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Research Proposal

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34 views8 pages

Research Proposal

Uploaded by

kariyasneha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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RESEARCH PROPOSAL

Branch of Specialization : Account


Area of interest : Social accounting

Proposed Title : Evaluating the Impact of


Personalized E-commerce
Recommendations on Consumer
Choices
Name of Research Scholar : Bhavika s. Adhiya
Name of Guide : Dr. Bijalben Bhavsar
1. The year 1991 noted a new chapter in the history of the online
world where e-commerce became a hot choice amongst the
commercial use of the internet.
2. At that time nobody thought that buying and selling online or say
the online trading will become a trend in the world and India also
will share a good proportion of this success.
3. The Deep Discounted model of Flipkart The acceptance of the e-
commerce on a large scale by the Indian people influenced other
business players to try this technique for their E-businesses and
gain high profits.
4. Though online shopping has been present since 2000 it gained
popularity only with the deep discount model of Flipkart. It re-
launched online shopping in India, through Amazon, Flipkart,
Jabong, etc. Which started hunting India for their business.
RATIONALE AND SIGNIFICANCE OF THE
STUDY:

1. Need for the study is to find out the possible solution regarding
online marketing solution.
2. The positive impact of e-marketing on consumer buying behaviour
and help them in their decision making process.
3. The study will help the business and organization to adopt e-
marketing method for promoting and adtertising their product or
services worldwide with the help of internet marketing websites of
the companies.
Research of Methodology:
1. Secondary Data:
It is the data which has already been collected by someone or an
organization for some other purpose or research study. The data for
study will be collected from various sources like books, journals,
magazines, internet sources, etc. In this study we collected through
journals, magazines, sits etc.
2. Primary Data:
It is the data which is collected directly from the respondents through
the Survey. It is the fresh data. Analysis and Interpretation of Data:
3. For analysing the hypothesis, parametric as well as non- parametric
tests will be used in this research. The use of various statistical
techniques for analysis of data will be depended upon the type of the
data that would be collected. Different statistical tests has to be
performed for Nominal, Ordinal and data collected by using likert
scale, semantic differential scale etc.
OBJECTIVE:
 To provide a theoretical background of online shopping
 To study the internet shopping and consumers behaviour.
 To examine consumers' attitude towards online shopping.
 To analyse e-marketing objectives with the better usage of
e-marketing tools.
CONCLUSION
1. The increase of technologies in the business world marketer's job changes from
billboard and print advertisement to more on e- marketing mediums. The design,
the target audience specified with the high increase of online marketing, online
buying and selling, and online companies web-design.
2. Today's companies focused on designing the web-page for marketing their
product rather than showing advertisements on TV, billboard, magazines,
newspapers etc. E- marketing is the future of marketing, it is quick, less costly
and give accurate information on time.
3. Digital media is the best platform to convert a product to a brand. Because it is
more cost effective and it provide lot of touch points to marketer. Brands can able
to engage their target group in an effective way through digital platforms. Digital
media is not only for engagement, brands can increase their customers or they can
retain their existing customers. Digital platforms help to increase the impact of
brand recall in target groups.
4. The present study shows that the influence of the digital channels not supporting
in change of opinion of customer towards purchasing a product, but in near future
the digital channels influence the customer purchase opinion as there is a
consideration for digital channels among customers are evident.
5. Digital marketing may achieve something more if it considers consumer desires
as a peak priority.
YEAR WISE PLAN OF WORK & TARGETS TO BE
ACHIEVED:

Research Design and Proposal Development : 1 month


Ethics Approval and Participant Recruitment : 2 months
Data Collection : 3 months
Data Analysis : 2 months
Report Writing and Finalization : 2 months

YEAR Objectives Targets

Literature Review, Research Comprehensive Literature Review, Detailed Study


2023
Planning, Designing Study Design

Data Collection, Analysis, Model Completed Data Collection, Detailed Analysis,


2024
Development Complete Model Development

Final Data Analysis, Model Refined Model Development, Detailed Analysis


2025
Refinement Report

Publish at least one research paper, Disseminate


2026 Publication, Dissemination
findings at conferences and seminars
REFERENCES
1. Gangeshwer. (2013). E-Commerce or Internet Marketing: A
Business Review from Indian Context. International Journal of u-
and e-Service, Science and Technology, 187-194.[12].
2. Fayuzheng "Internet shopping and its impact on consumer
behaviour", anunpublished final year M.Sc. Dissertation, Submitted
to the university of Notingham, 2006, pp. 58-62
3. Priyankasinha and saumyasingh, "Determinants of perceived risk in
online shopping", Indian journal of marketing. Vol 44, Jan 2014, pp.
26-28.
4. Luicheuk man Destiny, "Factors affecting consumer purchasing
decisions in online shopping in Hongkong", Institute of Textiles and
clothing, The hongkong polytechnic university, 2012, pp. 58-60
5. KK Ramachandran, K. Karthick and M.Saravanakumar, "Online
shopping in the U.K.", International business and economic research
journal, Vol 10, Dec 2011, p. 28
Bhavika s. Adhiya
Name of the Research Scholar

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