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    DV360 PDF

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    balamurali13699

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    DV360 PDF

    Uploaded by

    balamurali13699
    53 views20 pages

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    DV360 pdf

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    53 views20 pages

    DV360 PDF

    Uploaded by

    balamurali13699

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 20

    DV 360

    OVER VIEW OF DV 360

    What is DV360 in digital marketing?


    Display and Video 360 (or DV360 for short and formerly called DoubleClick Bid
    Manager) is Google Marketing Platform's demand-side platform for
    programmatic media buying. It allows advertisers and marketers to activate media
    buys with a very high degree of control.

    What is DV360 used for?


    Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager,
    Campaign Manager, Studio, and Audience Centre. It offers a single tool for planning
    campaigns, designing and managing creative, organizing and applying
    audience data, finding and buying inventory, and measuring and optimizing
    campaigns.

    What is DV360 Google?


    DV360, also known as Display and Video 360 (evolution of DoubleClick Bid
    Manager) is Google Marketing Platform's demand-side platform for
    programmatic media buying, allowing advertisers and marketers to activate media
    buys with a maximum control.

    Who should use DV360?

    One of DV360's strengths is its large-scale reach across over exchanges. If your
    display activity is looking to find new users through branding, then DV360 should
    be your preferred choice.
    HOW THE DV360 PAGE LOOKS.

    1. In this picture we can see the URL it will be the link for DV360 who have
    account .
    2. We can see the account name in the picture , it will be the name of our
    account.
    3. There we can look the overview taskbar. In that Advertisers we can look
    how many advertiser and clients we have like Advertiser 1, Advertiser
    2….. as looks in the picture.
    4. In that Advertiser we can see the Advertiser level data like how much
    impressions, clicks , conversions, revenue all these details like report.

    AUDIENCES.

    5. Audiences is the option used to create audience to the whole partners


    account .
    6. It can be created in many different ways from tags on our pages and
    other resources as well.
    7. It can be used at whole advertiser accounts.
    8. Analysis will be there below it is used to analyse the audience report how
    we are using it.
    INVENTORY.

    9. My inventory shows all the deals that we negotiated with the publishers
    and all they appear here.
    10. If you click on the marketplace u will get an idea about what are the
    websites available here to buy, and also we can search for any publisher
    and any websites and ask them a proposal like what requirement that
    advertiser have.
    11. Negotiations is where shows the incomplete and not finalised proposals
    still in negotiations it will be shown here.
    12. Till advertiser accept the proposal and finalize product, that will be
    shown in negotiation.
    INSIGHTS.

    13. In sights we can see the reports, where the reports will be there and can
    see reports of existing campaigns of advertiser’s level.
    14. We can also create dashboards as we can see where we can get a saved
    dashboards.
    15. For example if advertisers need in format of pie charts of existing 3
    campaigns we get the reports in the pie chart format , like this we can
    create dashboards and check the reports.
    RESOURCES.

    16. In resources we create channels, custom bidding, floodlight groups.


    17. In channels we create combining of different websites and YouTube
    channels can across all advertiser.
    18. Custom bidding is setting up the new rules on bidding which can use
    across all advertisers.
    19. Floodlights groups use to create a remarketing tag in Google ads under
    the platforms, in DV360 this will be the floodlight groups.
    20. Partner settings that you can see in the picture, in that we can setup the
    different rules on biding and also setup the partner’s fees and more.
    21. History you can see in the picture it is the next option, in this we can see
    the changes that what we made and also we can see all the setup what
    are done when the changes are done.
    22. For example if someone says i didn’t made any changes at the time we
    can track in history.

    BULK STATUS.

    23.Bulk is used for uploading the creative assets and line items bulky.

    24.Before bulk we have search option we can search particular creative,


    particular advertiser, according to the requirement you can search
    particularly those we needed.

    25. After that we have management option, in that we get three options
     User management
     Notification settings
     GMP communication preferences
    26. In user management it helps to change the user settings and also adding
    the partners or a new user, these all will be done in this option.
    27. Notification settings are where we get notified if any new information or
    any updates come.
    28. GMP communication preferences are where we can communicate with
    the Google support team weather if we not getting about some settings.

