Design Process Step-1
Design Process Step-1
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Organize the information you have gathered during the Empathize stage.
You’ll analyze your observations to define the core problems you and your team have
identified up to this point.
Defining the problem and problem statement must be done in a human-centered
manner.
Do not define the problem as your own wish or need of the company:
For example,“We need to increase our food-product market share among
young teenage girls by 5%.”
You should pitch the problem statement from perception of the users’ needs:
“Teenage girls need to eat nutritious food in order to thrive, be healthy and
grow.”
Helps to collect great ideas to establish features, functions and other elements to solve
the problem at hand
Stage 3: Ideate—Challenge Assumptions and Create Ideas
Start to look at the problem from different perspectives and ideate innovative
solutions to your problem statement.
ideation techniques you can use—
Brainstorm, Brainwrite, Worst Possible Idea and SCAMPER.
Brainstorm and Worst Possible Idea techniques are typically used at the start of the
ideation stage to stimulate free thinking and expand the problem space. This allows you
to generate as many ideas as possible at the start of ideation.
This is an experimental phase, and the aim is to identify the best possible solution for
each of the problems identified during the first three stages. A number of inexpensive,
scaled down versions of the product are produced during this stage.
The solutions are implemented within the prototypes and, one by one, they are
investigated and then accepted, improved or rejected based on the users’ experiences.
By the end of the Prototype stage, the design team will have a better idea of the
product’s limitations and the problems it faces.
They’ll also have a clearer view of how real users would behave, think and feel
when they interact with the end product.
Rigorously test the complete product using the best solutions identified in the
Prototype stage.
The results generated are often used to redefine one or more further problems.
This increased level of understanding may help you investigate the conditions of
use and how people think, behave and feel towards the product, and even lead
you to loop back to a previous stage in the design thinking process.
You can then proceed with further iterations and make alterations and
refinements to rule out alternative solutions.
The ultimate goal is to get as deep an understanding of the product and its users
as possible.
CONCLUSION
It is important to note the five stages of design thinking are not always sequential.
They do not have to follow a specific order, and they can often occur in parallel or
be repeated iteratively. The stages should be understood as different modes which
contribute to the entire design project, rather than sequential steps.
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