 12 point, and should be in the style of Time New Roman.
2. Use 1.5 line spacing. Justify all paragraphs.
3. Ensure that all the headings are consistent in terms of the font size and font style.
4. Use footer function in the word processor to insert Your Name, Subject, Assignment No,
and Page Number on each page. This is useful if individual sheets become detached for any
reason.
5. Use word processing application spell check and grammar check function to help editing your
assignment.

Important Points:

1. It is strictly prohibited to use textboxes to add texts in the assignments, except for the
compulsory information. eg: Figures, tables of comparison etc. Adding text boxes in the body
except for the before mentioned compulsory information will result in rejection of your work.
2. Carefully check the hand in date and the instructions given in the assignment. Late submissions
will not be accepted.
3. Ensure that you give yourself enough time to complete the assignment by the due date.
4. Excuses of any nature will not be accepted for failure to hand in the work on time.
5. You must take responsibility for managing your own time effectively.
6. If you are unable to hand in your assignment on time and have valid reasons such as illness,
you may apply (in writing) for an extension.
7. Failure to achieve at least PASS criteria will result in a REFERRAL grade .
8. Non-submission of work without valid reasons will lead to an automatic RE FERRAL. You
will then be asked to complete an alternative assignment.
9. If you use other people’s work or ideas in your assignment, reference them properly using
HARVARD referencing system to avoid plagiarism. You have to provide both in-text citation
and a reference list.
10. If you are proven to be guilty of plagiarism or any academic misconduct, your grade could be
reduced to A REFERRAL or at worst you could be expelled from the course

6
Student Declaration

I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it as
my own without attributing the sources in the correct way. I further understand what it means to copy
another’s work.

1. I know that plagiarism is a punishable offence because it constitutes theft.

2. I understand the plagiarism and copying policy of the Edexcel UK.
3. I know what the consequences will be if I plagiaries or copy another’s work in any of the
assignments for this program.
4. I declare therefore that all work presented by me for every aspects of my program, will be my
own, and where I have made use of another’s work, I will attribute the source in the correct
way.
5. I acknowledge that the attachment of this document signed or not, constitutes a binding
agreement between myself and Edexcel UK.
6. I understand that my assignment will not be considered as submitted if this document is not
attached to the attached.

Student’s Signature: Date:

(Provide E-mail ID) (Provide Submission Date)

[email protected]

7
Higher National Certificate/Diploma in Business

Assignment Brief

Student Name /ID Number Elizabeth Cronenburg

Unit Number and Title Unit 43: Business Strategy

Academic Year

Unit Tutor

Assignment Title Gain understanding of strategy to make a positive, efficient and

effective contribution to the development of business plans and
operational direction

Issue Date

Submission Date

IV Name & Date

Submission format

The submission should be in the form of an individual written report. This should be written in a concise, formal
business style using single spacing and font size 12. You are required to make use of headings, paragraphs and
subsections as appropriate, and all work must be supported with research and referenced using Harvard referencing
system.

The report - The recommended word count is 2500–3,000 words for the report although you will not be penalized
for exceeding the total word limit.

Unit Learning Outcomes:

LO1 Analyse the impact and influence that the macro environment has on an organisation and
its business strategies
LO2 Assess an organisation’s internal environment and capabilities

8
 LO3 Apply the outcomes of an analysis, using an appropriate strategic management tool, in a
given market sector
LO4 Develop a strategic management plan in an organisation, informed by models, theories
and concepts, to achieve competitive advantage in a given market sector.

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1 Analyse the impact and influence that the macro

environment has on an organisation and its business
strategies
LO1, LO2, LO3 and LO4
P1 Applying appropriate M1 Critically analyse the
frameworks, analyse the macro environment D1 Create a set of valid
to
impact and influence of the determine and strategic
inform directions,
macro environment on a strategic objectives and tactical
management
given organisation and its decisions. actions for successfully
strategies. achieving strategic
alignment, based on critical
LO2 Assess an organisation’s internal environment and interpretation of internal and
capabilities external data, and
information.
P2 Conduct an internal M2 Interpret information
environment and capabilities and data to assess strengths
assessment of a given and weaknesses of an
organisation using organisation’s internal
appropriate frameworks. capabilities, structure and
skill set.

9
LO3 Apply the outcomes of an analysis, using an
appropriate strategic management tool, in a given market
sector

P3 Determine appropriate M3 Justify use of an

management tools to analyse appropriate strategic
management tool for a given
a given market sector for an market sector, to inform
organisation and inform strategy and strategic
objectives for an
strategy.
organisation.
P4 Devise appropriate
strategic objectives, based
on the outcomes of analysis
for an organisation to inform
strategy.

LO4 Develop a strategic management plan in an

organisation, informed by models, theories and concepts,
to achieve competitive advantage in a given market sector.

P5 Apply a range of M4 Produce a strategic

models, concepts or management plan that has
theories to interpret and tangible and tactical
devise strategic planning for strategic priorities and
a given organisation. objectives.

P6 Design a strategic
management plan, applying
appropriate strategies to
improve competitive edge
and market position based
on the outcomes.

10
Assignment Brief and Guidance:

Consider that you are working as a Business Consultant for a Sri Lankan based production
company. The company realized that they need to come up with a proper plan to grow their
business in the future. You are asked to prepare a detailed strategic plan for the company
considering next five years from now, with proper critique and interpretation of the findings.
It is required for you to create a set of valid strategic directions, objectives and tactical actions
for successfully achieving strategic alignment, based on critical interpretation of internal and
external data, and information.

Your strategic plan should cover following areas.

• Critical analysis and evaluation of macro environmental analysis with effect on

strategic decision-making process of the company
• Conduct micro environmental analysis with the use of appropriate frameworks and
interpret information to identify the strengths, weaknesses and organisational
capabilities
• appropriate strategic management tools. models, concepts and theories for a given
market sector, to inform strategy and strategic objectives for an organisation with the
justification
• Produce a strategic management plan that has tangible and tactical strategic priorities
and objectives

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Grading Rubric

Grading Criteria Achieved Feedback

P1 Applying appropriate frameworks,

analyse the impact and influence of the
macro environment on a given organisation
and its strategies.

