AMIT BHUTTA

Mobile: +91-8008100550
E-Mail: [email protected]

Seeking managerial assignments in Sales & Retail Operations with a reputed organization.

Location Preference: Bangalore

Profile
Brief_______________________________________________________________________________________

 A competent professional with nearly 12 years of experience in the areas of Retail Sales, Operations,
Marketing, Business Development, Managing Channel Partner and Team Management.
 Strategic planner with proven abilities in managing retail business operations and expertise in aligning to
company’s mission & strategic direction.
 Experience in managing & executing various promotional activities / events and escalating business, profitability
and market coverage.
 Proficient at providing value added customer service by resolving customer issues & ensuring customer
satisfaction with product and service norms.
 An effective communicator with excellent relationship building and interpersonal skills.

Core
Competencies________________________________________________________________________________

Retail Operations
 Creating initiatives, designing events, planning of merchandising and execution of marketing events/ activities for
driving sales.
 Ensuring a healthy product mix is available at all times representing the brand properly
 Streamlining system and procedures for effective inventory control.
 Providing consistent & exceptional standards of customer service and achieving customer satisfaction.
 Interfacing between Stores & Supply Chain for ensuring adequate stock & placing timely orders.

Business Development
 Responsible for business planning & business management for Channel Partners
 Formulating short term strategic plans to enhance operations, profitability & revenue targets for org. as well as
channel partners
 Scouted for new channel Partners & Markets/Location to increase Brand’s retail footprint in strategic markets
 Conducting meetings for setting up sales objectives and streamlining processes to ensure smooth functioning of
sales operations.

Team Management
 Planning and scheduling individual / team assignments to achieve preset goals within given timeframe, quality &
cost parameters.
 Leading, training & monitoring the performance of retail team members to ensure efficiency in sales operations
and meeting of individual & group targets
 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high
performance amongst the team.

MIS Management
 Preparing P&L, monthly & yearly reports/ presentations for Partner & Management’s reference.

Career
Contour________________________________________________________________________________
Since Aug’14 ~ United Colors of Benetton Area Sales Manager for A.P & Telangana

Handling Sales, Operations, Business Development, Profitability & Channel Partner/Sub Partners for United Colors
of Benetton.

 Develop sales and marketing strategies to drive sales growth for the territory
 Manage sales team and ensure sales growth and revenue enhancement
 Conduct market research to understand competition and market trends
 Provide innovative ideas to Channel Partners & buying teams to ensure healthy contribution from all categories
 Relationship management with existing customers for repeat business
 Build a healthy sales culture and sale centric atmosphere among the team members
 Maintain contacts with franchisees across Brands to build referrals for appointing Sub Franchisee
 Scouting for Potential Market/Location & Partner for expansion of Business
  Conduct regular business plan & review meetings with Sales & Buying team
 Provide trainings, educational workshops and challenging opportunities for enhancing career growth of
employees
 Appreciate the contributions and accomplishments of sales employees through proper reward & recognition
mechanism
 Develop performance improvement plan for sales team to meet performance goals.
 Develop creative promotional strategies to attract new customers

Aug’10 ~ Jul’14 adidas Group Area Sales Manager for A.P

 Was Handling Sales, Operations, Business Development & Channel Partner for Reebok & adidas in Andhra
Pradesh
 Consistently achieved Sellout, Sellin & Business Expansion Targets as set by Company.
 Awarded Top Area Sales Executive for India in 2011
 Secured annual school shoe business of 9 crs. + through direct school tie-ups resulting into assured sales
 Managed 42 Reebok Exclusive & Outlet Store with a Strong team size of 250 front end Retail Associates
 Prepared seasonal Sell-In planning for stores in Andhra Pradesh
 Was a part of FTP (Franchisee Transformation Prog.) – Successfully retained Reebok retail footprint in AP at the
time of business model transition.
 Convinced Reebok partners to take up adidas stores in their portfolio and also got reebok stores converted into
reebok Fithubs

Jan’08 – Aug’10 ~ SunCorp Lifestyle Pvt. Ltd. (Retailing), Hyderabad Business Operation Manager for
Reebok, A.P.

 Efficiently & effectively managed to consistently achieve 50% yearly growth

 Efficaciously handled 61 Flagship, Concept & A+B Reebok stores and more than 250 frontend staff across
Andhra Pradesh.
 Contributed proactively in company business when the company received “Best Franchisee” Award for three
consecutive years and “Ace” Award for two consecutive years from Brand Reebok.

Oct’06–Dec’07 ~ Reebok India Company, Hyderabad Assistant Store Manager, Hyderabad.

 Successfully achieved 120% of set targets in the first year of retail operations and was actively involved in
migrating POS software from Shoppers to Logic ERP which helped in crafting strategies for future sales & product
planning.
 Dexterously achieved MSP (Mystery Shopper Prog.) score of 98%.
 Successfully implemented shift working to ensure that store could cater to more number of people.
 Accreditations received through various awards like: “Best Store Manager”, “Best Performing Store” & “Customer
Service Star” in 2006 & 2007
 Successfully managed Asia Pacific’s Biggest Reebok Store at Hyderabad, India.

Jan’06–Sep’06 ~ Essence Commodities Limited, Hyderabad Retail Manager/Marketing Executive

 Successful Acquired clients for commodity trading

 Ensured bigger wallet share from existing clients
 Distinction in acquiring new corporate clients from Industries like Oil, Iron and Steel, Jewellers, Agro Products,
etc.

May’04 -Jan’06 ~ eYantra Industries Limited, Hyderabad Retail Manager/Marketing Executive

 Fortuitously managed all the activities pertaining to new store opening & executed all pre opening activities,
including staff recruitment & training for delivering effective operational structure.
 Significantly involved in planning budget for revenue & expense and regularly compared actual expenses with
projected budget at the end of the month giving suggestions on business planning.
 Formulated marketing and promotional plans and organized related activities to achieve business growth.
 Essayed a stellar role in implementing Standard Operating Procedures at stores at Indian School of Business,
TATA Consultancy Limited through e-tool.
 Essayed stellar role in setting up store at “GITEX”, International Fair organized at Hyderabad, which resulted in
generating a number of good leads for the company.
 Instrumental in generating sale of INR. 84 Lakhs from ISB in the first year.
 Secured an important deal of opening stores at TCS Campuses across India.
 Made presentations of company products to visiting executive at ISB from companies like Visteon, GAIL, Indian
Oil, LIC, ONGC, Microsoft leading to business.
 Bagged the “Best Performing Store” Award in 2005.
_________________________________________________________________________________
Jan’03 – May’03 ~ Fern Pack’s Pvt. Ltd., Hyderabad Marketing Executive

Growth Path:
Jan’03-May’03 Marketing Executive
Jun’03 –Feb’04 Marketing Executive (with Hardwel Services, Hyderabad, Sister Concern of
Fern Pack’s Pvt. Ltd., Hyderabad)

Deliverables:
 Handling the requirement of welding electrodes for cement & Sugar factories across Andhra Pradesh.

Scholastic____________________________________________________________________________________
_____

2004 B.Sc. in Computers from Pragathi Maha Vidyalaya, Osmania University with Ist division.

Training______________________________________________________________________________________
____

 Underwent training on module 1, 2 & 3 of ARU (Adidas Retail University)

Personal Dossier
__________________________________________________________________________________

Date of Birth : 19th May, 1984

Address : #Flat No.503, Micasa Flora Appt’s, Beside Surekha Hospital, Kompally,
Hyderabad.
Linguistic Proficiency : English, Hindi, Telugu and Gujarati