Republic of the Philippines

CAVITE STATE UNIVERSITY

Don Severino delas Alas Campus
Indang, Cavite

Consumer behavior among students:

Spending habits of Second-year

economics students of cavite
state university-main campus
TABLE OF CONTENTS

Background of the study

Discussion
Conclusion
References
BACKGROUND OF THE STUDY

The researchers would like to see how the Second year Bachelor of Science in Economics
students from Cavite State University - Main Campus will spend their money. Spending habits
would also be observed. To find out how they choose a product when they are buying and what
or who influences them to buy a product. The researchers would also want to know the
spending habits of the students in terms of academic needs, personal needs, food and
transportation. The researchers would like to provide data and study regarding this topic. The
problem is the researchers do not know about the basic information of their respondents.
Second, the researchers do not know their respondents' references when they are buying a
product. The Researchers would like to observe what students' references are in buying a
product and how they manage their finances. College-age students find it harder to control their
spending and are more likely to rely on their parents for financial help. This phenomenon is
likely to have an impact on the students, particularly if their daily budget is tight and only allows
them to pay for transportation, food, and perhaps school materials.
Consumer buying behavior studies various situations such as what do consumers buy, why do
they buy, when do they buy, how often do consumers buy, for what reason do they buy, and
much more.
“Consumer behavior is the actions and the decision processes of people who purchase
goods and services for personal consumption” – according to Engel, Blackwell, and
Mansard
In business, one of the most important things are consumers and how they will be satisfied
about the offered products and services. But what if their customers are students? How will they
handle its behavior?
Consumer behavior is the process of how they evaluate or choose what products they will buy
once they go on a shopping trip. A person's emotional, mental, and behavioral skills are a major
part of consumer behavior when it comes to decision making. It contains several sciences which
include psychology, biology, chemistry, and economics. (omniconvert, 2022)
It is important for marketers to study consumer behavior for them to understand what influence’s
consumer purchasing decisions. To understand how consumers determine a product in order to
identify the products that are needed in the market and the products that are disused. It also
helps the marketers to think of a way on how they will present their product that brings out
utmost impact on consumers. Due to the changing fashion, technology, trends, living style,
disposable income, and similar other factors, consumer behavior also changes. A marketer
needs to understand the factors that are changing so that the marketing efforts can be aligned
accordingly.
But what is a spending habit?
According to the Merriam Webster Dictionary, a habit is a usual manner of behavior while
spending is to use up or to pay out. Therefore, spending habit is a routine where you purchase
things or services that are important to your daily life and things that are hard to give up using
your money and have a hard time changing.
Students get their money either because of their allowance, their parents' money to cover their
expenses or to their salary for their part/full time job. Students, specifically college, have a
hard time in terms of budgeting their finances in transportation, academic purposes, personal
expenses and food.

According to (Perdido, R.I. et al, 2016) from their research survey result, (41.1%) of the students
money were spent for clothing/accessories, (37.8%) for school supplies, (36.7%) for books,
(32.2%) for the beauty products, and (27.8%) for beauty services. It says there that the quality
of the product and peer pressure are some of the factors that influence students’ decision to buy
a product or services. The majority (82.2%) of the students, saved money from their allowance.
This research was conducted in the Advantist University of the Philippines.
This research is limited to the students weekly allowance and their spending habits in terms of
transportation, personal needs, academic needs and food. It will be gathered in Cavite State
University College of Economics, Management and Development Studies in Indang, Cavite.
Specifically, for the Bachelor of Science in Economics Second-Year students. This research
study will tackle spending habits of second-year economics students of cavite state
university-main campus under consumer behavior of the students. This study wants to
answer the questions, What are the criteria of the students when it comes to choosing a
brand? Who influences them to buy a specific product? Etc. The objective of this study is to
help the marketers/entrepreneurs on how they should present/promote their
products/services. It also aims to help the students to assess their behaviors when they are
buying a product or choosing what service they want.
DISCUSSION

The following graph summarizes the data collected from the survey conducted by the
researchers which focused on the spending habits of the students.

Table 1: The graph shows that all of the respondents are from Second-year Bachelor in Science
of Economic students.

Table 2: Allowance per day of the respondents. The graph shows that most of the respondents
have an allowance of 200-300 pesos per day.
Table 3: The picture shows where most of the students’ money was spent.