P2 Conduct an internal environment and

capabilities assessment of a given
organisation using appropriate
frameworks.

P3 Determine appropriate management

tools to analyse a given market sector for
an organisation and inform strategy.

P4 Devise appropriate strategic objectives,

based on the outcomes of analysis for an
organisation to inform strategy.
P5 Apply a range of models, concepts or
theories to interpret and devise strategic
planning for a given organisation.
P6 Design a strategic management plan,
applying appropriate strategies to improve
competitive edge and market position
based on the outcomes.

M1 Critically analyse the macro

environment to determine and inform
strategic management decisions.
M2 Interpret information and data to assess
strengths and weaknesses of an
organisation’s internal capabilities,
structure and skill set
M3 Justify use of an appropriate strategic
management tool for a given market sector,

12
to inform strategy and strategic objectives
for an organisation.
M4 Produce a strategic management plan
that has tangible and tactical strategic
priorities and objectives.
D1 Create a set of valid strategic directions,
objectives and tactical actions for
successfully achieving strategic alignment,
based on critical interpretation of internal
and external data, and information.

13
Contents
Introduction .............................................................................................................................. 16

Applying appropriate frameworks, analyze the impact and influence of the macro
environment on a given organization and its strategies ....................................................... 18

PESTLE Analysis ............................................................................................................ 18

Porters Five Powers Analysis .......................................................................................... 19

Strategic Suggestions and Responses .............................................................................. 20

Conclusion ....................................................................................................................... 21

Conduct an internal environment and capabilities assessment of a given organization using

appropriate frameworks ....................................................................................................... 22

VRIO Analysis ................................................................................................................. 22

Organization:.................................................................................................................... 23

SWOT Analysis ............................................................................................................... 23

Strategic Suggestions and Recommendations ................................................................. 24

Conclusion ....................................................................................................................... 25

Determine appropriate management tools to analyze a given market sector for an

organization and inform strategy. ........................................................................................ 26

Porters Five Powers Analysis .......................................................................................... 26

SWOT Analysis ............................................................................................................... 27

PESTLE Analysis ............................................................................................................ 28

Boston Counseling Gather (BCG) Matrix ....................................................................... 29

Conclusion ....................................................................................................................... 29

Devise appropriate strategic objectives, based on the outcomes of analysis for an

organization to inform strategy ............................................................................................ 30

Enhance Operational Proficiency and Innovation ........................................................... 30

Expand Showcase Nearness in Rising Economies .......................................................... 30

Strengthen Maintainability and Corporate Social Duty (CSR) Initiatives....................... 31

Optimize Item Portfolio for Most extreme Development and Profitability ..................... 31

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 Strengthen Vital Organizations and Alliances ................................................................. 31

Conclusion ....................................................................................................................... 32

Apply a range of models, concepts or theories to interpret and devise strategic planning for
a given organization ............................................................................................................. 33

Ansoff Matrix................................................................................................................... 33

Resource-Based View (RBV) .......................................................................................... 34

Blue Ocean Strategy ........................................................................................................ 34

Balanced Scorecard .......................................................................................................... 35

Conclusion ....................................................................................................................... 35

Design a strategic management plan, applying appropriate strategies to improve competitive

edge and market position based on the outcomes ................................................................ 36

Improving Operational Proficiency and Innovation ........................................................ 36

Expanding Showcase Nearness in Developing Economies ............................................. 36

Strengthening Supportability and Corporate Social Obligation (CSR) Initiatives .......... 37

Optimizing Item Portfolio ................................................................................................ 37

Strengthening Vital Associations and Alliances .............................................................. 38

Conclusion ....................................................................................................................... 38

Conclusion ............................................................................................................................... 39

References ................................................................................................................................ 40

15
Introduction

Hayleys PLC, built up in 1878, stands as a conspicuous combination in Sri Lanka, eminent for
its expanded trade operations and noteworthy commitments to the national economy. With a
wealthy history crossing over a century, Hayleys has advanced into a multifaceted substance
with interface in different divisions counting agribusiness, fabricating, transportation, and
administrations. This broad enhancement not as it were underscoring its flexibility and strength
but moreover highlights its part as a basic player within the financial scene of Sri Lanka.

The initiation of Hayleys can be followed back to its roots within the agribusiness division,
particularly within the send out of tea and elastic, which were the pillars of the Sri Lankan
economy amid the colonial time. Over a long time, the company has adeptly explored the
changing financial tides, extending its portfolio to incorporate a heap of businesses. This key
enhancement has been instrumental in moderating dangers and capitalizing on developing
openings, in this manner guaranteeing supported development and stability.

The transformation from a basically agrarian exporter to a differentiated aggregate could be a

confirmation to Hayleys' visionary administration and inventive approach. The company’s
travel is checked by key acquisitions and the foundation of modern wanders, which have
collectively braced its showcase position and broadened its operational impression. Nowadays,
Hayleys works in over 16 trade divisions, illustrating its sweeping reach and influence.

Hayleys' operations are sectioned into key divisions, each contributing essentially to its by and
large income and development. The farming division remains a foundation, with Hayleys being
a driving exporter of tea, elastic, and coconut-based items. The company’s accentuation on
maintainable agrarian hones and value-added items has supported its competitiveness in
universal markets.

In the manufacturing domain, Hayleys has made substantial strides, especially within the
generation of enacted carbon and materials. The company could be a worldwide pioneer within
the enacted carbon industry, serving a differing clientele over different divisions counting water
decontamination, discuss filtration, and vitality capacity. The material portion, with its center
on high-quality texture and attire generation, caters to prestigious worldwide brands, fortifying
Hayleys notoriety for greatness and reliability.

