RESEARCH METHODOLOGY

Name Semester Email- Id

Dr. Nishi Malhotra III Semester BBA [email protected]
About the Course
The subject introduces students to contemporary perspectives in educational research, and in
particular focuses on developing a range of skills involved in formulating a research proposal;
including framing research questions, reviewing the literature and choosing appropriate
methodologies for different types of study. The ways in which researchers from different
research traditions use the different methods of collecting research data (for example, interview,
questionnaire and observation) will be included. This course is meant to familiarize students
with the different aspects of research as well as good scientific writing and proper presentation
skills.
Course Learning Objectives
 To get an awareness about research.
 To clarify the problem definition stage.
 To know about the research design and criterion of selecting samples.
 To identify different types of data and its sources
 To formulate a research report.
 To make students to be familiar with procedural aspects of research.
Course Outcomes
PO1 Fundamental Knowledge: Our graduates will demonstrate an understanding of the
fundamental principles and theoretical knowledge used in Research.
PO6 Research Practice: Our graduates will enhance the research culture and preserve
disciplinary credibility
PO3 Strategic Thinking: Our graduates will show strategic thinking and problem-solving skills
through research
Mapped PSO

PSO 1a: Developing professional research skills: To equip students with research-based
knowledge and methodologies to design, analyze and interpret data to find the solutions for
complex problems by applying the right tools.

PSO 2: Research Practices: To provide students with opportunities at the global level in
research publication by applying statistical tools.

PSO 1b : Developing research skills with global perspective & problem solving: To provide
students practical exposure in Research by applying Data Analysis to find solutions for complex
business problems.
Session Plan
Session Topic/Assignment Reading Methodology
Research Lecture/Class Activity
Research methodology-meaning-Research, Methodology,
meaning, characteristics of good research, Methods & Class Activity –
objectives, significance Techniques – 1) Individual
1–5 C.R. Kothari brainstorming on
what is research
methodology

Research Lecture / Role Play

Methodology, 1) Role Play –
Methods, and Research process
Research process-different steps, criteria for Techniques-
6- 10 good research. C.R.Kothari
Types of Research - descriptive, analytical, Research Lecture / Quiz
applied, fundamental, qualitative, Methods-Ram MCQ Based Quiz
11-14 quantitative, empirical and conceptual Ahuja Assessment – What
are different types of
research

15 MCQ related to Module 1 Online

Lecture / Group
Research Activity
Methodology- Group Activity
16-23 Selection of a research problem K.R.Sharma (Group of 5 each to
design a research
problem)
Research Lecture / Seminar
Methodology, Seminar: By students on
Methods and various sources of data
Techniques- collection
24-29 Sources C.R.Kothari

Research Lecture / Class

Methods for participation
Management-
Dr. S.
30-34 Techniques involved in defining a problem Shajahan
Online

35 MCQ related to Module 2

 Research Lecture / Case Study
Methods-Ram
36-40 Research design-meaning-need Ahuja
Research Lecture
Methods for
Management-
Dr. S.
41-45 Concepts-elements-sampling design Shajahan
Lecture / Group Task
Research Group task – Each group
Steps –criteria of selecting a sampling Methodology- will be assigned a problem
46-50 procedure K.R.Sharma and will be asked to decide
the method of sampling
with reason
Research Lecture
Methods for
Management-
Dr. S.
51-54 Sampling process Shajahan
Online
55 MCQ related to Module 3
Research Lecture /Seminar
Types of data-primary data-meaning- Methods-Ram
56-60 advantages-disadvantages Ahuja
Research
61-65 Methods of collecting primary data-sources Methods for Discussion
Experiential learning-
Students will be divided
in groups of 5 and asked
to collect data through
primary methods
(Survey Questionnaire)
on the importance of
ICT in classroom
teaching using a 10
Question, 5 point Likert
scale questionnaire

Management-
Dr. S.
Shajahan
Research Lecture / Assignment
Secondary data-meaning-advantages- Methods-Ram Assignment – Student to
66-75 disadvantages-sources Ahuja collect some secondary
 data from the sources of
their choice and submit
Research Lecture / Class
Interpretation-meaning-techniques of Methodology- discussion
76-79 interpretation K.R.Sharma
Chapter review/discussion and MCQ related Discussion
80 to Data analysis and Interpretation
Research
Methods for
Management-
Report writing-significance-types of Dr. S. Lecture /Research
81-85 reports- (technical and popular) Shajahan Project
Research Project –
Hands on experience
Research Discussion
Methodology-
86-89 Steps-layout-oral presentation. K.R.Sharma
Tools for Discussion
90 Chapter summary research
References/Books

Research Methods for Management-Dr. S. Shajahan (SS)

Research Methodology, Methods and Techniques-C.R.Kothari (CRK)
Research Methods-Ram Ahuja (RA)
Research Methodology-K.R.Sharma (KRS)

Grading Structure
Sl. No. Evaluation tool Marks PSO Assessed/ Tool
1 End Semester Examination (ESE) 80

2 CAE-1 5

3 CAE-2 5

4 Assignment (Google Classroom) – Data 2.5 PO1, PO6, PO3

Collection (Primary & Secondary) PSO1 , PSO 2
5 Task Based Assignment (Google 2.5 PO1, PO6, PO3
Classroom) – Research Report writing
PSO1, PSO 2
6 Attendance 5

Total 100
Grading or Evaluation tools other than Examinations
Assignment (2.5 marks)
Written assignment will be to analyze the overview of research methodology after the
completion of module 1 and the students need to link the module to the assignment and submit
in hard/soft copy.
Task Based Assignment (2.5 marks)
Task based assignment is to identify a research problem and to prepare a synopsis/Research
report based on the observations/literature reviewed. Students will also be required to
suggest appropriate tools and techniques in their reports in order to analyze the research
problems and arrive at reasoned solutions.
Course policies

Please refer student guidelines.

Assignment Schedule
Sl. No. Date Assignment/Presentation Due Date
1 27 July 2023 Written Assignment Before CAE 1
2 7 September 2023 Task Based Assignment Before CAE 2
Course Requirement
Students are required to come prepared for each session by reading the respective reference
material given in this course plan. The instructor reserves the right to make changes to the
course plan as necessary. Announcements communicated throughout the semester/ will
override any statement made here or in any other hand-outs. It is the student’s responsibility to
be aware of these changes and announcements.
Disclaimer: The instructor reserves the right to make changes to the course plan as
necessary. Announcements communicated throughout the semester/trimester will override
any statement made here or in any other hand-outs. It is the student’s responsibility to be
aware of these changes and announcements.