B. Com.

Business Analytics

Syllabus

AFFILIATED COLLEGES

Program Code: ***

2020 – 2021 onwards

BHARATHIAR UNIVERSITY
(A State University, Accredited with “A” Grade by NAAC,
Ranked 13th among Indian Universities by MHRD-NIRF,
World Ranking: Times -801-1000,Shanghai -901-1000, URAP - 982)
Coimbatore - 641 046, Tamil Nadu, India
 B. Com. 2020-21 onwards - Affiliated Colleges - Annexure No.44A12
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Program Educational Objectives (PEOs)

The B.Com (Business Analytics) program describe accomplishments that graduates are
expected to attain within five to seven years after graduation
To develop the strong foundation of business analytical techniques and methods
PEO1
blended with commerce and computer related courses
By applying business analytical techniques which helps in problem solving and
PEO2
decision making for business concern
This program helps to explore wide knowledge in big data technologies and
PEO3
algorithms to give better inference for various business.
Hands on experience in different software helps to resolve complex business
PEO4
analytical problem.
To identify and resolve practically relevant business analytic tools to handle data
PEO5 based on diversified commerce conjecture to build and sustain a competitive
advantage by expanding analytics capabilities for successful career.

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Program Specific Outcomes (PSOs)

After the successful completion of B.Com (Business Analytics) program, the students are
expected to
PSO1 Hands-on learning of leading analytical tools.
To acquire theoretical knowledge of data science tools, but will also gain
PSO2
exposure to business perspectives.
The Career opportunities after completion of B.Com (BA) degree are Business
PSO3 Analyst, Quantitative Analyst, Operations Research Analyst and Market research
Analyst.
PSO4 Prospective career opportunities and growth in the field of big data analytics
PSO5 Learning trending programming language for career advancements

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Program Objectives (POs)

The B.Com (Business Analytics) program describe accomplishments that graduates are
expected to attain within five to seven years after graduation
Comprehensive knowledge about various tools and techniques of business
PO1
Analytics
PO2 Integrating research with business analytics
Enhance career opportunities globally and nationally in the emerging field of
PO3
business analytics
PO4 Learn emerging programming language for professional purposes
PO5 Applying business analytical tools in decision making and practical problems.

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BHARATHIAR UNIVERSITY : : COIMBATORE 641 046

B.Com (Business Analytics)
(For the students admitted during the academic year 2020 – 21 onwards)

Course Hours Maximum Marks

Title of the Course Cred
Code Theory Practical CIA ESE Total
its
FIRST SEMESTER
Language-I 4 6 25 75 100
English-I 4 6 25 75 100
Core I: Financial Accounting 4 4 25 75 100
Core II: II – Fundamentals of 4 4 25 75 100
Business Analytics
Allied I– Business Statistics I 4 4 25 75 100
Core - III: Computer
4 4 40 60 100
Applications Practical - I –
Analysis with Excel
Environmental Studies # 2 2 - 50 50
Total 26 30 165 485 650
SECOND SEMESTER
Language-II 4 6 25 75 100
English-II 4 6 25 75 100
Core IV – C++ 4 6 25 75 100
Core V– Computer Application 4 4 40 60 100
Practical II – C++
Allied II – Business StatisticsII 4 6 25 75 100

Value Education – Human 2 2 - 50 50

Rights #
Total 22 30 140 410 550
THIRD SEMESTER
Core VI – Business Data 4 6 25 75 100
Mining
Core VII – Security Analysis 3 5 20 55 75
and Portfolio Management
Core VIII – Database 4 5 25 75 100
Programming
Allied III: Operations and 4 5 25 75 100
Strategic Management
Core-IX: Computer 4 4 40 60 100
Applications Practical III –
Database Programming

Skilled Based Course 1– 3 3 20 55 75

Technological Analytics Java
and Linux Fundamentals
Tamil @ / Advanced Tamil #(or) - 50 50
Non- major Elective – I: 2 2
Yoga for Human Excellence #

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/ Women’s Rights #
Constitution of India
Total 24 30 155 445 600
FOURTH SEMESTER
Core X – R Programming 4 6 25 75 100
Core XI – Business 4 6 25 75 100
Intelligence
Core XII – Principles of 3 4 20 55 75
Financial Management
Allied IV: Principles of 4 5 25 75 100
Marketing
Core XIII: Computer 4 4 40 60 100
Application Practical IV –
Analysis
with SPSS & R
Skilled Based Course 2: 3 3 30 45 75
PRACTICAL I -
Technological
Analytics – Java and Linux
Fundamentals
Tamil @ /AdvancedTamil # (or) 2 2 - 50 50
Non-majorelective - II: General
Awareness #

Total 24 30 165 435 600

FIFTH SEMESTER
Core XIV - Python 4 6 25 75 100
Core XV – Cost and 4 6 25 75 100
Management Accounting
Core XVI – Income Tax 4 6 25 75 100
Core XVII - Computer 4 4 40 60 100
Applications: Python -
Practical-V
Elective-I 4 5 25 75 100
Skill Based Course 3: SAS & 3 3 20 55 75
SCILAB
Total 23 30 160 415 575
SIXTH SEMESTER
Core XVIII – Hadoop 4 7 25 75 100
Core XIX – Computer 3 5 20 55 75
Applications: Hadoop -
Practicals VI
Core XX - 3 4 30 45 75
Practical II – SAS
SCILAB
Elective II 3 5 20 55 75
Project Viva Voce 4 6 20 80 100
Skill-based Subject-IV:
Naan Mudhalvan- Fintech
Course (Capital Markets / 2 3 25 25 50
Digital Marketing /
Operational Logistics)
http://kb.naanmudhalvan.in/
Bharathiar_University_(BU
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Extension Activities @ 2 - - 50 50
TOTAL 21 30 140 385 525
GRAND TOTAL 140 180 925 2575 3500
Online courses will be implemented from next academic year

$ Includes 25% / 40% continuous internal assessment marks for theory and practical
papers respectively.
@ No University Examinations. Only Continuous Internal
Assessment (CIA) # No Continuous Internal Assessment
(CIA). Only University Examinations.

List of elective papers (College can choose any one of the paper as elective)
A Business Organisation and Models
Elective I B Brand Management
C Legal Aspects of Business
A Financial Markets and Institutions
Elective II B Cyber Law
C Goods and Service Tax

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First Semester

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Course code TITLE OF THE COURSE L T P C

Core 1 FINANCIAL ACCOUNTING 4 4
Syllabus
Pre-requisite FINANCIALS ACCOUNTING
Version
Course Objectives:
The main objectives of this course are to:
➢ To provide a strong foundation in fundamental accounting concepts, various elements of
financial statements and relevant accounting standards.
➢ To be familiar with partnership, companies and inventory accounts.
➢ To inculcate the knowledge of international financial reporting standards.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Relate accounting concepts and conversion to prepare financial statements K1
2 Outline the preparation of final accounts using AS1 & 5 K2
3 Explain the preparation of Depreciation and Bank Reconciliation statement K2
4 Examine the concepts of consignment and joint venture. K4
5 Outline the preparation of partnership accounts K2
K1 - Remember; K2 - Undestand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 15-- hours

Accounting Concepts and Accounting Conventions – Journal – Ledger – Trial Balance.

Unit:2 Title of the Unit (Capitalize each Word) 10-- hours

Final Accounts – AS 1, 5.

Unit:3 Title of the Unit (Capitalize each Word) 10-- hours

Depreciation–AS 6-Bank Reconciliation Statement –AS 27.

Unit:4 Title of the Unit (Capitalize each Word) 15-- hours

Consignment–Joint Venture.

Unit:5 Title of the Unit (Capitalize each Word) 8-- hours

Partnership Accounts–Admission, Retirement and Death.

Unit 6 Contemporary Issues 2 hours

Expert seminars and lectures
Total Lecture hours 60-- hours
Text Book(s)
1 Jain S P and Narang K L - Advanced Accountancy - Kalyani Publishers - Reprint 2016 & 18th
Edition.
2 Reddy T S & Murthy – Financial Accounting – Margam Publications – 2016, 6th Edition.

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Reference Books
1 Nagarajan K.L., Vinayagam . N & P.L.Mani – Sultan Chand & Sons – 2010, 1st Edition
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1
2
4

Course Designed By:

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S M
S
CO3 S S S S
M
CO3 S M S S S
CO4 S S S S
M
CO5 S M S S S

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Course code TITLE OF THE COURSE L T P C

FUNDAMENTALS OF BUSINESS
Core 2 4 4
ANALYTICS
FUNDAMENTALS OF BUSINESS Syllabus
Pre-requisite ANALYTICS Version
Course Objectives:
The main objectives of this course are to:
➢ To achieve and establish vital understanding of big data application in business intelligence.
➢ To institute the concept of systematic transformation of process-oriented data into
information of underlying business process.
➢ To exhibit knowledge of data analysis techniques and to apply principles of data sciences
integrating enterprise reporting.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Outline the business analytical role K2
2 Examine the business view of information technology application K4
3 Explain the concepts of OLTP, OLAP and BI K3
4 Demonstrate the data integration and data modelling concepts K4
5 List the concepts of Enterprise reporting and BI in real world k4
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 15-- hours

Introduction to the BA Role: Business Analysis -Business Analyst - The evolving role of the
Business Analyst - The BA roadmap: different levels of business analysis - The basic rules of
Business & Business Analysis - Classical Requirements and Tasks performed by Business
Analysts. Project Definition and Scoping: Aspects - Projects phases - Project approaches
(Waterfall, Agile, Iterative, Incremental) - The role of the BA across the project lifecycle.
Unit:2 Title of the Unit (Capitalize each Word) 10-- hours
Business view of Information Technology Applications: Core business process – Baldrige
Business Excellence framework - Key purpose of using IT in business - Enterprise Applications
- Information users and their requirements. Data Definition: Types of Data – Attributes and
Measurement – Types of data sets – Data quality – Types of Digital Data.
Unit:3 Title of the Unit (Capitalize each Word) 10-- hours
Introduction to OLTP and OLAP – OLTP – OLAP – Different OLAP Architectures – OLTP
and OLAP – Data models for OLTP and OLAP – Role of OLAP Tools in BI Architecture.
Business Intelligence – Business Intelligence defined – Evolution of BI and Role of DSS, EIS,
MIS and Digital Dashboards – Need for BI – BI value chain – Introduction to BusinessAnalytics.
BI Definitions and Concepts – BI Component Framework – Need for BI – BI Users
– Business Intelligence applications – BI roles and responsibilities.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Data Integration – Data Warehouse – Goals – Data sources – Extract – Transform, Load –
Data Integration – Technologies – Data Quality maintenance – Data profiling. Data Modelling
– Basics – Types – Techniques – Fact table – Dimension Table – Typical Dimensional Models –
Dimensional modeling life cycle – Designing the Dimensional Model.