The transportation and coordination’s arm of Hayleys is another basic component, giving
comprehensive solutions that envelop oceanic, flying, and inland coordination’s. This segment

16
not as it were underpinning the conglomerates inside operations but too serves a wide cluster
of outside clients, encourage broadening its income streams.

Moreover, Hayleys association within the recreation and neighborliness division, through its
possession and administration of extravagance inns and resorts, underscores its commitment to
advancing Sri Lanka as a head traveler goal. The company’s speculations in renewable vitality
and natural services reflect its forward-thinking approach and devotion to economic
development.

A trademark of Hayleys' corporate reasoning is its immovable commitment to maintainability

and corporate social obligation (CSR). The company’s supportability activities are profoundly
coordinates into its commerce operations, pointing to play down natural affect and cultivate
community advancement. Hayleys CSR programs center on different ranges counting
instruction, healthcare, and business upgrade, in this manner contributing to the in general well-
being of the communities in which it operates.

The company’s adherence to worldwide maintainability guidelines and its proactive measures
in natural preservation have earned it various honors and certifications. This commitment not
as it were improving its brand notoriety but too adjusts with the developing worldwide
accentuation on maintainable and moral trade practices.

In conclusion, Hayleys PLC epitomizes the quintessential Sri Lankan venture that has
effectively risen above its conventional roots to develop as a worldwide combination. Its
differentiated commerce portfolio, vital worldwide nearness, and enduring commitment to
maintainability emphasize its essential part in driving financial development and improvement.
As Hayleys continues to enhance and extend, it remains a signal of corporate greatness and a
confirmation to the enduring soul of Sri Lankan enterprise.

17
Applying appropriate frameworks, analyze the impact and influence of the macro
environment on a given organization and its strategies

Analyzing the large-scale environment is vital for understanding the outside components that
impact an organization's vital choices and by and large execution. A few systems can be utilized
for this investigation, counting PESTLE (Political, Financial, Social, Innovative, Lawful, and
Natural) and Porters Five Strengths. Applying these systems to Hayleys PLC offers a
comprehensive set of how outside components affect the company’s operations and key
directions.

PESTLE Analysis

Political Factors:

Hayleys works in Sri Lanka, where political solidness and government arrangements
essentially affect its commerce exercises. The government's center on financial changes and
exchange liberalization can give openings for development. Be that as it may, political
precariousness or changes in exchange approaches can posture dangers. Hayleys' broadened
portfolio makes a difference moderate these dangers by decreasing reliance on a single segment
or market.

Economic Factors:

Economic conditions in Sri Lanka and worldwide markets straightforwardly influence

Hayleys. Variables such as swelling, trade rates, and intrigued rates impact operational costs
and benefit. The worldwide financial climate, especially in key send out markets, impacts
request for Hayleys' items. Financial development in developing markets can give unused
openings, whereas financial downturns can diminish customer investing and investment.

Social Factors:

Changing shopper inclinations and social patterns influence Hayleys' item offerings and
advertise techniques. Expanding mindfulness of wellbeing and maintainability drives request
for natural and eco-friendly items, provoking Hayleys to enhance in these zones. Social
variables moreover impact labor advertise conditions, affecting the accessibility and fetched of
gifted labor.

18
Technological Factors:

Technological headways display both openings and challenges for Hayleys. Venture in
innovation upgrades operational proficiency, item quality, and development. In any case,
remaining side by side of mechanical changes requires critical venture. Robotization and
digitalization can streamline forms and decrease costs, whereas headways in renewable vitality
and feasible hones adjust with Hayleys' commitment to sustainability.

Legal Factors:

Compliance with national and universal directions is basic for Hayleys. Legitimate components
incorporate labor laws, natural controls, exchange arrangements, and mental property rights.
Adherence to rigid controls in worldwide markets guarantees Hayleys' items meet quality
measures, maintaining a strategic distance from lawful repercussions and improving brand
reputation.

Environmental Factors:

Environmental supportability may be a center angle of Hayleys' technique. Components such

as climate alter, asset shortage, and natural directions impact the company’s operations.
Hayleys' center on feasible hones, such as diminishing carbon impression and advancing
renewable vitality, adjusts with worldwide patterns and administrative prerequisites. Natural
activities to improve the company’s corporate social duty (CSR) profile.

Porters Five Powers Analysis

Competitive Rivalry:

Hayleys faces seriously competition over its different commerce portions. Competitive
competition affects pricing techniques, showcase share, and benefit. To preserve its
competitive edge, Hayleys contributes in development, quality change, and client satisfaction.

Threat of Unused Entrants:

The danger of unused participants shifts over segments. Tall capital prerequisites, economies
of scale, and set up brand notoriety give an obstruction to passage in divisions like fabricating
and coordination’s. Be that as it may, in segments with lower passage boundaries, such as
horticulture, unused participants can posture a noteworthy threat.

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Bargaining Control of Suppliers:

The bartering control of providers impacts Hayleys' taken a toll structures and operational
proficiency. In divisions like horticulture and fabricating, dependence on particular crude
materials can increment provider control. Creating solid connections and expanding the
provider base can moderate this risk.

Bargaining Control of Buyers:

Buyers haggling control is affected by components such as item separation, exchanging costs,
and showcase competition. In profoundly competitive markets, buyers have critical control to
request way better costs and quality. Hayleys†™ procedure of advertising high-quality,
imaginative items makes a difference diminish buyers' bartering power.

Threat of Substitutes:

The risk of substitutes depends on the accessibility and engaging quality of elective items. In
divisions like materials and actuated carbon, substitutes can influence showcase request.
Hayleys' center on quality, development, and maintainability makes a difference separate its
items and decrease the risk of substitutes.

Strategic Suggestions and Responses

Based on the PESTLE and Porters Five Powers examination, a few key suggestions and
reactions rise for Hayleys PLC:

Diversification and Innovation:

Hayleys ought to proceed to differentiate its portfolio to relieve dangers related with any single
division. Development in item improvement, especially in maintainable and eco-friendly items,
can improve competitive advantage.