Table 4: The pictures show that most of the students do not go on a shopping every week.
Table 5: The picture shows that 50.7% of the respondents were influenced by their peers to buy
a product.

Table 6: The graph shows that most of the respondents usually buy clothes when they shop.
Table 7: The picture shows that 67.6% of the respondents do not spend their money on
shopping when they have unspent money.

Table 8: The picture shows the activity that the respondents do to consume their allowance.
Table 9: The graph shows that most of the respondents think that the product brand matters
when they shop.

Table 10: The Graph shows that the quality of the product is what makes them buy it.
Table 11: The Graph shows that 58.1% of the respondents said that their daily allowance is not
enough and 41.9% said otherwise

Table 12: The graph shows that most of the respondents said that influencers have nothing to
do with them as students.
The total respondents consisted of 136 Economics students from Cavite State University - Main
Campus in Indang, Cavite. The demographics of the total respondents are the following: age,
section and their daily allowance.

The total respondents in the students of BsEcon 2-1 are 14 respondents which is equal to
10.3% of the total target number of respondents, in the respondents of BsEcon 2-2 are 16
respondents which is equivalent to 11.8%, BsEcon 2-3 have 15 respondents which is equal to
11%, BsEcon 2-4 have 16 respondents which is equal to 11.8%, BsEcon 2-5 have 30
respondents which is equivalent to 22.1%, BsEcon 2-6 have 44 respondents which is equivalent
to 32.4% and BsEcon 2-7 have 1 which is equal to 0.7% of the total number of respondents.

The allowance of the students ranging 100-200 has the number of 39 which is equal to 28.7%.
200-300 students’ allowance has the number of 81 which is equivalent to 59.65. The number of
the students who have the allowance ranging from 300-500 has the number of 11 which is 8.1%
and lastly, the respondent who has the allowance of 500 and up has the number of 5 which is
equivalent to 3.7%.

126 or 92.6% of the respondents have answered that they often spend their money on
transportation, 45 or 33.1% of the respondents answered shopping, 107 or 78.7% have
answered food, 4 or 2.9% have answered school projects and 1 or 0.7% answered for gaming,
essentials and school activities.

95.6% or 130 of the respondents answered they do not go on a shopping spree every week
while 6 or 4.4% have answered they do.

50.7% or 69 of respondents get influenced by their peers to buy a product, 23.5% or 22 of the
respondents says that they were influenced by their family, 20.6% or 28 of the respondents were
influenced by the influencers, 2.9% or 4 of the respondents have answered “myself”, 2 or 1.5%
have answered “friends” and 0.7% or 1 respondent have answered “none”.

44 or 32.4% of the respondents said that they usually buy beauty products when they go on a
shopping spree. 115 or 84.4% answered clothes. 3 or 2.2% answered art materials, 2 or 1.5%
answered for essentials and school supplies, 1 or 0.7% of the respondents answered for yarns
and materials, accessories, food products, stationary items, shoes, electronics/kitchen staff,
books, hygiene products, food, hobbies and none.

94 or 69.1% of the respondents answered “yes” they usually keep the receipt on them for them
to keep in track in their expenditures, and 42 or 30.9 have answered “no”.

92 or 67.6% have “no” they do not spend their excess money on shopping and 44 or 32.4% of
the respondents answered “yes”.

For the activity that the respondents do to consume their allowance, 93 or 68.4% of the
respondents answered for lifestyle, 48 or 35.3% have answered for traveling, 66 or 48.45%
have answered for entertainment, 6 or 4.4% of the respondents have answered for “save” , 2 or
1.5% have answered for education, 5 or 3.5% have answered for food, 2 or 1.5% of the
respondents have answered for “none” and 1 or 0.7% of the respondents answered for eating
with friends.

48.5% or 66 of the respondents have answered “yes” product brand matters. 27.9% or 38
answered “maybe” and 23.5% answered “no”.

63 or 46.3% of the respondents said that “brand” is what makes them a product, 131 or 96.3%
of the respondents answered “quality”, 290 or 21.3% of the respondents answered for
“influencers” and 103 or 75.7% of the respondents answered for “price”.

79 or 58.1% of the respondents answered “no” their allowance is not enough to buy what they
want and 57 or 41.9% of the respondents answered “yes”.

91 or 66.9% of the respondents answered “no”. Influencers do not influence their spending
habits as students and 45 or 33.1% of the respondents answered “yes”.
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