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Unit:5 Title of the Unit (Capitalize each Word) 8-- hours

Measures, Metrics, KPIs and Performance Management – Definition -
Measurement system terminology – Role of Metrics and metrics supply chain – fact based
decision making and KPIS use of KPIs – potential source for metrics. Enterprise Reporting –
Report standardization – Balanced score card – dashboards – scoreboards vs. dashboards. BI in
Real world – BI and mobility – BI and cloud computing – BI for ERP systems –Social CRM and
BI.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 60-- hours
Text Book(s)
1 RN Prasad, Seema Acharaya - Fundamentals of Business Analytics – Wiley – Revised
Edition 2015.
2 Pang-Ning Tan, Michael Steinbach, Vipin Kumar – Introduction to Data Mining – Pearson
Education - Revised Edition 2015.

Reference Books
1 Haydn Thomas – Demonoid – Business Analysis Fundamentals – Pearson Education –
2015 Revised Edition
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1
2
4

Course Designed By:

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S
S
CO3 M S M S
S
CO3 S S S S M
CO4 S S S M
M
CO5 S S M M M

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Course code TITLE OF THE COURSE L T P C

COMPUTER APPLICATION PRACTICALS
Core 3 4 4
I – ANALYSIS WITH EXCEL
COMPUTER APPLICATION PRACTICALS Syllabus
Pre-requisite
I – ANALYSIS WITH EXCEL Version
Course Objectives:
The main objectives of this course are to:
➢ To inculcate the knowledge of MS Excel
➢ To understand the basic statistics tools & methods

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 To outline the Analytical commands in Excel K2
2 To identify the statistical tools for problem solving K2
3 To analyze a program using appropriate analytical tool K3
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 20-- hours

1. Suppose that at the beginning of May 2012 you purchased shares in Apple, Inc.
(Nasdaq: AAPL). It is now five years later and you decide to evaluate your
holdings to see if you have done well with this investment. The table below shows
the market prices of AAPL.

DAT PRICE
E
2012 59.77
2013 121.19
2014 188.75
2015 135.81
2016 256.88
2017 337.41

a) Enter the data, as shown, into a worksheet and format the table as shown.
b) Create a formula to calculate rate of return for each year. Format the
results as percentages with two decimal places.
c) Calculate the total return for the entire holding period. What is the
compound average annual rate of return?
d) Create a Line chart showing the stock price from May 2006 to May2011.
Make sure to title the chart and label the axes. Now, create an XY Scatter
chart of the same data. What are the differences between these types of
charts? Which type of chart is more appropriate for this data?
e) Experiment with the formatting possibilities of the chart. For example,

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you might try changing it to a 3-D Line chart and fill the plot area with a
marble background. Is there any reason to use this type of chart to display
this data? Do the “enhancements” help you to understand the data.

Unit:2 20-- hours

2. In your position as research assistant to a portfolio manager, you need to analyze the
profitability of the companies in the portfolio. Using the data for Chevron Corporation
below:
Fiscal Year 2017 2016 2015 2014 2013
Total Revenue 1,98,198 1,71,636 2,64,958 2,20,904 2,04,892
Net Income 19,024 10,483 23,931 18,688 17,138
a) Calculate the net profit margin for each year.
b) Calculate the average annual growth rates for revenue and net income
using the GEOMEAN function. Is net income growing more slowly or
faster than total revenue? Is this a positive for your investment in the
company?
c) Calculate the average annual growth rate of total revenue using the
AVERAGE function. Is this result more or less accurate than your result
in the previous question? Why?
d) Create a Column chart of total revenue and net income. Be sure to change
the chart so that the x-axis labels contain the year numbers, and
format the axis so that 2017 is on the far right side of the axis.
Unit:3 10-- hours
3. Repeat Problem 2 using the data below for Qualcomm Inc. However, this time you should
create a copy of your worksheet to use as a template. Replace the data for Chevron with
that of Qualcomm.
Fiscal Year
2017 2016 2015 2014 2013
Total Revenue 10,991 10,416 11,142 8,871 7,526
Net Income 3,247 1,592 3,160 3,303 2,470
a) Do you think that Qualcomm can maintain the current growth rates
of sales and net income over the long run? Why or why not?
b) Which company was more profitable in 2010? Which was more
profitable if you take a longer view? Would this affect your desire to
invest in one company over the other?
Unit:4 10-- hours

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4. Using the data for Paychex, Inc. (Nasdaq: PAYX), presented below:
Fiscal Year 2017 2016 2015 2014 2013
Sales $ 2000.82 $ 2082.76 $ 2066.32 $ 1886.96 $ 1674.60
EBIT 729.31 812.08 854.82 743.27 674.77
Total Net Income 477.00 533.54 576.14 515.45 464.91
Dividends Per 1.24 1.24 1.22 1.02 0.69
Share
Basic EPS from 1.32 1.48 1.56 1.35 1.23
total operations
Total assets 5,226.30 5,127.42 5,309.79 6,246.52 5,549.30
Accounts payable 37.3 37.33 40.25 46.96 46.67
Total liabilities 3,824.32 3785.94 4113.15 4294.27 3894.46
Retained earnings 856.29 829.50 745.35 1595.10 1380.97
Net cash from 610.92 688.77 724.67 631.23 569.23
operating activity
a) Calculate the ratio of each year’s data to the previous year for each of
the above items for Paychex,Inc. For example, for the year 2010,
$2,000.82/$2,082.76 = 0.9607.
a) From your calculations in part a, calculate each year‟s rate of growth.
Using the example in part a, the ratio is 0.9607, so the percentage growth
in sales for 2010 is 0.9607 – 1 or – 3.93%.
b) Calculate the average growth rate (using the AVERAGE
function) of each of the above items usingthe results you calculated
in part b. These averages are arithmetic averages.
c) Use the GEOMEAN function to estimate the compound annual average
growth rate (CAGR) foreach of the above items using the results that you
calculated in part a. Be sure to subtract 1 from theresult of theGEOMEAN
function to arrive at a percent change. These averages are geometric
averages.
d) Compare the results from part c (arithmetic averages using the
AVERAGE function) to those for part d (geometric averages using the
GEOMEAN function) for each item. Is it true that the arithmetic average
growth rate is always greater than or equal to the geometric average
(CAGR)?
e) Contrast the results for the geometric averages to those for the arithmetic
average for the variables listed below. What do you observe about the
differences in the two growth estimates for Sale and Accounts Payable?
What do you observe about the differences in the two estimates for Total
Assets and Retained Earnings? Hint: Look at the results from part b (the
individual yearly growth rates) for each variable to draw some conclusions
about the variation between the arithmetic and geometric averages.

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1. Sales
2. EBIT
3. Total Assets
4. Accounts Payable
5. Retained Earnings
2. Cash budget using What If Analysis
3. Using Goal Seek to calculate Break Even Points
4. Sensitivity analysis of Capital Budgeting – Scenario Analysis, NPV Profile Charts
5. Financial Forecasting- Income Statement, Assets and Liabilities on Balance Sheet
6. Analysing Datasets with Tables and Pivot Tables.

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S
S
CO3 S S S S
S
CO3 S S S S M

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Second
Semester

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Course code TITLE OF THE COURSE L T P C

Core 4 C++ 4 4
Syllabus
Pre-requisite C++
Version
Course Objectives:
The main objectives of this course are to:
➢ To understand the concepts of object oriented programming.
➢ To develop programming skills in C++ language.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Define the concepts of Object Oriented Programming in C++ K1
2 Summarize the concepts of tokens, expression and control structures C++ K2
3 Develop program involving classes and objects & other concepts. K3
4 Apply the concept of operator overloading K4
5 Explain the use of pointer in developing c++ prpgram K2
K1 - Remember; K2 - Undestand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 20-- hours

Principles of Object Oriented Programming – A Look at Procedure and Object Oriented
Programming Paradigm – Basic Concepts of Objects Oriented Programming – Benefits of OOP
– Object Oriented Languages – Application of OOP – Beginning with C++ – What is C++ –
Application of C++ – C++ Statements – Structure of C++ Program.
Unit:2 Title of the Unit (Capitalize each Word) 18-- hours
Tokens, Expressions and Control Structures – Tokens – Keywords – Identifiers – Basic and User
Defined Data Types – Operators in C++ – Operator Overloading – Operator Precedence – Control
Structures. Functions in C++ – The Main Function – Function Prototyping – Call by
Reference – Return by Reference – Inline Functions.
Unit:3 Title of the Unit (Capitalize each Word) 17-- hours
Classes and Objects – Introduction – Specifying A Class – Defining A Member Function –
Static Data Members – Arrays of Objects – Objects as Function Arguments – Friendly Function
– Pointers to Members. Constructors and Destructors – Constructors – Copy Constructors –
Dynamic Constructors – Destructors.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Operator Overloading – Type Conversions – Introduction – Defining Operator Overloading –
Overloading: Unary and Binary Operators – Overloading Binary Operators Using Friends –
Manipulation of String Using Operators – Rules for Overloading Operators – Types Conversions
– Inheritance – Extending Classes – Defining Derived Classes – Single, Multilevel, Multiple,
Hierarchical and Hybrid Inheritance – Virtual Base Classes – Abstract Classes.

Unit:5 Title of the Unit (Capitalize each Word) 18-- hours

Pointers, Virtual Functions and Polymorphism – Pointers to Objects – Pointers to Derived
Classes – Virtual Functions. Working With Files – Classes For File Stream Operations –
Opening and Closing of a File – File Pointers and their Manipulation – Sequential I/O

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Operations.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 90-- hours
Text Book(s)
1 Balaguruswamy. E - Object Oriented Programming with C++, Tata McGraw Hill Publishing
Co. Ltd, 4th edition, Reprint 2009.
2 Ravichandran.D - Programming with C++, Tata McGraw Hill Publishing Co. Ltd, 5th
edition, Reprint 2009.