Market Expansion:

Exploring unused markets, especially in rising economies, can give development openings.
Key associations and acquisitions can encourage advertise section and expansion.

Technology Investment:

Investing in progressed innovations and robotization can progress operational proficiency and
item quality. Grasping computerized change can upgrade client engagement and streamline
processes.
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Sustainability Focus:

Strengthening maintainability activities adjusts with worldwide patterns and administrative

necessities. Maintainable hones not as it were improving brand notoriety but too draw in
ecologically cognizant consumers.

Regulatory Compliance:

Ensuring compliance with lawful and administrative guidelines in household and universal
markets is significant. Proactive measures to meet administrative necessities can anticipate
legitimate issues and upgrade advertise credibility.

Customer-Centric Approach:

Focusing on client needs and inclinations through personalized items and administrations can
upgrade client dependability. Ceaseless advancement in quality and development can separate
Hayleys from competitors.

Conclusion

The large-scale environment presents both openings and challenges for Hayleys PLC. By
leveraging fitting systems like PESTLE and Porters Five Strengths, Hayleys can deliberately
explore the outside components affecting its operations. Through expansion, advancement,
showcase development, innovation venture, maintainability, administrative compliance, and a
customer-centric approach, Hayleys can reinforce its showcase position and drive economic
development in an energetic and competitive scene.

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Conduct an internal environment and capabilities assessment of a given organization
using appropriate frameworks

To conduct a comprehensive inside environment and capabilities evaluation of Hayleys PLC,

ready to utilize systems such as the VRIO (Esteem, Irregularity, Imitability, and Organization)
examination and SWOT (Qualities, Shortcomings, Openings, Dangers) investigation. These
systems will offer assistance in understanding Hayleys' inner qualities, shortcomings, and
special capabilities, as well as how these can be utilized or moved forward to realize vital
objectives.

VRIO Analysis

The VRIO system evaluates assets and capabilities to decide on the off chance that they can
give a supported competitive advantage. Let’s apply VRIO to Hayleys:

Value:

Hayleys broadened trade portfolio, crossing different divisions such as farming, fabricating,
transportation, and administrations, includes noteworthy esteem. This enhancement makes a
difference in chance moderation and income stabilization. The company’s accentuation on
economical hones and advancement moreover makes esteem by adjusting with showcase
patterns and customer preferences.

Rarity:

Several of Hayleys assets and capabilities are uncommon. For occasion, its driving position
within the worldwide enacted carbon advertise and its broad encounter in agribusiness and
fabricating are not effectively imitated by competitors. Hayleys†™solid brand notoriety, built
over more than a century, is another uncommon resource that upgrades client believe and
loyalty.

Imitability:

While a few perspectives of Hayleys operations, such as fabricating forms and rural methods,
can be imitated, the company’s long-standing connections with providers, broad showcase
information, and coordinates supply chain administration are more troublesome to duplicate.
Besides, its commitment to maintainability and corporate social duty activities includes special
hones that contribute to its particular identity.

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Organization:

Hayleys is well-organized to abuse its profitable, uncommon, and difficult-to-imitate assets.

The company’s vigorous organizational structure, vital administration, and proficient
administration frameworks guarantee that these assets are successfully utilized. Its ceaseless
venture in representative improvement and mechanical headways assist reinforces its capability
to leverage these resources.

SWOT Analysis

The SWOT examination gives an all-encompassing see of Hayleys' inside qualities and
shortcomings, in conjunction with outside openings and threats.

Strengths:

• Diversified Portfolio: Hayleys operations over numerous segments diminish reliance

on any single industry, giving solidness and resilience.
• Market Administration: The company’s solid showcase position in divisions like
enacted carbon and agribusiness improves its competitive edge.
• Sustainability Center: Hayleys commitment to economical hones and CSR activities
reinforces its brand notoriety and adjusts with worldwide trends.
• Innovation and Quality: Persistent development and center on high-quality items and
administrations guarantee client fulfillment and loyalty.
• Strong Brand Notoriety: Over a century of operation has set up Hayleys as a trusted and
dependable brand.

Weaknesses:

• Complex Organizational Structure: The broad broadening can lead to a complex

organizational structure, possibly influencing proficiency and communication.
• High Operational Costs: Working in assorted segments may result in tall operational
costs and asset assignment challenges.
• Dependency on Worldwide Markets: A critical parcel of income is inferred from trades,
making Hayleys helpless to worldwide financial vacillations and exchange policies.

23
Opportunities:

• Market Development: Investigating unused markets, particularly in rising economies,

can give development opportunities.
• Technological Progressions: Contributing in progressed innovations and robotization
can improve operational productivity and innovation.
• Sustainability Patterns: Expanding worldwide accentuation on maintainability can open
up unused markets and client sections for eco-friendly products.
• Strategic Organizations: Shaping collusions and organizations can encourage showcase
section and development, as well as drive innovation.

Threats:

• Economic Instability: Worldwide financial flimsiness and variances can affect request
and profitability.
• Regulatory Changes: Changes in residential and universal directions can posture
compliance challenges and influence operations.
• Intense Competition: Competitive weights from both neighborhood and universal
players can influence advertise share and profitability.
• Environmental Dangers: Climate alter and natural directions may affect agrarian and
fabricating operations.

Strategic Suggestions and Recommendations

Based on the VRIO and SWOT investigations, a few vital suggestions and recommendations
can be drawn for Hayleys:

Leverage Diversification:

Hayleys ought to proceed to capitalize on its differentiated portfolio to relieve dangers and
stabilize income. Centering on synergies between distinctive commerce segments can improve
operational productivity and innovation.

Enhance Innovative Capabilities:

Investing in progressed advances and computerization can streamline operations, diminish

costs, and drive advancement. Grasping advanced change can moreover make strides client
engagement and benefit delivery.

24
Expand Showcase Presence:

Exploring modern markets, especially in developing economies, can give development

openings. Key associations and acquisitions can encourage advertise passage and development,
leveraging Hayleys existing qualities and capabilities.

