BUSINESS PROPOSAL

BUSINESS PROPOSAL
CANNED TEMPE
CHAPTER 1
INTRODUCTION
1.1 The Background
Tempe is a traditional Indonesian food made from fermented soybeans with

Rhizopus fungus. The fermentation process changes the texture and taste of soybean
seeds, and produces protein that is easily digested by the body. Tempe is a good and
cheap source of vegetable protein, so it is widely used as an alternative protein for
vegetarians and non-vegetarians. In addition, tempe also contains fiber, vitamin B
complex, iron, phosphorus, and calcium.
Tempe can be processed into a variety of dishes, ranging from simple preparations
such as fried tempe and mendoan tempeh to more complex dishes such as bacem
tempeh, penyet tempe.
Because of its good nutritional content, tempe is often used as a healthy menu
choice for people who want to maintain a healthy body. In addition, tempe is also often
used as a menu choice for diet programs, because it is low in calories and high in
protein.
So this made me interested in opening a traditional food business, by making canned
tempeh ready for direct consumption, especially with the taste of Nusantara which is
attached to the tongue of the Indonesian people. With the hope that it can attract
interest from customers and get maximum profits.
1.2 Business Concept

The concept of the canned tempeh business is to serve food made from tempe
ingredients that are ready to be consumed without having to go through the re-cooking
stage and use Indonesian spices.
1.3 Business Vision and Mission
A. Business Vision
Make Indonesian food, especially tempeh, known among Indonesian people and even
around the world and make canned tempeh a favorite food that is high in protein
B. Business Mission
1) Focusing on the benefits and nutrition of the food being sold, as well as the quality
of the ingredients of the products being sold
2) Selling quality food and the right price
3) Provide good customer service
CHAPTER 2
FISIBILITY STUDY
2.1 SWOT Analysis
1. STRENGTH
The product ingredients used come from Indonesian spices, so that Indonesian
people are used to the image of taste in canned tempeh food products. Processed
without using preservatives. Canned tempeh is sold at an affordable price.
2. WEAKNESS
Canned tempe is processed without the use of preservatives so it spoils faster. In
terms of raw materials, the price of raw materials for making canned tempeh always
experiences a significant increase. Therefore, the capital that will be needed along
with the increase in raw materials will be even greater.
3. OPPORTUNITY
Opportunities to sell canned tempeh can mainly be sold in the Java region, where
people in the Java region are people who consume a lot of processed tempeh.
Marketing can be done by utilizing social media and e-commerce so that the product
promotion process will be wider.
4. THREAT
Canned tempeh is easily imitated by other competitors, especially those who have a
tempe factory and have large capital, so that new variants of canned tempeh appear
with different techniques and marketing methods.
2.2 Business Plan

The business name to be used is "Rasaku rasamu rasa Nusantara" with the name
"Rasaku Rasamu Rasa Nusantara" because the products being sold come from original raw
materials from Indonesia.
The resulting product has several types of flavour variants, among others; Canned
tempeh with balado seasoning, canned tempeh with rendang, canned tempeh with Balinese
seasoning, canned tempeh with curry. Each can contains 7 pieces of tempeh ready for
consumption.
2.3 Business System

This tempeh is well known among Indonesian people, sales can be done by promoting it
through social media. In addition, canned tempeh products can be ordered through Gofood
services with the aim that potential consumers can easily place orders without having to go
far to the place of production.
2.4 Specification of Product
 Rendang Canned Tempe : Rp. 25.000
 Balado Canned Tempe : Rp. 20.000
 Curry Canned Tempe : Rp. 21.000
 Bali Spices Canned Tempe : Rp. 20.000

2.5 Marketing Strategy
In order for this business to be easily recognized among the public, proper marketing
techniques are needed, so the product marketing will use several strategies:
• Banners and Brochures
Make an attractive product design so that it can invite the attractiveness of potential
customers.
• Use of social media
Nowadays, social media is no stranger to society, many people spend their time with social
media, not only for entertainment, but also for business support.
• Dissemination of information by word of mouth
Promotions like this are very effective and more convincing to potential consumers to be able
to get to know the product directly and be sure to place an order for the product because the
information can be obtained directly from people who have tried the product directly.
2.6 RESULT SHARING SYSTEM

The business of canned tempeh is a business whose capital is not too large, but still requires
an additional injection of funds so that this business can grow quickly. With the method of
joint venture 50% -50% own capital of Rp. 15,000,000. (15 millions). Profits earned will be
divided equally based on profits received from sales each month.
CHAPTER 3
BUDGETING
PRICE DESCRIPTION
Gas cylinders and gas Rp 500,000.00
Stove Rp 300,000.00
Frying pan Rp 400,000.00
Knife Rp 100,000.00
Cans of 150 grams Rp 200,000.00
Baking sheet Rp 1,000,000.00
Others Rp 5,000,000.00
SALES MEDIA
Facebook Rp 300.000,00
Instagram Rp 600.000,00
INGRIDIENTS
Tempe Rp 300.000,00
Oil Rp 500.000,00
Spices Rp 500.000,00
Rendang Seasoning Rp 250.000,00
Balado Seasoning Rp 100.000,00
Gulai Seasoning Rp 150.000,00
Bali Seasoning Rp 100.000,00
Others Rp 1.000.000,00
OUTLET OPERATION
Description Price
Cleaning equipment Rp 100.000
Electricity Rp 200.000
Rent Rp 2.000.000
Others Rp 500.000
Name of Product Purchasing Price Selling Price profit

Rendang Canned Tempe Rp 18.000 Rp 25.000 Rp 7.000
Curry Canned Tempe Rp 16.000 Rp 21.000 Rp 5.000
Bali Spices Canned Rp 11.000 Rp 20.000 Rp 9.000
Tempe
Balado Canned Tempe Rp 11.000 Rp 20.000 Rp 9.000
Name of Product Sales Target Profit Per-day

per-day
Rendang Canned Tempe 30 Rp 210.000
Curry Canned Tempe 20 Rp 100.000
Bali Spices Canned 25 Rp 225.000
Tempe
Balado Canned Tempe 20 Rp 180.000
Total 95 pcs Rp 715.000
Description Biaya Estimasi

Gross Profit Rp 21.450.000
Operating Cost Rp 15.000.000
Keuntungan bersih per-bulan Rp 6.450.000
CHAPTER 4
CLOSING
Through this proposal, we hope that those of you who have an interest in our
business idea, especially in the tempe basic ingredients that have been created so that they
can be consumed directly, can consider the cooperation we have proposed. Using large
capital can help this business grow faster. We are sure that the canned tempeh business can
be a very profitable business because tempe is one of the favorite foods of the Indonesian
people.
Based on the explanation, we can conclude that :
1. The purpose of our business is to promote tempe to outside comunity and
increase society’s income
2. Profits earned will be divided equally 50%-50% own capital of Rp. 15,000,000.

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BUSINESS PROPOSAL - Zefanyakyckelhahn

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Tempe is a traditional Indonesian food made from fermented soybeans with

1.2 Business Concept

1.3 Business Vision and Mission

2.2 Business Plan

2.3 Business System

2.4 Specification of Product

 Rendang Canned Tempe : Rp. 25.000

 Balado Canned Tempe : Rp. 20.000

 Curry Canned Tempe : Rp. 21.000

 Bali Spices Canned Tempe : Rp. 20.000

2.6 RESULT SHARING SYSTEM

Name of Product Purchasing Price Selling Price profit

Name of Product Sales Target Profit Per-day

Description Biaya Estimasi

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