Reference Books
1 Venugopal K.R., Rajkumar, Ravishankar T. - Mastering C++, Tata McGraw Hill Publishing
Co. Ltd, 2nd edition, Reprint 2008.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1
2
4

Course Designed By:

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S
S
CO3 S S S M
S
CO3 S S S S S
CO4 S S S M M
CO5 S S M M M

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Course code TITLE OF THE COURSE L T P C

COMPUTER APPLICATION PRACTICAL II
Core 5 4 4
– C++
COMPUTER APPLICATION PRACTICAL II Syllabus
Pre-requisite – C++ Version
Course Objectives:
The main objectives of this course are to:
➢ To inculcate C++ programming ability among the students.
➢ To provide knowledge about the implementation of C++ concepts in to programming

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Demonstrate C++ Programming Structure K1, K2
2 Apply operators and functions of C++ K3
3 Illustrate the object oriented concept in programming K2
K1 - Remember; K2 - Undestand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 60-- hours

Syllabus
1. Odd and Even series
2. Maximum and Minimum Numbers
3. Arithmetic operations using member functions
4. Students details
5. Details of manager using array of objects
6. Computation of mean values using friend function
7. Swapping of two values using friend function
8. Static Member function using static data member
9. Sum of two complex numbers using constructors
10. String Manipulation using dynamic constructors
11. Destroy the object using Destructors
12. Simple and compound interest using Single Inheritance
13. Calculation of Depreciation
14. Hybrid Inheritance
15. Virtual Functions.

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COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S
S
CO3 S S M S
S
CO3 S S S S S

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Third Semester

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Course code TITLE OF THE COURSE L T P C

Core 6 BUSINESS DATA MINING 4 4
Syllabus
Pre-requisite BUSINESS DATA MINING
Version
Course Objectives:
The main objectives of this course are to:
➢ To understand data mining techniques and algorithm in business analytics.
➢ To apply data preprocessing techniques and tools to solve business problems.
➢ No prerequisite required

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Define the concepts of data warehousing, data mining and data preprocessing K1
2 Outline the concepts of association rule mining K2
3 Define the concepts of classification of predication of data using c++ K1
4 Explain the methods of clustering using C++ K4
5 Analyze the data mining tool K4
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 20-- hours

Data Warehousing - Operational Database Systems vs. Data Warehouses - Multidimensional
Data Model - Schemas for Multidimensional Databases – OLAP Operations – Data Warehouse
Architecture– Indexing – OLAP queries & Tools. Datamining & Data Preprocessing-
Introduction to KDD process – Knowledge Discovery from Databases - Need for Data
Preprocessing – Data Cleaning
– Data Integration and Transformation – Data Reduction – Data Discretization and Concept
Hierarchy Generation.
Unit:2 Title of the Unit (Capitalize each Word) 18-- hours
Association Rule Mining: Introduction - Data Mining Functionalities - Association Rule Mining
- Mining Frequent Itemsets with and without Candidate Generation - Mining Various Kinds of
Association Rules - Constraint-Based Association Mining.Data Mining: Data mining tasks-Data
mining vs KDD- Issues in data mining, Data Mining metrics, Data mining architecture - Data
cleaning- Data transformation- Data reduction - Data mining primitives.

Association Rule Mining: Introduction Mining single dimensional Boolean association rules
from transactional databases - Mining multi- dimensional association rules.
Unit:3 Title of the Unit (Capitalize each Word) 17-- hours
Classification & Prediction: Classification vs. Prediction – Data preparation for Classification
and Prediction – Classification by Decision Tree Introduction – Bayesian Classification – Rule
Based Classification – Classification by Back Propagation – Support Vector Machines –
Associative Classification – Lazy Learners – Other Classification Methods – Prediction –
Accuracy and Error Measures – Evaluating the Accuracy of a Classifier or Predictor – Ensemble
Methods – Model Section.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Clustering: Cluster Analysis: - Types of Data in Cluster Analysis – A Categorization of Major

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Clustering Methods – Partitioning Methods – Hierarchical methods – Density-Based Methods –

Grid- Based Methods – Model-Based Clustering Methods – Clustering High- Dimensional Data
– Constraint- Based Cluster Analysis – Outlier Analysis.
Unit:5 Title of the Unit (Capitalize each Word) 18-- hours
Data Mining Tool: Introduction to WEKA – Loading the data (Simple) - Filtering attributes
(Simple) - Selecting attributes (Intermediate) – Training a classifier (Simple) - Building your own
classifier (Advanced) - Tree visualization (Intermediate) - Testing and evaluating your models
(Simple)Regression models (Simple) - Association rules (Intermediate) - Clustering
(Simple) - Reusing models (Intermediate) - Data mining in direct marketing (Simple) - Using
Weka for stock value forecasting (Advanced).
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 90-- hours
Text Book(s)
1 Jiawei Han and MichelineKamber – Data Mining Concepts and Techniques – Morgan
Kaufman – 2011 3rd Edition.
2 Ian H. Witten and Eibe Frank – Data Mining Practical Machine Learning Tools and
Techniques, Morgan Kaufmann Publication – 2016 4th Edition.
M. H. Dunham – Data Mining Introductory and Advanced Topics, Imprint Pearson
Education, 2011 4th Impression.

Reference Books
1 Arun K. Pujari – Data Mining Techniques, Universities Press (India) Pvt. Ltd.,
2013 Kindle Edition.
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1
2
4

Course Designed By:

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S
S
CO3 S S M S
S
CO3 M S S S M
CO4 S S S M M
CO5 S S S M M

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Course code TITLE OF THE COURSE L T P C

SECURITY ANALYSIS AND PORTFOLIO
Core 7 3 3
MANAGEMENT
SECURITY ANALYSIS AND PORTFOLIO Syllabus
Pre-requisite MANAGEMENT Version
Course Objectives:
The main objectives of this course are to:
➢ To familiarize the fundamental concept of Securities and Portfolio Management
➢ To provide knowledge of risk and return involved in the different types of Securities

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Outline the nature and scope of Investment management K2
2 Explain the concepts of Security valuation using various techniques K2
3 Demonstrate the fundamental analysis and its theories
K3
4 Examine the process of portfolio analysis and its relevant theories
K4
5 List the techniques of portfolio plans K4
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 15-- hours

Nature and scope of Investment management: Investment speculation and Gambling- Factors
favorable for investment–Investment Media–Features of an investment Programme –The
investment Process–Stages in Investment–Structure of Financial Markets-DEMAT-ing –
Functions.
Unit:2 Title of the Unit (Capitalize each Word) 15-- hours
Security Valuation: Elements of Investment–Approaches to Investment–Historical Developments
of Investment Management–Basic Valuation Models–Bonds, Preference Shares, Common Stock.
Returns: Measurement–Traditional Technique -Holding Period–Yield–Probability Distributions–
Statistical Methods. Risk: Risk Classification–Systematic,
Unsystematic Risk Measurement–Standard Deviation and Variance–Regression Equation–
Correlation Coefficient– Co-variance–Investor’s Attitude towards Return and Risk.
Unit:3 Title of the Unit (Capitalize each Word) 15-- hours
Fundamental Analysis: Economic Analysis–Industrial Analysis–Company Analysis. Technical
Analysis: Assumptions–Dow Theory Charts and Signals–Technical Indicators. Efficient Market
Theory: Weak Form–Semi-Strong Form–Strong Form of Market– Experiments and Analysis of
Theory. Comparisons with Fundamental and Technical Analysis.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Portfolio Analysis: Traditional Vs. Portfolio Analysis–Markowitz Theory–Efficient Frontier –
Sharp ideal Index – Foreign Security Investment – Affecting the India Investor – Opportunities.
Portfolio Selection and International Diversification: Types of Investors – Finding Cut off Rate
– Internal Diversification.
Unit:5 Title of the Unit (Capitalize each Word) 13-- hours
Techniques of Portfolio Revision: Formula Plans – Constant Rupee Value – Constant Ratio –

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Variable Ratio – Rupee Cost Averaging. Classification of Investment Companies - Management

Performance evaluation – Sharp’s Index – Treynor’s Index – Jensen’s Index – Empirical Tests.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 75-- hours
Text Book(s)
1 Preeti Singh – Investment Management, Himalaya Publishing House, 2011, 1st Edition.
2 Punithavathi Pandian – Security Analysis and Portfolio Management, Vikas Publishing
House Pvt. Ltd., 2012 2nd Edition.
3 Fransics – Investment, S.Chand & Co, 2015, 5th Edition.

Reference Books
1 Bhalla V.K – Investment Management, S.Chand & Co, 2010, 10th Edition.
2

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CO1 S S M S S
CO3 S S S S S
CO3 S S S S M
CO4 S S S S M
CO5 S S S S M

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Course code TITLE OF THE COURSE L T P C

Core 8 DATABASE PROGRAMMING 4 4
Syllabus
Pre-requisite DATABASE PROGRAMMING
Version
Course Objectives:
The main objectives of this course are to:
➢ To provide comprehensive knowledge about relational and nosql database management
system

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Interpret relational database management concepts K1
2 Develop the tables using normalization K2
3 Illustrate SQL operators and keys K3
4 Explain the overview and history of NoSQL database K4
5 Motivate the concepts of MongoDB K4
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 15-- hours

Introduction to database management system-Data models-Database system architecture-The
SQL Language-Relational database Management System-Candidate key, primary tables key,
Foreign key-Relational operators-Attribute domains and their implementations-New
conventions for Database object-Structure of SQL statements and SQL writing guidelines-
Creating tables-Describing the structure of a table-Populating tables.
Unit:2 Title of the Unit (Capitalize each Word) 15-- hours
Functional dependencies-Normalization process: 1NF- 2NF-3NF-BCNF. The E-R model-
Entities and attributes-Relationships-Normalizing the model-Table instance charts-
Implementation of the selection operator-Using aliases to control column headings-
Implementation of the projection and join operators-Creating foreign keys and primary keys and
check constraints-adding and modifying columns-Removing constraints from a table.
Unit:3 Title of the Unit (Capitalize each Word) 15-- hours
Built in functions-Numeric-Character conversion functions-Introduction to group functions-sum,
avg, max, min, count-combining single value and group functions- Displaying specific groups-
Introduction to processing date and time-Arithmetic with dates - Date Functions-Formatting dates
and time. Sub queries-Correlated queries-Using sub queries to create, update, insert and delete
rows from a table-Transaction-Commit, rollback, save point and auto commit-Introduction to
PL/SQL-user defined functions-Triggers-Stored procedures.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Overview and History of NoSQL Databases Definition of the Four Types of NoSQL Database,
The Value of Relational Databases, Getting at Persistent Data, Concurrency, Integration,
Impedance Mismatch, Application and Integration Databases, Attack of the Clusters, The
Emergence of NoSQL. Aggregate Data Models: Aggregates - Key-Value and Document Data
Models - Column- Family Stores - Summarizing Aggregate-Oriented Databases - More Details
on Data Models - Distribution Models - Consistency.