Strengthen Maintainability Initiatives:

Reinforcing supportability hones and advancing eco-friendly items can adjust with worldwide
patterns and client inclinations. This not as it were upgrades brand notoriety but too opens up
modern advertise opportunities.

Improve Organizational Efficiency:

Simplifying the organizational structure and improving communication can progress

effectiveness. Contributing in worker advancement and cultivating a culture of advancement
can assist reinforce Hayleys competitive position.

Mitigate Outside Risks:

Developing procedures to moderate financial, administrative, and natural dangers is

significant. Broadening income streams, guaranteeing compliance with directions, and
receiving maintainable hones can offer assistance address these challenges.

Conclusion

The inner environment and capabilities evaluation of Hayleys PLC, utilizing the VRIO and
SWOT systems, highlights the company's qualities, shortcomings, openings, and dangers. By
leveraging its expanded portfolio, improving mechanical capabilities, extending advertise
nearness, reinforcing maintainability activities, moving forward organizational proficiency,
and relieving outside dangers, Hayleys can proceed to flourish in an energetic and competitive
scene. These vital suggestions give a guide for sustained growth and long-term victory.

25
Determine appropriate management tools to analyze a given market sector for an
organization and inform strategy.

Understanding the competitive environment and key situating of Hayleys PLC inside its
advertise division requires an intensive investigation utilizing different administration
apparatuses. By applying Porters Five Strengths, SWOT Investigation, PESTLE Examination,
and the Boston Counseling Bunch (BCG) Network, we will pick up comprehensive experiences
into the variables impacting Hayleys' trade operations and vital decisions.

Porters Five Powers Analysis

Porters Five Strengths system is instrumental in assessing the competitive forces that shape the
showcase flow for Hayleys PLC. The primary drive, competitive contention, is profoundly
noteworthy for Hayleys given its differentiated commerce portfolio over agribusiness,
fabricating, transportation, and administrations. The company faces seriously competition in
each segment from both nearby and universal players. In horticulture, competitors in tea and
elastic generation always challenge Hayleys advertise share, whereas in fabricating,
particularly in actuated carbon and materials, competition is driven by cost and innovation.

The danger of unused participants changes over Hayleys segments. Tall capital prerequisites
and built-up brand notoriety in segments like fabricating and coordination’s make significant
section obstructions, subsequently securing Hayleys from potential unused competitors. In any
case, in horticulture, the generally lower section obstructions cruel that Hayleys must
ceaselessly enhance and keep up tall measures to battle off unused entrants.

Supplier control too essentially impacts Hayleys. The company’s dependence on crude
materials such as tea takes off, elastic, and chemicals for actuated carbon generation makes it
helpless to provider bartering control. Broadening its provider base and setting up long-term
associations can offer assistance relieve this risk.

The haggling control of buyers is another significant calculate. In profoundly competitive

markets like materials, where various options are accessible, buyers have considerable control
to arrange costs and request tall quality. Hayleys procedure of emphasizing item quality and
supportability makes a difference diminish this control by making client dependability and
separating its offerings.

26
Finally, the danger of substitutes can affect Hayleys, especially in divisions with promptly
accessible options. For occurrence, engineered materials posture a risk to normal elastic items.
To counter this, Hayleys centers on development and quality to guarantee its items stay
competitive and favored by consumers.

SWOT Analysis

A SWOT investigation gives an inside and outside appraisal of Hayleys PLC. Among its
qualities, Hayleys differentiated portfolio over numerous divisions stands out, diminishing the
company’s reliance on any single advertise and giving a buffer against sector-specific
downturns. The company’s administration within the worldwide enacted carbon showcase and
its solid brand notoriety, built over more than a century, assist upgrade its competitive edge.

However, Hayleys too faces shortcomings, counting a complex organizational structure due to
its broad expansion. This complexity can lead to wasteful aspects and communication
challenges. Furthermore, the tall operational costs related with overseeing differing trade units
can strain resources.

Opportunities for Hayleys incorporate extending into developing markets where financial
development can drive request for its items. Contributing in progressed innovations can make
strides operational effectiveness and development. The developing worldwide accentuation on
supportability presents another opportunity, as Hayleys can use its commitment to economical
hones to draw in ecologically cognizant consumers.

Threats to Hayleys incorporate financial instability, which can influence worldwide request for
its sends out. Changes in household and universal controls can moreover posture compliance
challenges, whereas seriously competition from both neighborhood and worldwide players can
affect showcase share and productivity. Natural dangers, such as climate alter, can influence
agrarian generation and supply chains.

27
PESTLE Analysis

The PESTLE system makes a difference in understanding the macro-environmental factors

impacting Hayleys PLC. Politically, Hayleys works in Sri Lanka, where government
arrangements and political steadiness essentially impact its operations. Exchange arrangements
and assess controls can either encourage or ruin its trade exercises. Financial variables such as
inflation, trade rates, and financial development influence operational costs and benefit. The
worldwide financial climate, especially in key trade markets, impacts request for Hayleys
products.

Social variables moreover play a pivotal part. Changing customer inclinations, driven by
expanding mindfulness of wellbeing and supportability, impact request for natural and eco-
friendly items. Hayleys center on maintainable hones adjusts well with these social patterns.
Mechanical progressions offer openings for development and effectiveness. Contributing in
computerization and computerized change can streamline operations and upgrade client
engagement.

Legal variables, counting compliance with national and worldwide directions, affect Hayleys
operations. Following to natural directions and labor laws is pivotal for keeping up advertise
validity and dodging legitimate issues. Natural components, such as climate alter and asset
shortage, require economical hones. Hayleys commitment to decreasing its carbon impression
and advancing renewable vitality adjusts with worldwide natural patterns and administrative
requirements.

