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    Packaging Design Brief Template

    Uploaded by

    Eddy Senjaya

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Packaging Design Brief Template

    Uploaded by

    Eddy Senjaya
    37 views2 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    37 views2 pages

    Packaging Design Brief Template

    Uploaded by

    Eddy Senjaya

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Packaging Design Brief

    PROJECT
    Company and
    Brand Name
    Project Name

    Date

    Prepared by

    STRATEGIC OVERVIEW
    PROJECT OVERVIEW | Overview of your project

    OBJECTIVES | What are you trying to achieve?

    AUDIENCE | Who are you targeting?

    CONSUMER INSIGHT | What motivates the audience?

    BRAND POSITIONING | What is your unique selling proposition?

    DESIRED REACTION | What emotions should it evoke?

    COMPETITOR ANALYSIS | What are competitors doing?


    SPECIFIC PACKAGING REQUIREMENTS
    PACKAGING EXAMPLES | Examples of packaging you like & why

    CREATIVE MANDATORIES | What elements need to be included?

    PACKAGING PURPOSE | What is the goal of the packaging?

    PRODUCTION DETAILS | Include costs, print details, etc

    PACK SPECIFICATIONS | Substrates, sizes and shapes of packaging

    PACK COPY | What information needs to be on the pack?


    Title:
    Product descriptor:
    Romance copy:
    Size:
    Ingredients:
    Nutritionals:
    Cooking and storage instructions:
    Contact details and addresses:
    Recycling information:
    Legal or regulatory information required:
    Translations:
    Other:
    DELIVERABLES | What deliverables are required?

    TIMELINE | Key milestones and launch date

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