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Unit:5 Title of the Unit (Capitalize each Word) 13-- hours

Introduction to MongoDB- Getting Started – Querying - Creating, Updating, and Deleting
Documents – Querying - Designing Your Application: Indexing - Special Index and Collection
Types – Aggregation.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 75-- hours
Text Book(s)
1 Ramon A Mata-Toledo Pauline K Cushman – Database Management System, Tata McGrew-
Hill Publishing Company Limited, New Delhi, 2010, 2nd Edition.
2 Pramod J. Sadalage & Martin Fowler - NoSql Distilled, Pearson Education Inc.,
2013Edition.
3 Kristina Chodorow – MongoDB: The Definitive Guide, O’Reilly Media Inc., 2013 2nd
Edition.

Reference Books
1 Ramakrishnan & Gehrke – Database Management Systems, Tata Mc Graw Hill, 2009, 8th
edition.
2 Nilesh Shah – Database System using Oracle, PHI learning Pvt. Ltd., 2014, 2ndedition.

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1
2
4

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COs PO1 PO2 PO3 PO4 PO5

CO1 S S M S S
CO3 S S S S S
CO3 S S S S S
CO4 S S S S M
CO5 S S S S M

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Course code TITLE OF THE COURSE L T P C

COMPUTER APPLICATION PRACTICAL III
Core 9 4 4
– DATABASE PROGRAMMING
COMPUTER APPLICATION PRACTICAL Syllabus
Pre-requisite
III – DATABASE PROGRAMMING Version
Course Objectives:
The main objectives of this course are to:
➢ To provide comprehensive knowledge about relational and nosql database management
system

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Interpret relational database management concepts K1
2 Develop the tables using normalization K2
3 Illustrate SQL operators and keys K3
K1 - Remember; K2 - Undestand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 60-- hours

Syllabus
1. Normalize the following dataset:
a) Employee database
b) Students database
c) Hospital database
2. Data Definition Language and Data
Manipulation Language Table: Student
Regno number
(5) primary key
Studname
varchar2
(15)
Gender char (6)
Deptname char (15)
Address char (25)
Percentage number (4, 2)
Queries:
a) To create a table, describe a table, alter a table, drop a table, and truncate a table
b) To insert values, retrieve records, update records, delete records
3. Create an Employee table with
following field.
Eno number (5) primary key
Ename
varchar2 (20)
not null Deptno
number (2) not

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null Desig
char
(10) not null
Sal number (9, 2) not null
a) Insert values and display the records
b) Display sum, maximum amount of basic pay
c) List the name of the clerks working in the department 20
d) Display name that begins with „G‟
e) List the names having „I‟ as the second character
f) List the names of employees whose designation are „Analyst‟ and „Salesman‟
g) List the different designation available in the Employee table
without duplication (distinct)
4. Create a student table with the following fields
Stuno number (5) primary key
Stunm Varchar2 (20)
Age number (2)
Mark1 number (3)
Mark2 number (3)
Mar 3 number (3)
Queries:
a) Insert values and display the records
b) List the names and age of the student whose age is more than 12
c) Display total and average of marks
d) Display the names of the maximum total & minimum total student
e) List the names of the student that ends with „A‟
f) List the names of student whose names have exactly 5 characters

5. Create the table PAYROLL with the following fields and insert the values:
Emplno number (8)
Emplname varchar2 (8)
Dept varchar2 (10)
Baspay number (8, 2)
HRA number (6, 2)
DA number (6, 2)
Pf number (6, 2)
Netpay number (8, 2)
Queries:
a) Update the records to calculate the net pay.
b) Arrange the records of the employees in ascending order of their net pay.
c) Display the details of the employees whose department is "Sales".
d) Select the details of employees whose HRA>= 1000 and DA<=900.
e) Select the records in descending order.

6. Create a Table Publisher and Book with the

following fields: Table: publisher
Pubcode Varchar2 (5)
Pubname Varchar2 (10)
Pubcity Varchar2 (12)

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PubState Varchar2 (10)

Bookcode Varchar2 (5) Table: Book
Booktitle Varchar2 (15)
Bookcode Varchar2 (5)
Bookprice Varchar2 (5) Queries:
a) Insert the records into the table publisher and book.
b) Describe the structure of the tables.
c) Show the details of the book with the title "DBMS".
d) Show the details of the book with price>300.
e) Show the details of the book with publisher name "Kalyani".
f) Select the book code, book title; publisher city is "Delhi".
g) Select the book code, book title and sort by book price.
h) Count the number of books of publisher starts with "Sultan chand".
i) Find the name of the publisher starting with "S".

7. Create Orders table and customers table with following

fields: Table: order
Orderid number (10)
Customerid number (5) Orderdate date
Table: customers
Customerid number (5)
Custname varchar2 (10)
Contactname varchar2 (10)
Country varchar2 (10)
a) Perform INNER JOIN, that selects records that have matching values in both tables
b) Perform LEFT JOIN, that selects records that have matching values in both tables
c) Perform RIGHT JOIN, that selects records that have matching values in both tables.

8. Create Customer Table and supplier table with

following fields: Table: Customer
cusidnumber(10)
FirstName varchar2 (10)
LastName varchar2 (10)
City varchar2 (10)
Country varchar2 (10)
Phone number (10) Table: Supplier
Supid number (10)
CompanyName varchar2 (10)
ContactName varchar2 (10)
City varchar2 (10)
Country varchar2 (10)
Phone number (10)
Fax number (10)
a) Insert the records into the table customer and supplier.
b) Describe the structure of the tables.
c) List details of customer table and supplier table.
d) Perform full outer join from customer on supplier table order by country
MONGODB:

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9. Create a Student Database in MongoDB using “use” Command.

10. Create program using crud operation using MongoDB.
11. Create program text search and indexes using MongoDB.
12. Create the replica set in the mongo shell and test the configuration
WEKA:
13.Demonstration of preprocessing on dataset student.arff
14. Demonstration of classification rule process on dataset employee.arff using id3
algorithm
15. Demonstration of clustering rule process on dataset student.arff using simple k-
means
16.Demonstration of preprocessing on dataset labor.arff.

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S S M
CO3 S M S S S

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Fourth
Semester

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Course code TITLE OF THE COURSE L T P C

Core 10 R PROGRAMMING 4 4
Syllabus
Pre-requisite R PROGRAMMING
Version
Course Objectives:
The main objectives of this course are to:
➢ To introduce R Programming concepts and to develop programming skills in R Programming

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Relate R Programming concepts with Datasets K1
2 Explain data frames using data sets K2
3 Outline the data manipulating using SQL for data analyse K2
4 Demonstrate the reading and writing of CSV file K2
5 Applying statistical tools for complex data analyze K4
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 20-- hours

An overview of R: Introduction to R expressions, variables, and functions-Vectors:
Grouping values into vectors, then doing arithmetic and graphs with them- Matrices: Creating and
graphing two-dimensional data sets- Calculating and plotting some basic statistics: mean, median,
and standard deviation- Factors: Creating and plotting categorized data.
Unit:2 Title of the Unit (Capitalize each Word) 18-- hours
Data Frames: Organizing values into data frames, loading frames from files and merging them-
Working With Real-World Data: Testing for correlation between data sets, linear models and
installing additional packages.
Unit:3 Title of the Unit (Capitalize each Word) 17-- hours
Data manipulations: Overview of how to connect database from R-How to run SQL queries from
R to fetch data- Data manipulation using SQL to prepare data for analysis.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Reading and writing of csv file- Importing and exporting of data set-Merging of file having same
or different number of column-Reading a file involving date and converting this date into different
format-Plotting two series on one graph-one with a left y axis and another with a righty axis-
histogram-Multivariate Statistical Techniques like Discriminant Analysis, Factor
Analysis.
Unit:5 Title of the Unit (Capitalize each Word) 18-- hours
Formula notation and complex statistics: Analysis of Variance
(ANOVA) - Manipulating Data and Extracting Components: Creating data for
complex analysis – summarizing data Regression – Simple Linear Regression – Multiple
Regression – Curvilinear Regression.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 75-- hours

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Text Book(s)
1 Beginning R: The Statistical Programming Language (Wrox) – Dr.Mark Gardener, John
Wiley & Sons, Inc., 2016 Revised Edition.
2 The Art of R Programming – Norman Matloff, No Starch Press, 2011 Edition.
3 The R Book – Michael J. Crawle, Wiley, 2008 Edition

Reference Books
1 Statistical Analysis with R – M.John, Tata Mcgraw Hill Publishing Co.Ltd., October 2010,
Edition.
2 Learning R – Richard Cotton, O’Reilly Media, September 2013, Edition.

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1
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Course Designed By:

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S M S S
CO3 S S S S S
CO4 S S S S M
CO5 S S S S M

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Course code TITLE OF THE COURSE L T P C

Core 11 BUSINESS INTELLIGENCE 4 4
Syllabus
Pre-requisite BUSINESS INTELLIGENCE
Version
Course Objectives:
The main objectives of this course are to:
To equip knowledge on technical components of Business Intelligence.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Outline the framework of business intelligence K2
2 Explain the concepts of Business performance management K2
3 Illustrate the method of text and web mining K2
4 Examine the business integration and implementation in business K4
5 Outline the Legal, ethical and privacy issues in Business Intelligence K2
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 18-- hours

Introduction to Business Intelligence: Framework for Business Intelligence–Intelligence Creation–
Transaction Processing Versus Analytic Processing–Major Tools and Techniques of
BI.
Unit:2 Title of the Unit (Capitalize each Word) 20-- hours
Business Performance Management – Strategize–Plan–Monitor–Performance Measurement–
BPM Methodologies–Performance Dashboards and Scorecards.
Unit:3 Title of the Unit (Capitalize each Word) 17-- hours
Text and web mining – text mining concepts and definitions – natural language processing – text
mining applications – text mining process – text mining tools – web mining overview – web
content mining and web structure mining – web usage mining – web mining success stories.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Business Intelligence Implementation: Integration and Emerging Trends– Implement BI– BI and
Integration implementation –Connecting BI systems to Databases and other enterprise systems.
Unit:5 Title of the Unit (Capitalize each Word) 18-- hours
On-Demand BI–Issues of Legality, Privacy and Ethics–Emerging Topics in BI – the
web2.0 revolution – online social networking – virtual worlds – social networks and
BI: collaborative decision making – RFID and new BI application opportunities – reality
mining.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 90-- hours
Text Book(s)
1 Efraim Turban, Ramesh Sharda, Dursun Delen and David King – Business Intelligence – A
Managerial Approach, Pearson, 2012, 2nd Edition.
2 Stuart Russel and Peter Norvi, Artificial Intelligence: A Modern Approach, Prentice Hall,
2009, 3rd Edition.