28
Boston Counseling Gather (BCG) Matrix

The BCG Network makes a difference in analyzing Hayleys commerce units based on advertise
development and showcase share. Within the tall showcase development and tall advertise
share quadrant, or "Stars," Hayleys actuated carbon trade fits well. This sector requires
noteworthy venture to preserve development but has the potential for tall returns due to
expanding worldwide request for water and discuss filtration solutions.

The "Cash Cows" quadrant, characterized by moo showcase development but tall showcase
share, incorporates Hayleys built up agrarian sends out like tea and elastic. These segments
produce unfaltering cash stream with negligible venture required, giving budgetary steadiness
for the company.

"Question Marks," speaking to tall advertise development but moo advertise share, may
incorporate new ventures in developing markets or imaginative items within the materials
segment. These require vital choices to decide whether they can get to be Stars or ought to be
stripped. Finally, " Dogs," with low advertise growth and moo showcase share, might
incorporate underperforming sections that require rebuilding or divestment to center assets on
more productive areas.

Conclusion

By applying these administration apparatuses, Hayleys PLC can pick up a comprehensive

understanding of the components impacting it advertise segment. Porters Five Powers
highlights the competitive flow, whereas SWOT investigation distinguishes inner qualities and
shortcomings nearby outside openings and dangers. PESTLE investigation gives bits of
knowledge into macro-environmental components, and the BCG Lattice makes a difference in
key portfolio administration. Together, these devices educate vital choices, empowering
Hayleys to use its qualities, address its shortcomings, capitalize on openings, and relieve
dangers, in this manner accomplishing maintainable development and competitive advantage.

29
Devise appropriate strategic objectives, based on the outcomes of analysis for an
organization to inform strategy

Based on the comprehensive examination of Hayleys PLC utilizing Porters Five Powers,
SWOT, PESTLE, and the BCG Framework, a few key goals can be concocted to direct the
company's methodology. These goals will use Hayleys qualities, address its shortcomings,
capitalize on openings, and moderate dangers, guaranteeing maintainable development and
competitive advantage.

Enhance Operational Proficiency and Innovation

To guarantee Hayleys PLC keeps up its competitive edge and proceeds to lead in its different
segments, it is basic to improve operational productivity and drive development. Contributing
in progressed innovations and computerization will streamline operations, decrease generation
costs, and increment generation capacity. By receiving state-of-the-art fabricating advances
and executing a comprehensive computerized change technique, Hayleys can progress item
quality and client engagement. This vital center on advancement and proficiency is anticipated
to result in higher operational efficiency, decreased costs, and moved forward client fulfillment.
Emphasizing inquire about and improvement will advance cultivate advancement, empowering
Hayleys to present unused and progressed items to the advertise, in this manner fortifying it
advertise position.

Expand Showcase Nearness in Rising Economies

Expanding into rising markets presents a noteworthy development opportunity for Hayleys
PLC. Rising economies offer a quickly developing shopper base and growing markets, which
can drive significant income development. By conducting intensive showcase investigate to
recognize high-potential markets and setting up key organizations to encourage showcase
passage, Hayleys can differentiate its income streams and decrease its dependence on built up
markets. Fitting items and promoting procedures to meet the particular needs and inclinations
of shoppers in these developing markets will encourage improve showcase infiltration. This
key objective is anticipated to result in expanded advertise share, expanded income sources,
and a fortified worldwide nearness, contributing to the company's long-term development and
stability.

30
Strengthen Maintainability and Corporate Social Duty (CSR) Initiatives

In a period where supportability and corporate social duty (CSR) are progressively critical to
customers and controllers, Hayleys PLC must strengthen its commitment to these ranges.
Upgrading feasible hones over all operations will decrease the company's carbon impression
and advance natural stewardship. Creating and advancing eco-friendly items will cater to the
developing request for maintainable choices, pulling in naturally cognizant customers. Besides,
locks in in community improvement and social obligation ventures will construct a positive
corporate picture and fortify connections with neighborhood communities. This center on
maintainability and CSR is anticipated to upgrade Hayleys brand notoriety, guarantee
compliance with natural controls, and contribute emphatically to society, in this manner
securing a competitive advantage within the market.

Optimize Item Portfolio for Most extreme Development and Profitability

Optimizing Hayleys PLC's item portfolio is significant for maximizing development and
productivity. The BCG Framework investigation proposes centering on high-growth and high-
profitability fragments, such as the actuated carbon trade. By contributing in these "Stars,"
Hayleys can keep up and improve its showcase authority. Furthermore, assets ought to be
apportioned to "Address Marks" with potential to gotten to be "Stars," guaranteeing vital
development and future productivity. Stripping or rebuilding "Mutts," or underperforming
fragments, will permit Hayleys to center its assets on more productive and high-potential
regions. This vital objective points to upgrade in general monetary execution, streamline the
item portfolio, and adjust assets with the company's key objectives, driving to maintained
development and profitability.

Strengthen Vital Organizations and Alliances

Forming key associations and unions could be an imperative vital objective for Hayleys PLC.
Collaborating with other firms can upgrade showcase reach, drive advancement, and make
strides operational capabilities. Distinguishing potential accomplices in target markets and
businesses will encourage showcase passage and development. Key unions with innovation
firms will quicken development and computerized change, giving Hayleys with get to cutting-
edge innovations and ability. Furthermore, associations with providers and wholesalers will
progress supply chain effectiveness and guarantee a unfaltering stream of quality inputs. This
key center on associations and unions is anticipated to result in extended showcase reach,

31
quickened advancement, and improved operational proficiency, eventually contributing to the
company's competitive advantage and long-term success.

Conclusion

The vital goals laid out for Hayleys PLC are determined from a intensive examination utilizing
Porters Five Strengths, SWOT, PESTLE, and the BCG Network. These goals, which center on
improving operational effectiveness, growing advertise nearness, fortifying maintainability
hones, optimizing the item portfolio, and shaping vital associations, are outlined to use Hayleys
qualities, address its shortcomings, capitalize on openings, and relieve dangers. By seeking
after these key targets, Hayleys can guarantee feasible development, accomplish long-term
success, and keep up its competitive advantage within the energetic and competitive advertise
scene.