    ****************************************************

    HOW TO SETUP THE CAMPAIGN IN


    DV360
    Create a campaign
    1. Open your advertiser in Display & Video 360.
    2. In the left menu, click Campaign.
    3. Click New campaign, then enter the following information for your
    campaign:
    o Name for your campaign.

    1. In the below image we can see creative type you expect to use, so we
    can which type we have like display, video, audio.
    2. KPI is key performance indicator.
    3. Overall campaign goal is the aim what needs to change, what to extent,
    in order to solve the problem addressed by the campaign, implementing
    the effective strategy.
    Next step is frequency cap.

     Frequency cap is a feature the number of times your display or videos


    appear to the same person in a given time period.

     We can see in this image, setup the KPI value as CPM.


     Selecting the creative type as we can see.
     Selecting the plan spend means overall budget of the campaign.
     Planned dates when campaign should be live and when should it end.
     We can see in the image setting the frequency cap as no limit, then the
    ad runs randomly.

     We can see in this image setting the frequency cap as a 7 exposures in 1


    week, it means the ad will be displayed 7 times in a week for one user.
    Next step will be inventory source and line items in the campaign.

     We should select the quality as same shown in image, select who you
    want to buy web and app inventory from.

    Next step selecting the public inventory.

     Public inventory define as whether or not the inventory was publically


    available or sold through a private deal.
     We can see in the image, different public inventory those all select
    based on requirement.

     We can see how many have selected in the public inventory not all are
    selected there are selected on the requirement.

    Next step is the targeting.

     Where we should select as shown in image like environment, means


    In App, CTV, Mobile web, Desktop.
     VIEWABILITY is the concept of how Ads visible on a websites or a mobile
    app to users.
     GEOGRAPHY is the concept where the Ads or campaign should run
    based on requirements, if they asks to run only in the US country it
    should run only there, if they ask particular regions, it can be based on
    Tiers, it can be based on languages, it depends on the requirements.

    After setting up the campaign details, click on create, campaign will be ready
    and campaign will be created. As shown in below image.
    REPORTS

     There are different types of reports that can be pulled.

    Let’s see the offline reports first.

     Click on the insight on the home page of DV 360.


     In that we get reports, dashboard.
     Click on the reports we will be redirected to a page as shown below.
     After redirecting to the page, click on offline reports, in that click on new
    offline report.
     After clicking new offline report we get page to fill details as shown in
    image.

     Enter the name of the report.


     Enter the dates range.
     We should enter the templates on which format we want,
    automatically it will be selected some options , explained in next page
    briefly how it looks.
     Next we should select the filter because of we have many advertiser
    and many different line items, insertion orders, and also partners, by
    filtering we can get particular campaign report.

    Next page I have explained something about templates by showing pictures,


    how it works, and how other options will be selected , if we select different
    templates.
     In this image we can see different types of templates, in that if we select
    key word.

     We can see the in the image what are the other options automatically
    selected like dimensions and metrics.
     Specifically in dimensions at last we can see the keyword is selected
    because we selected keyword template, if it is basic template then that
    option will be not selected.
     In metrics also options will be selected on what base template we select.
    Next step shown in image selecting the advertiser and campaign in the filtering
    option.

     We can select more by using add or more as shown in image in the


    filters.

    Next step selecting the dimensions like what we need if we remove everything
    and select date only dates will be shown.

    Next step selecting the required metrics, like if we need only impressions we
    can select only impressions, only impressions data will be shown
     We can see the option schedule if want to schedule the timings and
    want to send the reports daily, automatically the reports will be
    generated, and sent by selecting the minimum range dates as shown in
    software like for 7 days, the previous 7 days report will be generated
    every day and will be uploaded daily and it will be sent, if we choose
    daily report.
     By selecting the option custom in dates and gives on your own dates the
    report will be not generated.

     And you can set the name of the report and also formats and also u can
    set the mail id and you can receive report through mail and also if you
    want to send report to other partners you can choose add people and
    can set the your partners mail id and they can also receive report daily
    as you see, this all as shown in above figure in Delivery option.

     Then if we click save and run everyday reports will be with you
    automatically and you can track easily, this is how DV360pulls the offline
    report.

    ***********************************************************

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