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Reference Books
1 Galit Shmueli, Nitin R. Patel and Peter C. Bruce – Data Mining for Business Intelligence,
Prentice Hall, 2009, 3rd Edition.

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1
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CO1 S S S S S
CO3 S M M S S
CO3 S S S S S
CO4 S S S M M
CO5 S S M M M

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Course code TITLE OF THE COURSE L T P C

PRINCIPLES OF FINANCIAL
Core 12 3 3
MANAGEMENT
PRINCIPLES OF FINANCIAL Syllabus
Pre-requisite MANAGEMENT Version
Course Objectives:
The main objectives of this course are to:
➢ To familiarize the students with the principles and practices of financial management.
➢ To understand the concepts of Financial Management and their application for managerial
decision making

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Define and identify the concepts of Financial Management K1
2 Understand Capital Structure and leverage for strategic Financial K2
Decision Making
3 Apply the concept of cost of capital and techniques of capital budgeting to K3
enhance the investment proposal.
4 Illustrate the importance and estimation of working capital in the K2
organization
5 Outline the concepts of dividend policy K2
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 15-- hours

Business Finance – Meaning, Definition, Scope, Importance, Finance Functions, Fixed and
variable objectives of Financial Management – Factors influencing Financial Decisions –
Source of Capital – Financial Planning – Capitalisation – Time Value of Money.
Unit:2 Title of the Unit (Capitalize each Word) 10-- hours
Capital Structure – Introduction – Importance – Financial Break Even Point – Point of
Indifference – Optimal Capital Structure – Risk Return Trade off - Theories of Capital
Structure, NI, NOI, MM, Arbitrage process – Factors Determining Capital Structure –
Capital Gearing. Leverage – Meaning, Types, Impacts, Significance and Limitation.
Unit:3 Title of the Unit (Capitalize each Word) 10-- hours
Cost of Capital – Meaning – Significance – Classification of cost – Computation of cost of capital
– Cost of debt, Preference, Equity and Weighted average Cost of Capital. Capital Budgeting –
Meaning – Need – Importance – Kinds and process of Capital Budgeting
Techniques of Appraisal of Investment Proposal.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Working Capital Management – Meaning, Concepts, Classification, Importance, Objects of
working Capital – Factors determining the Working Capital Requirements – Management of
working capital – Methods of Estimating Working Capital Requirements. Cash Management –
Determining optimum cash balance.
Unit:5 Title of the Unit (Capitalize each Word) 8-- hours
*Receivables Management – Forming of credit policy. Inventory Management – Tools and
Techniques of Inventory Management.* Dividend Policy - Factors Affecting Dividend –
Types of Dividend – Advantages and disadvantages of stable dividend policy – Theory of

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Relevance and Irrelevance – Bonus Issue – Rights Issue. *Theory Only

Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 60-- hours
Distribution of marks Theory 40% Problems 60%.
Text Book(s)
1 Shashi .K.Gupta, Sharma R.K – Financial Management, Kalyani Publishers, 2013, Reprint.
2 Khan&Jain - Financial Management, Tata McGraw Hill, 2014, Reprint
3 Maheshwari S.N - Financial Management, Sultan Chand & Sons, 2013 Reprint

Reference Books
1 Pandey I.M - Financial Management, Vikas Publishing House Ltd,q2013, Reprint.
2 Prasanna Chandra - Financial Management, Tata McGraw Hill, 2014, Reprint.

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1
2
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Course Designed By:

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S S S
CO3 S S S S M
CO4 S S S S M
CO5 S S S M M

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Course code TITLE OF THE COURSE L T P C

COMPUTER APPLICATION PRACTICAL
Core 13 4 4
IV – ANALYSIS WITH SPSS & R
COMPUTER APPLICATION PRACTICAL Syllabus
Pre-requisite IV – ANALYSIS WITH SPSS & R Version
Course Objectives:
The main objectives of this course are to:
➢ To explore and acquire skills in SPSS and R Programming.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Understand the fundamental programming concepts of R K1
2 Application of SPSS and R Statistical tools to problems K2
3 Relate analysis techniques to data sets K3
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 60-- hours

Syllabus
1. Find Factorial of a number using recursion
2. Write program to calculate Multiplication Table using R
3. Check if a Number is Positive, Negative or Zero
4. Creating vector and matrices using R program.
5. Import and Visualize data using scatter plots
6. Logical statements, cbind/rbind command in R and Create dataset using
dataframes and factors and plot a graph.
R and SPSS
7) Create an SPSS and R Dataset and determine the number of 18-22 year
old population in 2000, 2004 and 2005
PARTICULARS 2000 2004 2005
UNIVERSITY
47498 66309 70153
STUDENT
NUMBER OF
17302 19103 18098
TEACHERS
NUMBER OF
INSTITUTIONS 77 91 90
NUMBER OF
STUDENTS IN THE % OF THE 15
18-22YEAR-OLD POPULATION 10.4 13.9
8) The data below are about the number of tourists in Hungary between 1988 and 1994.

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a) Is there any trend in this model? (Normality test)

b) Create a graph from the time series!
c) Which seasonal decomposition should you use? Why?
d) Do a seasonal decomposition! Analyze the parameters and the seasonal
factors!
e) Create graphs from the seasonal factors (saf_1, sas_1, stc_1)!
f) Determine the number of tourists for the 2nd, 3rd and 4th quarter of 1993!

9) Open the Employee_data.sav file! and analyse the following in

SPSS and R Transform / Select Data
g) What is the proportion of custodials?
h) What is the proportion of women within managers?
Graphs
Create a column diagram about the proportion of employees grouped by
gender! Embellish the graph! Put the value of proportions into the chart!
a) Transform this column diagram into a pie chart!
b) Create a scatter plot about month since hire and beginning salary if
you set markers bygender! Embellish the graph!
c) Create a scatter plot about month since hire and previous
experience if you set markersby employment category! Embellish
the graph!
d) Define simple box plot about previous experience! Embellish the graph!
e) Define simple box plot about the month since hire categorized by
theemployment category! Embellish the graph!
f) Define box plot about the previous experience categorized by the
employment category clustered by gender! Embellish the graph!
g) Create a graph to test the normal distribution of beginning salary!
Central Tendencies, Measures of Distribution, Measures of Asymmetry
a) Define the central tendencies of month since hire!
b) Define the characteristics of distribution of previous experience!
c) What is the average salary of employees belonging to the minority?
Correlation and Linear Regression

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Is there any relation between previous experience and month since hire?
b) Determine a linear relation between the month since hire and
previous experience of employees!
c) Define a 90% confidence interval for its b0 and b1 parameters!
d) Define a 90% confidence interval for the y variable!
e) Open the Cars.sav file!
Transform / Select Data
a) How old are the cars? Create a new variable as age!
b) What is the ratio of American, European and Japanese cars within
cars with higher consumption than 20 miles per gallon?
c) What is the ratio of those American cars which have 4-6-8 cylinders?

10. Estimation and Hypothesis Testing

a) Define a 95% confidence interval for the vehicle weight!
b) Define a 90% confidence interval for the horsepower!
c) Define a 98% confidence interval for the time to accelerate!
d) Test the hypothesis that the average consumption of cars is 20 miles per gallon! (α
= 5%)
e) Use One Sample T Test to determine whether or not the
average miles per gallon significantly differ from 24 at 10%
significance level!
f) Test the hypothesis that the average horsepower of cars is 100! (α = 5%)
g) Test the hypothesis that the average consumption of Japanese and
American cars is the same! (α = 5%)
h) Test the hypothesis that the average consumption of European and
Americancars is the same! (α = 10%)
i) Check if the horsepower follows a normal distribution or not!

Statistical Dependence
a) Create a crosstabs from the model year and the country of origin!
b) Create a crosstabs from the number of cylinders and the country of origin!
c) Is there any relationship between the country of origin and engine displacement?
d) Is there any relationship between the country of origin and horsepower?
e) Is there any relationship between the country of origin and vehicle weight?

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 M S S S M
CO3 S S M S S

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Fifth Semester

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Course code TITLE OF THE COURSE L T P C

Core 14 PYTHON 4 4
Syllabus
Pre-requisite PYTHON
Version
Course Objectives:
The main objectives of this course are to:
➢ To introduce Python concepts and to develop programming skills in Python Programming.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Understand the Python concepts with Datasets K2
2 Outline the concepts of data frames, data wrangling, plotting and vectorized K2
computation
3 Explain the application of strings K2
4 Illustrate the unit test using refactoring and generation of XML files K2
5 Experiment with serializing python objects and packaging python libraries K3
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 20-- hours

Installing Python- Your First Python Program – Native Data Types: Boolean- Numbers-Lists-
Tuples-Sets- Dictionaries. Comprehension: Working with files and dictionaries-List
Comprehensions-Dictionary Comprehensions- Set Comprehension.
Unit:2 Title of the Unit (Capitalize each Word) 18-- hours
Pandas – Series and Dataframes – DataFrames and Data wrangling – Visualisation –
Plotting – Histograms – Grouping Data – Time series and Statistics - Visualisation
in Python- I Python – NumPy Basics: Arrays - Vectorized Computation.
Unit:3 Title of the Unit (Capitalize each Word) 17-- hours
Strings: Unicode – Diving in – Formatting Strings – Compound Field Names – Format Specifier
– Other common string methods – Slicing a string – Strings versus bytes – Charater encoding
of python source code. Regular expression- closure and generators – classes and iterators –
Advanced iterators.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Unit test - Refactoring: Handling changing requirements – Refactoring. Files: Reading from text
files – Writing to text files – Binary files – Streams objects from non file sources – standard input,
output and error. XML: Parsing XML, Elements are lists, attributes are dictionaries.
Generating XML, Parsing broke XML.
Unit:5 Title of the Unit (Capitalize each Word) 18-- hours
Serializing Python Objects- HTTP web services: Features of HTTP, How not to fetch data
over HTTP, Beyond HTTP GET, Beyond HTTP POST. Packaging python libraries:
Dictionary Structures – Classifying your package – Checking your setup script from error –
creating a source distribution – creating a graphical installer.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 90-- hours

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Text Book(s)
1 Mark Pilgrim - Dive into Python3, Apress, Revised Edition
2 Phuong Vo. T., H., Martin & Czygan, Getting started with Python Data Analysis,
Packt Publishing, 2011.
3