32
Apply a range of models, concepts or theories to interpret and devise strategic planning
for a given organization

Key arranging for Hayleys PLC requires a comprehensive approach that joins different models,
concepts, and speculations to direct the company’s choices and guarantee maintainable
development. By applying the Ansoff Framework, Resource-Based View (RBV), Blue Sea
Methodology, and Adjusted Scorecard, Hayleys can create a vigorous vital arrange that
leverages its qualities, addresses its shortcomings, capitalizes on openings, and mitigates
threats.

Ansoff Matrix

The Ansoff Framework, or Product/Market Development Framework, is instrumental in

recognizing development methodologies by centering on existing and unused items and
markets. For Hayleys PLC, showcase infiltration, advertise advancement, item advancement,
and expansion are key procedures. Showcase entrance includes expanding showcase share for
existing items in existing markets. Hayleys can heightening promoting endeavors and deals
advancements for its built-up items like tea and elastic, upgrading client dependability
programs and optimizing estimating methodologies to reinforce showcase infiltration.
Showcase advancement centers on entering unused markets with existing items. By growing
into developing markets in Asia and Africa, Hayleys can use its existing item portfolio to enter
unused topographical ranges. Vital organizations with nearby wholesalers and custom-made
promoting campaigns will encourage section into these markets. Item improvement includes
creating modern items for existing markets. Hayleys can enhance and present modern item
lines in divisions where it as of now features a solid nearness, such as value-added items in
farming, like natural fertilizers or forte teas, to cater to advancing client inclinations.
Enhancement, which includes creating modern items for unused markets, can diminish reliance
on existing markets and items. Investigating openings in renewable vitality or biotechnology,
leveraging mastery in maintainability and advancement, can make modern income streams for
Hayleys.

33
Resource-Based View (RBV)

The Resource-Based View (RBV) emphasizes leveraging inside assets and capabilities to attain
a competitive advantage. For Hayleys, recognizing and capitalizing on special assets is vital.
Profitable assets, such as Hayleys' expanded portfolio, solid brand notoriety, and broad
showcase encounter, can improve it advertise situating and client dependability. Uncommon
assets, like specialized skill in activated carbon generation and high-quality tea and elastic
items, give a competitive edge that's troublesome for competitors to imitate. Matchless assets,
counting long-standing connections with providers and clients and economical hones,
contribute to operational solidness and a positive brand picture. Non-substitutable assets, such
as a profound understanding of the Sri Lankan advertise and the capacity to adjust to nearby
conditions, empower Hayleys to explore residential challenges and capitalize on nearby
openings. By centering on these assets, Hayleys can reinforce its vital situating and accomplish
long-term success.

Blue Ocean Strategy

The Blue Sea Methodology centers on making uncontested showcase space by advertising
special esteem recommendations instead of competing in immersed markets. For Hayleys, this
includes killing variables that the industry takes for allowed but don't include noteworthy
esteem, such as conventional publicizing channels with moo returns. Lessening perspectives
that are over-delivered, like a wide but less beneficial item portfolio, permits Hayleys to
streamline and center on high-margin items. Raising variables that upgrade client esteem, such
as a more grounded commitment to supportability, will draw in eco-conscious shoppers.
Making modern components, like coordinates advanced stages for client interaction and
personalized encounters, can set Hayleys separated from competitors. By receiving the Blue
Sea Procedure, Hayleys can separate itself within the advertise, draw in modern clients, and
make maintainable competitive advantages.

34
Balanced Scorecard

The Adjusted Scorecard gives a comprehensive system for measuring organizational execution
over four points of view: budgetary, client, inside forms, and learning and development. For
Hayleys, upgrading productivity and shareholder esteem from the budgetary point of view
includes centering on income development, benefit edges, and return on venture (ROI). Moving
forward client fulfillment and showcase share from the client point of view requires improving
item quality, client benefit, and brand communication. Streamlining operations and making
strides effectiveness from the inner forms point of view includes actualizing incline fabricating
hones, upgrading supply chain administration, and contributing in innovation. Cultivating
advancement and representative improvement from the learning and development viewpoint
requires contributing in worker preparing programs, empowering a culture of development,
and routinely evaluating execution. By adjusting these viewpoints, Hayleys can guarantee a
all-encompassing approach to execution administration, adjusting its key destinations with its
operational activities.

Conclusion

Applying a extend of models, concepts, and hypotheses gives Hayleys PLC with a vigorous
system for vital arranging. The Ansoff Network offers development techniques through
showcase entrance, showcase advancement, item improvement, and broadening. The
Resource-Based See emphasizes leveraging profitable, uncommon, inimitable, and non-
substitutable assets to realize a competitive advantage. The Blue Sea Procedure energizes
making uncontested advertise space by advertising interesting esteem suggestions. The
Adjusted Scorecard guarantees an adjusted approach to measuring execution over monetary,
client, inner forms, and learning and development viewpoints. Together, these models and
systems empower Hayleys to create a comprehensive vital arrange that leverages its qualities,
addresses its weaknesses, capitalizes on openings, and mitigates dangers, guaranteeing
maintainable development and long-term victory.

35
Design a strategic management plan, applying appropriate strategies to improve
competitive edge and market position based on the outcomes

Improving Operational Proficiency and Innovation

Hayleys PLC points to improve its operational effectiveness and cultivate a culture of
development to preserve a competitive edge within the showcase. By contributing in
progressed innovations and mechanization over its fabricating forms, Hayleys extreme to
streamline operations, decrease costs, and move forward efficiency. This vital activity
incorporates the appropriation of computerized apparatuses and stages to upgrade operational
straightforwardness and proficiency observing. Moreover, a critical parcel of the budget will
be distributed to inquire about and improvement (R&D) to drive advancement in item
advancement and operational forms. Building up advancement center points inside the
organization will empower cross-functional collaboration and the investigation of unused
thoughts. These endeavors are anticipated to result in decreased generation costs, improved
item quality, and the presentation of imaginative items that meet advancing client needs.

