Advanced Data Analytics Key Competencies Job Mapping
Advanced Data Analytics Key Competencies Job Mapping
Certificate
progression.
2
Program Overview Course 1
Foundations of Data Science
Course 2
Upon completing the Google Advanced Data Analytics Get Started with Python
Certificate, program graduates will:
Course 3
● Explore the roles of data professionals within an Go Beyond the Numbers: Translate Data into Insights
organization
Course 4
● Create data visualizations and apply statistical methods The Power of Statistics
to investigate data
Course 7
Google Advanced Data Analytics Capstone
___________________________________________________________
CONTENT BREAKDOWN:
Data Science Machine Learning Coding Python
300 Videos
220 Readings
13 Hands-on activities 3
Course 1 — Foundations of Data Science
SKILLS ACQUIRED:
This is the first of seven courses in the Google Advanced Data
Analytics Certificate, which will help develop the skills needed to ❏ Effective written communication
apply for more advanced data professional roles, such as an ❏ Cross-functional team dynamics
entry-level data scientist or advanced-level data analyst. Data ❏ Project management
❏ Asking effective questions
professionals analyze data to help businesses make better
❏ Sharing insights and ideas with
decisions. To do this, they use powerful techniques like data stakeholders
storytelling, statistics, and machine learning.
In this course, learners begin their journey by exploring the role TOPICS:
of data professionals in the workplace. They’ll also learn about the ★ Introduction to data science concepts
project workflow PACE (Plan, Analyze, Construct, Execute) and ★ The impact of data today
how it can help you organize data projects. ★ Your career as a data professional
★ Data applications and workflow
By the end of this course, learners will be able to: ★ Thinking like a data professional
● Describe the functions of data analytics and data science
within an organization
● Identify tools used by data professionals CONTENT BREAKDOWN:
● Explore the value of data-based roles in organizations
38 Videos
● Investigate career opportunities for a data professional
● Explain a data project workflow
● Develop effective communication skills 37 Readings
14 Quizzes
3 Hands-on activities
4
Course 2 — Get Started With Python
This is the second of seven courses in the Google Advanced Data SKILLS ACQUIRED:
Analytics Certificate. The Python programming language is a ❏ Coding
powerful tool for data analysis. In this course, learners are taught the ❏ Data visualization
basic concepts of Python programming and how data professionals ❏ Using comments to enhance code readability
use Python on the job. They'll explore concepts such as syntax, loops, ❏ Python
strings, lists, dictionaries, and object-oriented programming. ❏ Jupyter Notebook
Google employees who currently work in the field will guide learners TOPICS:
through this course by providing hands-on activities that simulate
relevant tasks, sharing examples from their day-to-day work, and ★ Hello, Python
helping enhance learners’ data analytics skills. ★ Functions and conditional statements
★ Loops and strings
By the end of this course, learners will be able to: ★ Data structures in Python
★ Course 2 end-of-course project
● Define what a programming language is and why Python is
used by data scientists
● Create Python scripts to display data and perform operations
CONTENT BREAKDOWN:
● Control the flow of programs using conditions and functions
● Utilize different types of loops when performing repeated
50 Videos
operations
● Identify data types such as integers, floats, strings, and
booleans 35 Readings
● Manipulate data structures such as , lists, tuples, dictionaries,
and sets 17 Quizzes
● Import and use Python libraries such as NumPy and pandas
1 Hands-on activities
5
Course 3 — Go Beyond the Numbers: Translate Data into Insights
This is the third of seven courses in the Google Advanced Data SKILLS ACQUIRED:
Analytics Certificate. In this course, learners discover how to find ❏ Exploratory data analysis
the story within data and tell that story in a compelling way. ❏ Data visualization
They'll discover how data professionals use storytelling to better ❏ Effective communication
understand their data and communicate key insights to ❏ Tableau
❏ Python
teammates and stakeholders. They'll also practice exploratory
data analysis and learn how to create effective data
visualizations. TOPICS:
★ Find and share stories using data
By the end of this course, learners will be able to:
★ Explore raw data
● Apply Python tools to examine raw data structure and ★ Clean your data
format ★ Data visualizations and presentations
● Select relevant Python libraries to clean raw data ★ Course 3 end-of-course project
● Demonstrate how to transform categorical data into
numerical data with Python
● Utilize input validation skills to validate a data set with CONTENT BREAKDOWN:
Python
39 Videos
● Identify techniques for creating accessible data
visualizations with Tableau
● Determine decisions about missing data and outliers 32 Readings
● Structure and organize data by manipulating date strings
16 Quizzes
3 Hands-on activities
6
Course 4 — The Power of Statistics
This is the fourth of seven courses in the Google Advanced Data SKILLS ACQUIRED:
Analytics Certificate. In this course, learners discover how data ❏ Statistical analysis
professionals use statistics to analyze data and gain important ❏ Probability distributions
insights. They'll explore key concepts such as descriptive and ❏ Hypothesis testing
inferential statistics, probability, sampling, confidence intervals, ❏ Effective communication
and hypothesis testing. They'll also learn how to use Python for ❏ Python
statistical analysis and practice communicating their findings like
data professionals. TOPICS:
★ Introduction to statistics
By the end of this course, learners will be able to:
★ Probability
● Describe the use of statistics in data science ★ Sampling
★ Confidence intervals
● Use descriptive statistics to summarize and explore data
★ Hypothesis testing
● Calculate probability using basic rules ★ Course 4 end-of-course project
● Model data with probability distributions
● Describe the applications of different sampling methods
● Calculate sampling distributions CONTENT BREAKDOWN:
● Construct and interpret confidence intervals
● Conduct hypothesis tests 56 Videos
39 Readings
22 Quizzes
1 Hands-on activities
7
Course 5 — Regression Analysis: Simplify Complex Data Relationships
This is the fifth of seven courses in the Google Advanced Data SKILLS ACQUIRED:
Analytics Certificate. Data professionals use regression analysis ❏ Statistical analysis
to discover the relationships between different variables in a ❏ Regression modeling
dataset and identify key factors that affect business ❏ Predictive models
performance. ❏ Effective communication
❏ Python
In this course, learners practice modeling variable relationships.
They'll learn about different methods of data modeling and how TOPICS:
to use them to approach business problems. They’ll also explore
★ Introduction to complex data relationships
methods such as linear regression, analysis of variance (ANOVA),
★ Simple linear regression
and logistic regression.
★ Multiple linear regression
★ Advanced hypothesis testing
By the end of this course, learners will be able to:
★ Logistic Regression
● Explore the use of predictive models to describe variable ★ Course 5 end-of-course project
relationships, with an emphasis on correlation
● Determine how multiple regression builds upon simple
CONTENT BREAKDOWN:
linear regression at every step of the modeling process
● Run and interpret one-way and two-way ANOVA tests
49 Videos
● Construct different types of logistic regressions including
binomial, multinomial, ordinal, and Poisson log-linear
regression models 27 Readings
24 Quizzes
1 Hands-on activities
8
Course 6 — The Nuts and Bolts of Machine Learning
This is the sixth of seven courses in the Google Advanced Data SKILLS ACQUIRED:
Analytics Certificate. In this course, learners explore machine ❏ Machine Learning
learning, which uses algorithms and statistics to teach computer ❏ Predictive Models
systems to discover patterns in data. Data professionals use machine ❏ Effective Communication
learning to help analyze large amounts of data, solve complex ❏ Python
❏ Stack Overflow
problems, and make accurate predictions.
This is the seventh and final course of the Google Advanced Data SKILLS ACQUIRED:
Analytics Certificate. In this course, learners will complete a ❏ Data analysis
capstone project that includes key concepts from each of the six ❏ Machine learning
preceding courses. Throughout the project, they’ll use their new ❏ Executive summaries
skills and knowledge to develop data-driven insights for a ❏ Python
❏ Technical interview preparation
specific business problem.
12 Videos
13 Readings
3 Quizzes
3 Hands-on activities
10