Reference Books
1 Allen Downey - Think Python, Green Tea Press Needham, Massachusetts, Revised Edition.
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1
2
4

Course Designed By:

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S M S S M
CO3 S S S S M
CO4 S S S S M
CO5 S S S M M

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Course code TITLE OF THE COURSE L T P C

COST AND MANAGEMENT
Core 15 4 4
ACCOUNTING
COST AND MANAGEMENT Syllabus
Pre-requisite ACCOUNTING Version
Course Objectives:
The main objectives of this course are to:
➢ Knowledge on Classification of Material, Labour and Overheads.
➢ To provide the fundamental knowledge and techniques in Management Accounting
➢ To apply the tools and techniques used to plan, control and make decisions

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Recall various concepts of costing and costing methods K1
2 Analyze the material costing with various methods K4
3 Explain the labour wage payment system K2
4 Outline the various concepts relating to management accounting K2
5 Analyze financial statements using ratio analysis K4
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 18-- hours

Cost Accounting – Definition, Meaning & Scope – Relationship of Cost Accounting with
Financial Accounting and Management Accounting – Methods of Costing – Cost Analysis,
Concepts and Classifications – Elements of Cost, Preparation of Cost Sheet and Tender – Costing
as an Aid to Management – Limitations and Objections Against Cost Accounting -
Reconciliation of Costs and Financial Accounts.
Unit:2 Title of the Unit (Capitalize each Word) 20-- hours
Materials – Purchasing of Materials, Procedure and Documentation Involved in
Purchasing – Requisitioning for Stores – Methods of Valuing Material Issues –
Maximum, Minimum & Re-ordering Levels – EOQ – Perpetual Inventory.
Unit:3 Title of the Unit (Capitalize each Word) 17-- hours
Labour – Systems of Wage Payment, Idle Time, Control Over Idle Time – Labour
Turnover. Overhead – Classification of Overhead – Allocation and Absorption of Overheads.
Activity Based Costing.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Management Accounting- Meaning, Objectives & Scope - Need and Significance - Relationship
between Management Accounting, Cost Accounting & Financial Accounting. Financial
Statement and their importance- Tools for Analysis and Interpretation- Common Size
Statements, Comparative statement and Trend Analysis.
Unit:5 Title of the Unit (Capitalize each Word) 18-- hours
Ratio Analysis - Significance of Ratios - Ratios for Long term and Short term - Financial
Position – Profitability, Liquidity - Uses and Limitations of Ratios. Fund Flow & Cash
Flow Analysis.

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Unit 6 Contemporary Issues 2 hours

Expert seminars and lectures
Total Lecture hours 90-- hours
Text Book(s)
1 Maheswari. S N - Principles of Cost Accounting, Sultan Chand & Sons, Reprint 2016.
2 Sharma R.K, Sashi K.Gupta & Neeti Gupta – Management Accounting, Kalyani
Publishers, Reprinted 2016, IV edition.
3 Reddy T.S and Reddy H.P – Management Accounting, Margham
Publications, 2013, VIII Edition.

Reference Books
1 Jain and Narang - Cost and Management Accounting, Kalyani Publishers, 2013, 21st Edition.
Maheswari S.N - Management Accounting, Sultan Chand and Sons, 2013,Reprint.
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1
2
4

Course Designed By:

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S S S
CO3 S S S S S
CO4 S S S S M
CO5 S S S S M

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Course code TITLE OF THE COURSE L T P C

Core 16 INCOME TAX 4 4
Syllabus
Pre-requisite INCOME TAX
Version
Course Objectives:
The main objectives of this course are to:
➢ To state the laws relating to income tax and procedures.
➢ To equip the students with revised provisions of The Income Tax Act of 1961.
➢ To lay down a foundation for computing gross total income, rebate and the total tax liability
of an individual.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Outline the various terminologies related to income tax K1
2 Understand the method of calculating and levying tax K2
3 Apply the various tax laws and available provisions in tax computations K3
4 Evaluate the set off and carry forward of losses while calculating personal K5
income
5 Analyze self-assessment of income and tax computation K4
K1 - Remember; K2 - Undestand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 20-- hours

The Income Tax Act - Definition of Income - Assessment Year - Previous Year - Assessee –
Types of Assessee - Scope of Income - Charge of Tax - Residential Status – Exempted Incomes-
Incomes which do not Form Part of Total Income - Tax Rates.
Unit:2 Title of the Unit (Capitalize each Word) 18-- hours
Computation of Income from salaries – annual accretion – allowances, perquisites
and their types and treatment – Profits in lieu of salary and exempted profits –
Deductions U/S 16
Unit:3 Title of the Unit (Capitalize each Word) 17-- hours
Income from House property – Determination of Annual value – Deductions out of annual value -
Profits and Gains of Business or Profession - Meaning of Business or Profession - Computation
of Profits and Gains of Business or Profession of an Individual- Expenses Expressly Allowed -
Expenses Expressly Disallowed.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Income from Capital Gains - Computation of Capital Gains-Income from Other Sources -
Computation of Income from Other Sources.
Unit:5 Title of the Unit (Capitalize each Word) 18-- hours
Set off and Carry Forward Set off losses – Deductions to be made in computing Total
Income – Computation of Gross Total Income - Assessment of Individuals. Introduction to
e-Filing.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 90-- hours

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Note: 20% theory and 80% problems

Text Book(s)
1 Gaur V.P. and Narang D.B. - Income Tax and Practice, Kalyani Publishers, Current
Edition.
2 Dinkar Pagare - Income Tax and Practice, Sultan chand & Sons, Current Edition.
3

Reference Books
1 Mehrothra - Income Tax and Practice, Sultan chand & Sons, Current Edition.
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1
2
4

Course Designed By:

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S S S
CO3 S S S S S
CO4 S S S S M
CO5 S S S S M

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Course code TITLE OF THE COURSE L T P C

COMPUTER APPLICATIONS
Core 17 4 4
PRACTICAL V - PYTHON
COMPUTER APPLICATION PRACTICAL Syllabus
Pre-requisite V - PYTHON Version
Course Objectives:
The main objectives of this course are to:
➢ To explore and acquire skills in Python Programming

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Relate statistical calculations
K1
2 Describe pandas K2
3 Apply plotting graphs K3
K1 - Remember; K2 - Undestand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 75-- hours

1. Word frequency analysis

Exercise 1.1. Write a program that reads a file, breaks each line into words,
strips whitespace and punctuation from the words, and converts them to
lowercase.
Exercise 1.2. Go to Project Gutenberg (http: // gutenberg. org ) and download
your favorite out-of-copyright book in plain text format. Modify your program
from the previous exercise to read the book you downloaded, skip over the
header information at the beginning of the file, and process the rest of the words
as before.
Then modify the program to count the total number of words in the book, and
the number of times each word is used. Print the number of different words used
in the book. Compare different books by different authors, written in different
eras. Which author uses the most extensive vocabulary?
Exercise 1.3. Modify the program from the previous exercise to print the 20
most frequently- used words in the book.
Exercise 1.4. Modify the previous program to read a word list (see Section 9.1)
and then print all the words in the book that are not in the word list. How many
of them are typos? How many of them are common words that should be in the
word list, and how many of them are really obscure?
2. Random numbers
Exercise 2.1. Write a function named choose_from_hist that takes a histogram
as defined in and returns a random value from the histogram, chosen with
probability in proportion to frequency.
3. Word histogram

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Exercise 3.1.reads a file and builds a histogram of the words

in the file Exercise 3.2.reads emma.txt, which contains the
text of Emma by Jane Austen.
Exercise 3.3.updates the histogram by creating a new item or incrementing an
existing one. Exercise 3.4.count the total number of words in the file by add
up the frequencies in the histogram.
4. Most common words
Exercise 4.1. Find the most common words by applying the DSU pattern;
most_common takes a histogram and returns a list of word-frequency tuples,
sorted in reverse order by frequency.
Exercise 4.2. Prints the ten most common words.
5. Optional parameters
Exercise 5.1. Prints the most common words in a histogram.
6. Dictionary subtraction
Exercise 6.1. Python provides a data structure called set that provides many
common set operations. Read the documentation at http: // docs. python. org/
2/ library/ stdtypes. html#types-set and
Exercise 6.2. Write a program that uses set subtraction to find words in the
book that are not in the word list.
Solution: http: // thinkpython. com/ code/ analyze_ book2. py .
7. Random words
Exercise 7.2: Use keys to get a list of the words in the book, Build a list that
contains the cumulative sum of the word frequencies. The last item in this list
is the total number of words in the book, n, Choose a random number from 1
to n. Use a bisection search to find the index where the random number would
be inserted in the cumulative sum, Use the index to find the corresponding
word in the word list.
Exercise 7.2. Write a program that uses this algorithm to choose a
random word from the book.
Solution: http:// thinkpython. com/ code/ analyze_ book3. py .
8. Markov analysis
□ read a text from a file and perform Markov analysis
□ Add a function to the previous program to generate random text based
on the Markov analysis.
□ Finally mashup:
Solution:http://thinkpython.com/code/markov.py. You will also need
http://thinkpython.com/code/emma.txt.
9. docstrings for polygon, arc and circle.
Draw a stack diagram that shows the state of the program while
executing circle(bob,radius). Solution: http: // thinkpython. com/
code/polygon. py .
10. Draws an Archimedian spiral.
Read about spirals at http: // en. wikipedia. org/ wiki/ Spiral, then (or one of

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the other kinds). Solution: http:// thinkpython. com/ code/ spiral. py.