Expanding Showcase Nearness in Developing Economies

Expanding into rising markets presents a vital opportunity for Hayleys PLC to broaden its
income streams and decrease reliance on set up markets. Through thorough showcase inquire
about and key arranging, Hayleys will recognize high-potential markets in Asia and Africa
where its existing item portfolio, counting materials, enacted carbon, and rural items, can meet
nearby request. Vital organizations together and organizations with neighborhood businesses
and wholesalers will encourage advertise section and give bits of knowledge into neighborhood
buyer inclinations and advertise elements. Custom fitted promoting campaigns that resound
with social subtleties and shopper behaviors in these districts will be created to effectively
penetrate modern markets. This extension procedure points to extend showcase share, improve
worldwide nearness, and relieve financial dangers related with fluctuating advertise conditions.

36
Strengthening Supportability and Corporate Social Obligation (CSR) Initiatives

Hayleys PLC recognizes the significance of maintainability and CSR in improving brand
notoriety and assembly partner desires. The key arrange incorporates actualizing economical
hones over all operations, such as decreasing the natural impression through the utilize of
renewable vitality sources and advancing vitality effectiveness measures. The improvement
and advancement of eco-friendly items, adjusted with rigid natural guidelines, will cater to the
developing request for feasible choices among shoppers. Also, Hayleys will lock in in
community advancement ventures and CSR activities centered on instruction, healthcare, and
natural preservation to cultivate positive connections with neighborhood communities. These
endeavors are anticipated to reinforce brand notoriety, increment client devotion, and guarantee
compliance with natural directions, in this manner situating Hayleys as a pioneer in corporate
supportability inside its industry.

Optimizing Item Portfolio

Optimizing the item portfolio is vital for Hayleys PLC to maximize development and benefit
in a competitive showcase scene. Utilizing the BCG Network, Hayleys will categorize its item
lines into "Stars," "Question Marks," and " Dogs" to prioritize asset allotment and vital center.
Speculation will be coordinated towards improving "Stars," which are high-growth and high-
profitability items such as enacted carbon and forte teas. Item development activities will be
propelled to create modern offerings that cater to changing shopper inclinations and showcase
patterns. Concurrently, underperforming item lines categorized as " Dogs" will be reevaluated
for potential divestiture or rebuilding to optimize the by and large portfolio. By routinely
checking on and altering its item blend based on showcase request and benefit, Hayleys points
to fortify showcase competitiveness, move forward client fulfillment, and drive supported
money related performance.

37
Strengthening Vital Associations and Alliances

Strategic associations and collusions play a pivotal part in improving market reach, cultivating
advancement, and moving forward operational capabilities for Hayleys PLC. The vital arrange
includes recognizing and developing associations with firms that have complementary qualities
and capabilities, especially in innovation and development. Collaborative wanders with
innovation firms will quicken computerized change activities and improve Hayleys'
competitive position through the appropriation of cutting-edge innovations. Furthermore,
associations with providers and merchants will be reinforced to optimize supply chain
effectiveness and guarantee convenient conveyance of items to clients. These key organizations
together will empower Hayleys to extend its showcase impression, drive development over its
esteem chain, and use shared assets and mastery to realize feasible development objectives.

Conclusion

In conclusion, Hayleys PLC's key administration arrange includes a multifaceted approach

pointed at upgrading operational effectiveness, extending advertise nearness in rising
economies, fortifying maintainability and CSR activities, optimizing the item portfolio, and
cultivating key associations and organizations together. By leveraging these vital activities,
Hayleys points to set its competitive edge, drive sustainable growth, and keep up authority
within the energetic worldwide commercial center. This comprehensive arrange adjusts with
Hayleys' organizational objectives and values, guaranteeing key arrangement over all
commerce capacities and situating the company for long-term victory and productivity.

38
Conclusion

All through this comprehensive talk, we have dug into key examinations and arranging custom-
made for Hayleys PLC, an unmistakable player in different divisions such as materials,
agribusiness, and enacted carbon generation. By applying different vital models, counting
Porters Five Strengths, SWOT investigation, PESTLE examination, the BCG Network, Ansoff
Lattice, Resource-Based See, Blue Sea Methodology, and Adjusted Scorecard, we've created
a key guide pointed at improving Hayleys' competitive edge and advertise position.

Our investigation started with an in-depth examination of Hayleys' outside environment,

distinguishing industry powers, showcase patterns, and administrative impacts through Porters
Five Strengths and PESTLE examination. Concurrently, a exhaustive SWOT examination
given bits of knowledge into Hayleys' inside qualities and shortcomings, nearby outside
openings and dangers. These investigations educated vital activities, such as upgrading
operational proficiency through innovation selection, extending into developing markets,
fortifying supportability hones, optimizing the item portfolio, and cultivating key partnerships.

Moreover, the application of key systems just like the BCG Lattice made a difference prioritize
venture in high-growth fragments, whereas the Ansoff Framework guided advertise
development methodologies. The Resource-Based See underscored the significance of
leveraging Hayleys' interesting assets and capabilities to maintain competitive advantage.
Besides, the Blue Ocean Strategy empowered imaginative approaches to make uncontested
showcase space, whereas the Adjusted Scorecard encouraged an all-encompassing approach to
execution administration over monetary, client, inner forms, and learning and development
perspectives.

In conclusion, this vital administration arrange gives Hayleys PLC with an organized system
to explore challenges, capitalize on openings, and accomplish maintainable development in an
energetic worldwide commercial center. By coordination these key experiences and activities,
Hayleys can upgrade operational proficiency, extend advertise nearness, fortify maintainability
endeavors, optimize item offerings, and manufacture strategic alliances all pointed at securing
its position as a pioneer within the businesses it works. This comprehensive approach
guarantees arrangement with Hayleys' long-term objectives and values, situating the company
for proceeded victory and strength in the midst of advancing showcase flow and competitive
weights.

39
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