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S M S S S
CO3 S S S M S

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Sixth Semester

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Course code TITLE OF THE COURSE L T P C

Core 18 HADOOP 4 4
Syllabus
Pre-requisite HADOOP
Version
Course Objectives:
The main objectives of this course are to:
➢ To explore and acquire skills in Hadoop, Pig and Hive.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Relate Hadoop concepts with Datasets
K1
2 Outline the use of Hadoop distribution file system K2
3 Experiment with MacReduce application for development K3
4 List the features of MacReduce applications K2
5 Apply PIG and Hive concepts to integrate K4
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 23-- hours

Meet Hadoop: Data – Data Storage and Analysis – Comparison with other systems – A brief
history of Hadoop – The Apache Hadoop Project – Map Reduce: A weather dataset – Scaling
out - Hadoop streaming - Hadoop pipes.
Unit:2 Title of the Unit (Capitalize each Word) 20-- hours
The Hadoop Distributed Filesystem: The design of HDFS – HDFS concepts – The Command
Line interface – Hadoop File Systems – The Java Interface – Data Flow – Parallel copying with
distcp – Hadoop archives. Hadoop i/o: Data Integrity – Compression – Serialization – File based
data structure.
Unit:3 Title of the Unit (Capitalize each Word) 20-- hours
Developing a MapReduce Application: The Configuration API – Configuring the development
environment – Writing a Unit Test – Running locally on test data – Running on a cluster – Tuning
a job – Map Reduce workflows. MapReduce Types and Formats: MapReduce Types –
Input Formats – Output Formats.
Unit:4 Title of the Unit (Capitalize each Word) 20-- hours
MapReduce Features: Counters – Sorting – Joins – Side Data Distribution – MapReduce library
classes. Setting up a Hadoop Cluster: Hadoop Specification – Cluster setup andinstallation –
SSH Configuration – Hadoop Configuration – Post Installation – Benchmarking a
Hadoop Cluster – Hadoop in the cloud.
Unit:5 Title of the Unit (Capitalize each Word) 20-- hours
PIG: Features – modes – modes – PIG Latin – Dataset – Commands and Functions – Operators –
Evaluation Functions – Batch Mode – Embedded Mode – PIG vs. SQL. HIVE: Features –
Architecture – Data Units – HIVE Quesry Languages – Database Operations – Tables – Joins –
HIVE vs. PIG.

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Unit 6 Contemporary Issues 2 hours

Expert seminars and lectures
Total Lecture hours 105-- hours
Text Book(s)
1 Tom White - Hadoop: The Definitive Guide, O‟Reilley, 4th Edition,2015.
2
3

Reference Books
1 Mark Kerzner, Sujee Maniyam - Hadoop Illuminated, Git-Hub, 2016 Edition
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1
2
4

Course Designed By:

COs PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S M M
CO3 S M S S S
CO4 S S S M M
CO5 S S S M M

Page 54 of 71
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Course code TITLE OF THE COURSE L T P C

COMPUTER APPLICATIONS
Core 20 4 4
PRACTICALS VI – HADOOP
COMPUTER APPLICATION PRACTICAL Syllabus
Pre-requisite VI – HADOOP Version
Course Objectives:
The main objectives of this course are to:
➢ To explore and acquire skills in Hadoop Programming.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Relate data as data sets
K1
2 Describe PIG AND HIVE K2
3 Relate analysis techniques to more complex data sets K3
K1 - Remember; K2 - Undestand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 90-- hours

Syllabus
1. Perform File Management in Hadoop.
2. Perform Health Care Analysis using Map Reduce.
3. Perform Word Count in Map Reduce using Politics dataset.
4. Find Maximum temperature using Map Reduce.
5. Perform Inner joins in PIG using Human Resource dataset.
6. Program to perform job tracker, word count using Travel dataset.
7. Perform PIG operations using Telecom dataset.
8. Perform HIVE operations using Politics dataset.
9. Cross Operation in PIG using Logistics dataset.
10. Order the data by Ascending and Descending operations Retail Dataset.

Cos PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S M S S M
CO3 S S M S S

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Elective
Course

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Course code TITLE OF THE COURSE L T P C

Elective I A) BUSINESS ORGANISATION AND MODELS 4 4
BUSINESS ORGANISATION AND Syllabus
Pre-requisite MODELS Version
Course Objectives:
The main objectives of this course are to:
➢ To enable the students to learn principles and concepts of Business.
➢ To provide a theoretical knowledge about the process of decision making with models
of business.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Classify the basic ideas of Business
K2
2 Indicate the Preparation method of business models. K2
3 Outline the financial models of business K2
4 Illustrate the marketing and selling models to promote business K2
5 Explain the models of HR in business K4
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 15-- hours

Meaning of Business – Entrepreneur (Meaning, Characteristics of an entrepreneur)- Enterprise-
a business venture- Business idea and opportunity- Examining some business ideas in agriculture,
agro-based enterprises, general trade (including shops), manufacturing products and
services (including hotels) and their unique features by incorporating outsourcing.
Unit:2 Title of the Unit (Capitalize each Word) 15-- hours
Preparing a Business Plan – Retail selling grocery shop; a textiles selling shop; any other consumer
goods selling business; a small scale manufacturing unit –Printing Press- Electrical and Electronic
goods dealership. Contract works as business - Estimating the returns or profits-
Preparing a conceptual and graphic model.
Unit:3 Title of the Unit (Capitalize each Word) 15-- hours
Financing model for a business: Sources for a small business- owned capital, friends and relatives;
banks; government sources; suppliers and customers; interest and other costs and the terms and
conditions attached to such sources and investing the finance in assets-The working capital cycle.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Marketing and Selling models- Advertising and soliciting customers, customer relationship;
Quality assurance; Pricing Methods; Competition and strategies in facing the competition.
Unit:5 Title of the Unit (Capitalize each Word) 13-- hours
Models for managing the human resources in the business- recruitment, training, employee
productivity and compensation; Building up organizational procedures and commitment, loyalty.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 75-- hours

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Text Book(s)
1 Y.K.Bhushan - Business Organisation and Management, Sultanchand& Sons, 2012 edition.
2 C.B. Gupta – Business Organisation and Management, Mayur Paperbacks, 2011 Edition.
3 S.A. Sherlekar – Modern Business Organisation and Management- A System Approach,
Himalaya, 2010 edition.

Reference Books
1 Rashmi Bansal - Take Me Home: The Inspiring Stories of 20 Entrepreneurs,
Westlands, 2014 edition.

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1
2
4

Course Designed By:

Cos PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S S M
CO3 S S S S S
CO4 S S S S S
CO5 S S S S M

Page 58 of 71
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SCAA DATED: 23.09.2020

Course code TITLE OF THE COURSE L T P C

Elective I B) BRAND MANAGEMENT 4 4
Syllabus
Pre-requisite BRAND MANAGEMENT
Version
Course Objectives:
The main objectives of this course are to:
➢ To teach the importance of brand and its impacts among the customers

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Recall the basic concepts of branding and related terms K1
2 Compare brand image building and brand positioning strategies K2
3 Analyze the impact of brand, brand loyalty and brand audit. K4
4 Explain the brand rejuvenation and brand monitoring process K4
5 Apply various strategies for brand building and monitoring K3
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 15-- hours

Introduction- Basic understanding of brands – concepts and process – significance of a brand –
brand mark and trade mark – different types of brands – family brand, individual brand, private
brand – selecting a brand name – functions of a brand – branding decisions – influencing
factors.
Unit:2 Title of the Unit (Capitalize each Word) 15-- hours
Brand Associations: Brand vision – brand ambassadors – brand as a personality, as trading asset,
Brand extension – brand positioning – brand image building.
Unit:3 Title of the Unit (Capitalize each Word) 15-- hours
Brand Impact: Branding impact on buyers – competitors, Brand loyalty – loyalty programmes –
brand equity – role of brand manager – Relationship with manufacturing - marketing- finance -
purchase and R & D – brand audit.
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Brand Rejuvenation: Brand rejuvenation and re-launch, brand development through acquisition
takes over and merger – Monitoring brand performance over the product life cycle. Co-branding.
Unit:5 Title of the Unit (Capitalize each Word) 13-- hours
Brand Strategies: Designing and implementing branding strategies – Case studies.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 75-- hours
Text Book(s)
1 Kevin Lane Keller, “Strategic brand Management”, Person Education, New Delhi, 2003.
2 Lan Batey Asian Branding – “A great way to fly”, Prentice Hall of India,
Singapore 2002.
3 Jean Noel, Kapferer, “Strategic brand Management”, The Free Press, New York, 1992.

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Reference Books
1 Paul Tmeporal, Branding in Asia, John Wiley & sons (P) Ltd., New York, 2000.
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1
2
4

Course Designed By:

Cos PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S S M
CO3 S S S S S
CO4 S S S S M
CO5 S S S S M

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 B. Com. 2020-21 onwards - Affiliated Colleges - Annexure No.44A12
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Course code TITLE OF THE COURSE L T P C

Elective I C) LEGAL ASPECTS OF BUSINESS 4 4
Syllabus
Pre-requisite LEGAL ASPECTS OF BUSINESS
Version
Course Objectives:
The main objectives of this course are to:
➢ To acquaint the student with the knowledge of basic legal aspects under various laws.
➢ To provide knowledge of the various rights and liabilities under the various laws.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Outline the essential elements of Indian Contract Act
K2
2 Understand the sale of goods act K2
3 Inspects the nature and registration process in partnership act K4
4 Explain the importance, types and claim settlement of insurance K4
5 Examine the need for consumer protection act, its procedures for consumer K4
grievances
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 15-- hours

Indian Contract Act – Classification of contracts – Essential elements of contract – Legal rules
as to Offer – Acceptance – Consideration. Capacity – Competent parties to a contract – Free
consent – Flaw in consent – Legality of object. Performance of contract – Discharge of contract
– Remedies for breach of contract.
Unit:2 Title of the Unit (Capitalize each Word) 15-- hours
Sale of Goods Act – Formation – Conditions and Warranties – Transfer of property – Performance
of contract - Negotiable Instruments Act – Nature – Types- Liabilities of parties – special rules for
cheque and drafts- Discharge of negotiable instruments.
Unit:3 Title of the Unit (Capitalize each Word) 15-- hours
Law of Partnership – Introduction, meaning and nature of partnerships – Registration of firms –
Partnership Deed – Relations of partners to one another and third parties – changes in a firm -
dissolution
Unit:4 Title of the Unit (Capitalize each Word) 15-- hours
Insurance – Definition – Functions – Types of insurance – Principles – Importance to business.
Fire insurance – Kinds – Procedure for effecting fire insurance – Policy conditions – Settlement of
claims. Marine Insurance – Kinds – Procedure for taking a marine insurance policy – Policy
conditions – Settlement of claims.
Unit:5 Title of the Unit (Capitalize each Word) 13-- hours
Consumer Protection Act – consumer rights, procedures for consumer grievances redressal – types
of consumer redressal machinaries and forums – Competition Act 2002 – copy rights – trademarks,
patent Act
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures

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Total Lecture hours 75-- hours

Text Book(s)
1 N.D.Kapoor - Elements of Mercantile Law, Sultan Chand, 32nd Edition.
2 AkhileshwarPathak - Legal aspects of business, Tata McGraw Hill, 4th Edition

Reference Books
1 Paul Tmeporal, Branding in Asia, John Wiley & sons (P) Ltd., New York, 2000.
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1 S.S.Gulshan - Business Law, Excel books, 4th Edition.
2
4

Course Designed By:

Cos PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S S M
CO3 S S S S S
CO4 S S S S M
CO5 S S S S M

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 B. Com. 2020-21 onwards - Affiliated Colleges - Annexure No.44A12
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Course code TITLE OF THE COURSE L T P C

FINANCIAL MARKETS AND
Elective II A) 4 4
INSTITUTIONS
FINANCIAL MARKETS AND Syllabus
Pre-requisite INSTITUTIONS Version
Course Objectives:
The main objectives of this course are to:
To enable the students to know the functioning of Indian financial markets and institutions.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Relate the concepts of Indian financial system
K1
2 Outline the concepts of New issue market K2
3 Examine the role and functions of Investment Institutions in India K4
4 List the types, role and performance of Mutual funds and its regulations K4
5 Identify the importance and kinds of derivatives K4
K1 - Remember; K2 - Undestand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 23-- hours

Indian Financial System: Financial Market - Meaning - Need and Objectives. Functions-
Classifications of Financial Market. Capital Market: Role of Capital Markets - Functions -
Capital market instruments - Recent Trends in capital market in India – Money Market: Money
market instruments.
Unit:2 Title of the Unit (Capitalize each Word) 20-- hours
New issue market - Secondary market. Stock Exchange - Objectives - Functions. SEBI:Role and
Powers of SEBI. Recent Trends and developments in Security Market - OTCEI - NSE - BSE -
Achievements - Guidelines - DEMAT - Objectives – Importance.
Unit:3 Title of the Unit (Capitalize each Word) 20-- hours
Investment Institutions in India: UTI - ICICI - IDBI - IFCI - SFC. Commercial Banks -Role and
functions - Central Bank - Objectives and Functions - Insurance Companies
–History and Development of Insurance Companies - kinds of Insurance - IRDA - Powers and
Functions – Debt Market - Types of Bonds.
Unit:4 Title of the Unit (Capitalize each Word) 20-- hours
Mutual Fund - Meaning, Definition–Advantages–Types - Mutual Fund Products - Performance of
Mutual Fund - Role of Mutual Fund Sector - SEBI Regulations on Issue of Mutual Fund - Recent
Developments in Mutual Fund. Credit Rating - Features – Advantages - CRISIL & ICRA -
Domestic and Global Credit Rating Agencies.
Unit:5 Title of the Unit (Capitalize each Word) 20-- hours
Derivatives –Meaning–Definition–Importance - Kinds of Financial Derivatives– Forwards –
Features - financial forward - Futures - Types of Futures – Options – Types – Benefits – Swap –
Kinds - Derivatives in India – Securitization – Definition - Mechanism of Securitization –
Securitization in India.
Unit 6 Contemporary Issues 2 hours

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Expert seminars and lectures

Total Lecture hours 105-- hours
Text Book(s)
1 Varshney P.N.& Mittal D. K. - Indian Financial System, Sultan Chand & Sons, 2014 edition.
2 Avadhani V.A - Marketing of Financial Services, Himalaya Publishing House, 3rd edition
2017.

Reference Books
1 Gordan E, Natarajan K - Financial markets and services, Himalaya Publishing House,
10thedition2018
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1 S.S.Gulshan - Business Law, Excel books, 4th Edition.
2
4

Course Designed By:

Cos PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S S M
CO3 S S S S S
CO4 S S S S M
CO5 S S S S M

Page 64 of 71
 B. Com. 2020-21 onwards - Affiliated Colleges - Annexure No.44A12
SCAA DATED: 23.09.2020

Course code TITLE OF THE COURSE L T P C

Elective II B) CYBER LAW 4 4
Syllabus
Pre-requisite CYBER LAW
Version
Course Objectives:
The main objectives of this course are to:
After the successful completion of the course the student should have a thorough knowledge
on the basic concepts which lead to the formation and execution of electronic contracts

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Relate the concepts of Cyberspace
K1
2 Outline the technical aspects of encryption K2
3 Analyze the law of procedures and factors influencing computer crime K4
4 Interpret and Analyze the Legal frame work for Electronic Data Interchange K2
5 Examine the authentication of electronic records K4
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 23-- hours

Introduction- Concept of Cyberspace-E-Commerce in India-Privacy factors in ECommerce-
cyber law in E-Commerce-Contract Aspects.
Unit:2 Title of the Unit (Capitalize each Word) 20-- hours
Introduction-Technical aspects of Encryption-Digital Signature-Data Security.
Intellectual Property Aspects: WIPO-GII-ECMS-Indian Copy rights act on soft
propriety works- Indian Patents act on soft propriety works.
Unit:3 Title of the Unit (Capitalize each Word) 20-- hours
Evidence as part of the law of procedures –Applicability of the law of Evidence on
Electronic Records-The Indian Evidence Act1872. Criminal aspect: Computer Crime-
Factors influencing Computer Crime- Strategy for prevention of computer crime
Amendments to Indian Penal code 1860.
Unit:4 Title of the Unit (Capitalize each Word) 20-- hours
Legal frame work for Electronic Data Interchange: EDI Mechanism-Electronic Data Interchange
Scenario in India.
Unit:5 Title of the Unit (Capitalize each Word) 20-- hours
Definitions-Authentication of Electronic Records Electronic Governance-Digital
Signature Certificates.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 105-- hours
Text Book(s)
1 The Indian Cyber Law: Suresh T.Viswanathan, Bharat Law House, New Delhi.
2

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SCAA DATED: 23.09.2020

Reference Books
1
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1 S.S.Gulshan - Business Law, Excel books, 4th Edition.
2
4

Course Designed By:

Cos PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S S M
CO3 S S S M M
CO4 S S S S M
CO5 S S S M M

Page 66 of 71
 B. Com. 2020-21 onwards - Affiliated Colleges - Annexure No.44A12
SCAA DATED: 23.09.2020

Course code TITLE OF THE COURSE L T P C

Elective II C) GOODS AND SERVICE TAX 4 4
Syllabus
Pre-requisite GOODS AND SERVICE TAX
Version
Course Objectives:
The main objectives of this course are to:
➢ To provide an in depth knowledge of the various provisions of indirect taxation
➢ To know the various types of indirect taxes like, excise duty, customs duty,
production linked tax, and Value Added Tax
➢ To identify situations where input tax credit is available.

Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Relate the concepts of Indirect Taxes
K1
2 Understand the Levy and Collection of Cost of GST K2
3 Explain the concepts relating to supply of goods and services K3
4 Analyze the registration procedure under GST K4
5 Outline the scope, objectives relates to customs law K2
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create

Unit:1 Title of the Unit (Capitalize each Word) 23-- hours

Indirect Taxes – Introductory Concept: Introduction -Importance -Meaning – Definition -
Characteristics -Objectives -Canons of Taxation -Impact Shifting and Incidence of Tax -
Classification of Taxes- Advalorem and Specific Duties - GST in India. Basics of Goods and
Services Tax: Introduction - GST Law – GST Levy -Features of GST -Taxes Subsumed under
Goods and Services -Benefits of Goods and Services Tax -GST Rate Structure -Types of Supplies
under GST in India.
Unit:2 Title of the Unit (Capitalize each Word) 20-- hours
Levy and Collection of Cost:-Introduction - GST – Supply - Levy and Collection – concept of
supply - Composite and Mixed Supplies - Composition Levy-Reverse Charge Mechanism - Place
of Supply of Goods and Services:-Introduction-Importance -Time of Supply of Goods And
Services:-Introduction -Importance of time of supply in GST -Rules for Determination of Time of
Supply -Time of Supply of goods -Time of Supply of services.
Unit:3 Title of the Unit (Capitalize each Word) 20-- hours
Valuation of Supply of Goods and Services: Valuation of supply -Transaction value - Inclusion in
value of supply -Elusive in value of supply -Valuation Rules. Input Tax Credit under GST: -
Introduction -GST – Solution for Double Taxation and Cascading -Input Tax Credit– Salient
Features of GST-Methods - Mechanism -Framework - Input Tax Credit in Special Circumstance-
Documents Required For Claiming -Utilization - Recovering Input Credit Distributed In Excess.
(Simple Problems only).
Unit:4 Title of the Unit (Capitalize each Word) 20-- hours
Procedures under GST - Introduction - Registration under GST -Tax Invoice, Credit and Debit

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Notes-Accounting and Records-Filling of Returns. Integrated Goods and Services Tax Act 2017 –
Introduction – Scope – Levy and Collection – Powers to Grant Exemption – Determination of
Nature of Supply – Inter State Supply – Intra State Supply – Place of Supply – Zero Rated Supply
Unit:5 Title of the Unit (Capitalize each Word) 20-- hours
Introduction to Customs Law: -Introduction -Objectives - Scope. Customs Act 1962: Legal
Structure – Definition - Prohibitions on Importation and Exportation of goods - Levy and Collection
of Customs Duty -Taxable Event -Types of Customs Duty -Computation of Customs Duty-
Classification and Valuation of Goods Under Customs Law: Classification of Goods - Customs
Valuation.
Distribution of Marks Theory 80%. and Problems 20%.
Unit 6 Contemporary Issues 2 hours
Expert seminars and lectures
Total Lecture hours 105-- hours
Text Book(s)
1 Dr. R.Parameswaran - Indirect Taxes GST and Customs Laws, Kavin Publications, 1st
Edition, 2018.
2 V. S. Datey – GST, Taxman‟s Publications (P) Ltd., 2017 Edition
3 Radhakrishnan P - Indirect Taxation, Kalyani publishers, 2016, 4th Edition.

Reference Books
1 CA. Kamal Garg, Neeraj Kumar &Sehrawat - Beginner‟s guide to Goods & Services Tax,
Bharat Law House Pvt. Ltd., New Delhi, 2018.
2

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1 S.S.Gulshan - Business Law, Excel books, 4th Edition.
2
4

Course Designed By:

Cos PO1 PO2 PO3 PO4 PO5

CO1 S S S S S
CO3 S S S S M
CO3 S S S S S
CO4 S S S M M
CO5 S S S M M

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SCAA DATED: 23.09.2020

Annexure

Page 69 of 71
 B. Com. 2020-21 onwards - Affiliated Colleges - Annexure No.44A12
SCAA DATED: 23.09.2020

B.Com (Business Analytics)

Syllabus
(With effect from 2020-21)

Program Code :

Bharathiar University
(A State University, Accredited with “A“ Grade by NAAC and
13th Rank among Indian Universities by MHRD-NIRF)
Coimbatore 641 046, INDIA

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